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$20/hr
93%
Job Success
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Many businesses don’t struggle because they lack design.
They struggle because their brand, website, and visuals feel disconnected or outdated.
When that happens, it becomes harder to build trust, attract the right customers, and present the business the way it should be seen.
That’s where I usually come in.
I help businesses build clear brand identities and modern websites that make them look credible, consistent, and ready to grow. Over the years I’ve worked with startups, ecommerce brands, and service businesses that needed more than just design work. They needed a brand system that works across their logo, website, and marketing.
My work usually includes:
Brand Identity
• Logo design
• Brand identity systems
• Typography and color systems
• Brand guidelines
Website Design
• Conversion focused website design
• Shopify / Webflow / WordPress websites
• Ecommerce website design
• Landing pages
The goal is always the same: build something that looks strong, feels consistent, and supports the business behind it.
If you're launching something new, refreshing your brand, or building a website that better represents your business, feel free to reach out. Happy to take a look and see how I can help.
Talha A.
has worked
.
$45/hr
80%
Job Success
$10K+ earned
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I create unique and outstanding brands with character. If you're seeking a tasteful, market-dominant brand that is not just ''seen'', but remembered, I can bring your vision to life. With over 10 years of professional experience in Branding, I specialise in Creative & Art Direction, Brand Strategy, Packaging Design, Visual and Verbal Storytelling and Brand Naming. I like combining classic luxury and contemporary aesthetics. With a priority on message and quality. Let's make something unforgettable.
I offer premium branding services for:
• Creative Direction
• Art Direction
• Brand Identity
• Brand Guidelines
• Packaging Design
• Art Direction & Photography Brief Document
• Brand Strategy
• Web Design
• Visual Identity
• Logo Design
• Storytelling
• Social Media
• Stationary Design
Stefanija S.
has worked
.
$50/hr
100%
Job Success
$60K+ earned
Available now
Offers consultations
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Hi, I’m Robin.
▪️ Award winning brand strategist and marketeer
▪️ MBA from Brunel University
▪️30+ years in marketing and consulting
▪️Helping businesses and independent professionals create brands with substance.
Brand strategy is positioning, not logos, colors, typography, and design.
Individuals and businesses come to me to define and articulate the core DNA and identity of their brands. Only once positioning is clear, can we translate that into a clear visual identity and relevant marketing, messaging, and content strategies.
Without clear brand positioning, businesses struggle to differentiate themselves. Marketing is fractured and inconsistent, messaging is off the mark, and the consumer is left with more questions than answers about your brand.
By analyzing your competitors and defining your audience segments, I’ll help you build a differentiated strategic foundation, sharpen your positioning, voice, and value proposition, and create clarity across every customer touchpoint.
My approach blends decades of proven thinking and practical experience with modern technologies to balance strategic rigor and logic with commercial grounded creative thinking and ideas.
My experience comes from working on global and local brands across a broad range of industries including personal brands, automotive, technology, retail, healthcare, media, consulting, engineering, financial services, energy, real estate, professional services, nutrition, and distribution.
I’ve worked with Upwork clients in the US, Canada, Uruguay, UK, Dubai, Netherlands, India, and South Africa.
MY OFFERING:
◼️BRAND STRATEGY: ▪️ Brand audits and situational analysis ▪️ Competitive analysis ▪️ Audience segmentation ▪️ Brand architecture
◼️BRAND BLUEPRINT™ Development: ▪️ Brand DNA: Purpose, Vision, Mission, Values, Positioning ▪️ Brand Identity: Archetypes, Personality, Promise & Essence, Tonality & Voice, Value Proposition
◼️BRAND ASSET DEVELOPMENT: ▪️ Business, brand and product naming ▪️ Brand taglines ▪️ Strategic messaging frameworks & Brand voice checklist ▪️ Brand Stories ▪️ Visual identity, website, and creative direction
◼️MARKETING STRATEGY: ▪️ Marketing strategies and communication plans ▪️ Funnel and channel strategies ▪️ Content strategies ▪️ Copywriting and website content ▪️ Email marketing ▪️ Thought leadership strategies ▪️ LinkedIn profiling and content strategies
The goal is always the same: Create brands with substance that connect more meaningfully with their audience and build long-term business value.
