Do you have access to marketing and website data that you trust? Hi! I'm Lauren! I'm a GA4, Google Tag Manager, Looker Studio, and marketing data expert. I serve many teams as a fractional digital analyst and for digital marketing. I help business owners and marketing professionals reduce time and effort on reporting and analysis with trustworthy analytics, tracking implementation, and customized dashboards that reveal top-performing strategies. Working together, we can curate fully customized dashboards to align with your branding and most important KPIs. My passion is to help you understand your online presence and marketing performance so that you can focus on the most impactful aspects of your business, letting the rest fall away. Some of my client's favorite services are GA4 implementation/optimization, trainings and custom conversion set up. My strengths include all elements of website data including conversion measurement and optimization, SEO, website performance, traffic sources and analytics optimization. Secondarily, I consult businesses, agencies, and brands to teach them how to take action and understand their data through GA4, Google Ads, Google Search Console, conversions, and more.

I build enterprise-ready GenAI & Agentic AI that’s secure, auditable, and reliable in production. That means permissioned internal copilots (RAG) connected to your real business data, plus workflow agents for ops/finance/reporting with the right guardrails. I also deliver the governed data foundations and dashboards (pipelines, models, KPIs) that make AI outputs accurate and trustworthy. Credentials & proof 🏆 Top Rated Plus | 100% Job Success ✅ 18+ years delivering production AI + analytics systems ✅ Enterprise Agentic AI/GenAI/RAG + workflow automation delivered (production) ✅ 500+ dashboards | 150+ pipelines | 175+ clients | 15+ Industries ⭐ Consistent 5-star reviews High Profile Clients: Johnson & Johnson, Coca-Cola, Panasonic, Primo Water, Tech Mahindra, Uflex, Ceribell, Mountenvil, Nourshed, Microtek What clients say ⭐⭐⭐⭐⭐ “Five stars all the way… great attitude and great attention to detail. Very professional.” ⭐⭐⭐⭐⭐ “They took an enormous task and completed it amazingly… a pleasure to work with.” ⭐⭐⭐⭐⭐ “Understood our business almost better than ourselves… communication was top-notch.” What I deliver • Enterprise GenAI/RAG + Agents: permissioned copilots (“chat with your data”), workflow agents/automation, audit logs, evaluation, prompt + retrieval tuning • Data Engineering (Azure/AWS/Snowflake/Databricks): ELT/ETL, orchestration, modeling, API integrations • Executive BI (Power BI/Tableau): KPI frameworks, semantic models, RLS, performance + refresh reliability • Modernization/Rescue: fix slow dashboards, rebuild models, improve governance + data quality How we work ✅ Define the use-case + success metrics (what decisions/workflows improve, measurable outcomes) ✅ Confirm data access + security (RBAC/permissions, data boundaries, compliance constraints) ✅ Build in milestones with weekly demos (working increments: data → prototype → production-ready) ✅ Evaluate + tune (accuracy checks, retrieval quality, guardrails, human-in-the-loop where needed) ✅ Deploy + handover (documentation, testing, monitoring, and a maintenance plan) 🛠Tools🛠 Agentic AI • GenAI (OpenAI, RAG) • Power BI, Tableau • SQL • Python, PySpark • Azure/AWS/GCP • ETL/ELT • Data Lake/Warehouse • TensorFlow/PyTorch • OpenClaw • cuDF • cuML • Claude • Claude Code • Claude Cowork 📞 Get in touch Free 30-Minutes Consultations. Invite me to your job and I’ll tell you exactly how we can help you achieve your goals.

