🎯15+ years of experience in Brand Marketing, Content Strategy, and Brand Narratives & Copywriting and Co-Founder Shimeji Creatives 🚀 Storytelling and strategy for your brand: experienced strategist, content creator, writer. ✍️Dedicated to ideas & narratives and highly skilled in brand strategy, marketing strategy, corporate communication and brand management across a wide range of industries. 📈 Strong media and communication professional with a background in filmmaking and a passion for supporting brands and organisations, driving and experiencing change. 🤝I work with individuals, brands and organisations on marketing and brand strategies, balancing brand values, audience needs and market opportunities. Professional Focus and Expertise for businesses and brands: 📌Creative Marketing Strategies and Content Strategy 📌Corporate Social Responsibility Narratives 📌Branding and Rebranding 📌Change Management Brand Narratives, Tone of Voice, Copywriting ✍️Brand Tone of Voice ✍️Brand Mission & Vision ✍️Brand Copywriting ✍️Website Copywriting ✍️Social Media Copywriting ✍️Educational Design | E-Learning | Online Course Writing ✍️Online Course Scriptwriting and Copywriting ✍️Educational Brand Narratives and Promotional Copywriting ✍️Brand Narratives and Creative Content ✍️Educational and Promotional Scriptwriting ✍️Pitch Deck Copywriting Strategic Focus and Marketing Expertise: 🚀Brand Marketing Strategy 🚀Launch & Growth Strategy 🚀Content Marketing Strategy 🚀Localized Marketing Strategies 🚀Brand Strategy & Brand Positioning 🚀Brand Audit and Competitor Audit 🚀Brand User Personas 🚀Brand Research & Market Research 🚀Email Marketing & Customer Acquisition 🚀Social Media Content & Strategy 🚀Organic Content and Paid Advertising Strategy 🚀Content Engagement Strategy & Content Formats 🚀Sales and Support Marketing Strategy 🚀Creative Multi-platform Strategies 🚀Innovative Ideas and Out-of-the-box-thinking 🚀Campaign Strategy & Crowdfunding Strategy 🚀Digital Storytelling & Visual Storytelling 🚀Video Content Strategy Interests: - Art and Design - Semiotics - Documentary Storytelling - Global Impact Campaigns - Immersive Experiences - Low-Impact Travel

Co-Founder of Liminal Leaders and independent growth consultant with 15+ years scaling mission-led companies across tech, wellness, lifestyle, and services. I bring strategic firepower, calm execution, and frameworks that move your vision from friction to flow. I’m the partner founders call when it’s time to clean house, reconnect to purpose, and finally get systems, messaging, and growth working in sync. 🔮 Liminal Leaders — A boutique consultancy guiding founders through messy transitions and rapid scale with clarity, precision, and soul. Alongside Aileen (ex-AWS/GTM), we developed the Liminal Lens — a 2-week growth diagnostic that pinpoints bottlenecks and maps your next chapter. Why work with us: We’ve built $100M+ revenue engines inside Amazon, AWS, Salesforce. Scaled startups from chaos into category leaders. Launched Grammy-winning campaigns. Guided founders through pivots, identity shifts, and existential growth moments. Together, we bring 30+ years of GTM, marketing, RevOps, and exec-level leadership across Fortune 100s, startups, and soul-led businesses. We’ve lived the pressure, the burnout, the breakthroughs—and we don’t sell strategy we haven’t embodied. We don’t just grow companies. We grow the leaders who run them. This is growth with soul. Structure that serves. Strategy that sticks. Whether you need a fresh GTM plan, a HubSpot overhaul, or a trusted CMO partner—I’ve got you. 🔥 Common Engagements: • Fractional CMO / Growth Advisor – Campaigns, roadmaps, audits (all start with our Liminal Lens) • HubSpot Expert – Onboarding, workflows, dashboards, cleanup • GTM & Funnel Strategy – Messaging, sequencing, sales enablement • Brand Positioning & Copywriting – Web revamps, content strategy • Founder Mentorship – Team coaching, advisory, leadership development ✨ Best Fit Clients: • Visionary founders scaling from $3M–$300M • Teams navigating pivots, launches, or identity shifts • Ops-heavy companies craving simplicity, alignment, and results • Soulful brands that value clarity, data, and depth Let’s build your next chapter—with structure, soul, and strategy that scales. P.S. We love helping fresh startups go to market, reimagine direction, design magnetic customer journeys, and activate strategic partnerships + referral flywheels. Ask about our EOY 2025 specials—we’ve got limited slots for founder-led brands ready to move fast and scale smart.

