I'm a creative strategist and direct response copywriter for DTC brands scaling on Meta. I write ads, advertorials, VSLs, and email funnels built to hold CPA when spend scales. Not creative that just clears a vanity benchmark on a small test budget. Recent results: • $812K+ in profitable ad spend driven by an ads + advertorial campaign in 45 days. $40 below the client's target CPA. Lead creative absorbed $222K at a $106 CPA (2,090 purchases). • $558K+ on a second ads + advertorial campaign based on the winning structure iteration using the same structure. $36 below target CPA. 4,100+ purchases. • $571K+ ads and advertorial campaign. 4,829 purchases. Top performer on CPA across this specific brands portfolio. • $423K+ ads and advertorial campaign. 3,739 purchases. Beat target CPA. • $106K+ ads and advertorial campaign. 923 purchases. Beat target CPA. • Combined: $2.47M+ in ad spend, 20,000+ purchases. • Original ad concept developed from scratch: 3.7 ROAS, $25 CPA, 320 purchases in week one. Media buyer called it the best ad they'd had in a very long time. • Email A/B test vs. another copywriter: 2x the revenue, higher open and click rates, only writer to sell the highest-ticket upsell. • $8,500+ in unsolicited performance bonuses on top of project fees. These are the results that happen when creative diversity is done right. Testing across concepts, angles, styles, and hooks. Mapping creative to buyer segments and awareness levels so each ad is built for the audience it's meant to convert. That's how you get a campaign where every ad group converts profitably, not just one lucky winner carrying the account. Brands I've worked with: DTC: Stampede Network Supplements, Everyday Spy, Nowful Journey Supplements, Lifinity NAD+, Netzet Publishing. Also written for Peak Footwear. Enterprise / Fortune 500: Toyota · Lexus Racing · Ford Performance · IBM · JP Morgan Chase · Charles Schwab · TD Ameritrade · Ally Bank · Coinbase · FedEx · Mars, Inc. · The Hershey Company · Dentsu · Roundel Media (Target) · MKTG Sports & Entertainment · NASCAR Championship · Ermi Devices. Across both worlds, the core skill is the same. Understand the audience. Develop the right concept for the moment. Deliver creative that supports the campaign objective. What I write: • Creative strategy and testing roadmaps for paid media teams • Direct response ad copy and concepts (image, video, UGC scripts) • Advertorials for Meta Ads and native traffic • VSLs and long-form sales pages • Email funnels (welcome, launch, post-purchase) I work alongside a high-level mentorship cohort with some of the most respected direct response copywriters and creative strategists working today. Media buyers managing $1M+/month in ad spend. Creative strategists responsible for $20M+ in sales. The work I deliver is built against that standard. If you're a 7 or 9-figure DTC brand running paid media at volume and you need creative that converts cold traffic profitably, send me a message. Happy to jump on a quick call to talk through your account. — Josh

500+ projects. 100% Job Success. I'm the writer clients stop looking after they find. Native English and French content strategist with 10+ years and $1M+ earned on Upwork. I write SEO blogs that rank, email flows that convert, and landing pages that turn cold traffic into customers. I also audit and fix the sites underneath them, and design the pages. What I create: → SEO blog articles targeting buyer intent (SurferSEO Premium on every piece) → GEO/AEO: answer-first content that ranks on Google and gets cited by ChatGPT, Perplexity, and Google AI Overviews → Email marketing: Klaviyo flows, lifecycle campaigns, newsletters → Landing pages: copy plus design, built to convert → Website redesigns: structure, UX, and visual design tied to SEO goals → Social media content: posts and captions with visual direction → French content creation and EN↔FR localization What I audit and implement: → Technical SEO audits: crawl issues, indexation, Core Web Vitals, schema → On-page optimization and content gap analysis from Search Console data → Internal linking architecture and site structure fixes → Content refreshes: taking underperforming pages and getting them ranking → Migration support and post-launch recovery Industries: supplements, beauty, e-commerce, SaaS, finance, real estate, luxury services, medspas. The problem most businesses have isn't strategy, it's consistency. Blog posts get planned but never published. Email sequences sit half-written. Audits get done but nothing gets implemented. I keep it moving. Every week. On time. No chasing.