Struggling to turn HubSpot into a predictable and scalable revenue system? I help B2B and SaaS companies implement, optimize, and rescue HubSpot by cleaning up messy portals, automating marketing and sales, and replacing manual chaos with reliable, repeatable processes that actually drive growth. What I specialize in • HubSpot Implementation & Optimization – full setup or rebuild of Marketing, Sales, and Service Hubs with custom workflows, pipelines, lead routing, lifecycle stages, scoring, and reporting alignment. • CRM & Data Migrations – moving data from Salesforce, Pipedrive, Monday, Odoo, or spreadsheets into HubSpot with clean mapping, deduplication, and structural accuracy. • Marketing Automation – automated nurturing, email sequences, lead qualification systems, task queues, and cross-team automation to reduce manual work. • Integrations – Zapier, Make, QuickBooks, Google Sheets, Slack, webhooks, or custom API connections that create a unified operations ecosystem. • Process Automation & Reporting – eliminating manual data entry, syncing marketing and sales processes, cleaning properties, and building dashboards that give leadership visibility and forecasting clarity. With 15+ years in CRM systems and $100K+ earned on Upwork, I combine deep HubSpot expertise with a business-first mindset. Companies come to me when their CRM is underperforming, inconsistent, or simply not supporting revenue goals. I rebuild broken setups into scalable, high-accuracy systems built for growth. If your HubSpot feels messy, slow, or misaligned, let’s audit your portal, fix structural bottlenecks, and deliver quick wins that improve efficiency, conversion, and reporting accuracy.

Tracking Or Cookie Consent broken? Data you can't trust costs you real money. I fix, build, and future-proof tracking & cookie compliance systems so your ads and analytics work exactly as they should- no guesswork, no wasted spend. 💠Google Tag Manager (GTM)💠Google Consent Mode v2 💠Google Analytics 4 (GA4)💠 Google Ads Conversion Tracking. 💠Pixel & Conversion API for Meta, TikTok, Snapchat, Pinterest💠Server-Side Tracking 💠Ecommerce Events - View Item, Add To Cart, Begin Checkout, Purchase, etc💠Lead Events - Form Submission, Button Click, Phone Number Click, Email Click, etc💠Custom Event Tracking and More. You will get the best tracking & Analytics service. With years of hands-on experience as a dedicated tracking and analytics specialist, I focus exclusively on one thing: making sure every click, lead, and purchase is captured accurately. So your marketing budget works harder and your business decisions are backed by clean data. I work with businesses of all sizes, from solo entrepreneurs to agencies, across every major platform and ad network. Whether you're starting from scratch or dealing with a messy, unreliable setup, I come in with a clear process: audit, implement, test, and document — so you're never left wondering if your tracking is actually working. 🔹 My Services Details: ➡️Google Tag Manager: ----------------------------- ✅Google Tag Manager set up ✅ Configure GTM Web and Server Container ✅ Setup and fix TAG, TRIGGER, AND VARIABLE in GTM ✅ GTM audits and debugging ➡️ Setup Google Consent Mode V2 on Cookie Consent Banner: -------------------------------------- ✅ Setup Consent Mode V2 Cookie Consent Banner with GTM ✅ Basic ( General) Consent Mode ✅ Advanced Consent Mode ✅ Configure cookie consent banner ✅ Platform - Cookiebot, CookieYes, OneTrust, Complianz and more. ➡️ GOOGLE ANALYTICS 4 (GA4) ---------------------------------- ✅ Setup Google Analytics 4 ✅ Enable Enhanced Ecommerce Tracking ✅ Tracking GA4 Events from any web platform. ✅ Tracking GA4 Events from server-side ✅ Setup Conversion Goal ✅ Import Goals in Google Ads from GA4 ✅ Linked with Google Ads ✅ Setup UTM Tracking for campaigns ✅ Fixing any issues relating to Google Analytics 4 Conversion Tracking ✅ Custom Dashboard creation on