Hi, I’m a Google Analytics & Google Ads Expert based in Malout, India. ✅ Certified Google Marketing Platforms Individual ✅ Over 5 years of experience with the Google Marketing Platform Suite ✅ Member of Upwork's TOP RATED network (Top 3% of Performers on Upwork) ✅ More than 900+ hours of technical expertise As an independent Web Analytics & Data Tracking Specialist, I also manage Digital Marketing and Search Engine Optimization initiatives. With strong analytical skills and a background in Computer Science, I am dedicated to delivering data-driven results. Areas of Expertise: Web Analytics & Data-Driven Conversion Rate Optimization (CRO) Pay Per Click (PPC) Marketing focused exclusively on Google Ads Technical Website Audits Keyword Research and Competition Analysis On-Page/Off-Page SEO Proficient in Google Analytics, Google Tag Manager, Google Ads, and Google Merchant Center Local SEO and e-commerce SEO Analyzing and interpreting organic search data Identifying and resolving tracking coverage errors Google Ads/PPC bid management Enhanced e-commerce tracking CMS/Platforms I Have Worked On: WordPress/WooCommerce Shopify 3DCart Magento Wix Squarespace ClickFunnels Unbounce Volusion Additional Tools: CRM: Salesforce Integration Platform: Zapier Throughout my career, I have tackled a wide variety of projects and challenges. If your task isn't listed above, feel free to reach out for a tailored solution. I'm here to help!

🎓 4+ Years of GTM Expertise ⚡ 10+ Years of Digital Marketing Experience 💃 Passionate About What I Do 🇺🇦 Hi! I am an experienced specialist in Google Analytics 4 and Google Tag Manager, with a focus on conversion tracking and custom reporting. ⭐⭐⭐⭐⭐ "Working with Tetiana was fantastic. She's a natural problem solver with excellent communication skills. My learning on GTM and GA accelerated through her guidance. I'll definitely collaborate with her again on future projects." ⭐⭐⭐⭐⭐ "Tetiana is very profesionnal, I recommend 100%" My expertise includes: 🟩 Enhanced E-commerce Tracking 🟩 Tracking Sign-Ups and Purchases for SaaS projects 🟩 Installing Meta (Facebook), TikTok, LinkedIn, and Snapchat Pixels 🟩 Installing Microsoft Clarity, Hotjar 🟩 Conversion API Tracking for platforms like Facebook and TikTok 🟩 Form submission tracking, including AJAX forms 🟩 Set up tracking for Mixpanel 🟩 Enhanced Conversion tracking for Google Ads 🟩 Shopify’s Custom Pixels (Customer Events) 😊 If you’re looking for a skilled pro to boost your data tracking and unlock insights for your business, feel free to reach out! 📊 I’m ready to help your website analytics work smarter for you. Best regards, Tetiana Barabanova Conversion Tracking Expert GA4 | GTM Expert =================================================================== Buzzwords: Form Tracking | Conversion Tracking | Google Analytics 4 | Google Tag Manager | GA4 Engineer | GTM Expert | GA4 Funnel | GA4 dashboard | Lead Tracking | E-commerce Tracking | Shopify Pixel | Dynamic Retargeting | Pixel Accuracy Audit | Event Tracking | Data-Driven Marketing | Data Layer Management | Tag Management | GTM Troubleshooting | GTM Audit | User Behavior Analysis | Enhanced Conversion Tracking | Server-Side Tracking | Google Ads Conversion Tracking | Facebook Pixel Integration | Custom Dimensions and Metrics | Funnel Analysis | Attribution Modeling | Audience Segmentation | Performance Metrics | GTM Hero | GA4 Specialist | Pixel Implementation | Shopify Extensibility Checkout | Customer Journey Mapping | Privacy-Compliant Tracking | CookieBot | CookieYes | Consent Banner | Google Consent Mode | Custom JavaScript