𝐁𝐮𝐢𝐥𝐝 𝐓𝐡𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐕𝐚𝐥𝐮𝐞 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐓𝐡𝐚𝐭 𝐓𝐮𝐫𝐧𝐬 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐈𝐧𝐭𝐨 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐀𝐧𝐝 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐈𝐧𝐭𝐨 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 You have a website. Maybe a funnel. An email list you are not fully using. You are posting on social, running ads, and following up when you can. But revenue is still not predictable. Good months happen. Bad months happen too. And when you try to figure out why, there are too many moving pieces to blame one thing. That is not a hustle problem. That is a systems problem. Most service businesses struggle because their marketing was built in pieces, by different people, at different times, with no unified strategy connecting it all. Traffic goes one direction. Messaging goes another. Follow-up is inconsistent. Automation is disconnected. And the funnel, if there is one, may have been built for an older version of the business. The result is a business that stays busy but never really compounds. That is exactly what I fix. 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨 I am Jeremy Coates, founder of Innovative Marketing Agency. For 14 years, I have helped coaches, consultants, agencies, and service businesses build Customer Value Optimization systems that turn prospects into leads, leads into clients, and clients into long-term revenue. I design and manage the full revenue system: traffic, messaging, offers, funnels, follow-up, CRM workflows, automation, and AI-assisted sales systems. The goal is not just to build another funnel. The goal is to build a smarter Customer Value Journey where every contact is moved intentionally from awareness to engagement, conversion, ascension, retention, referral, and long-term customer value. That includes using AI systems to qualify leads, answer questions, follow up with prospects, reactivate old contacts, support booked calls, onboard new customers, and move people toward the right next step. Every piece is built to work together, not in isolation. When everything is aligned, leads come in more consistently. Follow-up happens automatically. AI keeps conversations moving. Clients ascend naturally. And revenue becomes easier to predict. 𝐖𝐡𝐚𝐭 𝐈 𝐁𝐮𝐢𝐥𝐝 Customer Value Journey Strategy I map where prospects and customers are getting stuck, what message they need next, and what system should move them forward. Funnel Strategy And Conversion Systems Lead magnet, quiz, booking, self-liquidating offer, challenge, webinar, and VSL funnels mapped to how your specific buyer actually makes decisions. Direct Response Sales Copy Certified AWAI copywriter with 10+ years of experience writing sales pages, VSL scripts, email sequences, ad copy, upsells, and follow-up copy designed to move people to action. CRM, Automation And AI Systems 6+ years in GoHighLevel building lead qualification systems, SMS and email pipelines, booking flows, onboarding workflows, conversion tracking, and automated follow-up systems. AI Sales And Lead Qualification Agents Custom AI agents that qualify leads, answer objections, follow up with stalled prospects, reactivate cold contacts, support onboarding, and help book calls around the clock. These are not basic chatbots. They are trained conversation systems built around your offer, audience, sales process, and Customer Value Journey. Paid Ads, Content And Email Funnel-first ad strategy, conversion-focused hooks, retargeting flows, evergreen email sequences, authority content, onboarding emails, referral flows, and nurture campaigns that build trust and increase customer lifetime value. 𝐒𝐭𝐚𝐫𝐭 𝐇𝐞𝐫𝐞: The CVJ Assessment Before we scope a project, I recommend starting with the Customer Value Journey Assessment. Most businesses know they need help, but they do not know where the real problem is. They think it is traffic. Often, it is the offer. They think it is the funnel. Often, it is the follow-up, automation, or missing AI-assisted conversion system. Without a clear diagnostic, we are guessing. And guessing costs money. The CVJ Assessment shows where your business is today, where your funnel is leaking, where contacts are getting stuck, and what needs to be built first. You receive a detailed PDF roadmap with a Loom video walkthrough within 5 business days. The assessment includes customer avatar research, competitor research, offer review, buyer psychology mapping, funnel and automation analysis, AI system opportunities, email strategy, follow-up strategy, and referral opportunities. This prevents wasted spend, stops you from building the wrong things in the wrong order, and gives us the blueprint for everything that follows. Investment: $397 𝐌𝐞𝐬𝐬𝐚𝐠𝐞 𝐦𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝. If you want predictable leads, a cleaner system, smarter AI follow-up, and marketing that compounds instead of just costs, start with the CVJ Assessment and we will build from there. innovativemarketingagency.net