GA4 ✅ Custom Reports Created on GA4 ✅ Business Data Analysis and Business decisions based on Data on GA4 ➡️ GOOGLE ADS CONVERSION TRACKING AND REMARKETING ------------------------------------------ ✅ Setup Google Ads Conversion Tracking with GTM ✅Setup Google Ads Website Conversion (Purchase, Begin Checkout, Add To Cart, View Item, Submit Lead Form, Contact) ✅ Setup Google Ads phone call tracking ✅ Setup Google Ads Dynamic Remarketing Tag with GTM ✅ Android App Install Conversion Goal Tracking ✅ Google Analytics GA4 goal import ✅ Fixing any issues relating to Google Ads Conversion (Not tracking Conversion value, double conversion, etc) ➡️𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤/𝐌𝐞𝐭𝐚 𝐏𝐢𝐱𝐞𝐥 & 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐏𝐈 : ------------------------ ✅ Facebook Conversion API Setup With Google Tag Manager ✅ Facebook Server-Side Tracking with deduplication ✅ Setup a custom server( Google Cloud or stape) ✅ Advance Event Matching & Improve Event Matching Quality ✅ Event Deduplicating for both browser and server-side ✅ All Standard Events Tracking - (Page view, View Content, Add To Cart, Initiate Checkout, Purchase, Lead, Registration form, Contact, etc.) ✅All Custom Events Tracking -(View cart,Remove from cart,Button Clicks,Form submissions.,Phone No. call tracking, Time on Page, Video Engagement, Setup Scroll Depth, Outbound Link Click, Subscribe Event Tracking, Registration Event Tracking, and much more) ✅ Fix All Errors (Event deduplication, Missing product catalog, event_id, Missing value parameter for Purchase and AddToCart event, Solve IOS 14 Issue) ✅ Domain verification under the Facebook Business Manager. ✅ Automatic Product Catalog Setup ✅ Facebook and Instagram shop setup ✅ Track iOS users, those who are using adblocker, ITP-enabled browser users (Safari, Firefox...) ➡️𝖮𝗍𝗁𝖾𝗋 𝖢𝗈𝗇𝗏𝖾𝗋𝗌𝗂𝗈𝗇 𝖳𝗋𝖺𝖼𝗄𝗂𝗇𝗀 𝖲𝖾𝗋𝗏𝗂𝖼𝖾𝗌 𝗍𝗁𝖺𝗍 𝖨 𝗉𝗋𝗈𝗏𝗂𝖽𝖾 : ------------------------ ✅-Snapchat Pixel & Conversion API ✅-TikTok Pixel Conversion API ✅-Pinterest Pixel & Conversion API ✅-Twitter Pixel & Conversion API ✅-LinkedIn Conversion Tracking ✅- Microsoft UET tag setup ✅ -Applovin Ads Conversion ➡️ Working Platforms: ------------------------ ✅ Shopify ✅ WordPress - WooCommerce ✅ BigCommerce ✅ Wix ✅ Squarespace ✅ ClickFunnels ✅ Go High Level ✅ Magento 2 ✅ PHP, Laravel, or Any Custom site with knowledge of HTML and JavaScript ✅ Funnel-based platforms like Click Funnel, Funnelish, Go High Level, Kajabi, CheckoutChamp, and more. ✅ Webflow Feel free to reach out with any questions or project inquiries. I'm here to help you! Respectfully, Shahin Hossain

Is your Zoho CRM messy, underutilized, or disconnected from the rest of your tools? I fix that. I help businesses turn their Zoho setup into a system that actually works, clean pipelines, automated workflows, connected apps, and dashboards that give you real visibility. Whether you're starting from scratch or rescuing a setup that went sideways, I build solutions that are simple, scalable, and aligned with how your team works. What I specialize in: ✔ Zoho CRM setup, cleanup & pipeline automation ✔ Zoho One end-to-end implementation ✔ Deluge scripting & API integrations (CRM, Desk, Books, Inventory, Creator) ✔ Zoho Analytics dashboards — sales, inventory, KPIs ✔ Zoho Creator custom apps & workflow automation Recent client results: → Reduced manual data entry by 60% through automated lead workflows → Built real-time sales & inventory dashboards used by 3 departments daily → Integrated 6 Zoho apps into one connected system, eliminating duplicate work → Cut lead response time from 4 days to same-day with automated follow-up sequences I have completed 50+ Zoho projects with $200K+ earned on Upwork. Every solution I build gets documented so your team can manage it without depending on me forever. If your Zoho setup isn't working the way it should, let's talk. Share your current setup and I'll tell you exactly what I'd fix.

