A proven copywriter; skilled at designing and implementing disruptive content strategies, helping brands gain attention, and breaching difficult markets. I've written for Indeed, Checkatrade, Basware, MicroStrategy and Castrol, with my content generating millions of impressions across blogs, campaigns and social platforms. Whether your goal is to inform, entertain, or persuade, I can help you achieve it through results-driven writing. Let's talk!

I help businesses attract more qualified traffic, generate better leads, and build stronger digital brands through strategic content, SEO, web design, branding, and visual communication. Over the years, I've worked with startups, SaaS companies, e-commerce stores, agencies, and established businesses looking to improve their online visibility and turn website visitors into paying customers. My approach goes beyond creating content or designing websites. I focus on building complete digital growth systems that align search intent, user experience, brand positioning, and conversion strategy. What I Help Businesses Achieve ✔ Increased organic search visibility ✔ Higher-quality website traffic ✔ Better lead generation and conversion rates ✔ Stronger authority within their industry ✔ Greater visibility across both traditional and AI-powered search platforms ✔ Consistent brand messaging across all digital channels SEO, CONTENT STRATEGY & AI SEARCH OPTIMIZATION Search behavior is evolving rapidly. Businesses now need content that performs not only on search engines but also within AI-driven answer platforms and large language models. I create content ecosystems designed to increase discoverability, authority, and engagement across modern search experiences. Services Include: * SEO content strategy development * Topic cluster planning and pillar page architecture * Answer Engine Optimization (AEO) * Generative Engine Optimization (GEO) * AI search visibility optimization * Keyword research and search intent analysis * Competitor content analysis * Content gap identification * On-page SEO optimization * Internal linking strategies * Meta title and meta description optimization * SEO blog writing * Long-form article creation * Thought leadership content * Website copywriting * Landing page copywriting * Sales page development * Email marketing content * Lead nurturing campaigns * Newsletter writing * Social media content creation * Content calendars and publishing strategies * Product descriptions for e-commerce platforms * eBook writing and formatting * CMS publishing and content management WEBSITE DESIGN & DEVELOPMENT A website should do more than look professional—it should support business growth, improve user experience, and convert visitors into customers. I design and optimize websites that balance aesthetics, functionality, speed, and search performance. Services Include: * WordPress website design * Website development and customization * Elementor website builds * Divi website development * Shopify store design * WooCommerce storefront setup * Landing page design * Lead generation pages * Website redesign projects * Website performance audits * SEO-focused website optimization * User experience (UX) improvements * Conversion-focused website enhancements BRAND IDENTITY & CREATIVE DESIGN Strong brands create trust, recognition, and long-term customer loyalty. I help businesses establish cohesive visual identities that communicate professionalism and credibility across every customer touchpoint. Services Include: * Logo design * Brand identity development * Color palette creation * Typography systems * Brand guidelines * Visual identity refreshes * Corporate presentations * Pitch deck design * Marketing collateral design CONTENT DESIGN & VISUAL COMMUNICATION Information becomes more impactful when it is presented visually. I create visual assets that simplify complex ideas and make content easier to understand, share, and remember. Services Include: * Custom infographic design * Data visualization * Whitepaper design * Case study graphics * Blog visuals * Report design * SaaS dashboard graphics * Investor presentation visuals * Process diagrams and explainer graphics Industries I Commonly Support * SaaS companies * B2B organizations * E-commerce businesses * Marketing agencies * Startups * Professional service firms * Personal brands * Technology companies * Online educators and coaches I regularly work with: SurferSEO • NeuronWriter • Ahrefs • Semrush • Google Search Console • Rank Math • Yoast SEO • WordPress • Shopify • WooCommerce • Elementor • Webflow • Squarespace • Canva Pro • Adobe Illustrator • Adobe InDesign • Figma • Asana • ClickUp • Trello • Copyleaks Don't hesitate to reach out with your questions or potential project ideas. I thrive on collaboration and brainstorming to ensure we're the perfect fit for your needs. 💬 Shoot me a message, and let's discuss your project ideas, goals, and how we can make them a reality. I can't wait to be a part of your success story!

Experienced content and copywriter specializing in the industrial, construction, home service, home improvement, and trades industries. I partner with digital marketing agencies, businesses, and trade associations to write high-authority content for complex, technical fields. Proficient with both B2B and B2C audiences. Skilled with keyword research, planning, and execution. My core work includes: • Educational blogs • SEO Website copy (landing pages, service pages, city pages, about us, etc.) • Journalism • Social media content • Case studies Examples of verticals I frequently serve: • Industrial product supply • Industrial equipment & machinery • Residential and commercial solar • HVAC, electrical, and plumbing • Automotive and mechanical • Energy and utilities • Building materials • Commercial construction • Residential construction • Kitchen and bath remodeling • Exterior remodeling (roofing, siding, gutters, windows, doors, etc.) • Landscaping • Moving and Storage I'm looking forward to working together. Send me a direct message or invite me to your job to get started.

