🔥"Top Performing UGC Creator"🔥 Want short-form video that actually performs? I create native UGC that hooks viewers in the first few seconds and drives real results, whether it’s clicks, installs, or conversions. With a background in marketing and operations, I don’t just shoot a quick clip, I develop concepts that align with your brand goals. Fast turnaround, authentic delivery, and smart scripting guaranteed. 🤝 Want to work together? Invite me to your job post or book a call. ✅ Ideal for brands needing consistent, creative short-form ✅ B2C, tech, apps, ecom, CPG, wellness, lifestyle WHAT I OFFER: - Scroll-stopping UGC for TikTok, Reels, Shorts - UGC Ad Creation for Various Industries - AI image generation and animation - Video Editing for Social Media and Marketing - Creative Concept Development and Ideation - Scriptwriting for YouTube, Shows, TV, Comedy, Commercials, and Promotions - Content Strategy and Creative Direction for Digital Media - Idea Generation for Engaging Social Media Content - Professional Voice-Over and Narration - Social Media Content Creation (YouTube, TikTok, Instagram) - Product Promotion Videos and Testimonials - Content Development for E-commerce Platforms - Direct Response Marketing Content Creation - Educational and Instructional Video Production

I work with CEOs, founders, and executives who understand the value of perception but don’t have the time or clarity to shape it. My clients range from Fortune 500 leaders to fast-growth startup founders. What they have in common is this: they’ve built something real and need a brand that reflects it. My work centers on two things: 1. Personal branding for high-performing individuals 2. Strategic brand development for companies In both cases, the goal is the same—clarity, alignment, and presence. I help clients define what they stand for, articulate it with precision, and build visibility around it. For most of my clients, LinkedIn is where that visibility lives. It’s the one platform where reputation compounds, thinking matters, and the right positioning attracts the right people. That’s why I specialize in LinkedIn strategy, not as a standalone service, but as an extension of brand work. I define your positioning, tone of voice, and narrative then bring it to life through optimized profiles and original content that sounds like you, not like marketing. If you’d like to discuss how this could work for you, I’d be glad to connect. #Branding #PersonalBranding #CorporateBranding #LinkedIn #LinkedInProfileOptimisation #LogoDesign #VisualIdentity #LinkedInProfile #creativity #socialmedia #BrandingExpert #CEOBranding #BrandStrategy #BrandDevelopment #BrandStrategist #BrandStrategyExpert #StrategicBranding #BrandConsultant #BrandDevelopment #BrandingPro #BrandLeadership #BrandingInsight #BrandingInnovation #BrandStrategyConsulting #BrandingExcellence #StrategicBrandThinking #PersonalBrandStrategist #BuildYourBrand #BrandInfluencer #ElevateYourBrand #LinkedInStrategy #LinkedInBranding #LinkedInExpertise #PersonalBrandingExpert #LinkedInGrowthStrategy

I help brands stand out through clean, strategic design — not just “nice visuals”. With 150+ projects completed and $100K+ earned on Upwork (all with 5-star reviews), I specialize in building strong, modern brand identities that actually differentiate in competitive markets. ⸻ 🚀 What I do best • Minimal & modern logo design • Brand identity systems • Visual direction for growing brands ⸻ 🎯 What you can expect Most designers focus on making things look good. I focus on making your brand feel right. That means: • Clear, strong concepts (not random ideas) • Clean, scalable design systems • A visual identity that works across all platforms ⸻ 💡 Why clients choose me Because I don’t just “design logos” — I help position brands. Every project is built from scratch, based on research, strategy, and a deep understanding of your business and audience. ⸻ 📦 What’s included in branding projects • Multiple strong concepts • Unlimited revisions • Full editable files (AI, SVG, EPS, JPG, PNG, PDF) • A system you can actually use and grow with ⸻ If you’re looking for a designer who thinks beyond aesthetics and helps you build a brand with intention — let’s talk. Matías

