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I help companies scale complex technology platforms, fix failing programs, and turn ambitious ideas into operational reality. I’m a senior operations and digital transformation executive with 38 years of experience across enterprise technology, SaaS platforms, AI, blockchain, and decentralized finance, including 25+ years leading multi-country operations across Asia-Pacific. Over my career I’ve held multiple COO, SVP, and Operations Director roles, building and scaling platforms used by thousands of companies across global markets. I’ve led large-scale SaaS deployments, enterprise migrations, agile transformations, and operational turnarounds across Belgium, China, Hong Kong, Thailand, Malaysia, Netherlands, Pakistan, Singapore, and Australia. Key highlights include: • Scaling SaaS platforms serving 3,500+ companies across APAC • Leading multi-country platform rollouts across 39 markets • Turning failing technology programs into profitable regional businesses • Delivering millions in revenue growth and operational cost savings • Leading agile transformations increasing development productivity by 40–50% • Early AI adopter since 2009, blockchain adopter since 2012, and founder of multiple Web3 and AI ventures I am currently Co-Founder, COO, and Chairman of Resonance Labs, the company building Raster, an AI-powered Web3 wealth management platform operating across wallets, blockchains, CeFi, and DeFi. How I Help Clients I work with founders, investors, and companies that need senior strategic and operational guidance, particularly in complex technology environments. Common engagements include: • Web3 / DeFi platform strategy • AI product and infrastructure strategy • SaaS platform architecture and scaling • Operational scaling for startups and scale-ups • Agile transformation and engineering productivity • Fractional COO / operational leadership • Platform delivery recovery (fixing failing projects) • Go-to-market and ecosystem strategy for Web3 projects I combine enterprise operational discipline with startup execution speed, helping companies avoid expensive mistakes while scaling efficiently. If you’re building something ambitious in Web3, AI, or SaaS, I can help ensure it actually works in the real world.

𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 | 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 | 𝐅𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐅𝐎 | 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 & 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐬𝐨𝐦𝐞𝐨𝐧𝐞 𝐰𝐡𝐨 𝐜𝐚𝐧 𝐥𝐞𝐚𝐝 𝐜𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬, 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬, 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐛𝐫𝐢𝐧𝐠 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧? With 12+ years of experience across project management, operations leadership, and finance, I help businesses streamline processes, improve performance, strengthen financial controls, and deliver projects on time and within budget. Whether you need strategic financial leadership, stronger reporting, improved processes, or project delivery support, I provide practical solutions that drive measurable business results. How I Can Help 𝐅𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐅𝐎 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬: I help business owners understand their numbers, improve cash flow, and make informed decisions. 𝐌𝐲 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: • Financial Planning & Analysis (FP&A) • Budgeting & Forecasting • Cash Flow Management • Financial Modeling • Management Reporting • Profitability & Margin Analysis • KPI Development & Performance Tracking • Business Performance Dashboards • Strategic Financial Planning • Cost Reduction & Process Improvement • Board & Investor Reporting 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐢𝐧𝐠 & 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 • Profit & Loss Statements (P&L) • Balance Sheet Preparation • Cash Flow Statements • Management Accounts • Financial Controls & Compliance Reporting • Reporting Automation • Financial Dashboards & Data Visualization • Microsoft Dynamics 365 Business Central Reporting 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 :I help businesses improve efficiency, accountability, and scalability. Services include: • Workflow Optimization • SOP Development • Process Improvement • Operational Strategy • Resource Planning • Team Coordination & Performance Management • Business Operations Oversight 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 : As a PMP-certified Project Manager, I help organizations plan, execute, and deliver projects successfully. Services include: • End-to-End Project Management • Project Planning & Scheduling • Stakeholder Management • Risk Management • Cross-Functional Team Leadership • Implementation & Change Management • KPI & Progress Reporting 𝐓𝐨𝐨𝐥𝐬 & 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐢 𝐮𝐬𝐞𝐝 𝐚𝐫𝐞: • Microsoft Dynamics 365 Business Central • Microsoft Excel (Advanced) • Power BI • Microsoft Project • QuickBooks • Xero • Monday • Asana • ClickUp • Trello • Jira 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐇𝐢𝐫𝐞 𝐌𝐞 1.12+ Years of Business, Finance, and Operations Experience 2.Strategic CFO-Level Financial Expertise 3.PMP-Certified Project Management Professional 4.Strong Focus on Profitability and Business Growth 5. Data-Driven Decision Making 6.Process-Oriented and Results-Focused Approach 7. Clear Communication and Reliable Execution 𝐌𝐲 𝐠𝐨𝐚𝐥 𝐢𝐬 𝐬𝐢𝐦𝐩𝐥𝐞: 𝐡𝐞𝐥𝐩 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞, 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬, 𝐚𝐧𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐞 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐰𝐢𝐭𝐡 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞. If you're looking for a Fractional CFO, Finance Manager, Operations Manager, or Project Manager who can combine strategic thinking with hands-on execution, I'd be happy to discuss how I can support your business.