I Stop $200k AI Failures | Data Auditor & Strategy for High‑Growth SaaS Most AI initiatives are expensive hallucinations. I am the reason yours will not be. The average SaaS company wastes $200k+ on AI projects that fail because of data silos, missing feature stores, and untrusted reporting. You do not need more code. You need an architect who can tell you why your infrastructure is about to collapse under the weight of your own ML models. Why I am different (and why enterprise clients hire me) I am a CA (Chartered Accountant) Finalist turned Senior Technical Auditor. I speak the language of the CLI and the CFO. I do not just build. I audit for ROI, scalability, and technical friction before you spend a dollar. Battle‑tested results from recent engagements Infrastructure Audit: Saved a fast‑growing SaaS from a $200k AI dead‑end by identifying critical data silos between Product, Marketing, and Finance. The fix cost less than 5% of the planned budget. Friction Removal: Shaved weeks off an ML platform onboarding by finding and fixing "invisible" proxy authentication issues that senior engineering teams had missed for months. Workflow Strategy: Architected AI‑driven marketing workflows that balance automation with human‑in‑the‑loop brand integrity. The result: 22% higher conversion without degrading customer trust. What I actually do for you AI Readiness Audits – I stop the bleeding before you commit six figures to a foundation that is cracked. Onboarding Friction Analysis – I simulate your developer or user experience to find the $50k drop‑off points that kill adoption. Data Strategy & Feature Stores – I build the reporting layers and real‑time infrastructure that actually matter to your CFO and your product team. Why a CA Finalist does data engineering Numbers tell the truth when code lies. I have audited financial statements, chased down reconciliation gaps, and built analytics systems that serve C‑suite stakeholders at Getz Pharma, Emirates Telecommunication, and Alibaba‑backed Daraz. That background means I ask different questions. Not "can we build it" but "should we build it and how do we measure success." Enterprise credentials you will not find in most profiles Microsoft Fabric Community Super User (Season 1, 2022). 80,000+ article views on Power BI, Fabric, and Copilot published on the official Microsoft community blog. Invited member of the Microsoft Fabric User Panel, contributing directly to product development with Microsoft engineering teams. Certified: Azure Data Engineer Associate (DP‑203), Azure AI Engineer Associate (AI‑102). Renewed 2024. Recent client feedback (real, not generic) "He delivered a focused 4‑page audit that saved us weeks of guesswork. His top 5 friction points were spot on, especially the proxy authentication issue we had not prioritised. The fix‑this‑first recommendation alone was worth the fee." – AI/ML Developer Platform, May 2026. 5.0 rating. "I am really impressed with the AI‑driven marketing workflow strategy. The way you have identified key points where AI can add value shows a strong understanding of both marketing fundamentals and modern tools." – Marketing AI Strategy, April 2026. 5.0 rating. Technical stack grouped by impact, not buzzwords Impact Areas: AI Strategy, Technical Due Diligence, Data Architecture, ROI Analysis, Onboarding Friction. Data Engineering & BI: Azure Data Factory, Synapse Analytics, Snowflake, Databricks, Microsoft Fabric (OneLake, Lakehouse, Warehouse, Medallion), Power BI (DAX, M, Composite Models, DirectLake), Tableau, Looker Studio. ETL & Pipelines: Apache Airflow, dbt, Python, PySpark, SQL (Advanced), Delta Lake. Cloud & Infrastructure: Azure, AWS (S3, Glue, EMR, Lambda), Snowflake, Alibaba Cloud. AI/ML Implementation: LangChain, OpenAI API, Azure AI Services, RAG Systems, Vector Databases, Prompt Engineering. I bridge AI capabilities to practical business outcomes. How I work (selective and direct) I am selective with my time. If you are looking for the cheapest developer, I am not your guy. If you are looking for the expert who ensures your $200k investment actually delivers, we should talk. Fixed‑price or milestone‑based. No hourly traps. I will tell you when your idea is not ready for AI. That honesty has earned me repeat enterprise clients. Every engagement includes a post‑delivery walkthrough and a written handoff document. No ghosting. Stop guessing. Start auditing.