Brand In a Box™ will help you create your own Brand Blueprint and Messaging framework for a fraction of the price. This still includes some free hours of my time to guide you and make sure you get the desired outcome. See my profile below.
I am happy to work on a fixed fee or hourly basis, whichever works out best for you.
If you’re looking for a strategic partner to help clarify, position, build, or grow your brand, I’d love to have a free discovery call.
Best, Robin
Robin M.
has worked
.
$75/hr
100%
Job Success
Available now
Offers consultations
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Why is having a catchy name so important?
Think about it ➖ this is often the very first thing your customers will encounter about your brand. Language is powerful, and as the psychologist Steven Pinker explains, it has the unique ability to shape events in each other’s 🧠 with incredible precision. That’s why something as simple as renaming the Antarctic toothfish to Chilean sea bass can make all the difference in sales.
Whip Wipes©️ Anacea©️ The Mindful Flamingo©️ Cunningham Wellnor©️ Peaclock©️ Nagare©️ Easybits©️
So, what makes a name not just ❛meh❜ but outstanding?⦅in my opinion⦆
❶ Memorability┃Great names stick in people’s minds․
❷ Relevance┃The name should align with your brand’s values, personality, and industry.
❸ Uniqueness┃An outstanding name avoids generic terms or overused buzzwords and instead creates distinctiveness.
❹ Scalability┃Can grow with the brand.
❺ Protectability┃A name you can own. This means it passes trademark checks, has an available domain name, and isn’t already widely used in your industry.
And here’s the exact plan for how we’ll make this happen for 🫵🏻:
① We’ll start with an onboarding process so I can understand your brand inside out.
② I’ll analyze your competitors, target audience, and industry trends.
③ Then comes the brainstorming to generate a variety of name types. This means experimenting with word combinations, prefixes, suffixes, translations, or alliterations, and of course, adding in my ➖ secret sauce ➖.
④ We’ll filter down the names based on the 5 key factors⎛memorability, relevance, uniqueness, scalability, protectability).
⑤ Test with the target audience to ensure the name resonates and aligns with expectations.
⑥ Last but not least, we⍘ll check for cultural relevance, conduct professional trademark searches, and secure ownership.
Ready to create a name together that makes people go 🤯? Message me …
#brand naming expert #creative business names #company naming services #product naming consultant #unique brand name ideas #how to name a brand #best product naming expert #custom company name creation #naming agency #naming strategy #professional naming expert
Gabor B.
has worked
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$75/hr
100%
Job Success
Available now
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🏆 TOP RATED PLUS ★★★★★ Recommended Freelancer on Upwork
Hi everyone,
I'm Susana Ríos, but you can call me "Su". I'm passionate about design and love exploring the interplay of shapes and colors to create delightful surprises with every stroke. With over 10 years of experience in graphic design, branding & illustration, I thrive on deeply understanding brands and uncovering their unique personalities.
Feel free to explore some of my work in my portfolio:
★ behance.net/yosoysuas
★ querubinstudio.com
★ dribbble.com/querubinstudio
As a proficient graphic designer and illustrator, I offer a range of services to elevate your projects, including:
► Unique logo concepts
► Original illustrations
► Brand guidelines
► Source files
► Quality service
► Effective communication
When you hire me, you're not just getting a design, but a commitment to excellence. I believe in diving deep into tasks to deliver results that exceed client expectations.
My work process revolves around mutual respect, openness, and honesty. Have a project in mind?
Let's discuss how we can collaborate for success.
Susana R.
has worked
.
$40/hr
96%
Job Success
$900K+ earned
Available now
Offers consultations
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I'm Brand Identity Designer with 10+ years of experience helping startups, SaaS companies, and established brands build clear, scalable identity systems — from logo design and typography to full brand guidelines and brandbooks.
