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$55/hr
100% Job Success
$30K+ earned
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★ Top-Rated ★ Google Certified I bring 5+ years of experience in technical analytics — including 4 years working inside a global media agency and a large multinational corporation, plus 2 years as a Top-Rated freelancer on Upwork supporting international clients. Technical Analytics & Tracking Specialist Tech stack: GA4 · GTM (Web & Server-side) · Firebase · BigQuery · Looker · Looker Studio Services: Web & App Tracking · Ecommerce Tracking · Debugging · Attribution Fixes · Server-side Tracking · Training · Documentation · Developer Guides I specialize in building scalable measurement frameworks and fixing complex tracking ecosystems involving paid media, ecommerce, CRMs, and data warehouses. My expertise includes GA4 architecture, Google Tag Manager (web + server-side), ecommerce tracking, UA to GA4 migrations, BigQuery validation, and advanced Looker Studio reporting. I’m particularly strong at diagnosing discrepancies, cleaning legacy implementations, and restoring trust in conversion data. I’ve supported teams across Banking, Real Estate, Retail, Education, SaaS, and Ecommerce environments — collaborating with marketers, developers, and leadership teams. Beyond implementation, I train teams in GA4 and Firebase, create structured documentation, and develop developer-ready tracking guides to ensure long-term scalability. If you need clean tracking, reliable data, and a scalable analytics foundation — let’s build it properly.
Ariana P. has worked .
Daniel S.
$60/hr
99% Job Success
$100K+ earned
Available now
Offers consultations
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One client spent months trying to get call tracking working as Google Ads conversions. Nobody could make it work. I set it up in a week — call volume grew 400% as Smart Bidding finally had real conversion signals to optimize on. Another client needed Meta CAPI on a custom multi-domain site — a setup most specialists won't touch. I implemented server-side tracking via Stape with an Event Match Quality score of 𝟴.𝟴 on purchase events. I've done this for 𝟏𝟓𝟎+ clients on Upwork, including setups tracking over 𝟭𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘂𝘀𝗲𝗿𝘀/𝗺𝗼𝗻𝘁𝗵. ――――――――――――――――――――― 𝗦𝗲𝗿𝘃𝗲𝗿-𝘀𝗶𝗱𝗲 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘃𝗶𝗮 𝗦𝘁𝗮𝗽𝗲 𝗶𝘀 𝗺𝘆 𝗽𝗿𝗶𝗺𝗮𝗿𝘆 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝘆. Stape is my sGTM provider of choice — it gives you a managed server-side container without the complexity of self-hosted Google Cloud, with production-ready templates for every major ad platform. I use it to build complete server-side tracking infrastructures: 𝗠𝗲𝘁𝗮 𝗖𝗔𝗣𝗜, 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀, 𝗚𝗔𝟰 𝘀𝗲𝗿𝘃𝗲𝗿-𝘀𝗶𝗱𝗲, TikTok CAPI, LinkedIn, Reddit, and Pinterest — all with proper browser-to-server 𝗱𝗲𝗱𝘂𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻, DataLayer configuration, and 𝗖𝗼𝗻𝘀𝗲𝗻𝘁 𝗠𝗼𝗱𝗲 𝘃𝟮 compliance. Client-side pixels lose 20–40% of events to ad blockers and browser restrictions. Server-side tracking via Stape sends conversion events directly from the server — so you capture what browsers block, your EMQ scores improve, and your ad platforms bid on accurate