SEO Specialist with 8+ years of experience helping local businesses and eCommerce brands grow organic traffic, rankings, leads, and revenue through Technical SEO, Local SEO, SEO Audits, On-Page SEO, and SEO Strategy. I help local businesses and eCommerce brands increase qualified organic traffic, improve rankings, and generate more leads through Technical SEO, Local SEO, GMB Optimization, Answer Engine Optimization, Generative Engine Optimization, and conversion-focused SEO strategies. 🌐 Industries Served: ------------------------- IT • Healthcare • Finance • Beauty • Education • Constuction • Real Estate • Sports • Marketing • Food & Beverage • Travel • Law • SaaS • B2B Every business has different competitors, search intent, conversion problems, and growth opportunities. That’s why I build SEO strategies around what actually drives leads, sales, and long-term visibility for that specific business. MY APPROACH ━━━━━━━ Before implementing anything, I analyze: ✔ Current rankings and traffic quality ✔ Competitor SEO strategies ✔ Technical SEO limitations ✔ Search intent gaps ✔ Internal linking and site structure ✔ Conversion bottlenecks ✔ Content performance and topical authority The gaps I focus on fixing: • Weak search intent targeting • Low-converting service or category pages • Crawl and indexing inefficiencies • Poor internal linking structures • Disconnected content strategy • Traffic that never converts into leads or sales 🤝 Why Clients Hire Me: ----------------------------- ✔ Strong understanding of both SEO and conversion behavior ✔ Ability to connect technical SEO with real business outcomes ✔ Experience fixing underperforming SEO campaigns, not just launching new ones ✔ Focus on qualified traffic and lead quality over vanity metrics ✔ Clear communication and strategic execution ✔ Direct communication with me throughout the project STRONG EXPERTIES: ━━━━━━━━━━ LOCAL SEO & LEAD GENERATION ✔ Google Business Profile Optimization ✔ Local SEO Strategy & Competitor Analysis ✔ Service Page Optimization ✔ Local Landing Pages ✔ Citation & NAP Optimization ✔ Local Keyword Research ✔ Conversion-Focused SEO TECHNICAL SEO & SITE PERFORMANCE ✔ Technical SEO Audits & Implementation ✔ Crawl & Indexing Fixes ✔ Core Web Vitals Optimization ✔ Internal Linking Strategy ✔ Schema Markup ✔ Site Structure Optimization ✔ GA4 & Conversion Tracking CONTENT & TOPICAL AUTHORITY ✔ Keyword Research & Intent Mapping ✔ SEO Content Optimization ✔ Competitor Content Analysis ✔ Content Strategy Development ✔ E-E-A-T Optimization ✔ SEO Copy Optimization ECOMMERCE SEO ✔ Shopify SEO ✔ WooCommerce SEO ✔ Product & Collection Page Optimization ✔ Technical eCommerce SEO ✔ Category Structure Optimization ✔ Organic Revenue Growth Strategy RECENT RESULTS ━━━━━━━━━ Local Service Business (US) Increased qualified leads by 80% within 90 days through GBP optimization, local landing pages, and internal linking improvements. Ecommerce Store Increased non-branded organic traffic by 112% after restructuring category architecture and fixing indexing issues. If your business already gets traffic but struggles with rankings, lead quality, or consistent organic growth, send me your website, and I’ll identify what’s limiting performance and where the biggest SEO opportunities are.