Whether you're launching a new product, building a brand from scratch, or going through a rebrand, I design brand identity systems that stay consistent everywhere your brand shows up — and actually help you stand out.
▌ ACHIEVEMENTS
› 10+ years in brand identity and logo design
› Clients like Philip Morris, Fontem Ventures, Zurich Science Center, and Metinvest
› 800+ successful branding projects with top-rated client satisfaction
› 4× Behance Awards Winner for outstanding branding work
› Pitch decks that helped startups raise over $20M in funding
› Expert in scalable design systems for growing brands
▌ SERVICES
› Brand Identity & Logo Design — cohesive visual identity systems with typography, color palette, logo suite, and brand guidelines / brandbook
› Startup & SaaS Branding — full brand identity for tech, AI, and SaaS startups, built to attract users and investors
› Rebranding — modernizing existing brands while keeping their core equity
› Pitch Decks & Presentations — investor-ready decks that reflect your brand story
› Print & Brand Collateral — business cards, letterheads, stationery aligned with your corporate identity
› Website Design (UI/UX) — clean, conversion-oriented sites with consistent branding
▌ KEY SKILLS
Brand Identity Design, Logo Design, Brand Guidelines, Visual Identity, Brandbook, Brand Strategy, Graphic Design, Typography Systems, Color Theory, Corporate Identity, Style Guide Development, Startup Branding, SaaS Branding, Rebranding, Brand Naming, Presentation Design, Pitch Decks, Business Card Design, Icon Design, Art Direction
▌ TOOLS
› Adobe Creative Suite — Illustrator, Photoshop, InDesign, After Effects
› Figma — UI/UX design and prototyping
› Presentation — Keynote, PowerPoint, Google Slides
As a Brand Identity Designer, I treat branding as a business tool, not decoration — every system I build is consistent, scalable, and made to grow with you. Looking to build a strong, impactful brand? Let's create something great together.
Artur M.
has worked
.
Associated with
Whales Studio
$100K+
earned
$75/hr
100%
Job Success
$60K+ earned
Available now
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⭐ Top 1% on Upwork ⭐ 100% Job Success Score ⭐ Behance Awards Winner for Brand Design
Whether you're launching from zero or repositioning an established business, I work with founders and teams who need a brand that holds together across every touchpoint and does real work in the market.
Over the past years I've delivered projects across fintech, tech, professional services, health, fashion, lifestyle, and media for clients in the US, UK, Europe, Australia, and Africa, helping them show up with clarity, consistency, and confidence.
THE SERVICES I PROVIDE:
➡️ Brand Strategy: the thinking behind the visuals. Positioning, audience definition, and messaging that gives your brand direction and makes the identity work harder.
➡️ Visual Identity: logo, colour, typography, and full identity systems that look right, feel right, and scale with your business.
➡️ Brand Guidelines: Documentation your team and partners will actually use - clear, structured, and built for real-world application.
➡️ Web Design & Development: sites built to convert, with clean UI, consistent branding, and a user experience that reflects the quality of what you offer.
➡️ Print & Marketing Collateral : business cards, letterheads, brochures, banners, and digital assets that extend your brand into every format.
➡️ Social Media Kits: branded templates, post layouts, and banners your team can pick up and use, no design skills needed.
➡️ Pitch Decks & Presentations: decks that communicate your story clearly and make the right impression with investors, partners, or clients.
HOW I WORK
✅ Signed contract before anything starts. Scope, timeline, and deliverables in writing
✅ 48-hour response time . You'll always know where things stand
✅ Fixed-rate pricing scoped upfront. No surprises mid-project
✅ Dedicated project folder. Everything organised and accessible from day one
✅ Complete handover. Brand deck, source files, guidelines, and assets packaged properly
TOOLS
Figma · Adobe Illustrator · Photoshop · InDesign · Webflow · Wix Studio · Notion
TRACK RECORD
🏆 Top 1% of talent on Upwork
🏆 100% Job Success Score
🏆 50+ completed projects
🏆 2× Behance Awards Winner for outstanding branding work
🏆 9+ years of experience working with B2B and B2C brands
🏆 Clients across the US, UK, Europe, Australia, and Africa
Ready to build something that works?