data. ――――――――――――――――――――― 🛒 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 (𝗦𝗵𝗼𝗽𝗶𝗳𝘆, 𝗪𝗼𝗼𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲, 𝗖𝘂𝘀𝘁𝗼𝗺 𝗦𝘁𝗼𝗿𝗲𝘀) For e-commerce, I build full Enhanced Ecommerce tracking through a custom 𝗗𝗮𝘁𝗮𝗟𝗮𝘆𝗲𝗿 — product views, add_to_cart, begin_checkout, purchase — mapped cleanly into 𝗚𝗔𝟰 via 𝗚𝗧𝗠, with revenue, item quantity, transaction ID, and coupon tracking. On top of that, server-side 𝗠𝗲𝘁𝗮 𝗖𝗔𝗣𝗜 and 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 via Stape give your ad platforms the first-party purchase data they need for Smart Bidding. I work with Shopify, WooCommerce, Webflow, and custom-built storefronts. Cross-domain and cross-subdomain setups — including complex multi-domain configurations where client-side pixels fail completely — are a regular part of my work. ――――――――――――――――――――― 🔁 𝗦𝗮𝗮𝗦 & 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 SaaS funnels need tracking that goes beyond pageviews. I map trial starts, onboarding steps, feature usage, upgrade events, and form submissions — all configured in 𝗚𝗔𝟰 via 𝗚𝗧𝗠 with proper conversion logic for Google Ads Smart Bidding. Server-side tagging via 𝗦𝘁𝗮𝗽𝗲 handles cross-subdomain attribution and CRM event integration for SaaS products running across multiple domains. ――――――――――――――――――――― 🏢 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀 I work as a technical tracking partner for agencies that need reliable server-side implementations for their clients — 𝗠𝗲𝘁𝗮 𝗖𝗔𝗣𝗜, 𝗚𝗔𝟰, 𝗚𝗧𝗠, 𝗦𝘁𝗮𝗽𝗲 — with clean documentation your team can maintain, hand off, and build on. ――――――――――――――――――――― 🔒 𝗣𝗿𝗶𝘃𝗮𝗰𝘆-𝗙𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 For clients in regulated markets — EU, EEA, UK — I implement GDPR-compliant tracking with 𝗖𝗼𝗻𝘀𝗲𝗻𝘁 𝗠𝗼𝗱𝗲 𝘃𝟮 via GTM and full CMP integration: Cookiebot, CookieYes, OneTrust, Usercentrics, Didomi. Conditional tag firing, TCF 2.0 support, and modeled conversion data for Google Ads where consent is restricted. ――――――――――――――――――――― 📊 𝗟𝗼𝗼𝗸𝗲𝗿 𝗦𝘁𝘂𝗱𝗶𝗼 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀 Clean tracking data is only useful if your team can read it. I build 𝗟𝗼𝗼𝗸𝗲𝗿 𝗦𝘁𝘂𝗱𝗶𝗼 dashboards that connect GA4, Google Ads, Meta Ads, and other sources — ROAS by channel, funnel drop-off, creative performance, and revenue attribution in one place. No more switching between platforms. ――――――――――――――――――――― 🧰 𝗙𝘂𝗹𝗹 𝗦𝘁𝗮𝗰𝗸 Server-side GTM via Stape · Google Cloud (GCP) · Google Analytics 4 · Google Tag Manager · Meta Pixel and CAPI · Google Ads Enhanced Conversions · TikTok Pixel and CAPI · LinkedIn Insight Tag · Microsoft UET · Reddit Pixel · Pinterest Tag · Consent Mode v2 · Cookiebot · CookieYes · OneTrust · Usercentrics · DataLayer · Shopify · WooCommerce · Webflow · WordPress · Looker Studio · Supermetrics ――――――――――――――――――――― 𝗪𝗵𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗵𝗶𝗿𝗲 𝗺𝗲: ▪️ Server-side expertise with Stape — not just GA4 event setup ▪️ I fix what others can't: multi-domain CAPI, call tracking, deduplication, cross-subdomain attribution ▪️ Every setup is documented — no black-box solutions ▪️ 150+ Upwork projects, 10M+ users/month tracked ▪️ Fast communication, clean delivery, trusted by agencies and global brands ――――――――――――――――――――― Send a message — I'll review you
Daniel S. has worked .
