Hey there! I'm Antonne, a creative director, video strategist, and producer with over 8 years of industry experience. My journey in video production has been fueled by a passion for crafting compelling narratives and delivering impactful visual content. Throughout my career, I've had the privilege of collaborating with a diverse range of clients across various industries, including globally recognized brands like Ferrari, Toyota, Samsung, and Red Bull. What sets my approach apart is my emphasis on strategy. Before diving into the creative process, I conduct in-depth discovery meetings and strategy sessions with clients. These sessions allow us to align on objectives, target audience, messaging, and desired outcomes, ensuring that every video project is grounded in a solid strategic foundation. Services Offered: -Strategic Planning: In-depth discovery meetings and strategy sessions to align on objectives and target audience. -Video Production: From conceptualization to filming, I oversee every aspect of the production process to ensure high-quality content that resonates with your audience. -Project Management: Utilization of tools like Trello to orchestrate seamless workflows, ensuring efficient project execution. -Post-Production Excellence: Expertise in video editing and storytelling to transform raw footage into polished masterpieces. -Data-Driven Optimization: Crafting ads with various iterations, rigorous testing, and optimization based on analytics like hook rate, engagement metrics, and conversion rates. I lead projects from pre-production to post-production, overseeing every aspect to ensure seamless execution and exceptional results. Utilizing collaborative tools like Frame.io, I facilitate communication and feedback, ensuring smooth collaboration regardless of geographical distance. In the post-production phase, I leverage my expertise in video editing and storytelling to transform raw footage into polished masterpieces. Working closely with my team of skilled video editors and creative professionals, I bring your vision to life, paying meticulous attention to storytelling, pacing, and visual impact. Additionally, I specialize in crafting ads with various iterations, allowing for rigorous testing and optimization. By analyzing analytics such as hook rate, engagement metrics, and conversion rates, I continuously refine and improve video performance to maximize your ROI. My approach is rooted in strategy, data-driven insights, and a commitment to delivering results. Let's collaborate to create video content that not only captivates your audience but also drives tangible business outcomes. Reach out today to schedule your discovery meeting, and let's take your video marketing to the next level!

I make AI-generated video that feels intentional, not generated. Cinematic short films, brand spots, performance ads, and viral social content, all built with a director's eye for atmosphere, pacing, and craft. My independent work has crossed 1.5 million organic views across platforms, spreading internationally and earning recognition from people inside the industry it depicts. I move fluidly between registers: contemplative cinematic narrative, sharp comedic timing, stylized anime, and clean commercial brand work. What I bring: Cinematic AI films with real story, mood, and visual identity Brand and product films that match a brand's aesthetic, not a generic template Performance ad creative built to convert, in volume Full pipeline: concept, prompting, generation, editing, color, and sound Tools: Runway, Seedance, Kling, Midjourney, DaVinci Resolve, and a constantly evolving AI production stack. If you want video that looks like it was directed, not just produced, let's talk.

I’m a Creative Project Manager working across content and visual design, supporting projects from concept to final execution. With a background in design and project management, I combine visual thinking with structure supporting both the creative direction and the execution behind it. I’ve developed most of my work independently, managing both the creative and organizational sides of projects from idea to execution. I’m especially interested in working with teams and brands that need both strong visual direction and reliable project management.

ericalatack.com Erica is a Creative Director and Marketing Expert with 10+ years of experience driving growth for e-commerce brands across freelance, in-house, and agency roles. Specializing in creative direction, paid and organic social media, and brand marketing, Erica has a proven track record of developing high-performing campaigns, crafting compelling brand narratives, and driving growth across marketing channels. With a background in both creative and marketing, Erica has led initiatives for brands across industries including fashion, home goods, skincare, health and wellness, CPG, and more. Erica’s approach combines data-driven insights with creative vision, producing striking visuals, cohesive brand narratives, and innovative marketing strategies. Whether leading organic social strategy, providing creative strategy for high-converting paid social campaigns, or overseeing creative asset development, she brings a results-oriented approach to every project. Notable clients include: - Celebrity founded brand, The Little Market - RYZE Superfoods - Lemonade Insurance - Popdarts - AUSTERE Social Agency - Dose for Your Liver - Bambu Earth Skincare - Black Tulip Studio - Half Baked Harvest - Wine by Lamborghini - Thai Coco Areas of expertise include: - Creative Direction - Content Marketing & Social Media Strategy - Creative Strategy for Paid Ads - Lifestyle & Brand Photography - Email & SMS Marketing

