You need a product designer who gets it. Not someone who just makes things look pretty. Someone who understands that every pixel either makes you money or costs you money. I'm Aram. For the past 10 years, I've helped companies like yours turn confused users into loyal customers. Through intelligent UX/UI design and product design. Here's what that means for you: When your users can't figure out your app, they leave. When your interface feels clunky, they go to competitors. When your product doesn't solve their problem elegantly, your conversion rates suffer. I fix that. What you get: - User experience (UX) design that makes navigation effortless - User interface (UI) design that converts visitors into customers - Product design from initial concept to pixel-perfect screens - Design systems that cut your development time in half - Interactive prototypes in Figma and Framer that feel real - User research and usability testing that reveals why people aren't buying How we'll work together: First, I'll ask uncomfortable questions about your business goals and user pain points. This saves you months of building the wrong thing. Next, I'll create wireframes and user flows that map the entire customer journey. You'll see problems before they become expensive. Then comes the high-fidelity design work. Everything is built in Figma for design precision. Interactive prototypes developed in Framer that stakeholders can click through. All files are organized and ready for your developers. Why clients choose to work with me again: I don't just take orders. If I see a better solution for your web app or mobile app, I'll tell you. If your idea won't work for users, you'll know before you waste budget on it. I meet deadlines. I communicate clearly. I deliver organized Figma files that developers can actually use. Industries where I've driven results: SaaS • Fintech • Healthcare • E-commerce • Education • Real Estate You'll love working with me if: ✓ You're tired of designers who don't understand business ✓ You value strategic thinking backed by user research ✓ You want honest feedback, not yes-men ✓ You need reliable delivery and clear communication Tools I use daily: Figma • Framer • Adobe Creative Suite • Miro • Webflow My process delivers results: I start by understanding your business goals and researching your users. Then I design wireframes and map user flows. After that, I create high-fidelity mockups and design systems. Finally, I build prototypes and conduct usability testing with real users. Ready to turn your users into advocates? Message me. Tell me about your biggest product design challenge. Let's see if I can solve it.

I do 3 things very well: 1️⃣ I design websites 2️⃣ I design brands 3️⃣ I design graphics 🏢 I worked with companies as big as $45 million in annual revenue / 250 employees. I worked on projects for: ☑️ Facebook [Top 10 Largest Company in the World] ☑️ CCSD [Top 4 Largest School District in the US] ☑️ JSE [Top 40 Largest MEP Engineering Firm in the US] I am an award winning designer 🏆 1st Place, Logo Design Competition, Facebook 🏆 2nd Place, Marketing Case Competition, Vitaminwater 💥 I have 10+ years of experience My favorite client quotes (check out my portfolio below): ⭐️⭐️⭐️⭐️⭐️ "Our not-so secret marketing weapon, we love working with them!" - Marketing Manager at MEP Engineering Firm ⭐️⭐️⭐️⭐️⭐️ "No matter what we’ve asked for they’ve exceeded our expectations, repeatedly and consistently." - Director of Business Development at Structural Engineering Firm ⭐️⭐️⭐️⭐️⭐️ "Kevin proved to be a master of graphic design and a phenomenal communicator." - Solutions Architect at Marketing Company My skillsets include: Graphic Design Adobe Photoshop Adobe Illustrator Presentation Design Microsoft PowerPoint Print Design Adobe InDesign Illustration Logo Design Web Design Layout Design Presentations Canva Social Media Marketing Image Editing Infographic Photo Editing Figma Brand Identity & Guidelines Business Presentation Creative Direction

I'm a Graphic Designer and Web/Mobile Developer with 12+ years of experience in the creative industry. In 2014 I received my Bachelors of Fine Arts in Graphic Design, and have since collaborated with many clients and creative agencies on a large variety of projects. A few highlights I take pride in: – Laid back communication, with professional results. – Trusted directing large, complex projects. – Ample agency (team) and freelance (solo) experience. – Extremely versatile: Comfortable both giving and taking creative direction. – My rates are flexible, feel free to shoot me an offer if budget is a concern. A few key capabilities: • Graphic design (print and digital, extensive experience using Adobe Creative Suite, Figma, Affinity, Sketch) • Large scale graphic design (trade shows, large printed graphic installations) • Web design & development (Figma, Visual Studio Code, HTML/CSS, Javascript, Vue.js, Firebase) • Logos & brand development (logo creation and refinement) • Packaging design • User interface and user experience design (UI/UX) • Digital and fine art Illustration • Photography (including extensive photomanipulation and mild product photography) • 2D/3D motion graphics & animation (including web interactivity) • Designing for augmented and virtual reality (AR/VR) • Native/mobile application design & development (Nativescript)