$8/hr
$200+ earned
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🚀 10+ years transforming traffic into revenue | AI-powered AEO & GA4 specialist | Let me manage your entire digital growth ecosystem. Hi, I am Puja Raj – a dedicated freelance Digital Marketing Manager with over 10 years of hands-on experience helping brands scale through data-driven strategies. I don’t just “do SEO” or “run ads.” I build integrated marketing systems that attract, convert, and retain customers. My sweet spot? Merging traditional search (SEO) with AI-driven Answer Engine Optimization (AEO) and precision tracking (GA4/GTM). What I Deliver: ✅ End-to-End Digital Marketing Management As your fractional marketing manager, I handle strategy, execution, reporting, and team coordination – so you focus on your business. ✅ SEO (Search Engine Optimization) Organic traffic growth (local & international) Technical SEO, on-page, off-page, content strategy E-E-A-T optimization for Google updates ✅ GA4 & GTM Tracking (Google Analytics 4) Custom GA4 setup from scratch Event & conversion tracking (no data blind spots) GTM container management & debugging Actionable dashboards & automated reports ✅ AI-Powered AEO (Answer Engine Optimization) Optimizing for ChatGPT, Bard/Gemini, Perplexity AI, and voice search FAQ schema, conversational keywords, and “people also ask” strategies Future-proofing your content for zero-click AI answers ✅ Google Ads (PPC & Display) ROI-positive campaigns (Search, Shopping, Performance Max) Audience segmentation & remarketing A/B testing & bid management Why Work With Me? ✔ 10+ years of proven results (e-commerce, SaaS, local businesses, agencies) ✔ Certified in Google Analytics 4, Google Ads, and AI marketing tools ✔ Transparent reporting – weekly/monthly dashboards you can understand ✔ Dedicated freelancer – not an agency. You work directly with me. ✔ Results-focused – I optimize for leads, sales, and ROAS – not vanity metrics. Tools I Master: 🔧 SEMrush, Ahrefs, Surfer SEO | GA4, GTM, Looker Studio | Google Ads, Microsoft Ads | ChatGPT, Bard, Perplexity AI | WordPress, Shopify, HubSpot Let’s Talk! I offer a free 30-minute audit of your current marketing setup – including GA4 health check, SEO quick wins, and AEO opportunities. Click the “Hire Now” or “Invite to Job” button – let’s discuss how I, Puja Raj, can drive measurable growth for your business. Portfolio Note: *I can share case studies and live GA4/Google Ads account examples upon request (NDA-friendly).*
Gaurav G.
$30/hr
100% Job Success
$100K+ earned
Available now
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Upwork's Top Rated Plus Freelancer | Ranked in the Top 1% list by Upwork Highly experienced professional specializing in Performance Marketing in the following platform: ✅ Google Ads ✅ META (Facebook & Instagram Ads) ✅ TikTok ✅ Bing Ads (Microsoft ads) ✅ LinkedIn ✅ Pinterest ✅ 100% Job success score 🌟 Certified in Google Ads ⭐ Facebook/Instagram Ads Specialist 🌟 Certified in Google Analytics ⭐ Bing Ads Accredited ⭐ Tiktok Ads Specialist Advanced Working Knowledge: ✅ Performance Max ✅ Advantage Plus ✅ Search Ads ✅ Shopping Ads ✅ GA4 ✅ Remarketing & Retargeting ✅ Sales ✅ Lead Generation ✅ YouTube Ads ✅ Facebook Conversion API ✅ Conversion Tracking Specializing in Conversion Tracking, Optimization, and CRO, Proficient in Shopify, WordPress, PHP, Magento, BigCommerce, Squarespace, Wix, Weebly, Unbounce Over 10+ Years of Extensive Expertise Proficient in Project Management Tools (Slack, Asana, Trello, Monday, Clickup). ⭐️ Why hire me: 100% Job Success Rate & 4.9/5.0 Feedback 1500+ Hours & 30+ Successful Jobs on Upwork Google Ads™ Certified Professional Google Ads™ Certified Partner Google Performance Max Excellent communication skills Guaranteed Growth in Sales and ROI Quick Response Rate Daily/Weekly/Monthly Project Reporting Available 7 Days a week on Email/Skype/Phone/WhatsApp/Slack I'm here to save your time and money, offering conversion-oriented advertising to boost your sales and provide measurable results. Ready to collaborate? Let's connect!
Gaurav G. has worked .
$45/hr
100% Job Success
$50K+ earned
Offers consultations
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Hi, I’m Wasim! I help businesses and agencies fix broken tracking and make sure every conversion is counted correctly. If your GA4, GTM, or server-side setup isn’t giving accurate numbers, I can help. Here’s what I do: ✅ GA4 setup, audits, and funnel visualization ✅ Google Tag Manager (GTM) setup, data layer, and server-side tracking ✅ Custom conversion tracking: chats, pop-ups, forms, outbound links, and more ✅ Shopify & web app tracking (cross-domain, third-party integrations) ✅ Looker Studio dashboards for clear insights I focus on accuracy, reliability, and results- so you always know what’s happening with your campaigns. Let’s make sure every click and form submission is counted, and nothing is lost along the way.