500+ projects. 100% Job Success. I'm the writer clients stop looking after they find. Native English and French content strategist with 10+ years and $1M+ earned on Upwork. I write SEO blogs that rank, email flows that convert, and landing pages that turn cold traffic into customers. I also audit and fix the sites underneath them, and design the pages. What I create: → SEO blog articles targeting buyer intent (SurferSEO Premium on every piece) → GEO/AEO: answer-first content that ranks on Google and gets cited by ChatGPT, Perplexity, and Google AI Overviews → Email marketing: Klaviyo flows, lifecycle campaigns, newsletters → Landing pages: copy plus design, built to convert → Website redesigns: structure, UX, and visual design tied to SEO goals → Social media content: posts and captions with visual direction → French content creation and EN↔FR localization What I audit and implement: → Technical SEO audits: crawl issues, indexation, Core Web Vitals, schema → On-page optimization and content gap analysis from Search Console data → Internal linking architecture and site structure fixes → Content refreshes: taking underperforming pages and getting them ranking → Migration support and post-launch recovery Industries: supplements, beauty, e-commerce, SaaS, finance, real estate, luxury services, medspas. The problem most businesses have isn't strategy, it's consistency. Blog posts get planned but never published. Email sequences sit half-written. Audits get done but nothing gets implemented. I keep it moving. Every week. On time. No chasing.

**I WILL AUDIT YOUR WEBSITE FOR FREE.** I will send you THREE PERSONALIZED IDEAS to get more traffic. No cost. No pressure. Sound good? Send me a link to your website and I'll take a look. My expertise: - One of the highest-rated SEO writers on Upwork with a 100% Job Success Score! - Full-time SEO content planner, writer, and editor since December 2019. - I pride myself in writing articles that are readable, human, and engaging. - I have subscriptions to Grammarly, Originality.ai, and Semrush. - SEO and digital marketing certifications from Semrush and Upwork. - Graduated with honors from Penn State with a double major in English and Theatre and a minor in Spanish. - Personalized, attentive service. - Highly efficient. - I never miss a deadline. I can manage a full content calendar, perform all keyword research, and manage a team of writers as well, if those are your needs. Let's get to know each other!

I help people fix copy that just… doesn’t sound right. And definitely doesn’t sell. Maybe it’s too long, maybe it feels “AI-ish,” maybe it says a lot without actually saying anything. Whatever the issue is, I’ll figure out what’s missing and help you actually connect with the people you’re trying to reach. About Me I’ve been writing sales copy for 15 years, working with founders, agencies, and small businesses who want their message to feel real. I also have two master’s degrees, which basically means I’ve spent a long time learning how to communicate clearly and think deeply before I write. I’m really good at taking something messy or complicated and turning it into simple, confident copy that connects with your audience. I’ve written: - High-converting landing pages - Website copy that explains what you do in a way people instantly get - Email sequences that build trust and get replies - Sales pages that help people say “yes” without pressure - VSL/video scripts that sound like a real human talking If your copy feels flat, confusing, or too wordy, I can fix that. What I Can Help With ✅ Copy Editing/Content Writing ✅ Website Copywriting (Home, About, Services) ✅ Landing Pages and Sales Pages ✅ Sales Copy ✅ VSL Scripts / Short-Form Video Copy ✅ Direct Mail Copy ✅ Sales Funnels & Conversion Optimization ✅ Copy Editing / Rewrite / Clarity & Tone Overhaul ✅ Humanizing AI texts How I Work 1. We talk. I ask questions and learn your offer + audience. 2. I create clean, clear, persuasive copy that feels natural. 3. We refine together (usually just light edits). 4. You launch with messaging you’re confident in. Why Clients Hire Me • I respond quickly • I meet deadlines • I ask the right questions • I get your brand voice fast • And I care about the results ⭐️⭐️⭐️⭐️⭐️ "Alex is a superb copy writer. She does her homework and digs into the product on a deep level. Her marketing instincts are fantastic - she made me realize some of the finer points regarding our product benefits that had eluded me up to this project. Alex was able to translate our value to clients into copy that read well and delivers the results we wanted. We will seek Alex out for more of what she has to offer!” ⭐️⭐️⭐️⭐️⭐️ "Alex was fantastic to work with! She had extremely timely responses, was very detail-oriented, and truly has an A+ skill for copywriting/editing. We well definitely be working with her in the future!” ⭐️⭐️⭐️⭐️⭐️ "Wow! What can i say? Alex has done a terrific job modifying my existing copy and turning it to a well structured flow. I had many grammatical errors, and she fixed them all with ease and precise. She even suggested that i shorten the website copy, and i took her advice and couldn't be more happy that i did. She really knows her art as a writer and mastered sales communication. I am SO lucky and grateful that i selected Alex to work this project. She also completed each milestone ahead of time. I will be hiring Alex for future related projects."