If revenue feels inconsistent month to month, the issue is usually structure. B2B SaaS and ecommerce teams doing $3M+ often have capable people and active channels. What’s missing is a connected system that ties positioning, demand generation, paid acquisition, lifecycle, and reporting together. I work as a fractional CMO or senior marketing lead to design and run that system. With 13+ years leading marketing across B2B SaaS, enterprise, and ecommerce, I focus on building growth engines that make pipeline visible and performance measurable. Engagements typically include: • Growth strategy aligned to revenue targets • Integrated demand generation across paid, outbound, content, and lifecycle • Funnel alignment from traffic to closed revenue • Messaging and conversion optimization • Executive reporting frameworks for clear decision-making Recent outcomes: • ~300 new leads per quarter and ~$400K+ in quarterly pipeline for a B2B services company • ~450 leads in the first 30 days for an enterprise SaaS demand system • $570K generated through lifecycle email marketing • Increased performance marketing revenue from $2.5M to $3.9M for a CPG brand • $1.2M raised in 18 days through campaign strategy and execution I work best with founders, CEOs, and marketing leaders who want experienced ownership and a structured approach to growth. Minimum engagements start at $5K and scale based on scope. If you reach out, include what you sell, your revenue range, and where growth feels unpredictable.

⭐️ Expert-Vetted — Top 1% on Upwork ⭐️ 9+ years in high-performance creative & social media marketing ⭐️ Trusted by global brands including Ikea, Adidas, Biodance, Rapyd, Coinbase, ONE Music Fest → Content Leverage Are your assets working overtime… or dying after one post? → Brand Harmony How do you scale performance without turning your brand into a discount machine? → Breakout Creative In a sea of copy-paste ads, how do you actually win attention? → Performance Agility Do you spot winning formats fast — and double down before competitors catch on? → Email That Converts After the click… are your flows building relationships or leaving money on the table? → Frictionless Collaboration How much time do you waste fixing work from unreliable freelancers? Hey I’m Rakim 👋 If you’re here, you’ve probably scrolled past a hundred empty promises already. So I’ll keep it simple. For the last 9 years, I’ve worked as an Ad Creative Strategist & Email Strategist, blending storytelling with ruthless conversion logic. Not just pretty visuals... creative that sells. I studied Business Informatics, which means I don’t guess. I analyze, test, optimize, and scale merging psychology, design, and performance data into a repeatable system that slices through the noise. I’ve partnered with brands like Ikea, Adidas, Biodance, Rapyd, Coinbase, ONE Music Fest, helping them rethink how creative actually drives growth. What clients say "Working with Rakim Thompson was an absolute delight! As a freelance Social Media Manager, Rakim showcased unmatched skills in handling all platforms, delivering astonishing results. Within just one month, he boosted our social media engagement and follower-ship by an impressive 65%! His strategic content creation and community management were truly exceptional, reflecting a deep understanding of our brand and audience. Rakim's commitment to excellence and his impeccable professionalism made him a valuable addition to our team." - Rapyd My Creative Superpowers ⚡️ ✺ Storytelling – Brands people remember. ✺ Brand Design – Visual identities that build trust, not noise. ✺ Evergreen Creative Systems – Assets that perform long after launch. ✺ Creative Strategy – Angles competitors haven’t thought of yet. ✺ Conversion Copywriting – Scroll-stopping hooks, scripts & captions. ✺ High-Impact Visuals – Ads that feel cinematic, not templated. ✺ Performance Analytics – Creative decisions backed by data.

