The biggest tragedy in creative strategy is how random people believe it has to be. Do you know what most DTC brands optimize for when running ads? "ROAS!" Not quite. "Blended CPA!" Getting warmer. "Cost per click?" That's not even close. "Conversion rate?" Useful. But not the number that tells you if your cold traffic is actually making you money. And yet, those are the metrics most creative strategists report back to you every single week. I bet you've made creative decisions based on at least one of them. That's because none of them isolate what actually matters, how much it costs you to acquire a brand new customer from cold traffic. Not a returning buyer. Not someone from your email list. A net new customer who had never heard of you before they saw your ad. That number is your NC CPA. And it's the only metric that tells you whether your creatives are actually building your business, or just recycling the audience you already have. When I take over an Ad account, NC CPA is the first thing I look for. It tells me which avatar is worth building around, which format the algorithm keeps rewarding, and which direction to take the next batch of concepts. I've also invested in learning from people like: Matthew Volkwyn, current owner of Copywriting org, the man behind millions in ARR for Dan Martell's 9-figure funnel and Dan Lok's 4.5M YouTube empire. The community where people have worked with brands like Ryze, Acquisition com, VShred, IM8, Earth Breeze, Seranova, and Tony Robbins... As for my track record so far: - Took over a new supplement brand with zero creative history to pull from. Ran a controlled stack of statics across different avatars and hook structures to find which angle the market was actually responding to. Once the data pointed to a clear direction, I rebuilt the video creative strategy around it. Then the brand had a winning formula within 60 days. - Rebuilt an email strategy from zero for a healthcare brand sitting on 10k subscribers. Took them to $70k/month recurring with 40% open rates and between 3% and up to 8% CTR. - Launched a sequence for a SaaS product that generated $100k in sales. - Signing an average of one B2B partnership per week for a healthcare company through cold outreach. - Launched retention sequences for a DTC brand, squeezing consistent revenue from their existing customer base. And more... The copy that actually scales your business doesn't come from a one-off project. It comes from someone who's in the trenches with you, who understands your customer better than your competitors do, and who's obsessed with making your numbers go UP. If you want a growth system built around volume, diversity, and relevance, let's talk.

If your business is getting traffic but not converting, the problem usually isn't your traffic. It's your message. I'm a direct response copywriter and creative strategist. For years I've written the words that turn attention into revenue sales pages, VSLs, email flows, and ad copy for eCommerce and DTC brands. Across that work I've contributed to campaigns generating over $40M in sales and delivered 3,500+ copy projects. The thread through all of it is the same: I don't write to sound clever, I write to move a specific reader toward a specific action. Most copy fails for a boring reason it talks about the product instead of the person. So I start where the money is: research. What does your buyer actually want, fear, and believe? What's stopping them from saying yes right now? Only once I understand that do I write clear, persuasive without being pushy, built around a single conversion path from first line to final CTA. ✍️ What I write Sales pages and landing pages that turn cold visitors into buyers. Email marketing and lifecycle flows welcome, abandoned cart, post purchase, win back that recover revenue most brands leave on the table. Video sales letters and long form sales copy. Ad copy and ad scripts for Meta, YouTube, and TikTok built around angles, not adjectives. And full funnel messaging one coherent voice from the ad to the page to the inbox. 🎯 Where strategy comes in I don't just hand you words and walk away. I work as a creative strategist on the copy side developing the hooks and angles before the writing, mapping each to the audience it's meant to reach, and building them as a set you can test rather than one best guess. The real win on paid traffic is rarely the cleverest line; it's finding the message market match faster than the budget burns, then having a system to find the next winning angle once the current one fatigues. That's the difference between a writer who gives you copy and a strategist who gives you a reason it will work. I focus on the messaging and creative strategy hooks, angles, scripts, and copy. 🤝 Who I work best with eCommerce and DTC brands, coaches and course creators, and teams running paid traffic who know their funnel is leaking conversions somewhere and want it found and fixed. ⚙️ How I work I dig into your audience and offer before I write a word, I deliver clean and on time, and I treat your copy as a measurable lever on revenue test the message, keep the winner, rewrite the loser not a matter of taste. If you want a copywriter who also thinks like a strategist someone who understands both the words and why they convert send me a message or invite me to your project. Tell me what's leaking, and I'll tell you how I'd fix it.

