I'll build your strategy, write your ads, buy your media, and read the analytics. Then I'll do it again faster. Most businesses don't need an agency. They need one senior person who does all of it. That's the job. I'm a Fractional CMO and Creative Director with 30 years across strategy, creative, performance marketing, media buying, and AI. I've worked on Citi, Comcast, Coca-Cola, Memorial Sloan Kettering, and The Plaza Hotel. I won an International ANDY Award. I taught at the School of Visual Arts. I wrote the book on programmatic media. Not metaphorically. There's an ISBN. What I actually do for clients: Marketing strategy and positioning. Brand identity and messaging. Go-to-market planning and execution. Google Ads, Meta Ads, programmatic media buying. Creative direction, ad copywriting, landing pages. Email marketing and Klaviyo automation. SEO, content strategy, social media. AI workflow integration that replaces roles, not just tasks. Account-based marketing and outbound systems. Creative testing systems producing 20-50 ad variants per month. Recent results: • 35% year-over-year revenue growth for a restaurant and entertainment venue. Built everything from scratch in 120 days as their entire marketing department. Active retainer. • CPA reduced 50% for a fintech company after auditing their agency, finding them billing $5K/month for an hour of work, and rebuilding across five channels. • +250% qualified leads and +314% media efficiency for a financial services firm by building a compliant creative testing system within regulatory guardrails. • Built an AI class recommendation engine for a $5M yoga studio chain years before ChatGPT existed. Revenue up, spend down. • 9.46% conversion rate for a private school enrollment campaign using geofencing, programmatic microtargeting, and 21-day attribution modeling. • Named a health tech startup, built the brand and pitch deck, got them into UF Innovate. Materials supported a clinical trial at a major research hospital. How I work: Monthly retainer. No contracts. 30 days, either side can walk. No percentage of ad spend. No agency markup on media. I'm one person, I move fast, and I own the outcomes. You get a senior operator who does the thinking and the doing, not a strategist who hands you a deck and wishes you luck. I specialize in businesses that need a full marketing department but can't justify or don't want the overhead of building one. If you've fired your agency, outgrown your freelancers, or the CEO is still doing the marketing at midnight, that's my client. Industries I've worked across: SaaS, fintech, CPG, food and beverage, wellness and fitness, private education, healthcare, nonprofit, real estate, fashion, entertainment, and startups from pre-revenue to Series A.

Hi, I'm Nadiia, and I build brands. For 8+ years, I've helped startups and small businesses turn good products into brands customers remember and choose. A strategy that positions the brand and focuses on values that resonate. Design that makes people stop scrolling and actually pay attention. Your brand isn't connecting with customers. Maybe you launched with an AI-generated logo and some colors. Maybe you've been in business three years and your brand looks nothing like the company you've become. Maybe competitors with worse products outsell you because their branding tells a clearer story. You know it's costing sales. What I do: Complete brand development handle brand strategy AND brand identity design. Not separate services. One complete system built on customer research and competitive analysis.We start with research. Customer interviews revealing what drives purchase decisions. Competitive analysis showing where you can win. Brand positioning that articulates why someone should choose you over cheaper options or established players.Then I design the visual brand identity. Logo design with complete file packages. Typography systems. Color palettes optimized for your category. Brand guidelines your team uses without calling me. Packaging design with production specs including die-lines, gusset sleeves, material recommendations. Brand strategy services: Customer research and interview frameworks. Competitive landscape mapping. Brand positioning statements. Messaging architecture. Target customer personas based on real data. Brand architecture for multi-product companies. Naming systems. Go-to-market planning. Market analysis.Brand identity design services: Logo design with trademark-ready files. Visual identity systems and brand style guides. Typography specifications. Color palette development. Brand pattern libraries. Icon design. Photography art direction. Marketing collateral templates.Packaging design services: Product packaging for retail and ecommerce. Die-line development. Label design with FDA compliance for food and supplements. Packaging systems for multiple SKUs. Material specifications. Production-ready files with bleeds and color separations. Gusset sleeve design. Cost optimization with print vendors. Industries I specialize in: Ecommerce brands. Food and beverage. Wellness including supplements and fitness. Beauty and skincare. Consumer packaged goods (CPG). Tech startups and SaaS. Service businesses. Home goods. Specialty retail.Tools I use: Adobe Illustrator for logo design and vectors. Adobe Photoshop for image editing. Miro for brand strategy workshops. WordPress and Elementor for website implementation. Excel for research analysis. Files delivered in AI, EPS, PDF, SVG, PNG, JPG. What makes packaging different: I design with production knowledge. Most designers create concepts that can't be printed or cost three times budget. I know substrate options, printing techniques, finishing processes, label sizes, barcode placement, regulatory requirements. 50+ packaging systems produced without surprises. Your printer won't have questions. Your costs won't balloon. Packaging looks on shelf exactly like mockups. Strategy and design work together: When research reveals your audience values transparency over perfection, that shapes everything. Brand voice becomes honest. Photography becomes less polished. Color palette skews toward earthy authenticity instead of luxury codes. When competitive analysis shows everyone uses similar visuals, we make deliberate differentiation choices. Clients hire me when: Launching products that feel generic. Category is crowded needing differentiation beyond quality claims. Outgrown DIY branding. Preparing for retail pitches or funding rounds. Rebranding because current identity attracts wrong customers. Entering new markets where existing positioning doesn't work.Deliverables: Brand strategy documentation. Customer research summaries. Competitive analysis with positioning maps. Brand guidelines PDF. Logo files in all formats. Typography specifications. Color palette with RGB, CMYK, Pantone, hex codes. Packaging with production files and die-lines. Marketing templates. Photography guidelines. Pattern libraries.Technical specifications: Logo minimum sizes. Clear space requirements. Color variations. Typography hierarchy. Font pairing rules. Web font alternatives. Color usage for different media. Pantone matching. Print bleed specs. Die-line technical drawings. Barcode placement. Material substrate recommendations. Keywords: Brand identity design, logo design, packaging design, brand strategy, visual identity, brand guidelines, brand development, brand positioning, startup branding, ecommerce branding, CPG branding, food packaging, product branding, rebranding, brand consultant, customer research, competitive analysis, brand book, style guide, typography design, color palette, go-to-market strategy, supplement packaging, beauty packaging, wellness branding.