I help brands get seen, heard, and remembered through strategic media planning, buying, and campaign execution across out-of-home (OOH), connected TV (CTV), streaming audio, radio, digital, mobile, and location-based advertising. With experience spanning media owner, agency, and client-side roles, I bring a practical, objective approach to marketing and media. Whether you're launching in a new market, scaling nationally, or refining your go-to-market strategy, I provide executive-level marketing guidance without the overhead of a full-time hire. My specialty is helping brands connect the physical and digital worlds through integrated campaigns that build awareness, generate engagement, and drive measurable business results. Services ▶ Fractional CMO & Marketing Leadership • Marketing strategy and annual planning • Go-to-market planning • Brand positioning and messaging alignment • Budget development and allocation • Agency and vendor management • Executive-level marketing guidance ▶ Media Strategy & Planning • Full-funnel media strategy • Audience development and targeting • Market expansion planning • Channel selection and media mix recommendations • Campaign flighting and sequencing • Geographic targeting and market prioritization • Integrated online and offline media plans ▶ Media Buying & Campaign Management • Billboards and Digital Out-of-Home (DOOH) • Transit, commuter rail, airport, and place-based media • Connected TV (CTV) • Streaming video • Streaming audio • Terrestrial radio • Programmatic display • Mobile advertising • Vendor negotiations and rate management • Campaign execution and oversight ▶ Audience Targeting & Location Intelligence • Geofencing • Retargeting • Competitor conquesting • Behavioral audience targeting • Event and venue targeting • Dealer and retail location targeting • Mobile location intelligence • Custom audience development • Foot traffic attribution ▶ Analytics & Optimization • Campaign reporting • Attribution analysis • Performance reviews • Budget optimization • Cross-channel measurement • Strategic recommendations Industries I've supported clients ranging from startups to national brands across retail, fashion, consumer products, health and wellness, hospitality, financial services, manufacturing, professional services, nonprofits, and franchise organizations. Why Clients Hire Me I don't push inventory or recommend channels based on commission structures. I start with your goals, audience, geography, and budget, then build a strategy designed to reach the right people at the right time. Clients hire me when they need: • A media plan they can actually execute • An experienced partner to manage vendors and negotiations • A fractional marketing leader • An extension of their internal team • Someone who can connect brand awareness and performance marketing Whether you need a one-time media plan, ongoing campaign management, audience targeting strategy, or fractional CMO support, I can help build a smarter, more effective marketing program.

A polished logo is not enough if the brand behind it lacks clarity. Many businesses invest in visuals, but still struggle to grow because the strategy underneath is weak or missing. I help solve that by building brand identity systems from the inside out: starting with positioning, message, and brand direction, then translating that into visuals with structure, logic, and purpose. Why Clients Choose Me · Strategy-first approach - Brand Strategy and Brand Positioning guide every design decision · End-to-end delivery - from Brand Strategy to complete Logo Designand Brand Identity Design systems · Internationally awarded - 45 global awards, including Branding awards from Red Dot, Effie, and ADC Europe · Proven across markets - 300+ branding and logo projects in 30 countries · Strong client trust - 92% Job Success Score on Upwork My Process - Audit & Discovery Market research, competitor analysis, audience insights. This phase defines your Brand Positioning and Brand Strategy before any design begins. - Brand Strategy Development I translate research into a clear Brand Strategy framework - your brand's core message, voice, and positioning in the market. - Logo Design Strategic Logo Design that becomes the cornerstone of your Brand Identity. Every logotype, logomark, and visual element is built to reinforce your Brand Positioning. - Brand Identity From Logo Design to full Brand Identity Design system: Brand Guidelines, Visual Identity, typography systems, color architecture, and all brand assets ready for market. - Brand Deliverables and brand Assets Marketing Materials, Packaging Design, Social Media Design, Website Design, Presentation Design, Print Collateral - everything your brand needs to launch and scale. What I Deliver Brand Strategy, Positioning, Logo Design, Logotype, Brand Identity Design, Corporate Brand Identity, Corporate Branding, Branding, Brand Identity, Visual Identity, Brand Guidelines, Corporate Branding, Packaging Design, Label Design, Marketing Materials, Print Design, Brochure Design, Business Card, Letterhead, Stationery Design, Social Media Design, Website Design, Presentation Design, Pitch Deck, Banner Design, Icon Design, Illustration Tools & Software Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, Adobe Creative Suite Let's Talk If you're building a brand that needs both Brand Strategy and Brand Identity Design, I'd like to hear about your project. Updated 06/07/2026