Hello! I specialize in copy hierarchy: deciding what information goes where to inform and persuade readers. Combining storytelling principles, consumer behavior strategies, and marketing, I craft copy that engages, entertains, and educates readers. The most effective copy is connection-driven and conversion-led. Meaning, copy that is written for people and also profit. COPYWRITING SPECIALTIES: Website Copywriting Blog Writing Article Writing Newsletter Writing Email Campaigns A snapshot about myself and how I can help you: + I am fiercely passionate about helping clients establish a genuine connection with their audience through strategic, authentic content. + Using engaging and thoughtful copy, the reader is guided through the buying journey, feeling confident in their decision making. + Over 11+ years of copywriting and content writing and editing experience (blogs, emails, newsletters, website copy, and everything in between). + My 300+ published, high-ranking blogs help clients across multiple industries including SaaS, Beauty, Wellness, Photography, Weddings, and more significantly increase website traffic. + Website copywriting is my jam. + SEO fluent + I've helped dozens of clients hone their brand messaging, find their voice, and connect with their audience. + I'm a Native English speaker with a degree in Strategic Marketing and minor in English. + Research is my middle name. Not really, but wouldn't that be weird?? I'm available now to help check a few items off your too long to-do list. Send me a job invite, or let's start a conversation about how we can work together. Thanks for reading! Lauren J. Conversion Copywriter| Content Strategist

I've spent over 10 years creating full‑stack SEO and content strategies for big names like Intuit Tax, Jeff Walker, Advance Funds Network, Elite HTS, WinPure, HMS USA LLC, Faith Behavioral Health, iRCM, CLS Global, Happen Ventures, InCharged, Prime XBT, ICUC Social and many more.. You're here because of the following reasons.... ❓ You are struggling to find someone who can handle the full stack SEO, AEO, GEO, LLM optimization, content architecture, and conversion ❓ You are still relying on Google Ads and every time you pause them, your leads disappear overnight ❓ Your content ranks on Google… but vanish completely when someone asks ChatGPT or Gemini for your solution ❓ Your “optimized” pages fail to appear in AI Overviews, summaries, or conversational answers ❓ You are worried that LLMs are choosing which brands matter… and yours isn’t one of them ❓ Your competitors are showing up in AI summaries while your site is invisible, even with better content ❓ You are still using keyword difficulty scores while your competitors dominate through topical clusters and entity depth ❓ Working hard on content that's meant to grab attention but just doesn’t seem to resonate or get shared widely ❓ You want sustainable, organic growth that continues even when ads stop running ❓ Your marketing messages and slogans fall flat, barely noticed, and fail to communicate your brand’s true value I combine traditional SEO with AEO/GEO strategy and high‑impact content so you don’t just rank but you are also retrievable & recommended. I've tackled and resolved challenges like ✅ AI visibility optimization (AEO, GEO, LLM SEO) ✅ Structured data for AI citations (schema, microdata, entity markup) ✅ Topical authority clusters and semantic interlinking ✅ Brand mention visibility (AI Overviews, listicles, 3rd-party citations) ✅ Content retrievability scoring and monitoring ✅ Conversational query optimization (question-answer content structures) ✅ 403 and 404 Errors ✅ SEO-Friendly Content Structure ✅ E-E-A-T Content Optimization ✅ Schema Markup Issues ✅ Redirects and No-Index Tags ✅ Sitemap Discrepancies ✅ Image SEO Challenges ✅ Keyword Cannibalization ✅ Canonical Tags Misuse ✅ Content Lacking Persuasion ✅ Missing Featured Snippets ✅ Audience-Content Mismatch ✅ Mobile Optimization Gaps ✅ Local SEO Strategies ✅ Long-tail Keyword Optimization ✅ User Engagement Metrics ✅ Low-Quality Backlinks ✅ Page Speed Optimization ✅ Thin or Duplicate Content ✅ User Experience (UX) Issues ✅ Unoptimized Meta Descriptions ✅ Poor Internal Linking Structure ✅ Inadequate Market Research ✅ Conversion Rate Optimization Here's what we can do together: ✅ Increase Visibility Across Google & AI — I’ll make sure your brand doesn’t just rank on Google but is also retrieved, cited, and recommended by ChatGPT, Gemini, and AI Overviews. ✅ Fix Technical SEO Roadblocks — From crawl errors to indexing issues, I’ll clean up everything that keeps your site from being found or performing at its full potential. ✅ Make Your Images Work Harder: Did you know your images can do more than just look pretty? I'll show you how to use them to improve your site's SEO. ✅ Develop a Complete Content Strategy from Scratch — From keyword research to topic mapping, I’ll plan and structure content that supports both SEO rankings and AI retrievability. ✅ Simplify Your SEO Journey: Instead of feeling like a never-ending race, I'll make SEO feel like a smooth dance towards success. It'll be easier and more effective. ✅ Create Content That Performs — I write and optimize content that attracts, informs, and converts like blog posts, comparison pages, pillar content, and guides for your audience and buyer journey. ✅ Optimize for Humans and Machines — I’ll make your content structured, skimmable, and semantically rich, the kind of content users read and AI engines cite. ✅ Drive Conversions, Not Just Traffic — We’ll align content and SEO with leads, demos, or revenue I'm not here to impress you with big words, I just wanna make your website the coolest hangout on the internet, the one everyone talks about. It'll be like having a party where everyone's having the best time ever, and you're the host.. Oh, and I speak Google fluently... That means I can build you a direct line to all those potential customers out there searching for exactly what you've got. This is the real deal, no fluff, no fancy stuff. Just your friend who wants to make your website the ultimate online hangout. Let's make it happen