Driving profitable growth through data-driven creative strategy and intelligent automation. As an ex-unicorn first employee and top 1% creative strategist and creative operations expert, Arsalon rebuilds creative teams, delivers fast ROAS gains and unlocks CPAs at scale on Meta, Reddit, LinkedIn, Display and Youtube. As the performance creative lead on Upwork's paid acquisition team, Arsalon decreased creative production cycle times for Meta king-of-the-hill sprints by 83% shifting from quarterly to biweekly launches, reduced average production costs by 90% through transitioning away from a $1.5M a year agency to a agile creative ops model with freelancer designers and improved on platform CPA by 23% through faster learning loops and AI-driven optimization insights. When you hire Arsalon, you’re not just getting another freelancer — you’re getting a seasoned executive with proven results for top brands in the industry with delivered value on paid acquisition portfolios upwards of $40M annually.

Hi :) name is Adi, and I’m a digital marketer specializing in building scalable growth systems for brands through short form content. I have 10+ years of experience creating social media content and 5+ years focused specifically on viral short form video strategy. My background as both a content creator and an ecommerce shop operator gives me a unique advantage when it comes to TikTok Shop. I understand how to create content people actually want to watch while keeping the focus on what matters most: growth, conversions, and sales I've cracked the code of making brands go viral, and after helping dozens of brands across different niches grow, I found the formula for building and maintaining a winning strategy that supports real business goals. Some of the results I’ve achieved include: • Grew a TikTok from 0 → 2.5K followers in 30 days • Generated 2.9M+ targeted views for a news app pre-launch using a fully organic, trend-driven strategy • Generated 500K+ views and 2K+ followers for a financial consultant after a single strategic engagement • Scaled a Shopify app to 28K+ followers using a structured, high-converting content system I’d love to help you create high performing videos for your brand and support your growth through strategic short form content. So, if you're looking for support with TikTok Shop growth, content strategy, or short form videos that actually drive engagement and sales, feel free to message me And if you need more specific guidance or strategic direction, you’re also welcome to book a consultation call with me

I’m a Brand Strategist specializing in brand strategy, brand positioning, brand messaging and content strategy for companies with valuable offers that are hard to explain. I help founders, startups, consultants and growing companies clarify what their brand stands for, define a stronger position in the market, and build messaging that makes their offer easier to understand, trust and choose. If your product, service or expertise is strong but difficult to explain clearly, I can help you turn that complexity into a clear brand strategy, positioning strategy, messaging framework, website messaging and content direction. WHAT I CAN HELP WITH: → Brand Strategy Clarify your brand foundations, audience, differentiation, value proposition, narrative and strategic direction. → Brand Positioning Define a clear and differentiated position so your brand becomes easier to understand, remember and choose. → Brand Messaging Build a brand messaging framework that connects your positioning, value proposition, narrative, proof points, key messages and tone of voice. → Website Messaging Structure your homepage, service pages and website content so visitors quickly understand who you are, what you offer and why it matters. → Content Strategy Create content pillars, communication themes and editorial direction so your brand knows what to say and how to say it consistently. → Brand Audit & Clarity Sprint Identify where your current brand, messaging or website is losing clarity and define the strategic improvements needed. TYPICAL PROJECTS INCLUDE: • Brand Strategy • Brand Positioning • Brand Messaging • Messaging Frameworks • Website Messaging • Content Strategy • Brand Audits • Value Proposition Development • Brand Narrative • Communication Strategy • Founder Positioning • B2B Brand Strategy • SaaS Brand Messaging • Service Brand Positioning WHAT MAKES MY APPROACH DIFFERENT: Most brands try to fix communication by redesigning, rewriting or posting more content. But the real issue is often strategic: unclear positioning, weak messaging structure, scattered content direction or a brand story that people do not understand quickly enough. I build practical brand strategy and messaging systems that connect positioning, narrative, website messaging and content strategy, so your brand communicates with more clarity, consistency and direction. This means: • Clearer positioning • Stronger brand messaging • Better website and content structure • More consistent communication • Faster decision-making • A brand strategy your team can actually use If your brand has value but lacks clarity in how it shows up, send me a message. I’m happy to take a look and walk you through how I’d approach your case.