I help companies and startups build scalable, production-ready AI systems and infrastructure that integrate seamlessly into business processes from intelligent chatbots and autonomous AI agents to distributed data pipelines, vector databases, and enterprise workflow automation. Beyond just building, I focus on solving business-critical problems: - Reducing operational inefficiencies by automating repetitive workflows and embedding AI into daily processes - Fixing scalability bottlenecks with cloud-native AI infrastructure and system-level architecture designed for high-volume data and real-time decision-making - Eliminating integration headaches by connecting CRMs, ERPs, and SaaS tools with secure, production-ready APIs - Building custom scripts & backend automations to orchestrate AI systems, pipelines, and workflows - Improving reliability & accuracy of AI systems through fine-tuning, RAG pipelines - Cutting costs & accelerating time-to-market with AI-powered automation, optimized workflows, and scalable infrastructure - Unlocking new revenue opportunities via customer-facing AI agents ✅About Me I am a Senior AI Technical Developer, Machine Learning Engineer, and Automation Architect with 5+ years of experience designing, deploying enterprise-grade AI infrastructure that helps startups scale and enterprises stay ahead of the competition, AI-driven applications, large-scale data pipelines, and cloud-native AI infrastructure. My expertise spans Generative AI, Large Language Models (LLMs), Multi-Agent Systems, Data Engineering, AI Infrastructure Design, MLOps, API Development, and Full-Stack AI solutions. Services I Provide ✅Scripting & Automation Python scripting for automation, data processing, and API integrations Custom scripts for ETL pipelines, log processing, and system monitoring AI-powered automation combining LLMs with workflow tools (Zapier, n8n, Make.com, Pipedream) Task automation across CRMs, ERPs, and SaaS platforms to reduce manual workload Server-side scripting & backend automation for event-driven AI applications Multi-step automation pipelines connecting APIs, databases, and AI agents End-to-end business process automation from lead generation to intelligent reporting dashboards ✅Automation & AI-Powered Workflows Business process automation with Zapier, Make.com, n8n, Pipedream AI workflow orchestration (real-time + batch processing) CRM & ERP automation (HubSpot, Salesforce, Zoho, GoHighLevel, Shopify) RPA (Robotic Process Automation) for repetitive workflows End-to-end automation pipelines integrated with AI systems ✅AI Integration Seamless integration of AI models (LLMs, vision, speech, multimodal) into existing business systems End-to-end AI integration with CRMs, ERPs, and SaaS platforms (Salesforce, HubSpot, Zoho, GoHighLevel, Shopify) Custom middleware & connectors to bridge AI agents with APIs, data warehouses, and enterprise applications Embedding AI into workflows for customer support, lead generation, analytics Secure & scalable API integrations for payments, marketing platforms, and cloud-based services Hybrid cloud/on-prem AI deployment ✅Tools & Technologies Automation Platforms: Zapier, n8n, Make.com, Integromat, Pipedream AI/ML Frameworks: PyTorch, TensorFlow, HuggingFace, Scikit-Learn, LangChain LLMs & Generative AI: GPT-4, Claude, LLaMA, Mistral, Stable Diffusion, ElevenLabs Vector Databases: Pinecone, Weaviate, Milvus, Chroma, Elasticsearch, Supabase Databases: MySQL, PostgreSQL, MongoDB, Redis, DynamoDB, Firebase Data Tools: Apache Airflow, Spark, dbt, Hevo, Talend Cloud Platforms: AWS, GCP, Azure (ML, Storage, Compute, Deployment) DevOps & Infrastructure: Docker, Kubernetes, GitHub Actions, Terraform, Jenkins, MLflow, Weights & Biases Why Choose Me? ✅ Senior AI Infrastructure Architect – designing scalable AI systems, databases, orchestration frameworks, ✅ Automation & Scripting Engineer – building custom Python scripts, backend automations, and enterprise-grade RPA workflows ✅ AI Integration Specialist – proven track record integrating AI with CRMs, ERPs, SaaS tools, APIs, and enterprise infrastructure ✅ Generative AI & Full-Stack AI Specialist – expertise in GPT-4, Claude, LLaMA, RAG, fine-tuning, and building end-to-end AI applications ✅ AI System Developer – delivering seamless front-end + back-end AI systems ✅ Proven Results – 300+ projects 🏆 Specialties for Upwork Clients AI Developer for startups & enterprise AI adoption Machine Learning Engineer for scalable AI infrastructure Generative AI Expert for Chatbots, Agents, and RAG pipelines Workflow Automation Specialist (Zapier, n8n, Make.com) API Developer & SaaS Integration Expert Let’s Build Your AI Future If you’re looking for a Top-Rated AI Developer who combines technical depth with production-ready AI infrastructure and automation, let’s talk. I specialize in building scalable, automated, and intelligent systems that drive measurable business impact. 📩 Message me today to start your project.

