During the past 12 years I have been working at digital communication in freelance, agency and corporate settings. I design and implement digital strategy, signed by a strong concept and creativity, and in line with the brand identity, the company’s audience and the customers goals. Skills: CREATIVITY: My basis is always a creative idea and a strong concept. I’m a creative person with the ability of putting ideas into words or images. LEADERSHIP: Inspire and motivate others. As a director of Digital Communication I have manage a team of 13 people. I’ve also been a professor at university for more than 12 years. I have experience in providing tools and knowledge so that others give the best of themselves. RESEARCH: As a side career, I have a Phd in Biology which reinforced my skills for research, analysis and work methodology. The starting point for my work is a profound analysis of the brand universe, its strengths and weaknesses, what competitors are doing and what is happening in the fast changing world of social and digital media. PROACTIVE AT WORK: I’m a quick learning person with the initiative to do what needs to be done. Good at problem solving and with facility to adapt to changing environments.

100M+ views. $79 CPA vs. $350 industry average. 5X ROAS. I'm Josh - British video spokesperson, founder of BeSpoke Studios, and your fractional video marketing partner. I script, produce, and appear on camera for SaaS, fintech, and DTC brands that need video built to convert. Trusted by global brands including Bitget, Fiverr, Semrush, KuCoin, Kimi AI, Remitly, Perplexity, AvaTrade, Adaptive Security, WorldFirst, NovaaLab, Gillette, My Property Pros, and more. Top-Rated on Upwork and Fiverr Pro Vetted - with 370+ five-star reviews across both platforms. Selected Results: - 5X+ ROAS on direct response ad creatives for Magic5 and Semrush - 100M+ cumulative views across TikTok, YouTube, and social campaigns - 140%+ landing page conversion lift for NovaaLab - YouTube retention increased from 30% to 45% for CosmoKnowledge - Qualified calls generated at $79 CPA vs. $350+ industry benchmark through VSL and video ad creative - 25-300% engagement increases across spokesperson campaigns for KuCoin, Fiverr, and Pawns.App My work has helped: - Bitget surge past competitors with viral sketches and polished explainers - CosmoKnowledge and Pawns.app scale YouTube performance beyond previous creators - Global Work and Travel become an authentic market leader - NovaaLab significantly increase trust and sales - Perplexity and CD Baby produce campaign-ready video creative - AI services clients cut cost per qualified lead by 77% through direct response video Services Offered: - Short and long-form ad creatives - UGC and direct response video ads - Explainer videos and Video Sales Letters - Green screen spokesperson videos - SaaS walkthroughs and tutorials - YouTube on-camera hosting and production - Product demos, reviews, and unboxings - Street interviews and social-first campaigns - Voiceovers and eLearning videos - Full video funnel support Production Setup: Sony FX3/FX30, Sennheiser MKH416, full studio lighting, teleprompter setup, professional post-production workflow. Lights. Camera. Convert. Message me to see if we're a fit.

Hi there! I help DTC brands grow with paid media creatives that actually sell. I’ve been in eCommerce since 2015. Over the years, I’ve helped 52+ brands reach consistent $150K+ months. For the last 4 years, my focus has been paid media creatives for Meta and TikTok. Not just making ads look good, but making them perform. I’ve managed $2M+ in ad spend in the last year, while keeping a positive return. I’ve also been running 2 of my own eCommerce brands for the past 2 years, with a combined daily ad spend of around $5,000/day. That part matters. Because when you’re spending your own money on ads, you stop guessing fast. I care about: • what converts • what scales • and what doesn’t waste budget *** How I work: I keep things simple and focused. Research → In-depth product and audience analysis to design strategies that convert. Scripting → Direct response, testimonial, or creator-led scripts, tailored to existing assets or new production (with access to a 500+ creator network). Editing → Multiple variations and formats optimized for different platforms, with AI leveraged when useful. Uploading → Final content delivered via shared folders or uploaded directly to ad accounts for testing. Reporting → Monthly insights highlighting the best-performing creatives & ad account performance. *** Industries I've worked with: Jewelry Skincare, makeup, haircare Supplements & mushrooms Sportswear & menswear Medical & niche products Biohacking tools Luxury furniture Kids’ toys Education & digital products If it’s DTC, I’ve probably seen a version of it. What clients say: “We got very clear direction and valuable insights. The strategies helped us triple our revenue.” — Lis “Working together was easy and effective. You can feel the experience.” — Geoff Alan Who this is for: You’re a DTC brand. You want to scale. You don’t want theories, or endless calls. You want someone who understands the numbers behind the creatives. If that sounds right, let’s talk.