I’m a results-driven executive who helps founders turn complexity into clarity and build systems that scale. With 18+ years leading high-impact growth across startups, mid-size firms, and Fortune 500 companies, I’ve served in COO, CFO, and Managing Director roles, bringing deep strengths in operational scaling, financial clarity, and cross-functional execution. Whether you're preparing for a funding round, modernizing operations, or aligning your team for growth, I bring calm, strategic leadership and a builder’s mindset to every engagement. Core Focus Areas 🔹 Fractional COO / CFO for growing businesses 🔹 Business model design, pricing strategy, and cost optimization 🔹 Financial modeling, forecasting, and fundraising readiness 🔹 Strategic planning, go-to-market, and team structure 🔹 Operational cleanup, process mapping, and cross-functional execution Selected Leadership Roles 🔹 Pi Squared – COO/CFO and Product Strategy (Payments Infrastructure) 🔹 Runtime Verification – COO, led 20x revenue growth and $5M VC raise 🔹 Capital One – Site Director, founded digital innovation lab model 🔹 004 GmbH / 004 Technologies – MD, launched U.S. subsidiary and mobile platform What Sets Me Apart 🔹 Executive-level judgment with hands-on adaptability 🔹 Calm under pressure and experienced with complexity 🔹 Strong communication skills, high accountability, I align teams and move fast If you need a strategic partner to bring order to chaos, pressure-test assumptions, or get your operations and finances investor-ready, let’s talk.

Growing businesses often struggle with financial visibility, cash flow challenges, and the complexities of M&A transactions. As a Fractional CFO and M&A specialist, I help companies gain financial clarity, optimize cash flow, and execute strategic transactions with confidence. With 14+ years of experience—including a Big 4 background at KPMG and advisory roles across SaaS, eCommerce, real estate, and manufacturing—I provide the financial leadership needed to navigate complex decisions, whether it's scaling operations, securing investment, or evaluating acquisitions. How I Help My Clients: 🔹 Fractional CFO Services – I act as your strategic financial partner, providing real-time financial insights, cash flow forecasting, and financial planning to drive sustainable growth. 🔹 M&A Advisory & Due Diligence – Whether you’re buying, selling, or merging a company, I help evaluate financials, assess risks, and structure deals to maximize value and minimize surprises. 🔹 Financial Modeling & Valuation – I develop robust financial models to project future performance, assess investment opportunities, and support fundraising efforts. 🔹 Investor-Ready Financials & Pitch Decks – I ensure your financials tell the right story to attract investors, lenders, or buyers, providing data-driven insights that inspire confidence. 🔹 Financial Reporting & Internal Controls – I help businesses establish strong financial processes and controls to improve efficiency, prevent fraud, and meet compliance standards. 🔹 ERP & Finance Software Optimization – I streamline financial operations by implementing and optimizing systems like QuickBooks, Xero, Odoo, and Zoho. Why Work With Me? ✔ Big 4 Experience – Former KPMG auditor and consultant with deep expertise in financial due diligence. ✔ Global Perspective – Experience working with businesses in the US, UK, UAE, and Europe across various industries. ✔ Proven Track Record – Trusted by CEOs, founders, and investors to deliver financial clarity and strategic insights that drive growth. ✔ Tech-Savvy Approach – I integrate advanced financial modeling, automation, and reporting to help clients make smarter decisions faster. If you're looking for a seasoned financial leader to guide your business through growth, M&A, or financial transformation, let's connect. 🚀 Let’s take your business to the next level. Message me to discuss how I can help.