I'm a strategist and content consultant with 10+ years of experience. I help growth-stage startups, mission-driven brands, and editorial teams in their efforts to build stronger systems, tell better stories, and turn ideas into action. My background spans SaaS, sustainability, travel, professional services, recruiting, and beyond. I’ve worked across content strategy, brand messaging, SEO, and editorial direction, often stepping in as a flexible extension of lean internal teams. Whether you're launching something new, refreshing your website, or just trying to make your content actually work, I bring structure, clarity, and process. How I Can Help: -Website messaging & landing page copy (built to rank and convert) -Brand voice & positioning development (especially for founder-led or B2B brands) -Content strategy & editorial systems (SEO content, blog calendars, process design) -Long-form writing & ghostwriting (articles, guides, thought leadership) -Content audits & SEO performance frameworks (intent-matching, quick wins, scalability) -Organic campaign support (lead-gen funnels, launches, messaging hierarchy) If you need a strategic partner who can write, think, organize, and adapt based on where your team is at, I’d love to talk.

🌟 EXPERT-VETTED || TOP 1% OF FREELANCERS ON UPWORK 🌟 Finding the right words to reach customers is challenging. Getting customers to say YES is even harder. When emails go unopened or websites flatline it’s easy to get discouraged. That’s why creating powerful messaging really matters. Recent client feedback💥 "Colleen delivered creative and thoughtful brand voice samples for our project! She was an enthusiastic ray of sunshine, and her work showed genuine energy, flexibility, and a commitment to understanding our brand’s needs. The samples provided insightful and well-considered approaches, and she was proactive and responsive throughout. Colleen would be a great addition to any creative project looking for fresh and well-crafted copywriting." Now, I'm blushing. Too many companies stick with bland copywriting that simply falls flat, creating a feeling of frustration that is hard to shake. It takes guts to be in business, and you deserve knockout copywriting that explodes growth. You deserve: ✅A website that drills down and attracts customers ✅Emails that sell more ✅Lead gen that builds your base ✅Words that work for you 24/7 It’s time for powerful copy that helps you stand out and sell more: ✅Build a bold brand ✅Get clear messaging ✅Watch leads roll in I'm an intuitive writer, snappy and creative, and a former StoryBrand Certified Guide. My goal? Turn your industry expertise into word-driven action, for more leads and stronger sales. I’m also doctorate-level science savvy and a word-nerd at heart. Let's make your brand stand out. Try me! Fave Projects: 🌐Website Copywriting 🔝Copy Uplevels (Taking AI to Human) 🎯Brand Messaging 💸Pitch Decks 🪝Taglines 📝Mission, Vision and Values Statements 🖥️Emails 🛜Social Ads 💡Brand Naming 💲Sales Landing Pages ↗️Start-Up Brand Positioning 🤯Words on Anything 💥Your Next Project Be the industry standout you were meant to be with words that work. Reach out!