🚀 Expert-Vetted (top 1% of talent on Upwork) | 200+ ecommerce clients in 9 years 🚀 150M+ USD generated for clients across Email/SMS, Google Ads, and CRO 🚀 Featured in WSJ best-seller "Never Lose an Employee Again" alongside Adobe, Intuit, and LEGO 🚀 320+ episodes of The Ecom Show podcast (guests: Ezra Firestone, Patagonia, Shopify, Beardbrand, Nick Shackelford) ======== Most ecommerce brands don't have an email problem, an ad problem, or a CRO problem. They have a systems problem. The email person doesn't know what the ads are saying. The Google account runs blind without CRO support. The site was redesigned once and never touched again. Revenue leaks at every handoff. I fix the system - not just the channel. ======== 📞 Invite me to your project and we can review your ecommerce marketing strategy together at no cost. 📞 ======== WHAT I DO 1. Email & SMS Marketing (Klaviyo-heavy) Flows, campaigns, segmentation, deliverability, and lifecycle systems built to drive 30–40% of total revenue. → $9.4M generated from email alone for a high-ticket ammo brand (58.77% of total revenue) → $2.84M in 30 days from email + SMS for a US electronics brand → $1.3M from Klaviyo for a pet brand over 24 months 2. Google Ads (Search, Shopping, PMax, YouTube, Display) Full-funnel paid search built around profitable scale - not vanity ROAS. Tracking integrity, Merchant Center hygiene, GA4, feed optimization. → Peptides brand: $4.5K → $286K monthly revenue in 4 months ($426K total at 2.2x ROAS in a restricted category) → Automotive ecom brand: +94% ROAS on PMax, +810% ROAS on Shopping campaigns in 3 months → Healthcare clinic: CPA cut from $33 to $12 (–64%), clicks +300% on a $240K/month budget 3. CRO & Landing Pages. Prioritized roadmaps, A/B testing, PDP and checkout optimization. Hotjar, GA4, Shopify/WooCommerce. → AirBack: +44.21% CVR, +28.44% revenue (PDP redesign with sticky ATC, USPs, social proof) → Henry's Coffee: +37.82% CVR, +39.48% revenue (product selectors + mobile ATC) These three channels feed each other. Your Google search terms shape your email angles. Your flow data informs your next campaign offer. Your landing page performance dictates where ad spend gets allocated. One strategy. One operator. Zero gaps. ======== WHO I WORK WITH We can talk if you: 👉 Are doing $50K+/month and ready to invest in growth 👉 Are coachable (what you think will work often doesn't) 👉 Have a 3+ year plan (exit or cash flow business?) 👉 Sell multiple products 👉 Don't have time to learn and run email, Google Ads, and CRO yourself Probably not a fit if you're pre-launch, under $30K/month, looking for the lowest hourly rate, or want a one-off task instead of a strategic partner. HOW I'M DIFFERENT I've spent most of my 20s exclusively on marketing and business - psychology of how people actually buy, tens of thousands of dollars at conferences and masterminds, and 320+ podcast episodes with operators like Ezra Firestone, Molly Pittman, Beardbrand, Crossnet, multiple Shark Tank companies, and one of Alex Hormozi's CEOs. Behind me, I have a senior-led team covering: ✔️ Ecommerce growth strategy ✔️ Email & SMS marketing (Klaviyo, Mailchimp, Postscript) ✔️ Google Ads (Search, Shopping, PMax, YouTube) ✔️ CRO, product page, and landing page optimization ✔️ Marketing analytics (GA4, Northbeam, Triple Whale, Hyros) ✔️ Loyalty and referral programs What I personally handle: strategy, account direction, senior reviews, client calls. What my team handles: execution - copy, design, technical setup, QA, reporting. You work with me directly on strategy. My team handles execution at senior quality - never juniors. Featured on NBC, CNN, Forbes, BBC. Audited two Fortune 500 companies. Featured in the WSJ best-selling book "Never Lose an Employee Again" as a case study in high employee retention alongside Adobe, Intuit, and LEGO. ======== NEXT STEPS If you want senior-led ecommerce growth across email, Google Ads, and CRO - run by an operator who'll treat your budget like it's my own money: 𝗙𝗲𝗲𝗹 𝘄𝗲 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 𝗮 𝗴𝗼𝗼𝗱 𝗺𝗮𝘁𝗰𝗵? 🫶 Share what you need help with and your current monthly revenue Want to learn more first? Find "Budai Media" and "Daniel Budai" on YouTube, Spotify and Apple Podcast, Instagram, or Linkedin.