You don't need another freelancer who waits for instructions, or someone that send you robotic text copy pasted from GPT. You need someone who takes over your marketing, owns the creative strategy, and runs the whole system efficiently and effectively. Here's why clients hire me: - Overcome creative fatigue and get better conversions, lower CPL, and high ROAS - Build and grow personal brands rather than simply posting online stuff - Takeover whole marketing team, operations, and manage - Strategize, research, and create content to grow social media accounts - Plan and launch brands/offers - Write content that actually converts That's what I do. I step in as your Creative Director and marketing partner. I research your audience, develop the messaging, write the scripts, direct the ad creative, manage your content, test and optimize campaigns, and build the backend that ties it all together. From organic social media growth to paid ads to full brand launches, I manage it all! Here's why clients trust me with their brands: My longest Upwork client kept me for 519 hours across 17 months. They hired me for one task. They stayed because I took over their entire marketing operation. 47+ projects. $35000+ earned. Near-perfect 5-star rating. ⭐⭐⭐⭐⭐ "Ali is a great man first of all. Great values and personality. Hard worker. Always there when needed! Ali is a real team player." — 375 hours, 6-month contract That's not because I follow instructions well, it's because I think like a partner, not a freelancer. I'm not waiting around for briefs. I'm thinking ahead, flagging issues, and getting things done. Here's what I handle: ✅ Creative Strategy & Ad Management - Audience and competitor research: I dig into what's working, what's not, and where the opportunities are before writing a single word - Ad creative direction: I decide what ads to make, write the scripts, direct the creative, and manage the testing process - Copywriting for Meta ads: video scripts, static creative, UGC-style hooks, retargeting sequences - Performance optimization: Testing hooks, angles, and creative variations to lower CPL and boost ROAS - Full campaign management from research to creation to optimization ✅ Content Strategy & Organic Social Media Growth - Brand voice development: I extract your style and turn it into content that sounds like you, not a copy pasted template - Content strategy and calendars across LinkedIn, X, Instagram, TikTok, and YouTube - Ghostwriting, scriptwriting for short-form video, and long-form content - Content repurposing: One idea turned into assets across 5+ platforms - Organic growth strategy: Building engaged audiences without relying solely on paid spend - Visual design: Carousels, graphics, infographics, memes (Canva, CapCut) ✅ Personal Branding & Brand Launches - End-to-end brand launch strategy: Positioning, messaging, content, and go-to-market plan - Brand positioning and authority building for founders, coaches, and creators - Offer structuring: From lead magnets to low-ticket to high-ticket funnels - Profile optimization across all major platforms - Content that builds authority and brings inbound leads ✅ Funnels, Email & Automation - GoHighLevel funnel setup, CRM management, and automations - Email sequences: Welcome, nurture, cart abandonment, book-a-call (GHL, ConvertKit, HubSpot) - Landing page copy and conversion optimization - Lead magnet creation that actually converts ✅ Operations & Project Management - Full marketing workflow coordination via ClickUp, Google Workspace, Notion - Proactive communication: I flag issues before they become problems Most freelancers do one of these things. I connect all of them content, offers, funnels, ads, and brand into one system, so rather than hiring multiple agencies I build everything inhouse for you. That's why clients hire me for a task and end up handing me the keys to their marketing. P.S I've got flexible timings, so can be available whenever you need me Oh and don't forget to check out those amazing client reviews ;)

Freelance branding and marketing expert focused on creating and executing digital media through various multimedia channels. We thrive on telling your brand story by crafting the perfect narrative your audience will love. We're passionate about storytelling and understand that your vision comes from a vulnerable place that's waiting to be crafted into a masterpiece. Our team consists of award-winning creatives from videographers, photographers, editors, copywriters, producers, publicists, social media experts, and more. We pride ourselves in our body of work and look forward to bringing your vision to life!

1️⃣ Why brands choose me as their creative strategist -Wellness brand - From 4k to 155k in revenue on Facebook ads within 28 days of starting, while increasing ROAS by 47% (We found a winning scalable ad within the first batch of creatives) -Prop trading company - 2.2M profit from ads in the last 90 days - Built their whole creative engine, producing 90+ creatives per month. -Outdoor Apparel company - Scaled from €250k to €650k in revenue within 6 months - Built their creative engine to test 4 new products every month, and find winning scalable creatives through a structured creative production system. 2️⃣ How I help brands create more winning ads that scale -I focus on implementing a creative workflow that allows us to leverage decades old direct response principles together with modern tools and trends like AI to consistently find new winning ads. -Researching your ICP, looking at your competitors, reviews on Amazon, Reddit, Facebook, TikTok. Finding influencers and niche champions of your industry to mimic their topics and formats. -Scripting and organising production for your ads, whether it's UGC sourcing or just AI voiceovers with existing B-roll, I make sure the strategy gets implemented into ad creatives that scale. 3️⃣ What I offer? -Creative Direction: Guiding your brand’s storytelling and products for high engagement and Facebook Ads ROAS. -Video Ads That Sell: From short-form UGC-style content to polished VSL brand storytelling. -Creative Iteration: Rapid testing cycles that turn good ads into great ones. -A Network of editors, designers and media buyer with high knowledge on e-commerce -SOPs and workflows to plug and play (used in most of my clients). 🚨 Capacity for 1 more brand in April. 📈 If you want a quick thought of ads for your brand, drop me a message with your brand name