Looking to turn your online presence into a high-performing, lead-generating machine? At ScaleUp Works, we don’t just market your business; we drive measurable growth with strategies tailored to maximize your ROI. As the CEO, I bring decades of expertise in digital marketing and business development, leading a team dedicated to creating customized solutions that bring real results. Imagine PPC campaigns that generate a 770% return on ad spend or websites that convert visitors into customers—these are just a few of our proven outcomes. We cover everything from social media marketing to content creation, virtual assistant services, and SEO, all designed to scale your business effectively. When you partner with us, you’re not just another client. You’re a valued business partner, and your success is our success. With clear reporting, industry-leading tools, and unwavering dedication, ScaleUp Works is here to make your growth ambitions a reality. Ready to scale up? Let’s talk!

📍 GTM misconfigured. GA4 not tracking conversions. Google Ads reporting wrong numbers. UTMs breaking your campaign data. 𝗧𝗵𝗲𝘀𝗲 𝗮𝗿𝗲 𝗳𝗶𝘅𝗮𝗯𝗹𝗲 — 𝗮𝗻𝗱 𝗜 𝗳𝗶𝘅 𝘁𝗵𝗲𝗺. With a background in digital marketing, I don't just configure tools — I make sure you're measuring what matters for growth. The result? 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗱𝗮𝘁𝗮 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝘁𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀 𝘁𝗵𝗮𝘁 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝗿𝗲𝗮𝗹 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 — not just pretty reports that raise more questions than they answer. What I help you with: Whether you're running paid campaigns, building a new website, or trying to understand why your data doesn't make sense — I cover the full tracking setup from scratch or fix what's already broken. Google Analytics 4 (GA4) Property setup, event tracking, conversion configuration, audience building, GA4 Explorations, and connecting GA4 to your ad platforms for accurate attribution. Google Tag Manager (GTM) Full GTM implementation for WordPress, Framer, Webflow, Shopify, and custom-built websites. Tags, triggers, variables, custom events, form submission tracking, scroll depth, click tracking — set up cleanly so your data is reliable from day one. Google Ads conversion tracking Accurate conversion setup directly through GTM and GA4 — purchases, lead forms, phone calls, and micro-conversions — so your Google Ads campaigns optimize on real data, not guesswork. Meta Pixel integration Meta Pixel setup and event tracking via GTM, including standard events and custom conversions for Facebook and Instagram campaigns. Proper Pixel configuration means your Meta campaigns have the data they need to find the right audience. LinkedIn Pixel tracking LinkedIn Insight Tag setup and conversion tracking for B2B campaigns — lead gen forms, page visits, and custom conversion events connected to your LinkedIn Ads account. UTM strategy & campaign tracking UTM parameter setup, naming conventions, and campaign tracking frameworks that keep your traffic sources clean in GA4 — no more (direct) traffic swallowing your campaign results or misattributed conversions. Cookie configuration & consent management Cookie banner setup and Google Consent Mode v2 implementation — so your tracking stays GDPR-compliant without losing the data you need to run effective campaigns. Looker Studio dashboards Custom dashboards connected to GA4, Google Ads, Search Console, and other data sources — built to answer your actual business questions, not just display numbers. Automated, branded, and easy to share with your team or clients. Platforms I work with: WordPress · Framer · Webflow · Shopify · WooCommerce · custom HTML sites Tools & integrations: Google Analytics 4 · Google Tag Manager · Google Ads · Meta Pixel · LinkedIn Pixel · Looker Studio · Google Search Console · Google Consent Mode v2 and basic consent. Why clients choose me over other analytics specialists: Most GTM and GA4 freelancers come from a technical background. I come from digital marketing — which means I've been on the other side of this data. I know what a campaign manager needs to see, what a business owner is actually asking when they say "why is my tracking broken," and how to build a setup that serves your marketing goals, not just your analytics dashboard. I've worked with businesses running Google Ads and Meta campaigns who were making budget decisions based on wrong conversion data. That's an expensive problem. Getting your tracking right isn't a technical luxury — it's the foundation of every marketing decision you make. Ready to fix your tracking and trust your data? Send me a message with what you're working on and I'll tell you exactly what needs to be done.