Hello! I'm Michele Slobin, Founder + Creative Director of Gryphon Design Strategy, an award-winning creative studio based in Boston. For more than 10 years, I've helped organizations translate complex ideas into brands, experiences, and communication systems that feel clear, differentiated, and deeply connected to the audiences they serve. Much of my work sits at the intersection of business strategy, communication, and design—helping organizations uncover what makes them distinctive, then translating that into cohesive brand systems that build trust, strengthen perception, and create meaningful audience connection. Over the years, I've partnered with organizations across healthcare, technology, higher education, food and beverage, luxury, wellness, and consumer products. My background includes leadership roles with Nike and the adidas Group, along with work for organizations including Giorgio Armani EA7, Panera Bread, Nestlé Health Science, WHOOP, Akamai, Lilly Oncology, MIT, Northeastern University, Boston Calling Music Festival, and a range of growth-stage and enterprise organizations navigating innovation, expansion, and market transformation. I’m particularly drawn to businesses operating in complex or highly competitive environments—from healthcare innovation and advanced technology to specialty chemicals, higher education, hospitality, and premium consumer brands. Clients often bring Gryphon in when the business has evolved faster than the brand itself and they need a thoughtful creative partner who can simplify complexity, align stakeholders, and create systems that scale. My work spans: • Brand identity and visual systems • Brand architecture and portfolio design • Websites and digital experiences • Packaging and product storytelling • Presentation and communication design • Campaigns, launches, and marketing systems • Environmental, retail, and experiential design Many of my client relationships continue for years as organizations grow, evolve, and enter new markets. I'm proud to be recognized as Upwork Top Talent and Top Agency, and I value building long-term partnerships rooted in trust, curiosity, and exceptional creative work. If you're looking for a senior creative partner who combines strategic thinking with thoughtful design execution, I'd love to connect. Michele Slobin Founder + Creative Director Gryphon Design Strategy Boston, MA

🏅Top Rated Plus · 100% Job Success · 108 projects delivered · On Upwork since 2013 · $100K+ Earned I work 1-on-1 with SaaS founders, building brand identity systems: logo, visual identity, typography, color, and the brand guidelines to run them consistently. I also build full branding systems (the intention, strategy and voice behind the brand): positioning, tone of voice, company's mission, vision and principles, and visual standards that keep designs and marketing assets on-brand, even when AI executes them. You get a complete brand OS your team can run with, immediately. (There's a short intro video on my profile too, worth a look.) PS: fully custom logos, of course :)

✅Top Rated Plus Designer | 🏆Award-winning packaging designer | ✅Certified Branding Expert 🔎Strategic Branding & Rebranding |🎯 Packaging, that make people Excited | 🛠 Client Care & Support If you’re looking for someone who’s genuinely passionate about building cohesive brand identities — and who can guide you with creative direction along the way — you’re in the right place.

 I don’t just make logos. I design complete, strategic brand systems that keep everything consistent — across every platform, every label, every post. From logo to packaging, you’ll have the elements you need to look professional everywhere. 

I guide you through every step, offering clear advice, long-term support, and real-world tips on how to actually use your branding to its full potential. My process is designed to save you time and energy, as well as those 47 back-and-forth revision messages.