📌 Most DTC eCommerce Brands don’t struggle to scale ads or create content. The real challenge starts when both creatives and spend need to scale at the same time — without breaking performance or profit. At a certain point, growth stops feeling linear. Budgets go up. Creatives burn out faster. ROAS becomes fragile. That’s when growth stops being an execution problem and becomes a system problem. 👉 When brands reach out to me: When brands reach out, things are usually already "working". - Ads are live - Orders are coming in - Ad Spend is increasing (but they cannot push more) - There’s often a media buyer, a creative team, or external partners involved just doing "operational tasks". The issue isn’t activity. It’s that creatives and paid media start drifting apart. Creative teams are producing more assets, but without clear direction. Paid media teams are pushing budgets, but without enough signal stability. The system stops scaling cleanly. 👉 Why scaling breaks: At lower spend, execution alone is often enough. At higher spend, every decision compounds: - Which creatives deserve budget - How long they can sustain spend - When to push vs when to hold - How creative and media decisions affect margins and cash flow Running ads at scale isn’t just technical. Creating ads at scale isn’t just creative. They’re two sides of the same system. When they’re not aligned, performance becomes fragile. 👉 What I actually help with: I work on growth strategy across creative direction and paid media for DTC eCommerce brands that are already scaling. This isn’t about making creatives or turning on/off campaigns. It’s about deciding: - What creatives should exist next (and why) - Where the budget should be allocated (and why) - and how both should evolve together as volume increases In practice, this means: - Identifying whether creative, media, or structure is the real bottleneck - Deciding which messages and angles deserve scale - Translating those decisions into concrete creatives - Allocating budget in a way that protects efficiency and learning speed I bring both direction and execution. Sometimes I guide internal teams and agencies. Other times, I fully own creative production and paid media execution. The goal is always the same: scaling revenue while protecting profit, cash flow, and performance stability. 👉 How I think about growth (and why this works): Across different DTC categories, the pattern is very similar. Food, fashion, beauty, supplements, pet — the niche is rarely the real issue. What usually breaks at scale is alignment. - Creative becomes reactive, chasing last week’s winners instead of building forward. - Paid media becomes defensive (cannot spend more or we lose profitability) - Decisions are made under pressure instead of intention. Growth works best when: - Creative is directional - Paid media is controlled - and decisions are based on real signals 👉 What this looks like in practice: A few examples from recent work: - Led creative direction and paid media strategy for a Texas-based leather goods brand during BFCM 2025, generating $1.5M in revenue in just those few days while scaling aggressively without relying on hero ads. - Supported a Miami-based fashion brand (Victoria’s Secret partner) as they scaled from roughly $50k/month to $100k/month, aligning creative direction and media decisions to reduce guesswork. - Currently working with multiple food and supplement eCommerce brands, helping them scale both creative output and paid spend beyond performance plateaus. - Managing creative direction and paid media strategy across a $50M+ DTC portfolio in the US and Canada. 👉 Who this is for: Most of the brands I work with are trying to scale, and they are already investing $50k+ per month in paid ads...and they already have: - A validated product and offer (the problem isn’t demand — it’s what happens when they try to scale it) - Are already spending $50k+ per month on paid ads (but every attempt to increase spend leads to worse results instead of more growth) - Generate revenue consistently from paid traffic (yet performance becomes fragile as budgets go up) - Have one or two winning creatives or campaigns (that carry most of the account and burn out quickly under higher spend) - ROAS and margins drop every time they push budget (because the account isn’t structured to absorb more spend) - Don’t have a clear system to support aggressive scaling (so every budget increase feels risky rather than obvious) ✅️ If this feels close to what you’re dealing with, feel free to reach out. A short conversation is usually enough to understand if it makes sense to work together.

Built global brand identities for Bentley, P&G, Bacardi, Mastercard & luxury startups that increased brand value 40-300%. 15+ years ex-McCann, Leo Burnett, Publicis. American strategist based in London. I don’t just make things pretty - I make brands unforgettable and commercially unstoppable. 𝙃𝙚𝙧𝙚’𝙨 𝙬𝙝𝙖𝙩 𝙄 𝙤𝙛𝙛𝙚𝙧: 𝟭. Complete brand strategy & positioning (from research to final voice) 𝟮. Full visual identity systems (logo suite, typography, color, iconography) 𝟯. Brand guidelines & toolkits that scale globally 𝟰. Luxury & FMCG packaging design + label systems 𝟱. Rebranding & brand refreshes (SME to enterprise) 𝟲. Brand architecture for multi-product companies 𝟳. Naming, taglines & messaging frameworks 𝙆𝙚𝙮 𝘼𝙘𝙝𝙞𝙚𝙫𝙚𝙢𝙚𝙣𝙩𝙨: 𝟭. Led Bentley's global brand transformation across 4 continents 𝟮. Created Dettol & Nurofen rebrand - multiple Effie & IPA awards 𝟯. Took Aussie Haircare from dated to #1 in multiple markets via a new identity 𝟰. Built Walgreens retail campaign identity - Reggie + Halo awards 𝙏𝙤𝙤𝙡𝙨: 𝟭. Adobe Illustrator, Photoshop, InDesign (expert level) 𝟮. Figma for collaborative brand systems 𝟯. MidJourney for moodboards & premium visuals 𝟰. Global rollouts & multi-market adaptation When we work together, you get a brand that instantly commands higher pricing, global consistency, and zero second-guessing. Fully organized files, version-controlled guidelines, and assets that your team will actually use. If you’re ready for a brand that works as hard as you do, reach out. The best way to start is with a free call.