Hello and Welcome to my Upwork profile! I'm Shib Lal Das, a seasoned Digital Marketing Expert specializing in ⚡Google Tag Manager, ⚡Google Analytics, and ⚡Server-Side Tracking for ⚡Google Analytics 4, ⚡Google Ads Conversion Tracking, ⚡ Facebook/Meta Conversion API, ⚡Snapchat Conversion API, ⚡TikTok Conversion API, ⚡Pinterest Conversion API, etc. With over 5 years of hands-on experience, I focus on delivering top-tier Web Analytics, and Tracking service. Explore my comprehensive service offerings: ⚡ Google Tag Manager: 🔴 Installations / Upgrades / Audits 🔴 Client-Side Tracking 🔴 Server-Side Tracking 🔴 Ecommerce, Form Submission, Element Visibility, Click, Scroll, etc. Event Tracking 🔴 Custom Dimensions & Metrics 🔴 Custom HTML & JavaScript Support 🔴 Ecommerce Data Layer Support ⚡ Google Analytics (GA4): 🔴 Setup Recommended or Custom Events 🔴 Enhanced Ecommerce Tracking 🔴 Cross Domain Tracking 🔴 User Journey Funnel Setup ⚡ Google Ads: 🔴 Google Ads Conversion Tracking 🔴 Advanced Enhanced Conversion Tracking 🔴 Google Ads Dynamic Remarketing for Ecommerce 🔴 Cross Domain Conversion Tracking ⚡ Server-Side Tracking Expertise: 🔴 Google Tag Manager Server-Side Container Setup (Google Cloud and stape.io) 🔴 Google Analytics (GA4) Server-Side Integration 🔴 Server-Side Google Ads Conversion Tracking and Remarketing Configuration 🔴 Facebook/Meta Pixel Conversion API With Deduplication 🔴 Snapchat Pixel Conversion API With Deduplication 🔴 TikTok Pixel Conversion API With Deduplication 🔴 Pinterest Pixel Conversion API With Deduplication 🔴 Active Campaign Server-Side Tracking 🔴 Kaviyon Server-Side Tracking ⚡ Other Conversion Tracking Services: 🔴 Bing Ads Conversion Tracking 🔴 LinkedIn Conversion Tracking 🔴 Twitter/X Pixel Setup 🔴 Reddit Pixel Setup 🔴 Taboola Pixel Setup 🔴 Adroll Tracking ⚡ Platforms I work with: 🔴 WordPress/WooCommerce 🔴 Shopify 🔴 Squarespace 🔴 BigCommerce 🔴 Magento 2 🔴 Wix 🔴 Lightspeed 🔴 Click Funnel 🔴 Thrive Cart 🔴 Sam Cart Any other Platforms where possible to connect Google Tag Manager. Your satisfaction is my utmost priority, and I eagerly anticipate the opportunity to collaborate with you on achieving your digital marketing goals. Thank you. Shib Lal Das.