Over the past ~20 years, I’ve been part of a top-performing software development team on Upwork, contributing to a wide range of successful client projects across industries including eCommerce, healthcare, logistics, fintech, and manufacturing. I help businesses build scalable, high-performance digital products from web and mobile applications to cloud platforms, analytics systems, and AI-driven automation. 🚀 What I Do Best: ✔ Web Development: Modern, responsive applications using scalable architectures ✔ Mobile Apps: Cross-platform and native apps with smooth UX ✔ Cloud Solutions: Deployment, optimization, and infrastructure (AWS, Azure, GCP) ✔ Data & Analytics: Dashboards, reporting systems, and data pipelines ✔ AI & Automation: Chatbots, workflow automation, and intelligent systems 💡 My Approach: ✔ I don’t just write code I solve problems. ✔ Understand your business goals first ✔ Design efficient, scalable systems ✔ Communicate clearly throughout the project ✔ Deliver clean, maintainable, production-ready code 🛠️ Tech Stack (Customize as needed) ✔ Frontend: React, Angular, Vue ✔ Backend: Node.js, Python, .NET, Java ✔ Mobile: Flutter, React Native, iOS, Android, Unity ✔ Cloud: AWS, Azure, Google Cloud ✔ Databases: PostgreSQL, MongoDB, MySQL ✔ AI/Automation: OpenAI, Python automation, APIs, RPA 📈 What You Can Expect: ✔ Fast and clear communication ✔ On-time delivery ✔ Scalable and secure solutions ✔ Long-term support if needed 🎯 Ideal Projects: ✔ SaaS platforms ✔ Business automation systems ✔ Custom dashboards & analytics tools ✔ Mobile apps for startups & enterprises ✔ AI integrations and workflow automation If you’re looking for a developer who understands both technology and business, let’s connect and build something impactful.

🥇 TOP 0,01% BEST DESIGNERS ON UPWORK 🥇 CERTIFIED BY GOOGLE & UPWORK 🥇 900+ SUCCESSFUL PROJECTS COMPLETED 🥇 RECOGNIZED PORTFOLIO: 25,500+ DRIBBBLE & 9,600+ BEHANCE FOLLOWERS 🎯 TRUSTED BY: GOOGLE, UBER, NESTLÉ, P&G, AB INBEV, RHB Hi, I'm Yev. I partner with founders and product teams from Seed to Series B to take products from 0 to 1. As an experienced UX/UI designer and UI UX Designer, I don't just design screens — I build intuitive, high-performing digital products that drive growth. With over 10 years of experience in product design, creative direction, and web development, I bridge the gap between user needs and business goals. ✅ What I can bring to your product as a UX/UI designer. ❇️ Strategic User Experience Design: As a Senior UX/UI designer, I create user experience strategies that boost usability and drive engagement. My UX designer approach (including UX research and user flows) has led to conversion increases of up to 150% for previous clients. I specialize in UIUX that makes complex systems simple. ❇️ Expert Web Design & Mobile App Design: I specialize in mobile ui ux, iOS/Android app design, and responsive web design. I ensure a seamless user interface with a consistent look and feel across all platforms. Whether it's a mobile app ui ux designer task or a complex web design, I deliver pixel-perfect results as your lead UX/UI designer. ❇️ Figma Design & Prototyping: As a Figma designer and expert UX/UI designer, I deliver high-fidelity wireframes, interactive prototypes, and design systems. I’ve delivered 5,000+ wireframes, helping streamline web development and reduce costly revisions. My expertise includes Figma ui designer roles and creating figma app design from scratch. ❇️ SaaS & Ecommerce Expertise: Whether you need a UI UX designer SaaS Figma specialist for complex ui ux dashboards or a Shopify website design that converts, I focus on layouts that drive revenue. I am a shopify website designer and wordpress website designer who understands how a UX/UI designer impacts business metrics. ❇️ Technical Synergy & Handoff: I understand the bridge between design and code. I provide assets for Figma to React, Figma to Webflow, Figma to WordPress, Figma to Shopify, and Figma to HTML/CSS implementation. This ensures your website design is implemented exactly as planned by a technical UX/UI designer. ✅ My achievements in numbers ❇️ UX/UI designer for Logistics SaaS (React): Improved order processing efficiency by 200%. Reduced human error by 50% through enhanced user interface design. Cut manual work by 70%, boosting productivity for SaaS platforms. ❇️ Mobile App UI UX Designer for Health/Fintech: 2x user retention by redesigning the mobile app design. 