I help professionals, founders, consultants, and business owners improve both brand and AI visibility. Most professionals and businesses are active on LinkedIn but struggle to turn that activity into meaningful opportunities. Not because they lack expertise or ambition, but because their profile, content, and engagement strategy aren't aligned with their business goals. My work starts with diagnosis I conduct a detailed analysis of your LinkedIn presence, including your profile positioning, content performance, audience engagement, personal brand authority, and visibility opportunities. This helps identify what's working, what's limiting growth, and where the biggest opportunities exist. Based on these insights, I develop a tailored strategy designed to strengthen your positioning, increase visibility, and support your business objectives. Once the strategy is clear, I move to execution through profile optimization, content strategy, thought-leadership content, audience engagement, and personal branding initiatives. The result that I deliver is a LinkedIn presence that attracts qualified opportunities, strengthens authority, and supports long-term business growth.

I help WordPress websites, blogs, and service-based businesses grow their visibility on both Google and AI-driven search platforms. With 7+ years of experience, my approach goes beyond traditional SEO. I focus on structuring your website so it can be picked up in AI-generated answers, featured snippets, and high-intent search results. I don’t just focus on rankings—I optimize websites to perform in AI search results, featured snippets, and user-focused queries. Services include: ✅ SEO (On-page, Technical, Off-page) ✅ AI Search Optimization (Structured data, FAQ strategy) ✅ WordPress SEO ✅ Keyword Research & Competitor Analysis ✅ Paid Marketing (Google & Social Media Ads) I’ve helped multiple websites improve rankings, traffic, and overall visibility, and I focus on delivering measurable results. Let’s discuss how we can grow your website 🚀

Meet Your Creative Growth Partner Hi, I’m Hina Rana, a Social Media Manager & Strategist and Certified Digital Marketing Pro, specializing in TikTok strategy, Instagram Reels, and Meta Ads that transform engagement into measurable business growth. I help brands move beyond just “posting”, creating purposeful content, visually captivating designs, and ad campaigns that actually convert. Over the years, I’ve worked with startups, eCommerce stores, and service-based businesses to build strong online identities that attract, engage, and retain loyal audiences. What I Bring to the Table 1. Social Media Management & Strategy From content planning, profile optimization, and brand storytelling to community engagement, I craft strategies designed to increase visibility and strengthen your brand presence across Instagram, TikTok, and Facebook. 2. Creative Design & Content Creation With expertise in Canva, Photoshop, and Illustrator, I create visually compelling designs, scroll-stopping Reels, and cohesive feed layouts that boost both engagement and credibility. Every post is crafted to reflect your brand’s unique voice and attract the right audience. 3. Meta Ads & Paid Campaigns As a Meta Ads specialist, I manage end-to-end campaigns, from setup and audience targeting to A/B testing and performance optimization. My focus is on driving real results: leads, sales, and a clear return on investment. Why Clients Love Working With Me ✔ Creative & Strategic – Every move is backed by data, creativity, and intent. ✔ Certified Expertise – As a Certified Digital Marketing Professional, I blend proven marketing frameworks with platform-specific strategies. ✔ Transparent & Reliable – Clear communication, regular updates, and measurable outcomes every step of the way. Let’s build your brand into a story that people don’t just scroll past, they stop, engage, and remember. Ready to scale your online presence? Let’s connect and start your growth journey today!

Most copywriters try to create NEW thoughts in your prospect's mind. New angles. New desires. New reasons to buy. That's expensive, slow, and mostly wrong. Your customer already has beliefs, fears, and frustrations sitting in their head. The job isn't to invent new ones. It's to find the thoughts already there and connect them to your message. When you get that right, your copy doesn't feel like an ad. It feels like someone read their mind. That's the only thing I do. 🔢 The numbers, since you'll want them: $38K/month in ad spend. 8.34× peak ROAS. Skincare brand. $33.5K/month. 6.6× peak ROAS. Home and lifestyle. Landing page CVR: 1.2% to 3.8% after one rewrite. Here's how I actually work. I didn't start in marketing. I started in engineering. Which means I don't look at copy the way most people do. Most copywriters rely on instinct. Some rely on formulas. I rely on structure - a research-driven process built on consumer psychology. Before I write anything, I go looking. Reviews, forums, competitor ads, customer interviews. I find the exact language your customer uses to describe their problem, their hesitations, and what finally made them act. Then I build the creative around what I find. The research isn't an add-on. It's how every project starts. Non-negotiable. 🛠️ What I do: Creative Strategy (Meta + TikTok) - consumer psychology research, hooks, briefs, and scripts built to scale CRO Copywriting - sales pages, landing pages, and funnels written to convert, not just to read well Website Copy - positioning and messaging that sounds human and doesn't put visitors to sleep VSL and Ad Scripts - structured to hold attention long enough to actually sell something Brand Messaging - voice, tone, and framework that makes everything else sharper ❌ Who should NOT hire me: If you want fast, cheap copy with no research phase - I'm probably not your guy. If you need something by Thursday with no time to understand your customer - same. If you think copywriting is just "making things sound good" - we'll just frustrate each other. ✅ Who SHOULD hire me: DTC brands running paid social who need creative that scales, not just looks good in a deck. Founders tired of copy that reads well in a Google Doc and dies in the market. Brands who want the thinking done properly before the writing starts. ⭐ What my clients say: "Hamza transformed my website in under three weeks. Conversions went from 1.2% to 3.8%." - Pita Dhaliwal, Business Owner "A strong grasp of buyer psychology and the ability to think strategically about both brand and direct response." - Matt Mason, Director of CRO, Modern AI "One of the best players in the game. I now come to him on a regular basis." - Joshua George, Founder, Clickslice Send me a message with your biggest copy challenge and what you've already tried. I'll come back within 24 hours with one specific thing I'd look at first. No pitch, no proposal. Just a straight answer. Talk soon, Hamza P.S. I'll show you one existing thought pattern in your market that you can use immediately -- whether you hire me or not.