Wasim T. has worked .
Junel B.
$60/hr
99% Job Success
Available now
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I help businesses increase ROI and ROAS by fixing and optimizing their conversion tracking so ad algorithms can work at their full potential. I specialize in Google Tag Manager and server-side tracking to overcome ad blockers, iOS privacy restrictions, and browser limitations ensuring your data is accurate and reliable. With clean, high-quality tracking in place, I feed the right signals into ad platforms, unlock better optimization, and provide actionable insights through ad managers and Google Analytics to drive smarter decisions and higher conversions.
Junel B. has worked .
Mike L.
$50/hr
100% Job Success
$100K+ earned
Available now
Offers consultations
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Hi, I'm Mike Lamch, experienced digital marketing and Google Ads specialist. I'm passionate about helping my clients scale their businesses and get the results they desire. When you partner with me, I don't just use cookie-cutter strategies like most other marketers put the time to learn about the dynamics of your business. This enables me to develop unique strategies that align with your marketing goals. Consider me as a partner, focused on making you money through complete transparency, excellent communication, and strategic execution.
Mike L. has worked .
Mijanur R.
$100/hr
100% Job Success
Available now
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Accurate conversion data is critical for scaling profitable ad campaigns, especially when real revenue happens offline. Many businesses optimize ads based only on form submissions while ignoring what happens inside the CRM. If your Google Ads or Meta campaigns rely on lead forms, phone calls, CRM stages, or booked appointments but those final outcomes are not being sent back to the ad platforms, your optimization is incomplete. I help businesses and agencies implement advanced Offline Conversion Tracking (OCT) for Google Ads and Meta so campaigns optimize based on real business results instead of just initial form submissions. As a Top Rated conversion tracking specialist, I work with performance-driven businesses that need reliable and privacy-compliant tracking across their full marketing funnel. What I Specialize In: ✔ Offline Conversion Tracking (OCT) for Google Ads (CRM, call tracking, qualified leads, revenue uploads) ✔ Offline Conversion Tracking for Meta (CAPI and CRM integration) ✔ Google Tag Manager (Client-side and Server-side setup) ✔ GA4 Advanced Event and Funnel Tracking ✔ Google Ads Enhanced Conversions ✔ Facebook Conversion API (CAPI) ✔ Full Tracking Audit and Attribution Gap Resolution Whether you're capturing leads through forms, CallRail, booking systems, or multi-step funnels, I ensure proper UTM, gclid, and fbclid capture so data flows correctly from website to CRM and back into your ad platforms. My Process: • Audit your current tracking and attribution flow • Identify missing or misfiring events • Implement structured gclid, fbclid, and UTM capture • Connect CRM or call tracking data to Google Ads and Meta • Validate and document the complete data flow The goal is simple: Make sure your ad platforms optimize based on real revenue, qualified leads, or confirmed bookings instead of surface-level events. If accurate attribution matters to your business, I am ready to help. Mijanur Rahaman Conversion Tracking Specialist Google Ads and Meta Offline Conversion | GA4 | GTM | Server-side
Mijanur R. has worked .