Need a brand identity that converts investors and customers? I design brand systems, product UX, and digital experiences for funded startups, SaaS, and e-commerce — turning scattered visuals into industry-leading brands that command attention and revenue. My work has been featured in Forbes, Shark Tank, and The Globe and Mail. I'm Expert-Vetted on Upwork with $100K+ earned and 8+ years delivering investor-ready brand identities and digital interfaces for startups and scaling businesses across North America, Europe, and beyond. I don't just make things look good. I build brand systems that change how your market perceives you — so clients pay more, investors lean in, and competitors take notice. Here's what I can build for you: 🎯 Brand Strategy & Positioning — defining what you stand for and how you stand out 🖋 Visual Identity Systems — logo, typography, color, and guidelines your team can actually use 🌐 Web Design & Development — Webflow, WordPress, Shopify, and Framer builds optimized for conversion 📦 Packaging & Product Design — premium unboxing experiences for e-commerce and luxury brands 📱 UX/UI Design — product interfaces and landing pages designed to move users toward action I work with funded startups, SaaS companies, luxury e-commerce brands, and agencies that need a senior partner, not a vendor. ✅ Expert-Vetted by Upwork (top 1% of designers on the platform) ✅ Top Rated Plus — sustained 90%+ Job Success across 79 completed projects ✅ $100K+ earned on Upwork alone ✅ Featured: Forbes, Shark Tank, The Globe and Mail ✅ IBM Enterprise Design Thinking Practitioner certified ✅ Webflow Certified Developer ✅ Upwork Skill Certification — Brand Identity Clients I've worked with describe the result the same way: 'It finally looks like the company we always knew we were.' 📥 Send me an invitation or a message — I'll respond within 24 hours and we can talk about what your brand needs to get to the next level.

Hi! I’m Marcel — an AI content creator, video editor, and ad designer who helps brands turn their products into scroll-stopping TikTok and Instagram content. I specialize in blending AI tools (Midjourney, Runway, Canva, CapCut) with clean editing and modern design to create: ✨ Product ads that actually convert ✨ AI-generated visuals and lifestyle photos ✨ UGC-style videos (with no face needed) ✨ High-end brand content for TikTok & Instagram ✨ Short, catchy Reels & TikTok edits ✨ Creative concepts for ads + captions + hooks ✨ Static ads, posters, thumbnails, and carousels With over 20 years of creative and performance experience, I know how to make visuals that feel professional, engaging, and built for attention. If you need a product to look premium, a video to feel viral, or a brand to instantly stand out — I can build it. What I can create for you: AI lifestyle images for your product TikTok ads (10–30 seconds) Instagram Reels (fast turnaround) UGC-style product videos Visuals for e-commerce + Amazon listings High-quality static ads (for paid social) Brand kits (logo, color palette, fonts) Short aesthetic videos with music Cutdowns from long content AI avatar/spokesperson videos Creative direction + idea generation Why clients work with me: ✔ Fast delivery ✔ Open communication ✔ Trend-aware editing ✔ Clean, modern visuals ✔ AI expertise = faster and cheaper for you ✔ I provide ideas, not just editing If you need viral-style content, AI visuals, or product ads, let’s make your brand look amazing. Message me anytime — I respond quickly.