I’m a PMP-certified marketing project manager and marketing operations generalist (BSBA in Marketing) who helps teams execute consistently across email, social, web, and digital campaigns. If you need someone who can take scattered inputs and turn them into clear messaging, polished assets, and a reliable weekly rhythm—without constant hand-holding—I’m a strong fit. I manage end-to-end campaign execution: content calendars, briefs, timelines, approvals, QA, scheduling, and reporting. I’m calm, organized, and detail-driven, and I’m comfortable coordinating multiple stakeholders, vendors, and workstreams while keeping everything on track. Tools I regularly use include Canva, Google Workspace, Klaviyo, HubSpot, GoHighLevel, and project management platforms like Asana, Monday, and Smartsheet. If you want an operator who keeps projects moving and makes execution feel easy, I’d love to connect.

We Help Businesses Scale with Predictable Sales Systems 75 / 100 of businesses fail to generate enough qualified leads. Of the 25 who do, 24 of them don’t have an effective system to nurture and close them. That leaves only 1 / 100 who consistently hit their sales targets. Don’t let your business be part of the 99%. We will build you systems that generate, nurture, and close leads—predictably. If you're looking to generate more sales, send me a message and I may be able to help.

Looking to turn your online presence into a high-performing, lead-generating machine? At ScaleUp Works, we don’t just market your business; we drive measurable growth with strategies tailored to maximize your ROI. As the CEO, I bring decades of expertise in digital marketing and business development, leading a team dedicated to creating customized solutions that bring real results. Imagine PPC campaigns that generate a 770% return on ad spend or websites that convert visitors into customers—these are just a few of our proven outcomes. We cover everything from social media marketing to content creation, virtual assistant services, and SEO, all designed to scale your business effectively. When you partner with us, you’re not just another client. You’re a valued business partner, and your success is our success. With clear reporting, industry-leading tools, and unwavering dedication, ScaleUp Works is here to make your growth ambitions a reality. Ready to scale up? Let’s talk!