Making prospects fall for brands since 2001. With 25 years of experience, I help brands turn attention into revenue by using a mix of story, strategy, and signal-driven execution. You’re likely here because: * Your positioning feels "close" but not sharp. * Your website gets traffic but doesn’t convert. * Your growth plan feels reactive, not repeatable. * Or you’re simply too busy to simultaneously lead marketing and run the business. You’re not alone, and this is fixable. I’ve helped brands like: American Express, Jeep, Chrysler, Kleenex, Land Rover, Mazda, NVIDIA, SEGA, Vail Resorts, BBDO, Dentsply Sirona, and more. What I bring: * Brand Strategy & Positioning – Message-market fit that converts. * Go-To-Market Plans – 90-day roadmaps to scale smart. * Conversion-Focused Website Strategy – Because “pretty” doesn’t pay. * AI-Enhanced Lead Systems – Modern tools, real results. Results, not buzzwords: * Built Quest Custom's full brand + marketing system from scratch. * Closed $350K sponsorship for a niche brand through positioning. * Delivered 3:1 ROI on paid campaigns. * Doubled SEO traffic for a multi-site industrial client. * 100% Success Rate, Top-Rated & Expert Vetted How I work: I can plug into your team, or lead the charge. I don’t disappear into decks or hand off theory. I stay close to outcomes. If your goals are clear and you're ready to grow, let’s talk. Message me for a discovery call. Kevin Hopp
 Fractional CMO | Growth Strategist | Brand Positioning Expert

Hello! I'm Michele Slobin, Founder + Creative Director of Gryphon Design Strategy, an award-winning creative studio based in Boston. For more than 10 years, I've helped organizations translate complex ideas into brands, experiences, and communication systems that feel clear, differentiated, and deeply connected to the audiences they serve. Much of my work sits at the intersection of business strategy, communication, and design—helping organizations uncover what makes them distinctive, then translating that into cohesive brand systems that build trust, strengthen perception, and create meaningful audience connection. Over the years, I've partnered with organizations across healthcare, technology, higher education, food and beverage, luxury, wellness, and consumer products. My background includes leadership roles with Nike and the adidas Group, along with work for organizations including Giorgio Armani EA7, Panera Bread, Nestlé Health Science, WHOOP, Akamai, Lilly Oncology, MIT, Northeastern University, Boston Calling Music Festival, and a range of growth-stage and enterprise organizations navigating innovation, expansion, and market transformation. I’m particularly drawn to businesses operating in complex or highly competitive environments—from healthcare innovation and advanced technology to specialty chemicals, higher education, hospitality, and premium consumer brands. Clients often bring Gryphon in when the business has evolved faster than the brand itself and they need a thoughtful creative partner who can simplify complexity, align stakeholders, and create systems that scale. My work spans: • Brand identity and visual systems • Brand architecture and portfolio design • Websites and digital experiences • Packaging and product storytelling • Presentation and communication design • Campaigns, launches, and marketing systems • Environmental, retail, and experiential design Many of my client relationships continue for years as organizations grow, evolve, and enter new markets. I'm proud to be recognized as Upwork Top Talent and Top Agency, and I value building long-term partnerships rooted in trust, curiosity, and exceptional creative work. If you're looking for a senior creative partner who combines strategic thinking with thoughtful design execution, I'd love to connect. Michele Slobin Founder + Creative Director Gryphon Design Strategy Boston, MA