🏆𝗖𝗥𝗢-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗨𝗜 𝗨𝗫 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 | 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 | 𝗙𝗶𝗴𝗺𝗮 𝗘𝘅𝗽𝗲𝗿𝘁 👤 𝐈𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥 𝐅𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞𝐫 | 𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐃𝐢𝐫𝐞𝐜𝐭𝐥𝐲, 𝐍𝐨 𝐀𝐠𝐞𝐧𝐜𝐢𝐞𝐬 𝐨𝐫 𝐌𝐢𝐝𝐝𝐥𝐞𝐦𝐞𝐧 👋 I am a results-oriented Independent UI UX Designer and Conversion Rate Optimization (CRO) Specialist. When you hire me, you work 1-on-1 with a senior expert - no agencies, no middlemen, and no communication gaps. I take full ownership of your product’s visual and functional performance, ensuring every pixel is strategically placed to drive revenue. 📊 Proven Impact: 📈 +33% Conversion Rate (E-commerce Product Page Optimization) 💰 +15.5% Average Order Value (Comprehensive Store Redesign) 📉 -11pp Bounce Rate (Homepage UX & Messaging Refinement) 🏆 100+ Projects | 6 Years Experience | 45+ Web Services | 15+ Mobile Apps 💰 Design That Drives Revenue I don’t just create "pretty" layouts; I build high-performing sales machines. By combining deep UX research with user psychology and data analytics (GA4, Hotjar, Clarity), I identify friction points in your funnel and transform them into conversion opportunities. Whether it’s a Shopify store, a B2B SaaS dashboard, or a Fintech mobile app, my focus is on metrics that matter: CR, AOV, CTR, and Revenue. 🎯 Specialized CRO Services ✨ E-commerce & Shopify Excellence: 🛒 PDP Optimization: High-converting product pages with strategic trust signals and optimized CTAs. 💳 Cart & Checkout UX: Reducing abandonment through frictionless, mobile-first checkout flows. 📣 Landing Pages for Paid Traffic: Optimized funnels for Meta Ads and Google Ads that turn clicks into customers. ⚙️ SaaS & B2B Platforms: 🚀 Onboarding & Activation: Streamlining user journeys to improve first-day retention. 📊 Dashboard & Complex Data UX: Intuitive data visualization for admin panels and SaaS tools. 💎 Freemium to Paid Conversion: Designing upgrade prompts that convert trial users to subscribers. 📱 Mobile App Design (iOS/Android): 📲 Retention-Focused UI: Engagement loops and intuitive navigation. 💸 In-App Purchase Optimization: Seamless subscription and payment flows. 📈 My Data-Driven Process 1️⃣ Audit & Discovery: Analyzing GA4 funnels and Hotjar heatmaps to find "drop-off" zones. 2️⃣ UX Strategy: Mapping user psychology and competitive advantages. 3️⃣ High-Fidelity UI (Figma): Crafting modern, clean designs using Advanced Component Systems. 4️⃣ Interactive Prototyping: Validating usability before a single line of code is written. 5️⃣ Developer Handoff: Providing pixel-perfect Figma files with responsive specs. 🛠 Tools & Expertise 🎨 Design: Figma (Expert), Framer, Adobe Creative Suite. 🧪 Analytics & CRO: GA4, Hotjar, Microsoft Clarity, A/B Testing. 🌐 Platforms: Shopify, Webflow, WordPress, React-based SaaS. 🔥 Why Partner With Me? 🤝 Direct Access: Personal accountability and fast, 1-on-1 communication. 🧠 Conversion Mindset: Every design decision is backed by data, not just "gut feeling." 📐 Technical Precision: My Figma files are organized, scalable, and 100% developer-ready. 🌍 Industry Versatility: Deep experience in Fashion, Beauty, Fintech, Health & Tech. 📂 Featured Success Stories ⭐ John Barber & Sons: E-commerce PDP Redesign | CR +33% ⭐ Agile Office Furniture: Homepage & Navigation CRO | AOV +15.5% ⭐ Grant Bank: Fintech Mobile App | Complete iOS UI/UX Design ⭐ Document Management SaaS: B2B Workflow & Dashboard Architecture 🚀 Ready to scale your business and increase your conversion rate? Click "Invite to Job" or "Hire Now" - let’s turn your current traffic into measurable revenue! 💸