I'm ranked #3 in the UK for using Klaviyo to help ecommerce, SaaS and other brands grow revenue through email retention and build an audience through social media content - two services that compound each other when done properly. ✅ Email Marketing (Klaviyo) I generate 30-50% of my clients' revenue from email and SMS, increase LTV, AOV, and repeat purchase rate. $10M+ revenue generated from flows and campaigns 40+ ecommerce and SaaS clients served 30M+ emails sent and optimised If your Shopify store relies on campaigns and promos for most email revenue, your retention system is not doing its job. I build lifecycle systems in Klaviyo that turn one-time buyers into repeat customers and make 30-40% of revenue come from email without blasting the list. What we handle: revenue-focused lifecycle flows (welcome, abandoned cart, post-purchase, winback, VIP), campaign strategy to segmented audiences, segmentation and deliverability management, and optimisation based on revenue attribution not open rates. ✅ Social Media Management For brands that need a consistent, on-brand presence across Instagram, TikTok, Facebook, and LinkedIn. We handle content creation, design, copywriting, scheduling, and reporting end to end. - Static posts, carousels, reels, and short-form video - Strategy-first approach - content planned around your goals - In-house designer handling all creative production - Weekly analytics review and monthly performance report 👉 Why work with us Top Rated on Upwork with 70+ five-star reviews. Nothing goes live without your approval. Good fit if you want email driving consistent revenue alongside a social presence that builds trust and authority. Not a fit if you want generic newsletters or random posting with no strategy behind it. Send an invite or message and I'll review your current setup and outline what I'd prioritise first.

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Your creative is fatiguing faster than your team can replace it. Your media buyer is solid. Your designer delivers. But nobody on your team is doing the actual strategic thinking. Mapping what your customer believes right now, what objection is stopping them from buying, what single angle shift could double your hook rate. So that job falls on you. It eats your time, caps your scale, and makes you the bottleneck in a process that should run without you. That's the problem I solve. I'm Amir, a DTC Creative Strategist and Copywriter with 7+ years inside performance marketing. I don't just write copy. I build the strategic foundation first: VOC research, belief mapping, angle development, then execute the copy and landing pages that come out of that thinking. The result is creative that doesn't just read well. It CONVERTS. I work across the full paid social acquisition funnel: — Ad creative strategy and angle development — Paid social ad scripts and hooks (Meta, TikTok) — Direct-response landing pages and advertorials built to receive paid traffic — VSLs scripted to convert cold audiences — Hook testing frameworks Some results worth mentioning: → A/B tested product copy for a DTC brand: my version generated €189 revenue and 5 orders vs. the control's 0 orders and zero revenue. Same traffic, different copy → Video ad scripts achieving 53% hook rate with 164,000+ plays → Facebook ad campaigns delivering above-average quality, engagement, and conversion rankings across 16 active ads on $45K+ in spend Who I work best with: Ecom brand owners managing $10K+/month in ad spend, and performance agencies running multiple DTC client accounts. If you need someone who thinks strategically about your customer before writing a single word, we're likely a good fit. Who I'm NOT the right fit for: If you need someone to execute a brief without strategic input, there are cheaper options on this platform. My value is upstream- in the thinking before the writing. If your creative pipeline is the bottleneck right now, send me a message. Tell me what you're selling, what's running, and what's not converting. I'll tell you within 24 hours whether and how I can help. — Amir Creative Strategist | Copywriter

Media Producer with 10+ years of experience delivering standout audio, video, and live event content. Skilled leader in managing teams and workflows from pre-production to post, ensuring quality, efficiency, and strategic impact