Greetings! 👋 I'm Rafay Bin Mansoor, a seasoned graphic designer and WordPress, Webflow & Shopify website developer with over 6 years of experience. My passion lies in delivering top-notch solutions for your online presence, combining a flexible skill set in graphic design with a strong focus on website development. Why Choose Me? 🌟 As a graphic designer, I am more than just a designer—I am a graphic architect. With expertise in creating eye-catching graphics, I go beyond aesthetics to convey the distinct and captivating narrative underlying your design requirements. Additionally, my proficiency in WordPress and Shopify development ensures that your website not only looks appealing but also provides a seamless user experience. Key Skills: 🎪 Graphic Design: From print materials to digital graphics, I bring a touch of artistry to every design, ensuring they not only look appealing but also communicate your brand narrative effectively. 🖨️ Print Marketing Materials: Strategically conveying your brand message through print materials like brochures and banners. 🎁 Covers & Packaging: Innovative design solutions for packaging that ensure your products stand out. 🔧 Adobe Illustrator & Photoshop: Specializing in vector design, illustration, and pixel-perfect designs. 🌐 Web Design & Development: Creating visually appealing and user-friendly websites on WordPress and Shopify platforms. 📱 Digital Marketing Materials: Crafting visually appealing materials for online platforms to make your brand stand out. 💼 Corporate Brand Identity: Crafting a unified and memorable identity that reflects your business values. 🎨 Illustration: Enhancing your brand narrative with artistic and creative illustrations. 🎨 Logo Design: Crafting visual representations that resonate with your target audience. 📚 Brand Guidelines: Creating comprehensive guidelines that ensure consistency across every interaction. Collaborative Approach: I value collaboration, treating clients as partners in the creative process. Your insights shape the design journey, ensuring the final product authentically represents your brand. Technical Toolkit: My expertise extends to WordPress and Shopify mastery, including theme customization and plugin development, as well as proficiency in HTML, PHP, CSS, and JavaScript. I implement SEO optimization strategies to improve search engine visibility and performance, ensuring your website ranks high. Customer Satisfaction is My Priority: I take pride in delivering projects promptly, maintaining open communication, and providing technical support when needed. Let's collaborate to bring your vision to life! Recent Projects: I've crafted brand identities, logos, and guidelines for various businesses, along with designing and developing custom websites, e-commerce stores, and digital marketing materials. Let's Elevate Your Brand Together! Whether you need a distinctive logo, a comprehensive brand identity, or a visually appealing website, I'm here to bring your vision to life. Let's collaborate and make your brand truly stand out!