 I dive deep into research, strategy, and design psychology — because great branding isn’t random.
 It’s built with purpose: the right colors, shapes, typography, and tone to show who you are and why you’re the better choice. 
 I build Mood Boards and a plan before anything is designed, so you know exactly where we’re heading — no guessing, no surprises, no “uhh… can we start over?” 
 If you want results and a designer who’s here for the long haul, who cares about your branding and loves doing it — you’re in the right place. 
So… how can I help? ✦ Services I Offer Branding & Rebranding
 Complete brand identity systems that include:
 • Logos (primary, secondary, Worldmark, alternative logo, monogram)
 • Typography & color palettes
 • Brand patterns & graphic elements 
• Stationery design (business cards, letterheads, etc.)
 • Brand guidelines to keep everything consistent Packaging Design 
• Labels, boxes, pouches, tubes — packaging that stands out and sells. Illustration • Book illustration (children’s books, ebooks, covers)
 • Digital illustration (characters, brand elements, greeting cards, patterns, portraits)
 • Website icons, badges, and more Marketing & Content Graphics
 • Digital marketing visuals (banners, presentations, web ads, promo kits)
 • Social media graphics (Instagram kits, highlight icons, post templates)
 • Infographics that actually make complex things easy to understand Print Design
 • Flyers, brochures, posters, cards, planners 🛠 Design Programs: Adobe Photoshop | Adobe Illustrator | Adobe InDesign | Adobe After Effects | Figma ✅ Design Styles: Cartoon | Corporate | Clean | Minimal | Bold | Feminine | Luxury | Premium ✦ About Me: 

I live on the road, spending months at a time exploring new countries, digging into how design really works across cultures — on real shop shelves, street signs, and packaging.
 These travels aren’t just for fun (though… they are fun).
 They’ve directly shaped the way I design for real, local audiences. Like how my trip to Malta inspired the Mediterranean look and feel of Melita.
 Or how wandering through Mexico helped me nail the vibrant vibe for Paloma, a tequila bar that needed just the right attitude.
 My time in Switzerland gave me a deeper sense of what “clean” design really means — which came in handy for branding with a true Swiss aesthetic.
 And Greece? That one helped me bring cultural depth and elegance to Ambroseli’s packaging. 

I used to be a proud French Bulldog mom — pet brands have always held a special place in my heart — and still do.

 I’ve always been drawn to nature, hiking, and exploring places that feel a little wild and untouched. 
My all-time favorite? Cocora Valley. 
 As for art — that’s been with me since day one. I was the kid who was always crafting something, taking music lessons, stitching in a sewing circle, and spending weekends in the scout uniform (yep, I even ended up teaching the younger ones for years).

 That love for creativity never left — it just evolved. I went to art school, then design university, and turned all that passion into the work I do now. ✦ Get in Touch If you'd like me to be part of your project, feel free to:
 • Invite me to your job
 • Or just drop me a message I am always happy to chat or schedule a call!

$15M+ in Client Revenue. Zero BS. Your website & marketing strategy are leaving money on the table. I can fix that. I’m Adrianna. For 7 years, my team and I have scaled 2,000+ businesses across 30+ countries — including King of Christmas, VONN lighting, The Sak, Hanni Beauty, PMD Beauty and more. What I Do 🚀 Personal Brand Content Creation - I plan, script, film, and edit high converting short-form videos for founders. 🚀 Content Strategy & Direction - From messaging to hooks to on-camera delivery, I guide you so every piece of content to convert viewers into clients. 🚀 Pinterest Ads for e-comm Businesses - I build, optimize, and scale high-intent Pinterest Ads campaigns that generate sales. 🚀 Meta Ads for Businesses - I build, optimize, and scale high-intent Meta Ads campaigns that generate sales. 🚀 Google Ads for Service Businesses - I build, optimize, and scale high-intent Google Ads campaigns that generate consistent, qualified leads. 🚀 Funnel builds - I build, optimize, and scale high-intent funnels that generate sales. Why Top Brands Choose Me ✅ Strong systems – We build the systems you’re selling with ✅ $15M+ tracked revenue – We make clients money, not excuses ✅ Continuous optimization – Your ads and content improve every month ✅ SMB experience – 7 figure+ brands trust us with growth “Adrianna provides excellent service. She is clear with her objectives for the project as well as providing frequent updates with suggestions on how to maintain and surpass your goals. Since working with Adrianna, she has helped increase traffic & sales to our site each month and has grown our account tremendously.” -GLW team Ready to Scale? If your content strategy is stuck, slow, or underperforming… I’ve seen it before and know how to fix it. 👉 Message me. Adrianna | Socially Kordial 📍 Montreal | 🌍 Global Clients | 💼 7+ Years Experience