Your execution is breaking under growth — deadlines slip, tasks fall through, and you're still the bottleneck. I'm a Fractional Operations Manager (PMP®) who installs systems that make teams hit 95%+ task completion without micromanagement. I don't set up tools and disappear. I stay accountable for outcomes — identifying what's breaking, what's slowing your team, and what will fail next if nothing changes. Then I fix it and make it stick. That's operational leadership, not admin support. Here's what I deliver: 🔧 Operational systems design — Asana, ClickUp, Monday, Smartsheet ⚡ Workflow automation — Make, Zapier, AI-powered processes 📋 Process documentation and SOPs that teams actually follow 👥 Cross-functional accountability frameworks — clear ownership, no dropped balls 📈 Execution dashboards — real-time visibility into priorities and progress 🚀 Fractional Operations leadership — senior-level results without a full-time hire 🏆 Top Rated Plus — Top 1% on Upwork ✅ PMP® Certified | Asana Workflow Specialist & Ambassador | Zapier Silver Solutions Expert | Make Advanced Certified 📊 $80K+ earned across 39 contracts | 6,100+ hours | 4.99 rating 🎯 97% Asana adoption achieved at a tech startup in one implementation cycle 📦 20% increase in on-time deliveries within four weeks for a logistics client 🔗 Certified Asana Partner | Make Partner If your business feels harder to run than it should, send me a message. I typically respond within a few hours and can usually tell within one conversation whether I'm the right fit for what you're building.

Most digital products don't fail because of a lack of features — they fail because the product never learned to drive business outcomes. I'm an AI-native Fractional CPO with 20+ years building and scaling products across HealthTech, EdTech, FinTech, and SaaS. I work best with founders and product teams who need a senior operator to drive product-market fit, activation, and growth — not just strategy. Unlike most PMs who add AI at the feature level, I focus on how AI fundamentally changes how a product performs: from onboarding through retention to revenue. What I've delivered: → Grew Pulse by Fierce from under 500 users to 10K+ in 13 months through 50+ rapid experiments, agentic AI features, and an Apple Watch integration — 2026 BIG Innovation Award winner → Cut student dropout from 70% to 30% across a 100K+ user EdTech platform (Mastercard Foundation-backed ALX Africa) — enabling 70K+ graduations and 30K+ placements in under 2 years → Scaled Doxo's biller database 3x from 30M to 100M+ entries in 13 months with a 3-person team, improving CSAT by 15% → Secured a Red Hat enterprise pilot for Rosalyn.ai — an AI proctoring platform built from scratch in 9 months — contributing to a $2.5M angel raise and the 2020 ATP Judge's Success Award I specialise in growth hacking, product strategy, and AI-driven product development for early-stage and scaling SaaS businesses. Most engagements start with a focused 1–2 week sprint: map your product and funnel, identify the biggest bottleneck, and build an execution plan. Most clients have clarity within the first week. Where are you currently stuck — product-market fit, activation and retention, or scaling with AI? Send me a message — I'll come back with a specific observation about where your biggest bottleneck is likely to be.

CFO＋𝗦𝘂𝗽𝗲𝗿 𝗣𝗼𝘄𝗲𝗿𝘀! 💪 𝗧𝗼𝗽 𝟭%; 𝗧𝗼𝗽 𝗥𝗮𝘁𝗲𝗱 𝗣𝗹𝘂𝘀 ✅ 500 + Million raised by my models | $300k+ earned on Upwork | Most models delivered in 1 week My models are built to withstand investor diligence. 🛠𝗙𝗶𝘅 𝗬𝗼𝘂𝗿 𝗣𝗿𝗶𝗰𝗶𝗻𝗴. 𝗖𝗹𝗮𝗿𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗠𝗼𝗱𝗲𝗹. 𝗥𝗮𝗶𝘀𝗲 𝗙𝘂𝗻𝗱𝘀 𝗪𝗶𝘁𝗵 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲.💰 Im a CFO who helps SaaS and AI startups optimize their business model by designing pricing, packaging, and revenue models that actually scale. 🔥Invite me to your job and book a 𝗙𝗥𝗘𝗘 20 min 💸𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻 𝘾𝙖𝙡𝙡📞 𝗜 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗮𝗻𝘀𝘄𝗲𝗿: • What should we charge? • How do we structure tiers or usage pricing? • Will this be profitable at scale? • What numbers do investors expect to see? • How do we translate strategy into a real financial model? ✨ I specialize in monetization, pricing, and revenue architecture, the decisions that directly impact ARR, margins, and valuation for: • SaaS / B2B software • AI tools & platforms • Marketplaces • Subscription businesses • Fintech • Health tech • Vertical SaaS companies.✨ ✅ Typical outcomes my clients get ✔ Clear pricing & packaging strategy ✔ Higher ARPU and better margins ✔ Investor-ready financial model ✔ Faster fundraising ✔ Shorter sales cycles ✔ Confident launch plan Many clients see 𝟭𝟬𝘅–𝟯𝟱𝘅 𝗥𝗢𝗜 from pricing & revenue improvements alone. 