$10/hr
100% Job Success
$300+ earned
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Hi, I’m Muhammad Mudasir. If your conversions are not tracking correctly, GA4 numbers don’t make sense, or ad platforms are reporting different results, I help you fix it and make your data reliable again. Most clients come to me after spending money on ads without knowing what’s actually working. I set up clean, accurate, and privacy-compliant tracking so you can clearly see where your leads and sales are coming from and make confident marketing decisions. I work with business owners and agencies who want their tracking done right the first time, without confusion or guesswork. What I do best I specialize in analytics and conversion tracking using Google Tag Manager, Google Analytics 4, and server-side tracking. I help you: • Fix broken or missing conversions • Set up GA4 the right way • Track e-commerce and lead form actions accurately • Improve data accuracy across Google Ads, Meta, and other platforms • Build simple dashboards that clearly show performance Google Tag Manager and Tracking Setup I handle complete GTM setups, cleanups, and audits. This includes event tracking, data layer implementation, Meta Conversions API, consent mode v2, and multi-platform pixel management. Server-Side Tracking (Advanced Accuracy) I set up server-side tracking to ensure the highest accuracy for your conversions and analytics. This includes: • GTM server container implementation • Server-side GA4 tracking for precise data collection • Meta Conversions API (CAPI) server-side setup • Multi-platform server-side event tracking for Google Ads, Meta, TikTok, LinkedIn, Pinterest, and Snapchat • Improved attribution, privacy compliance, and ad performance insights Google Analytics 4 (GA4) I set up GA4 so it actually answers business questions. This includes migrations, enhanced e-commerce, custom events, conversions, cross-domain tracking, filtering internal traffic, and debugging data issues. Conversion Tracking for Ads I set up and fix conversion tracking for Google Ads, Meta, Microsoft Ads, TikTok, LinkedIn, Pinterest, and Snapchat, including enhanced and server-side conversions for better attribution. Dashboards and Reporting I create clean Looker Studio dashboards that show what matters. No clutter, no confusing charts, just clear insights you can use. Why clients choose me • I communicate clearly and explain everything in simple terms • I test every setup before going live • I focus on accuracy, not assumptions • I respect user privacy and compliance requirements • I deliver organized, scalable tracking systems Tools I work with Google Analytics 4, Google Tag Manager (client-side and server-side), Google Ads, Looker Studio, Meta Pixel and CAPI, Microsoft Clarity, Shopify, WordPress, WooCommerce, Wix, Squarespace, BigQuery, HubSpot, CallRail, and more. Let’s get your tracking fixed If you are unsure whether your tracking is working correctly, I can review your setup, explain what’s wrong, and fix it properly. Send me a message here or invite for job.
Muhammad Mudasir I. has worked .
$49/hr
100% Job Success
$80K+ earned
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★ In Top 3% Upwork Expert for Web Analytics ★ 230+ Jobs done successfully ★ 100% Success Rate ★ 2900+ hours working experience on Upwork for advance Adobe Analytics, Adobe Launch, google analytics (UA & GA4), google tag manager, data studio, Facebook pixel setup, and reporting. ★ 50% of my clients recommend me ★ 60+ long term projects QUICK & ACCURATE implementation of google analytics and tag manager. Meaningful & action point oriented, reports in google data studio. One of the best web analytics & data studio expert. Google analytics & Google tag manager certified expert with 10+ years of experience. I will analyse your web analytics data and provide you action plan to improve performance & conversion from your website. Already worked for 500+ websites from around the world. I am "TOP RATED" Google analytics service provider at upwork. Service Description: 1) Setting up Google Tag Manager Account, Analytics Account 2) Set-up AdWords conversion tracking 3) Set-up e-commerce and Enhanced E commerce conversion tracking 4) FB Pixel Setup with the help of GTM 5) Completed Set up Dynamic Re-marketing (Google ads & Analytics) 6) Set-up cross-domain tracking 7) Set-up events to track form submit 8) Set-up Goals & funnels on Analytics 8) Facebook pixel conversions implemented (Add to cart, checkout events, purchase) 9) Event tracking (form submission tracking, video plays, pdf download, outbound link tracking..etc) 10) Removing self referrals, session setting 11) Sub-directory tracking 12) Re-marketing setup 13) Custom dashboards creation ( Mobile traffic, social media traffic, conversion analysis) 14) Custom variable setup in GTM 15) Data Layer setup 16) Enhanced E commerce checkout funnel setup ACCURATE implementation and troubleshooting Dynamic re-marketing variables for both Google ads and google analytics dynamic sttributes with custom diamensions. ACCURATE implementation and troubleshooting eCommerce / enhanced eCommerce with the help of google tag manager for following CMS. wordPress, Woocommerce, shopify, magento, Volusion, Bigcommerce, Opencart, Wix, PestaShop, osCommerce, SquareSpace, Joomla, Drupal, ClickFunnels, unbounced and Custom Website And anything which is possible in google analytics & Google tag manager
Pavan S. has worked .