I help businesses transform outdated or generic websites into modern, high-converting digital experiences that feel premium, trustworthy, and easy to navigate. With experience across WordPress, Shopify, Squarespace, and Webflow, I specialize in designing websites that balance strong visual presentation with clean user experience, mobile responsiveness, and conversion-focused structure. Most of the businesses I work with already have a website, brand direction, or content in place — they simply need the right designer/developer to elevate the experience, improve clarity, modernize the layout, and create a stronger online presence. I regularly work with: • Service-based businesses • Ecommerce and Shopify brands • Luxury and lifestyle brands • Restaurants and hospitality businesses • Real estate and property companies • Coaches, consultants, and creative professionals What I focus on: • Website redesigns and refreshes • Shopify and ecommerce storefronts • WordPress and Squarespace development • Mobile-first responsive design • Conversion-focused layouts and UX • Clean modern design systems • SEO-friendly structure and performance optimization I care a lot about the details that make a website feel polished and professional — layout flow, typography, spacing, responsiveness, navigation, and overall user experience. Whether you need a modern business website, a premium Shopify store, or a refined Squarespace experience, my goal is to create a website that not only looks strong visually, but also supports your business growth long-term.

Hi! When your brand strategy is unclear, everything downstream suffers: marketing spends more, sales cycles get longer, and your audience can't tell you apart from the competition. I fix that. I build the strategic foundation that aligns your team, sharpens your message, and gives your brand a defensible position in the market. My core expertise sits at the intersection of brand strategy and brand naming, where the highest-stakes decisions happen and where most agencies rely on instinct instead of analysis. ⭐ Top Rated Plus Brand Strategist | 100% Job Success Score | Recognized among the top 3% of talent on Upwork ⭐ 13+ years in brand strategy, brand naming, and brand positioning ⭐ Proprietary naming and positioning frameworks grounded in strategic analysis ✅ What I deliver: ▪ Brand Strategy and Brand Positioning ▪ Brand Naming (company, product and service names) with linguistic, phonosymbolic, cultural and legal analysis ▪ Messaging Strategy and Messaging Architecture ▪ Value Proposition Development ▪ Brand Narrative, Verbal Identity and Brand Voice ▪ Persona Development ▪ Copywriting and Scriptwriting ▪ Competitive Analysis and Market Research ▪ Brand Audit and Strategic Recommendations ▪ Go-to-Market Messaging ✅ What makes my process different: For brand strategy, I work with a proprietary framework that evaluates positioning across competitive differentiation, cultural relevance, emotional resonance, and commercial viability. Every deliverable comes with documented strategic rationale, not subjective opinion. For naming, my framework integrates Keller's brand resonance criteria, Watkins' SMILE & SCRATCH methodology, Neumeier's differentiation model, and phonosymbolism research. Each candidate name is assessed across linguistic integrity in target markets, cultural connotation risks, phonetic memorability, domain and trademark availability, and strategic alignment with the brand's positioning. I also map the naming patterns and phonetic clusters across your competitive landscape to identify where the real linguistic white space exists. This means the brand names, positioning strategies and messaging systems I deliver are grounded in analysis from day one. No brainstorming sessions that go nowhere. No mood boards disguised as strategy. No names that sound good in a presentation but collapse under legal scrutiny. ✅ Recent results: ▪ Brand positioning for a fintech that reduced cost per conversion by 43% and increased click-through rates by 136% ▪ Brand strategy for an international airport that grew audience engagement by 162% ▪ Strategic positioning that drove over $5M in sales with a 27% increase in bookings ▪ Naming projects approved, legally cleared, and registered internationally across fintech, health and premium consumer sectors ▪ Strategy and messaging frameworks adopted as official internal tools by clients across multiple industries ✅ Industries: Fintech, financial services, health and wellness, premium consumer brands, tech, SaaS, energy, food and beverage, retail, lifestyle, hospitality, medical, and institutional sectors. I've worked with clients across six continents, delivering strategy and naming for companies launching new products, entering new markets, and repositioning for growth. ✅ How I work: Every engagement starts with a tailored strategic questionnaire to capture your business context, competitive landscape, audience profile, and constraints. I develop a strategic framework before any creative execution begins. My process is async and structured. You get documented strategic thinking you can reference and build on throughout the life of the brand, not verbal suggestions that disappear after a meeting. If your brand needs a strategy that creates real differentiation, a name that holds up to scrutiny, or a messaging system that aligns your team and converts your audience, let's talk!