3x onboarding speed through streamlined user flows and interactive prototyping. ✅ My full range of services. I cover a wide range of specialized design services to ensure your brand stands out. Web & Landing Pages: Landing page web design, landing page web designer, figma landing page, and wix web design. Platform Specialist: Wix website designer, squarespace website design, webflow ui ux, and elementor expert. Graphic Design: Graphic designer illustrator, logo design, motion graphic designer, social media graphic designer, and canva graphic designer. Niche Expertise: UX/UI designer AI, crypto game ui ux designer, saas ui designer, and industrial designer logic. E-commerce: UI UX designer ecommerce, shopify website design, wordpress website design, and website developer collaboration. ✅ My design process: Discovery & UX Research: Understanding your product manager goals and user pain points. Wireframing & Strategy: Creating ui ux web designer blueprints and wireframes. UI Design & Branding: Developing the visual identity, ui graphics, and icons. Prototyping: Building figma ui ux interactive models to test user journeys. Development Support: Providing figma to html or figma to react specs for your web developer or full stack website developer. ✅ Why choose me? I am a professional UX/UI designer with extensive skills in Graphic design. I create brand-aligned digital experiences, provide logo design services, and create a strong visual identity. With 25,500+ Dribbble and 9,600+ Behance followers, my work is recognized by the global design community. UI/UX Figma Expert: Deep knowledge of auto-layout, components, and variables. Full Stack Mindset: I work closely with website developers, virtual assistants, and facebook ads teams to ensure the design supports marketing and tech. Whether you need a UI UX designer figma, a mobile ui ux designer, or a webflow specialist, I have the experience to take your product to the next level. I specialize in UIUX designer tasks that involve product designer thinking and ux designer empathy. Ready to boost your conversions and drive business growth? Hire a professional UX/UI designer today – Let’s connect! ☎️ Last updated: 11.05.2026

Data Architect | Full-Stack Attribution: Segment ➔ Appsflyer ➔ Mixpanel ➔ BigQuery ➔ Looker Studio I architect end-to-end data pipelines that turn fragmented user interactions into a single source of truth. My expertise lies in the technical implementation of the Modern Data Stack, moving beyond basic tracking to building robust ETL/ELT workflows. Core Technical Workflow: Data Collection & Orchestration: Full-stack Segment implementation (Protocols & Functions) to centralize data streams from web and mobile. Mobile Attribution: Expert AppsFlyer configuration, including SDK event mapping, OneLink smart scripts, and cost-aggregation. Behavioral Analytics: Advanced tracking in Mixpanel and Amplitude to monitor complex conversion funnels, retention cohorts, and user journeys. Data Warehousing: Automating data pipelines from Segment/Mixpanel into BigQuery for advanced modeling and long-term storage. Visualization: Engineering high-fidelity Looker Studio dashboards that sync directly with BigQuery to track CAC, ROAS, and LTV. By bridging the gap between raw tracking and warehouse-level reporting, I ensure your marketing spend on Google Ads and Meta Ads is backed by 100% accurate, multi-touch attribution.

#TOP RATED PLUS on Upwork. I'm a data tracking guru with over 10 years of experience. I will help you build your data infrastructure, provide accurate tracking, and create beautiful dashboards based on data from different sources. I successfully completed hundreds of projects. My services include: ✅Complex client-side or server-side data tracking setup with or without Google Tag Manager for sites and mobile apps (GA4/Google Ads/Firebase/Facebook pixel and CAPI/Amplitude/Mixpanel and many more) ✅Data quality audit ✅Data settings and tracking audit (GTM and analytics tools) ✅Integration with 3rd party tools (for example, CRM) ✅Consent Mode implementation (basic and advanced) ✅Beautiful looking dashboards (in Looker Studio, Google Sheets, or Power BI) ✅Troubleshooting ✅Measurement plan creation and implementation ✅Creating complex SQL queries (in Google BigQuery, for example, for LTV, attribution modeling, etc.) ✅Google Analytics, Mixpanel, Amplitude, and AppsFlyer consultations and reporting setup Tools that I use: Google Analytics (v4/360) Google Tag Manager (client-side/server-side) Amplitude Google Big Query Google Data Studio (Looker Studio) Google Cloud Platform AppsFlyer Firebase Google Ads Power BI Supermetrics Mixpanel Hubspot Microsoft/Bing Ads Linkedin Ads Twitter Ads Hotjar Yahoo Advertising Outbrain Kochava Taboola Adjust I've implemented tracking on many CMS, including WordPress, Shopify, Webflow, Drupal, Joomla, and other smaller CMS, third-party shopping carts, and custom-built solutions. I am Google Analytics Certified and know JavaScript/HTML/CSS.