Design that converts attention into revenue. ⚡ I specialize in high-converting Meta ads, direct-response design, and strategic brand identity that helps DTC brands scale. I’m Varvara, a Senior Graphic Designer and Creative Director with 10+ years of experience crafting high-performing ad creatives and visual systems for global eCommerce, SaaS, and lifestyle brands. My work blends high-end aesthetics with marketing psychology to boost your CTR, increase ROAS, and drive sales. 💼 Core Expertise & Deliverables • Meta Ad Design: High-converting static ads, carousels, and story graphics for Facebook & Instagram • Performance Marketing Creatives: Direct-response visuals for Google, Meta, Pinterest, and TikTok • Brand Identity & Visual Systems: Logo design, brand guidelines, packaging, and full brand rollouts • E-commerce Assets: High-converting Shopify banners, Amazon storefront visuals, and email marketing layouts (Klaviyo) 🔥 Why Growth Teams & Agencies Hire Me ✔ Data-Driven & Strategic: I design for performance, focusing on hook rates, hold rates, and conversion metrics—not just aesthetics. ✔ Niche Industry Authority: Deep experience in high-growth verticals: Tech, Wellness, Supplements, Lifestyle, and Premium Pet Care/Nutrition. ✔ Agency-Ready Workflow: Rapid turnarounds, structured A/B testing variations, and fully organized, pixel-perfect files (Figma, Photoshop, Illustrator). ✔ Reliable Partner: Seamless communication, clear feedback loops, and a proven track record of helping brands scale consistently. From scroll-stopping static Meta ads to cohesive brand refreshes, I build the visual assets that power your growth funnel. → Let’s design visuals that convert — message me to discuss your project.

🌟 Designs That Deliver Real Results — Websites, Apps, and Landing Pages Built to Grow Users and Business 📈 I’m a UI UX designer, web designer, graphic designer, and product designer specializing in web and mobile solutions that directly impact growth — with over 250+ completed projects and millions of users reached through intuitive, conversion-driven design. 🎨 Key Achievements: I've made 250+ UI/UX designs for web and mobile platforms I've made 110+ websites crafted across 20+ industries I've made 40+ high-converting landing pages for SaaS, fintech, AI, and startup companies I've made 25+ UI/UX designs for mobile apps in wellness, logistics, and education sectors As a Webflow developer, I've made 50+ Webflow websites launched for tech, education, SaaS and creative brands I've made 30+ eCommerce platforms built for fashion, healthcare, and electronics I've made 20+ Crypto/Web3 websites designed, helping startups expand reach by 35%+ I've helped clients attract 100K+ users to e-commerce platforms, 180K+ users to fintech apps, and boost daily active users by 60% on dating platforms. As a graphic designer and web designer, I create experiences that don’t just look beautiful — they perform, attract, and retain users. 🎯 How I Help You Grow: As a Landing Page Designer and UI UX designer, I built 40+ landing pages with UX/UI design that achieved up to 42% conversion rates and generated hundreds of qualified leads for SaaS, fintech, and AI companies. As a UI UX designer for dating apps, I designed 10+ mobile-first platforms over the past 5 years, reaching 90% user satisfaction, increasing daily active users by 60%, and boosting retention by 3x through engaging UI UX web design. As a Webflow web designer and Figma expert, I launched 50+ websites across tech, education, and creative industries using responsive, conversion-driven UI UX designer figma workflows, with 85% user satisfaction and 15% new user growth. As a Fintech web designer and UI UX designer react, I created 15+ digital banking and blockchain platforms, combining dashboard logic with frontend design, helping apps grow to 180K+ users and reach 300K+ downloads. As a brand identity designer, website designer and product designer for Fintech, energy, and deep tech, I redesigned 20+ websites over the last 6 years, doubling traffic and improving conversion paths through clean structure and UX/UI design best practices. As an website designer, e-commerce web designer and UI UX designer ecommerce, I designed 30+ e-commerce platforms for fashion, wellness, and healthtech brands that attracted over 100K+ shoppers and improved checkout UX to boost sales. As a Mobile App Designer, graphic designer, and UI UX designer, I developed 25+ mobile apps in wellness, education, and logistics that achieved 87% retention and expanded active user bases by 25%. As a UI UX designer for SaaS platforms, I built 15+ B2B tools and SaaS platforms over 7 years, increasing popularity by 45% and growing professional communities by 52% using component-based UI UX designer figma systems. As a web designer and UI UX designer for Crypto, Web3, Fintech, and DeFi, I delivered 20+ platforms with bold visual direction and smart UI UX web design, expanding user reach by 35% and improving product engagement by 5%. As a shopify UI UX designer react, UX/UI designer, SaaS and UIUX designer, I contributed to 15 EdTech and HR tech platforms with 4+ years of experience, implementing fast, scalable design systems tailored to development teams working with React. As a web designer ecommerce, Product designer and shopify UI UX designer, I supported 10 marketplaces and DTC brands by designing user flows that increased purchase completion rates and attracted repeat customers, with 10+ completed projects in this segment. As a graphic designer, UI UX, UIUX designer and web designer, I worked on 30+ branding-first web apps that required alignment between visuals and performance, using Figma to craft style-consistent and goal-oriented designs. As a product designer, UI UX designer, Mobile app designer, Web designer and UIUX designer with cross-functional skills in UX/UI, and branding, I’ve helped over 100 clients build MVPs and grow them into full-scale products that users return to daily. 🚀 Quick Info: I specialized in high-converting Landing Page design, Web Design, and Mobile App Design, SaaS design. I'm an expert in Figma, Shopify, Wix, WordPress, Webflow, Adobe XD, Web design, Mobile app design and Illustrator with 9 years of experience. As a Webflow developer, Web designer and UI UX designer, I have Strong experience in Real Estate web and mobile design with over 5 completed projects in this niche. My designs consistently attract, retain, and convert users — driving real business growth. 🌟 Let’s build a digital product that users love — and that drives your next growth milestone! Click ‘Send Message’ — I'm ready to bring your business to the stars. 💬✨