Let's talk.
Alia S.
has worked
.
$60/hr
100%
Job Success
$100K+ earned
Available now
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Why Work with Me?
✅ Certified Brand Identity Expert by Upwork
🚀 8+ years of experience
🏆 97 Upwork projects completed
🤝 Excellent communication and online meeting flexibility
⚙️ Process-driven, strategic designs
Skills & Expertise
☑️ Logo Design
☑️ Brand Identity & Guidelines
☑️ Brand Strategy
☑️ Marketing Materials Design
☑️ Website & UI/UX Design
Tools I Use
☑️ Adobe Illustrator
☑️ Adobe Photoshop
☑️ Figma
☑️ Adobe Indesign
☑️ Keynote and PowerPoint
💻 MacBook Pro & Windows PC
📞 Contact me for a free 15-30 minute Brand Audit!
Ardi D.
has worked
.
$25/hr
93%
Job Success
$6M+ earned
Available now
Offers consultations
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Senior Graphic Designer and Brand Identity Specialist with expertise in logo design, packaging, web design, and marketing creative.
With 20+ years of professional experience, $6M+ earned, and more than 26,000 completed projects on Upwork, I’ve helped startups, growing companies, and established brands create distinctive and effective visual communications.
My design services include:
• Custom logo design and logo redesign
• Brand identity systems and brand guidelines
• Packaging and label design
• Website design and WordPress creative
• Print design and marketing collateral
• Social media and digital marketing graphics
• Custom illustration and vector artwork
• Amazon listing images, A+ Content, and storefront assets
I approach every project with a clear understanding of the client’s business, audience, and objectives. My goal is not simply to create something attractive, but to develop professional design solutions that communicate clearly, strengthen the brand, and work effectively across print and digital platforms.
What you can expect:
• Original concepts created for your brand
• Clear and responsive communication
• Professional attention to detail
• Fast and reliable turnaround
• Print-ready and digital-ready files
• Consistent support throughout the project
Whether you need a new logo, a complete brand identity, retail packaging, a website, or ongoing graphic design support, I can help transform your ideas into polished visual assets that represent your business professionally.
Let’s create design that makes your brand recognizable, credible, and memorable.
Ignacio G.
has worked
.
Associated with
The NetMen Corp
$7M+
earned
Philippines
$50/hr
100%
Job Success
$100K+ earned
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Hi! I'm Gideon, Founder and Creative Director of Pugo, a branding and marketing design studio based in Cebu, Philippines.
I have always been passionate about design since I was young, joining art classes during the summer, reading design and illustration books, and during college, I took up and graduated with a bachelor's degree in Fine Arts, majoring in Advertising Arts, which was the perfect way for me to learn how to apply my love for design for businesses.
I started my design career by joining logo design contests on a crowdsourcing site. I was awarded as top designer for April in 2013 and nominated as one of the top designers for the same year, with a Platinum Designer status, and over 150 design contests won.
I've worked for a multinational company for four years as the head of the creative team where I learned how to manage a team of designers and handle multiple projects from different departments.
I now run my studio along with four other highly experienced designers, helping business owners and marketing teams, design their logos, business cards, flyers, brochures, websites, and anything they need to help their business grow and gain an advantage over their competition.
We provide our clients with fast, reliable, and high-quality designs, acting as their offshore design team, increasing their productivity while reducing the cost to run their business. With this type of support, they are now able to focus on serving their customers better and have more time to take on new ones.
If what we do sounds like what you're looking for to help your business grow, don't hesitate to send me a message and I'd be happy to help.
Thank you!
Gideon Ray W.
has worked
.
Associated with
Pugo Design Studio
$100K+
earned