🚨 🎯 𝗚𝗔𝟰 & 𝗚𝗧𝗠 𝗘𝘅𝗽𝗲𝗿𝘁 | 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗽𝗿𝗼𝗳𝗶𝘁, 𝘀𝘂𝗰𝗰𝗲𝘀𝘀, 𝗮𝗻𝗱 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀! 📈 💰 Hey, Upwork community! With a rich background spanning over a decade in analytics and digital marketing, I've transitioned from working with leading agencies and high-profile online businesses to offering specialised freelance services. My Services: ✅ Google Tag Manager & Google Analytics 4 Setup I specialise in setting up Google Tag Manager and Google Analytics 4 GA4, ensuring your tracking is robust, accurate, and fully leverages the latest features. From basic page tracking to complex event tracking, I’ve got you covered. ✅ Data & Marketing Analytics Dive deep into your data to understand your audience, measure campaign effectiveness, and uncover insights that drive strategic decisions. ✅ Pixel Setup & Optimisation Whether it’s Google, Facebook, or other tracking pixels, I ensure they are correctly implemented and optimised for accurate data collection and retargeting capabilities. ✅ Tracking Goals & Google Analytics Ecommerce Purchase Tracking I set up precise goal tracking to monitor conversions, leads, and eCommerce transactions, providing clear insights into customer behavior and campaign effectiveness. ✅ Web Analytics Gain a holistic view of your website’s performance. I analyse traffic, user behavior, and conversion data to identify opportunities for improvement and growth. ✅ Facebook Pixel Setup & Optimisation Maximise your Facebook advertising efforts with expert setup and optimization of your Facebook Pixel, enabling advanced tracking, custom audience creation, and ad performance enhancement. ✅ Tracking Tags Installation Ensure all your tracking needs are met with professional installation of various tracking tags, enabling a comprehensive understanding of user interactions across your digital platforms. ✅ Looker Studio Reporting Transform your data into visually compelling and actionable reports using Looker Studio. I create custom dashboards that provide real-time insights, making complex data easy to understand and act upon. From high-level overviews to detailed drill-downs, I ensure your reports are tailored to your specific needs and objectives. Specialised GA4 and Google Tag Manager Services: • Server Side Tracking using Stape • Cookie Banner & Consent Mode Setup (CookieBot) • Ecommerce Events & Data Layers • Shopify & Elevar Setup • Ecommerce Funnels • Form Tracking & Form Funnels • Conversion Tracking • Enhanced Conversion Tracking • Pixel Setup & Event Tracking (Facebook, TikTok, etc.) • iFrame Tracking • Cross-Domain Tracking • Schema & Channel Grouping • Custom GA4 Reports • Customised Tracking Using JavaScript and HTML knowledge E-commerce Analytics Expertise: 📊 Profit & Loss Statements (PnL) Read and understand PnL in detail. Get benchmarks, discuss findings with C-level executives and finance teams, and drive actions for different teams. 📊 Ecommerce KPIs Calculate and understand important eCommerce KPIs; from customer acquisition to retention, website metrics, contribution margins, and profitability. 📊 Cohort Analysis & CLV Learn how to read and calculate cohorts, customer lifetime value (CLV), understand if you are first-order profitable, and calculate break-even points. 📊 Forecasting & Planning Write financial projections and forecast revenue and profitability with high accuracy, even over long-term periods. Why Partner with Me? ☑️ Transparent Communication I believe in honest and open communication, providing you with clear insights and realistic expectations. ☑️ Dedication to Quality Every project is an opportunity for me to deliver excellence, going above and beyond to ensure your satisfaction and success. ☑️ Results-Driven My approach is tailored to achieving your specific goals, with a relentless focus on driving meaningful results for your business. Ready to unlock the full potential of your digital presence with data-driven insights and strategies? Let’s connect! I’m eager to learn about your business and discuss how we can achieve your goals together.