🥇 𝗪𝗵𝘆 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗵𝗶𝗿𝗲 𝗺𝗲 • Top Rated Plus & Expert Vetted (Top 1% on Upwork) • Featured on Forbes, Nasdaq, CEO Weekly • Advised 150+ tech startups • Helped clients raise $500M+ • MBA (Finance), MS Economics, 15+ years operating experience But more importantly: I explain finance clearly and turn complex strategy into practical decisions founders can act on immediately. 💼 𝗛𝗼𝘄 𝘄𝗲 𝘁𝘆𝗽𝗶𝗰𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸 ? 𝘀𝗶𝗺𝗽𝗹𝗲 𝗳𝗶𝘅𝗲𝗱 𝗽𝗮𝗰𝗸𝗮𝗴𝗲𝘀 Clients need a clear outcome, So I offer structured sprints: ✅ 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗦𝗽𝗿𝗶𝗻𝘁 (𝟭-𝟮 𝘄𝗲𝗲𝗸) • Pricing tiers + packaging • Subscription/usage strategy • Discount & sales guardrails • Enterprise level pricing framework • Competitor benchmark • ICP & value positioning check • Action plan memo ✅𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝗿𝗲𝗮𝗱𝘆 𝗣𝗮𝗰𝗸𝗮𝗴𝗲 (𝟮 𝘄𝗲𝗲𝗸𝘀) • Financial model & forecast • Unit economics & break-even • Investor-ready projections ✅ 𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 (𝗺𝗼𝗻𝘁𝗵𝗹𝘆) • Pricing experiments • New feature/add-on pricing • Deal support & custom pricing • Board/investor metrics • Continuous optimization • Async Slack/email access 𝗪𝗵𝗮𝘁 𝗱𝗼 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘀𝗮𝘆 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲? 𝙁𝙤𝙪𝙣𝙙𝙚𝙧 𝘾𝙀𝙊( 𝙎𝙚𝙚𝙙 𝙍𝙤𝙪𝙣𝙙 𝙎𝙩𝙖𝙧𝙩𝙪𝙥) 𝟱 𝗼𝘂𝘁 𝗼𝗳 𝟱 ⭐⭐⭐⭐⭐ ““The financial expert for non-financial founders. Zahra helped us build our pricing and financial model and made our fundraising dramatically easier. Worth every dollar.” 📞 𝗡𝗲𝘅𝘁 𝘀𝘁𝗲𝗽 Invite me to your job and we’ll start with a quick call to understand your goals and see if there’s a fit. If I’m not the right person, I’ll tell you directly.

Fractional CMO helping B2B SaaS and FinTech companies scale revenue with proven GTM plans and smarter marketing automation. I deliver what most CMOs can’t: full-funnel diagnosis / planning plus the strategic execution-managed roadmap that lands qualified traffic & $10M+ funding rounds. Reduced CAC 20-50% and added $5M+ ARR for B2B SaaS and FinTech clients. Top 1% on Upwork. Former consulting clients include Chevron, Adobe, Huawei, Guardant, and Kong. MY FRACTIONAL CMO APPROACH As a seasoned fractional CMO and growth marketing strategist for established SaaS and fintech brands with a proven product, I work exclusively with founders who’ve already learned their startup lessons and now want to do it right. I turn chaotic marketing into predictable growth. 25+ years scaling B2B, SaaS, finance & fintech brands. My fractional CMO clients return after the audit for fCMO consulting because my methodical, transparent approach delivers repeatable, scalable wins without the full-time overhead. When you hire me, you can pass the ball. I take on full marketing authority, decisions and responsibility, like a true CMO. I orchestrate all marketing meetings to gain stakeholder support via structured Zoom syncs and responsive Slack interactions. I brainstorm and deploy all new RevOps and optimizations to solve the complex growth challenges provided by stakeholders. RECENT FRACTIONAL CMO OUTCOMES 🔥 Finance: Reduced CAC 30%+ 🔥 SaaS: Reduced CAC 50%+ 🔥 B2B SaaS: LTV $5M+ ARR clients added 🔥 B2B Fintech: Reduced CAC 30% for Finance Services + total funding secured 🔥 $1M+ raised in 1st 6 mo post-rollout 🔥 30% conversion efficiency + several-fold qualified lead growth in 6 mo. for medical and SaaS ENTERPRISE MARKETING STRATEGY EXPERIENCE Pipeline velocity is my focus. Capital-efficient marketing ops with multi-stakeholder consensus is how I get there. But unlike most fractional CMOs, I actually understand the technical sides as well as the strategy of omnichannel marketing and AI solutions that I advocate and set in motion, not just how to delegate and assess marketing production and management processes (reinforced by 25+ yrs ops experience, CAPM and AMA credentials and multiple technical marketing certifications). In short, I understand the marketing I steer. I’M A DATA-FIRST FRACTIONAL CMO I audit your strategy and channels, provide top-down SWOT analysis, followed with a 1-yr GTM / Growth Plan and roadmap, direct a comprehensive dashboard at rollout start, and then as fractional CMO, I orchestrate provable, seamless, high-ROI customer experiences across every touchpoint—blending paid ads, social engagement, content, SEO, AI and emerging channels for consistent CAC and LTV optimizations and accelerated RevOps growth. FRACTIONAL CMO CONSULTING TERMS Focus on fractional CMO-level partnerships with clear goals, transparent slack & verbal