Turning Ideas Into Unforgettable Brands With 8+ years of experience, I specialize in transforming businesses into memorable, impactful brands. I don’t just design logos—I create cohesive visual systems, brand books, illustrations, book covers, and web designs that look stunning, feel consistent, and drive real results. Strategic & Business-Focused Design Every design choice is grounded in strategy. I combine deep brand understanding, audience insights, and market awareness to ensure your brand not only stands out visually but also connects with your audience and supports your business goals. Creativity That Converts From logo concepts to full brand books and web experiences, I craft designs that tell your story clearly, engage your audience, and leave a lasting impression. Reliable, Collaborative, and Professional Detailed project plans and timelines Transparent progress updates at every stage Clients see me as a partner, not just a designer Deliverables are production-ready, scalable, and polished Proven Success 100+ successful projects globally, consistently rated 5⭐️ Trusted by startups, businesses, and creators worldwide Expertise in both strategic brand thinking and hands-on design execution My Process 1. Brand Strategy & Messaging Brand Naming, Tagline, Brand Voice & Messaging Brand Positioning, Value Proposition, Brand Architecture 2. Brand Identity & Design Logo & Wordmark Design Brand Guidelines & Brand Books Visual Systems: Color Palettes, Typography, Layouts, Iconography Packaging & Merchandise Design Illustrations & Custom Graphics Book Covers & Book Formatting Presentations & Pitch Decks Web & UI Design 3. Digital & Social Branding Social Media Templates & Graphics Marketing Materials, Infographics, Digital & Print Collateral Services Logo & Brand Identity: Logo Design, Brand Refresh, Visual Systems, Identity Packages Brand Guidelines & Brand Books: Style Guides, Brand Documentation, Identity Audits Packaging & Merch: Product Packaging, Apparel, Merchandise, Print Design Illustrations & Books: Custom Illustrations, Book Covers, Book Layouts & Formatting Web & Digital Design: Website Design, UI/UX, Digital Branding Social Media Branding: Branded Templates, Graphics, Infographics Presentations & Marketing Collateral: Pitch Decks, Marketing Materials, Digital Assets Let’s bring your brand and creative projects to life with design that speaks clearly, confidently, and consistently. Schedule a Zoom via Upwork to discuss your project today! Keywords for Search Brand Designer, Visual Identity, Brand Identity, Brand Systems, Brand Strategy, Logo Design, Brand Book, Brand Guidelines, Style Guide, Corporate Branding, Startup Branding, Brand Refresh, Typography, Color Palette, Iconography, Packaging Design, Merchandise Design, Social Media Branding, Presentation Design, Digital Branding, Creative Direction, Illustrations, Book Cover Design, Book Formatting, Web Design, UI/UX Design, Digital Design, Creative Visuals

I help apparel brands, bands, and bold businesses create original artwork that sells. I specialize in t-shirt and merchandise design, dark art, streetwear graphics, retro/vintage illustration, album covers, and tattoo-inspired artwork. With 13+ years of experience and 500+ Upwork projects completed, I create custom visuals that are built for commercial use and designed to stand out in competitive markets. My style range includes: Dark / gothic / metal-inspired artwork Streetwear and apparel graphics Retro / vintage illustration Cartoon / comic-style visuals Cover art, posters, and merchandise graphics Clients hire me when they need artwork that feels original, high-impact, and brand-ready — not generic stock-looking design. What you can expect when working with me: 100% custom artwork, drawn from scratch Strong communication and fast response times Professional files for print and digital use Commercial-use-ready delivery A designer who understands both art and product appeal I’ve worked with brands, bands, and clients across apparel, music, entertainment, and merchandise — including projects connected to Sabaton, Slayer, Exodus, Wornstar, Spiral Direct, and more. If you need artwork for t-shirts, hoodies, album covers, posters, tattoos, or branded merch, send me a message and let’s build something people remember.

Hi! I’m Rio—a multidisciplinary art director, designer, and 2d animator with a strong background in marketing and brand-driven visuals. I help brands turn ideas into clear, engaging, and high-impact creative across digital platforms. I specialize in: - Art Direction & Visual Systems - Graphic Design & Branding - Clean-up and In-between Animation - 2D Animation - Motion Graphics & Animation - Social Media Design & Management - Marketing Campaign Creatives - Illustration (Digital & Traditional) - Email & Newsletter Design With a degree in Art & Animation and experience working across marketing and creative teams, I understand both strategy and execution—from concept to finalization. 🛠 Tools I work with: Adobe Photoshop, Illustrator, After Effects, Premiere Pro, Figma, Canva, Framer, Webflow, Animate, Clip Studio, Filmora 💡 What you can expect: - Strong visual direction aligned with brand goals - Clean, intentional design (not just “aesthetic”) - Clear communication and fast turnaround - Designs that actually perform, not just look good If you’re looking for someone who can think like a marketer and design like an art director, I’d love to collaborate. 📩 Message me and I’ll gladly share my updated portfolio. Let’s bring your ideas to life.

I'm Chio, a graphic designer with a strong passion for art and creativity, particularly in the realm of marketing. My focus lies in creating designs that convey the essence and narrative of each brand, utilizing digital tools such as Adobe Creative Suite and Figma. With a background in Motion Graphics, I infuse dynamism and motion into my projects, crafting visual experiences that resonate with audiences. I've had the opportunity to work with some incredible agencies and brands, including Inditex, Telemundo, and Metro de Madrid. As an Art Director, I stick to certain principles, but I always infuse my work with a personal touch. Creativity, to me, is a journey of exploration, constantly discovering new ways to visually express a brand's essence.