5 years as a Digital Analytics Consultant, I offer support across the entire marketing data value chain: tracking, analysis, unification & activation. During my years of experience, I have worked with major accounts such as Club Med, Nexity, Allianz, Ladurée, EDF... Tools: GA4, GTM, Looker Studio, AB Tasty, Onetrust, Piano Analytics Collection : -> Audit of your digital environment (web analysis tools, TMS) to ensure reliable and sustainable data collection. -> Definition of needs and KPIs for drafting tagging plans -> Configuration of web analysis tools and Tag Management Systems (GA/GA4, Piano Analytics, GTM, TagCommander, Adobe Launch...) -> GDPR compliance: Implementation of a Consent Management Platform (Didomi, Onetrust...) according to country regulations Customer Experience Analysis & Optimization: -> Data Visualization: via Google Data Studio, Reeport -> Conversion Rate Optimization (CRO): A/B testing, customer journey optimization -> Ad-hoc analysis of features or paths, via Google Analytics, Content Square, Air360 -> Data analysis with SQL Training : -> Training in global Digital Analytics and its challenges -> Training on specific tools (Google Analytics 4, GTM, Looker Studio) Don't hesitate to contact me with your Web Analytics needs, and I'll be delighted to discuss them with you.

Top 1% on Upwork, Fractional CTO helping startups build scalable applications. 100+ products delivered | Companies we supported raised $14.5B+. Expert in React, Node.js, .NET, Python, API integrations, AI automation, and SaaS architecture. As a Fractional CTO and Solution Architect, I typically join projects when companies need to: • launch an MVP quickly • fix slow or disorganized development • design scalable product architecture • integrate APIs, automation, or AI features I work together with my team at Softermii, where we have delivered 100+ Web and Mobile products, helping companies that later raised $14.5B+ in funding. APEX – AI-Powered Product & Engineering System To reduce delivery risk and accelerate development, we use our internal framework APEX. APEX helps us validate product scope, architecture, timelines, and technical risks before heavy development begins. This allows us to: • structure the development roadmap • break features into clear engineering tasks • accelerate MVP delivery • reduce costly rework The result is faster product launches and more predictable development timelines. What I Can Help You Build ✔ Web Development (React, JavaScript, TypeScript, Node.js) ✔ Web Applications and SaaS Platforms ✔ Mobile App Development (iOS, Android) ✔ Marketplace Platforms ✔ API Development and API Integration ✔ Automation Systems ✔ Artificial Intelligence integrations ✔ Chatbot Development ✔ AI Agent Development Core Technologies Web Development JavaScript, TypeScript, React, Node.js, HTML, CSS, Web Design Backend & APIs Python, Node.js, REST APIs, API Integration, SaaS Architecture Mobile App Development iOS, Android, React Native Automation & AI Artificial Intelligence, Automation, Chatbot Development, AI Agent Development Industries • SaaS • FinTech • Healthcare • Real Estate • E-commerce Client Feedback “I would highly recommend Softermii for any programming needs. I am consistently impressed by the quality of the work and team effort brought forth by everyone that we've worked with.” — VP of Product, Dollar Shave Club “Softermii delivered the project on time and helped us launch a strong virtual platform that can compete with major solutions in the market.” — Director General, Event10x When Clients Hire Me • You need a Fractional CTO to lead development • You want to launch a Web or Mobile MVP quickly • Your current development team is too slow or disorganized • You need help designing scalable SaaS architecture • You want to integrate AI, automation, or APIs If you're building a Web platform, SaaS product, let's discuss your project.