I help growing brands create clarity, consistency, and scalable design systems across every touchpoint. From brand guidelines and sales collateral to UI kits and enterprise toolkits, I build systems that help teams move faster, stay on-brand, and produce better work. I work with companies that need more than execution—they need a strategic creative partner who can design, direct, and create systems that scale. Core Services • Brand systems, guidelines, and scalable toolkits • Creative direction for marketing and brand teams • Sales collateral, presentations, and enterprise assets • Mobile + web UI systems and developer-ready frameworks • Packaging, print, and environmental brand applications Why Clients Hire Me • 15+ years of senior-level design experience • Deep B2B expertise across healthcare, construction, tech, and professional services • Strategic and hands-on—I set the vision and deliver the work • Systems-first thinking that reduces friction and improves consistency I help businesses build design systems that work better—not just look better. If you need senior-level design leadership with execution to match, let’s connect.

Most creative strategists deliver ads. I deliver the system that makes ads compoundable. I build Creative Operating Systems for DTC brands running Meta paid social — the infrastructure that sits between performance data and ad production. Not individual creatives. The full pipeline: angle discovery, concept-level testing logic, copy architecture, designer briefing with zero visual direction, structured data analysis, and a decision doctrine for when to scale, hold, iterate, or kill. → Peak ROAS: 4.33× (AT Feed, CPA €14.02, 7-day confirmed) → Baseline ROAS: 3.64× across 8 consecutive days in DE → Outbound CTR: 5.79% sustained (DE Feed) → Top segment: Female 55–64, AT — ROAS 6.80× → 3 European markets managed simultaneously (DE/AT/CH) → 50+ modular ad structures across 9 categories → €6,000/week in managed spend The system I build follows a 3:2:2 testing structure: 3 creatives, 2 headlines, 2 primary texts per concept — designed for clean variable isolation and compounding learning. Every brief is scored against a 12-criteria rubric before shipping. Every performance read follows maturity gates that prevent premature decisions. I've worked in restricted DTC categories (intimate wellness) where the copy must convert without triggering compliance flags. That constraint sharpened everything: the angle had to carry the full emotional weight because the creative couldn't lean on explicit claims. Open to: full-time remote roles, retainers, and project-based engagements. Best fit: DTC brands on Meta needing a creative system, not just more ads. 📍 Bogotá, Colombia — GMT-5 — EN / ES / DE (working) / NL (working)

⭐ Fast 24–48h video ads that drive more installs, leads, and sales. I create UGC-style and AI-avatar ads for TikTok, Meta, YouTube, and Instagram. ⭐ Proven expertise for mobile apps, finance/insurance, e-commerce, home services, real estate, and B2B SaaS – already boosted ROAS by 3.5x and reduced CAC by 45% for clients. ⭐ Turn your script, raw clips (or I generate them from scratch with AI) into simple, engaging, scroll-stopping ads ready to launch and deliver results. • Short ads (10–30s) in 9:16 or 1:1 for TikTok, Reels, Shorts, Facebook/Instagram • Static and carousel ads for Google, Meta, TikTok/Instagram • Strong hooks, easy-to-read captions, clear calls-to-action • Compliance with strict ad policies (insurance/finance, crypto) • Ready-to-post files + size variations; I label each version so it’s easy to track results 🛠️ Tools: ▶ CapCut ▶ Adobe Premiere Pro ▶ Adobe After Effects (motion graphics & animations) ▶ HeyGen / Arcads AI (realistic avatars) ▶ ElevenLabs (AI voiceover) ▶ Runway / Veo 3 / Higgsfield / Sora / Midjourney / Kling (AI visual generation) ▶ Captions (auto-captions) 🔥 Why work with me? ✔ Fast and transparent replies – always ✔ 1350+ video ads delivered for clients on Upwork ✔ A team of editors who can start right away 🚩 I don’t work with: ➖ Gambling, betting, casinos ➖ Alcohol, tobacco, vape ➖ Illegal or “grey zone” offers ➖ NSFW / nude content Tell me about your project – I'll handle the rest!