Hi :) name is Adi, and I’m a digital marketer specializing in building scalable growth systems for brands through short form content. I have 10+ years of experience creating social media content and 5+ years focused specifically on viral short form video strategy. My background as both a content creator and an ecommerce shop operator gives me a unique advantage when it comes to TikTok Shop. I understand how to create content people actually want to watch while keeping the focus on what matters most: growth, conversions, and sales I've cracked the code of making brands go viral, and after helping dozens of brands across different niches grow, I found the formula for building and maintaining a winning strategy that supports real business goals. Some of the results I’ve achieved include: • Grew a TikTok from 0 → 2.5K followers in 30 days • Generated 2.9M+ targeted views for a news app pre-launch using a fully organic, trend-driven strategy • Generated 500K+ views and 2K+ followers for a financial consultant after a single strategic engagement • Scaled a Shopify app to 28K+ followers using a structured, high-converting content system I’d love to help you create high performing videos for your brand and support your growth through strategic short form content. So, if you're looking for support with TikTok Shop growth, content strategy, or short form videos that actually drive engagement and sales, feel free to message me And if you need more specific guidance or strategic direction, you’re also welcome to book a consultation call with me

A small piece of design is equivalent to thousand words. Welcome to my profile. Being here means that you are a special person and you are looking for a distinctive designer. I am a Master's graphic designer and Upwork top rate. I have experience in the field of "creative" graphic design in all its areas, especially, visual identity, I speak 4 languages English, Arabic, Portuguese, and Spanish, so I put in your hands some of my services: 🔶 Designing and re-design professional brand, En, and Arabic brands. 🔶 Professional English Profile profile and Arabic profile design. 🔶 Business visual identity design. 🔶 (Business Card - Folder - Envelopes - Correspondence Papers - Notebook - Pen ........). 🔶 Designing brochures with new creative shapes. 🔶Designing posters and stickers. 🔶Designing promotional flyers. 🔶Designing brochures and magazines. 🔶All kinds of infographic design. 🔶 Designing product covers, books, magazines and local and international profiles. What distinguishes me as a designer from others: 🔷I speak 4 languages English, Arabic, Portuguese, Spanish, 🔷 I am committed to deadlines. 🔷 I love creativity, so just give me your requirements and I'll provide you with the best design ever. 🔷 I will be happy to make modifications and additions to any work I do for you. 🔷Doing accurate and high-quality work within a short period of time. Do not hesitate to contact me if you have any questions or need any help, I will always be ready to help.

Experienced technical sports & Lifestyle Designer with a demonstrated 25 year history of working in the design industry, for brands such as Nike, Canterbury, Hummel, BLK & Kappa. Skilled in Trend Analysis, Illustration, Textiles, Wovens, and Sportswear Design. Strong arts and design professional with a BA (Hons) focused in Fashion Design & Technology from Kent & Surrey institute.

I’m a Brand Strategist specializing in brand strategy, brand positioning, brand messaging and content strategy for companies with valuable offers that are hard to explain. I help founders, startups, consultants and growing companies clarify what their brand stands for, define a stronger position in the market, and build messaging that makes their offer easier to understand, trust and choose. If your product, service or expertise is strong but difficult to explain clearly, I can help you turn that complexity into a clear brand strategy, positioning strategy, messaging framework, website messaging and content direction. WHAT I CAN HELP WITH: → Brand Strategy Clarify your brand foundations, audience, differentiation, value proposition, narrative and strategic direction. → Brand Positioning Define a clear and differentiated position so your brand becomes easier to understand, remember and choose. → Brand Messaging Build a brand messaging framework that connects your positioning, value proposition, narrative, proof points, key messages and tone of voice. → Website Messaging Structure your homepage, service pages and website content so visitors quickly understand who you are, what you offer and why it matters. → Content Strategy Create content pillars, communication themes and editorial direction so your brand knows what to say and how to say it consistently. → Brand Audit & Clarity Sprint Identify where your current brand, messaging or website is losing clarity and define the strategic improvements needed. TYPICAL PROJECTS INCLUDE: • Brand Strategy • Brand Positioning • Brand Messaging • Messaging Frameworks • Website Messaging • Content Strategy • Brand Audits • Value Proposition Development • Brand Narrative • Communication Strategy • Founder Positioning • B2B Brand Strategy • SaaS Brand Messaging • Service Brand Positioning WHAT MAKES MY APPROACH DIFFERENT: Most brands try to fix communication by redesigning, rewriting or posting more content. But the real issue is often strategic: unclear positioning, weak messaging structure, scattered content direction or a brand story that people do not understand quickly enough. I build practical brand strategy and messaging systems that connect positioning, narrative, website messaging and content strategy, so your brand communicates with more clarity, consistency and direction. This means: • Clearer positioning • Stronger brand messaging • Better website and content structure • More consistent communication • Faster decision-making • A brand strategy your team can actually use If your brand has value but lacks clarity in how it shows up, send me a message. I’m happy to take a look and walk you through how I’d approach your case.