CREATIVE DIRECTION & STRATEGY About me Creative director and advertising strategist with more than 15 years of experience in the development of advertising campaigns for large national and international brands. Management of strategic marketing projects in digital and traditional media.

Design is language and I make it speak for your brand. Whether you’re launching a brand, publishing a zine, or crafting a digital experience, I turn ideas into clear, memorable visuals. I care about process, precision, and flow, but most importantly, about results that connect with people. I specialize in: Visual Identity & Branding Print & Editorial Design Illustration & 3D Elements Web & Motion Graphics Experimental or Conceptual Projects Achievements: 🎥 Featured at Festival de Sitges (VR Film) 🏆 LAD Awards – Young Talent Winner 🖼️ Exhibited in Germany & Argentina Let’s create visuals that are both striking and effective message me and let’s make it happen.

💎 10+ Years Of Experience ⭐Top Rated ✅ 100% Happy Clients 🏆Industry Recognized Ig: gin_salemo ★WHAT CAN I DO FOR YOU? I will create and develop appealing and innovative fashion designs or the whole brand's creative direction - anticipating the upcoming trends. I can lead your apparel project through all the stages - from creative direction to tech packs, consult about material research, manufacturing and sustainable production. Fields of expertise: • Activewear • Streetwear & Denim • Quiet Luxury • Accessories • Sustainable Design / Production • 360° Fashion Brand / Start-up Development ★ WHO AM I? I am a sustainable, high-end fashion designer and brand strategist (art alias: Gin Salemò). I am based and work between Milan and Berlin. I am highly creative and strategic-minded. During my career I worked for brands like Hugo Boss and collaborated with many more (e.g. Bottega Veneta, Roberto Cavalli). I have been contributing creative director for magazines like L'officiel, Elle and more. For my sustainable approach and innovations, I was acknowledged as a "Designer for The Planet" by National Chamber of Italian Fashion and I was recognized by EcoAge. I have presented my works during Milan Fashion Week official schedule twice. My works (and my work reviews) featured on Vogue Italy, L'officiel , I-D Magazine and many more. I now lead my creative studio Arc° (arc-studio.eu). Do not hesitate if you have any questions. #FASHION DESIGN | #CREATIVE DIRECTION | #ACTIVEWEAR | #SPORTSWEAR | #BRAND STRATEGY | #FASHION DESIGNER #1 |

From 1993 to 2009, I was part of Swatch Group Italy, working at Swatch Lab of Milan, creative laboratory of the Swatch brand, as a Senior Designer for the creation of new watches. From 2009 to 2015, I have collaborated with Gucci Luxury Timepieces International. Working the Creative Director Frida Giannini and the team in Switzerland closely, I realized the complete renovation of the collections for men and women, composed by families Classic, Fashion, Icon, Sport, automatic and quartz for a total of more than 150 references. In 2017 I started again to collaborate with Swatch Group AG. I also worked with brands Blancpain, Hamilton, Tissot, Lee Jeans Watches, Mondia, Sector, Maserati, Renzo Watches, and many microbrand.

✨ Hey! I am a graphic and brand designer dedicated to turning your concepts into visuals that drive results. My focus is on clean, strategic, and emotionally engaging design spanning everything from logos and branding to marketing, print, and digital assets. Whether I am building bold new brands or developing complete visual systems, I help businesses stand out by communicating their unique stories through design that truly connects. Every project is 100% custom and specifically tailored to your brand values, audience, and long term goals. 🚀 A Seamless Creative Process Design should be a solution, not a source of stress. I ensure a smooth and efficient workflow through every stage of development: ✦ Vision Mapping: You share your idea, brief, or even just a feeling while I translate it into a professional visual direction. ✦ Collaborative Refinement: We work together to align every detail with your personality and brand identity. ✦ Final Delivery: You receive a polished and ready to use design package delivered on time, on budget, and with full clarity throughout the process. Clear communication, reliability, and creative precision are the foundations of my work. 💡 What I can help you with ✦ Logo and Brand Identity Design: complete brand systems, logo development, color palettes, typography, and professional brand guidelines. ✦ Marketing and Social Media Design: digital campaigns, ad banners, carousels, and engaging visual content. ✦ Print Design: brochures, flyers, business cards, packaging, and high impact posters. ✦ Infographics and Data Visualization: creative layouts for reports, presentations, and web platforms. ✦ Creative Direction and Consultation: visual storytelling and strategic positioning for your brand. ✦ Illustration and Concept Graphics: custom icons, textures, and bespoke visuals for unique projects. ⚙️ Tools of the trade Adobe Illustrator | Photoshop | InDesign | Canva | Procreate | Figma ✨ Why Clients Love Working With Me ✦ Professional Experience: Over 7 years of branding and design expertise across multiple global industries. ✦ Bespoke Solutions: 100% custom design with no templates and no shortcuts. ✦ High Quality Standards: Clean and cohesive visuals that immediately elevate your brand presence. ✦ Transparent Communication: I maintain friendly and clear interaction to keep the process simple for you. ✦ Reliable Project Management: I respect every deadline and always deliver on my promises. 💬 Ready to collaborate? Let’s make your brand impossible to forget. Click “Message” or “Hire” to get in touch and we will create something that truly represents your vision.