✦ Strategic Brand Designer | 310+ Founders Served | Strategy-Led Identity and Brand Systems (Real human thinking, not AI, not templates) Most startups get their brand wrong the first time. Not because they hired a bad designer but because they hired someone who went straight to visuals without understanding the business first. That mistake costs more to fix than it did to make. 👋 I'm Ivy. I have spent 5+ years building brand identities and visual identity systems for founders, startups and business owners across SaaS, tech, corporate, e-commerce and B2B. Every project starts the same way - with strategy. Because a logo without a foundation is just decoration, and decoration does not build businesses. I work differently from most designers. Before I open Figma I want to understand your market, your audience and where your business is going. That research is what separates a brand that looks good from a brand that actually works. And working means your audience recognises it, trusts it and keeps coming back to it. ✨ What I build: → Brand identity systems built on real research and strategy, not trends, not templates, not guesswork → Logo design with a concept behind it - every mark I create has a reason for every decision → Visual language your team can use consistently across every platform from day one → Brand guidelines that give your business a foundation it can grow around for years Credibility. ✔️ 310+ founders and business owners served across 5+ years ✔️ Brand identity and visual identity delivered across SaaS, tech, corporate, e-commerce and B2B ✔️ Google UX Design certified - user thinking built into every brand decision ✔️ Strategy-first process covering research, positioning and visual identity in one engagement ✔️ Known for thinking about things clients have not thought of yet 💬 Kellum B., 5 stars, Upwork Client: "I can give her general direction and she runs with it, always producing results that go above and beyond. Her brand guideline has kept my branding consistent across all platforms. I look forward to continuing to work with her long term." That line - long term - matters. I do not just deliver files and disappear. I build brands designed to grow with your business. Clients come to me with a vision and leave with everything they need to move forward with confidence. 🛠 What you can expect: ✔️ Brand Identity Design and Logo Design ✔️ Brand Strategy and Visual Positioning ✔️ Brand Guidelines and Full Visual Systems ✔️ SaaS Branding and Corporate Brand Identity ✔️ Startup Branding and Launch Ready Assets ✔️ UI/UX Design and Digital Brand Systems Your brand is not just how you look. It is how people decide whether to trust you. Get that right and everything else becomes easier. 📅 Opening 2 new client spots in June. Message me and let us talk.

I help turn ideas into engaging, high-quality videos that actually make sense to your audience and get results. With $500k+ earned, 600+ completed projects, and a 96% success rate on Upwork, I bring both experience and reliability you can count on. Over the past 15+ years, I’ve worked with startups, SaaS platforms, agencies, and growing businesses to create explainer videos, product demos, and motion graphics that simplify complex ideas and keep viewers hooked. Here’s what I can help you with: • Explainer Videos (2D animation & story-driven videos) • SaaS, AI, Crypto & Startup Videos • Product Demo & App Explainer Videos • Motion Graphics & Promotional Videos • UI/UX & Web Animation • Social Media & Marketing Video Content From scriptwriting and storyboarding to design and final animation, I handle the full process so you don’t have to juggle multiple people. I don’t just focus on making things look good. I focus on making your message clear, engaging, and easy to understand so your audience actually gets it. Whether you have a rough idea or a fully planned concept, I’m happy to jump in and help bring it to life. Feel free to reach out and tell me a bit about your project. I’d love to hear what you’re working on.

Professional Summary Creative director, commercial photographer, and lighting designer with over a decade of experience across photography, film, and production. collaborative creative house producing emotionally driven visual campaigns for brands, agencies, and institutions. Known for combining cinematic lighting with authentic storytelling, blending technical precision and human connection across mediums. Core Competencies * Commercial + Lifestyle Photography * Creative + Art Direction * Lighting Design + On-Set Supervision * Video + Film Production * Client Collaboration + Campaign Development * Post-Production + Color Grading * Brand Storytelling * Mentorship + Photography Education

Driving profitable growth through data-driven creative strategy and intelligent automation. As an ex-unicorn first employee and top 1% creative strategist and creative operations expert, Arsalon rebuilds creative teams, delivers fast ROAS gains and unlocks CPAs at scale on Meta, Reddit, LinkedIn, Display and Youtube. As the performance creative lead on Upwork's paid acquisition team, Arsalon decreased creative production cycle times for Meta king-of-the-hill sprints by 83% shifting from quarterly to biweekly launches, reduced average production costs by 90% through transitioning away from a $1.5M a year agency to a agile creative ops model with freelancer designers and improved on platform CPA by 23% through faster learning loops and AI-driven optimization insights. When you hire Arsalon, you’re not just getting another freelancer — you’re getting a seasoned executive with proven results for top brands in the industry with delivered value on paid acquisition portfolios upwards of $40M annually.