Is your tracking built on a shaky foundation? I fix broken attribution for high-growth brands by building GTM Server-Side "Truth Engines" that restore your ROAS. Stop guessing. Start measuring with 100% precision. In 2026, standard browser-based tracking is dead. Between iOS privacy, ad-blockers, and messy DataLayers, most brands lose 30%+ of their data. With 8+ years of experience and a track record of managing tracking for €20M+ quarterly E-commerce revenue, I provide the technical fix. 🏗️ Google Tag Manager (GTM) Architecture I don’t just "install" tags; I build a scalable measurement framework. My core setup ensures your site remains fast while your data remains 100% accurate: - Custom DataLayer Design: I write the technical specifications for your developers (or implement them myself via JS) to ensure that every user action—from E-commerce transactions to complex form interactions—is captured in the DataLayer. - Server-Side GTM (SSGTM): I specialize in moving your tracking off the user’s browser and onto a private server (GCP/Stape). This bypasses ad-blockers, extends the life of cookies (ITP), and drastically improves your Google PageSpeed scores by reducing heavy "tag bloat." - Variable & Trigger Optimization: Using Custom JavaScript variables and CSS selectors to track interactions that standard GTM triggers miss (e.g., dynamic "Thank You" messages, partial form fills, and scroll-depth milestones). -The "One-Tag" Principle: I organize your container using a clean, professional hierarchy that makes it easy to audit and scale, preventing "tag soup" and redundant firing. 📊 Google Analytics 4 (GA4) Specialist - I architect GA4 for business intelligence, not just basic reporting: - Advanced Event Tracking: Precision setup for Phone Calls, Form Submissions, and Button Clicks. - Full Ecommerce Suite: Implementation of ViewItem, AddToCart, and Purchase events with exact revenue mapping. - Cross-Domain & UTM Fixes: Ensuring data continuity across domains and cleaning up messy "Unassigned" traffic via UTM parameter logic. 📈 Google Ads & High-Performance Tracking I feed the Google algorithm high-quality signals via Enhanced Conversions for: - Purchase, Lead, & Call Conversions: Linking every sales event, form lead, and CallRail phone call back to specific ad spend to optimize Smart Bidding. 📱 Meta & TikTok Conversion Specialist (CAPI & Events API) I implement robust, privacy-first tracking to reclaim signals lost to iOS: - Server-to-Server (StS): Full implementation of Meta CAPI and TikTok Events API with 100% event deduplication. - Lead & Call Attribution: Capturing Purchases, Forms, and Phone Calls directly from your ads. 🛍️ Shopify Tracking Specialist I specialize in the modern Shopify tracking ecosystem to ensure zero data loss: - Shopify Customer Events: I implement tracking via the Shopify Web Pixel API (Customer Events) for a secure, sandbox-compliant setup that doesn't break during theme updates. - Custom Pixel Integration: Seamlessly connecting Shopify data to GTM and GA4 without relying on buggy third-party apps. 🔗 Technical Integrations & Tools CRMs & Forms: Full attribution for HubSpot and Typeform. - CMPs: Expert implementation of OneTrust and Cookiebot via Google Consent Mode v2. 📉 Looker Studio (Data Visualization & Reporting) I turn raw tracking data into a visual "Command Center" for your business. I specialize in deep GA4 integration to pull real-time insights directly from your measurement protocol: - GA4 Native Integration: Building custom reports using GA4 data to visualize user journeys, engagement rates, and lifecycle stages. - Full-Funnel Visualization: Creating intuitive dashboards that show exactly where users drop off—from the first click to the final purchase or lead. - Cross-Channel ROI: Blending GA4 data with Meta, TikTok, and Google Ads to show your Blended ROAS and Customer Acquisition Cost (CAC) in one view. -BigQuery & SQL Reporting: For high-volume stores, I connect GA4 to BigQuery to bypass data sampling and provide 100% accurate, high-speed reporting. Languages: JavaScript, SQL (BigQuery), HTML/CSS. The Goal: 95%+ data accuracy, perfect attribution, and total compliance. Most tracking issues can be identified in a 10-minute audit. If you’re tired of "ghost data" and want to scale your ads with confidence, click the 'Invite' or 'Hire' button and let’s fix your data today.