Your brand's visual identity is often the first thing people judge, and the last thing most founders get right. I help startups and growing businesses build brand identities that look established from day one: logo systems, visual identity, and brand guidelines that work across every touchpoint, and hold up as the business scales. In 10+ years as an Art Director and Brand Designer, I've worked with founders who needed to look credible fast, and with teams who needed to bring consistency to a brand that had grown faster than its design system. What I deliver: — Brand identity & visual identity systems — Logo design (primary, secondary, submarks) — Brand guidelines & style guides — Color, typography, layout principles — Packaging, pitch decks, marketing collateral My process is intentional: we define a clear visual direction first, then build a system you can apply consistently, without having to come back and fix it in a year. ★★★★★ "Executed concepts and designs above expectation. Could not ask for more from a designer." ★★★★★ "She has over-delivered on every task. I'll be forever grateful." ★★★★★ "Absolutely stunning designs and impressive turnaround times. She is a magician!"

With a wealth of expertise spanning 15+ years in Graphic Design and 10+ years focused on advertising and marketing design within agencies, I embody the roles of Art Director, Graphic Designer, and Creator. My last post in the past agency was senior Art Director. Right now, I’m one of the few creators fully leveraging AI tools to push the boundaries of design and creativity for business. My proficiency lies not only in crafting captivating designs but also in cultivating impactful visual communication aligned with your business's strategy and positioning. My portfolio boasts triumphs across commercial imagery, ad campaigns, web design, branding, presentations, and beyond. Partner with me to transform your project with a touch of seasoned excellence. Agencies I've collaborated with: 
GREY, IPG Mediabrands, TM agency, Digitals, VMLY&R Brands I've worked with: 
Unilever (Dove, Axe, Domestos, Magnum, Hellmann's) PepsiCo (Adrenaline Rush, Lipton, Lay's) Nestle (Purina, Felix, Movenpick) Diageo (Captain Morgan, Johnnie Walker), Vehicles (KIA, Hyundai) Blockchain (Waves, FTX) Banks (Raiffeisen Bank) and other more. Recently, focused on visual systems for SaaS, Fintech, Blockchain, AI, and other digital products. Proficient in visual systems for: BTL, B2B, Content Marketing, Online Marketing, E-commerce, Digital Sales. I seamlessly assimilate into project teams if necessary, armed with professional communication skills and traits, including adept time management, meticulous organization, unwavering responsibility, proactive initiative, resourceful problem-solving, and a strong dose of creativity. I fully immerse myself in tasks, meticulously attending to details, requests, and working towards an ideal workflow that consistently produces top-notch results. These factors contribute to my status as a highly-rated freelancer on the platform. I will be glad to provide the following services:
 - Ad campaign design
 - Presentations 
- UI/UX
, websites, apps - Social media design
 - Branding
 - Сreative generation

 Contact me today to get working solutions through a pleasant experience.