communication and $10K+/mo marketing budgets. Hourly consulting only. EXECUTIVE CREDENTIALS & AUTHORITY Certified Leadership: American Marketing Association (AMA) Professional Certified Marketer (PCM®) and CAPM® Project Management Certified. Published Industry Expert: Author of AdWords University and creator of three corporate digital marketing training frameworks WHY CLIENTS HIRE ME 🔥 25+ yrs marketing experience across strategy, analytics, positioning, and growth 🔥 Corporate-level expertise in marketing strategy, analytics and actual consumer behavior 🔥 Senior-level fractional CMO leadership 🔥 Deep expertise in analytics, media mix strategy, and data-driven budget optimization 🔥 Deep experience in RevOps strategy 🔥 Experienced in connecting niche research, brand positioning and past performance into one clear executable growth plan ENTERPRISE MARTECH GOVERNANCE BI & Data Infrastructure: Tableau | Looker | GA4 | MMMGrowth & CRM Operations: HubSpot | Salesforce | SEMrush Performance Media Management: Google Ads | Meta Ads | LinkedIn Ads | Amazon Seller Central NEXT STEPS 1) IF YOU HAVE AMPLE BUDGET to devote to a true high-level, omnichannel plan that launches in the first month, simply schedule a call to sketch out your growth challenges. If we click, have me build a data-fueled audit-interpreted GTM plan and roadmap from there, all as your omnichannel digital marketing strategist. Note: I require all relevant data sets, marketing/sales/funnel docs and tools be handed off upfront before the audit can begin. 2) Thereafter, my paid Fractional CMO consulting, vendor/teams vetting and rollout guidance consulting is available thereafter to lead the rollout. 3) Rollout phase requires adequate centralized tracking customized to meet our GTM/scaling plan. If your data is spread out, I’ll supervise a centralized all-in-one live reporting dashboard to track progress. 🚀 SCHEDULE A CALL to discuss how my marketing strategy audit can diagnose your growth challenges, and how my acclaimed fractional CMO consulting can pave your path to success in your niche.

When growth starts depending on founder heroics, loose handoffs, tribal knowledge, and inconsistent execution, the business needs a stronger operating model before it can handle more momentum. For the last 25 years, I've helped founder-led, service-based, and growth-stage businesses diagnose operational friction, redesign broken or overloaded workflows, and build systems that improve clarity, accountability, and scalable execution. My background combines executive operations, business systems thinking, process redesign, and practical implementation. I am especially valuable when leadership can feel that operations, marketing, and delivery are out of alignment, but the real problem has not yet been clearly defined. Most common on and off-platform deliverables: - Workflow audits and operational cleanup - SOPs, policies, playbooks, and process documentation - ClickUp and Monday(.com) setup, cleanup, and workflow organization - Project and implementation support - Handoff redesign, accountability structure, and process visibility - Service-delivery improvement and operating rhythm - Cross-functional alignment between operations, marketing, and website execution - Fractional COO or strategic operations support for founder-led teams My work has included: - Setup, cleanup, and workflow organization using ClickUp and Monday(.com) - Centralizing fragmented service operations across multi-location businesses - Improving service delivery and workflow consistency - Building SOPs, process visibility, and accountability structures - Aligning operations with business realities and growth constraints - Guiding teams through operational cleanup, redesign, and implementation A few representative examples: - Centralized operations for a $200M service conglomerate spanning 50 brands across 8 states. - Overhauled a rehab and recovery organization's cash flow from deep in the red to 11% net profit. - Recalibrated a <5% profit virtual admin firm into a <18% (24/7/365) virtual call center - Designed a custom event-management platform to fix an inefficient event management process - Developed SOP-driven operational frameworks that improved execution for scaling businesses. I am the right fit when you need someone who can: - identify what is actually breaking execution - redesign the operating model - create clearer workflows, ownership, and standards - guide implementation far enough that the system becomes usable in the real world If your business is growing, but the current structure is creating friction, rework, confusion, or founder bottlenecks, that is the kind of problem I am built to solve.