Your audience scrolls past dozens of ads every day. They ignore most emails. And they abandon sales pages after 10 seconds. But the RIGHT copy? That stops the scroll. Opens the email. And turns browsers into buyers. That's what I do for businesses I work with. I'm Colin - and before I became a copywriter, I ran my own Sports Therapy clinic. I wrote every ad, every email, every piece of sales copy that filled my appointment book. Eventually, I realised I enjoyed writing the copy more than treating the sore backs and creaking knees. So I made the switch. For 2.5 years, as part of my role with Propane Fitness, I've been Head of Copy where I wrote campaigns, ran copy workshops, and consulted with high-level coaching clients on their messaging. I also helped 200+ clients craft their challenge funnels to help them scale their fitness businesses. Here's why that matters to you: I've been in your shoes. I know what it's like to juggle client delivery, admin, and marketing. I understand the pressure of keeping your calendar full and your revenue consistent. Which means I don't just write "creative" copy - I write copy that actually works for businesses like yours. What I create: ✅ Facebook and Instagram ads that generate leads on autopilot ✅ Email sequences that make sales while you sleep ✅ Sales pages that turn sceptical browsers into paying clients ✅ Landing pages that capture attention and get opt-ins Here's what that looks like in practice: 💰 Cut a fitness coach's cost per lead from €2.70 to under €1 - turning his ad spend from a liability into pure profit 💰 Wrote an email sequence for a CrossFit coach that generates $2k in recurring revenue every single month What working with me looks like: → Quick responses (usually within a few hours) → Deadlines met, every time → Revisions handled professionally based on your feedback → Clear communication throughout the project All I need from you is the same - good communication and clarity on what you're trying to achieve. If you want a copywriter who actually understands what it takes to run a health or fitness business, send me a message. Let's talk about how I can help fill your calendar and grow your revenue. Colin

Good copy is a one time fee. Bad copy costs you every time a real prospect lands on your page and leaves with nothing. It's not bad luck... It's bad messaging. Most founders figure this out after the fact. After the cheap writer. After the "persuasion frameworks" pitch that sounded good and converted nobody. After they've done the math on what a 1% lift in conversions would actually mean to their bottom line. I've written for Snow Teeth Whitening, Solawave, Goli, and Hairfinity. These aren't brands experimenting with copy. They spend real money on traffic and can't afford to send it to a page that doesn't convert. A listicle I wrote for a supplement brand nearly hit 10% conversion on cold traffic. (Industry average is 2-3%.) Before freelancing I was Director of Sales and Marketing at Comprehensive Cultivation Services, a company I helped scale from $200K to $2.5M. I'm also a songwriter. Written and recorded 3 albums. Real monthly listeners. I say that not to plug my stuff but because it matters. Brands that want copy with a real human voice tend to find my background is the "x factor". Skeptical? Good. Message me and tell me what you're working on. I'll tell you honestly if I can help. HIGHLIGHTS: 𝗪𝗿𝗼𝘁𝗲 𝗳𝗼𝗿 𝗦𝗻𝗼𝘄 𝗧𝗲𝗲𝘁𝗵 𝗪𝗵𝗶𝘁𝗲𝗻𝗶𝗻𝗴, 𝗦𝗼𝗹𝗮𝘄𝗮𝘃𝗲, 𝗚𝗼𝗹𝗶 & 𝗛𝗮𝗶𝗿𝗳𝗶𝗻𝗶𝘁𝘆 – 8-figure DTC brands with serious ad spend. They hire for results not resumes. 𝗡𝗲𝗮𝗿𝗹𝘆 𝟭𝟬% 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗼𝗻 𝗖𝗼𝗹𝗱 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 – Listicle for a supplement brand nearly hit 10% on cold traffic. Industry average is 2-3%. 𝗙𝗼𝗿𝗺𝗲𝗿 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 – Helped scale a business from $200K to $2.5M. I see leaks in funnels that writers miss entirely. 𝗚𝗵𝗼𝘀𝘁𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗧𝗵𝗮𝘁 𝗕𝗼𝗼𝗸𝘀 𝗠𝗲𝗲𝘁𝗶𝗻𝗴𝘀 – One executive client gets fan mail on LinkedIn. Another booked a qualified sales meeting from a single post.

I’ve worked with over 240 clients, including NordVPN ($3 billion), PandaDoc ($1 billion), Groupon ($1.31 billion), Opus Clip ($215 million), Gorgias ($710 million), and The Independent (21.4 million readers). Now, if YOUR business is making AT LEAST six figures per year… Then let’s be honest – you don’t *really* want a copywriter. You’re not sitting around in your office, thinking: “If only we had copy, things would be fine.” Because it’s not what you *really* want. What you *really* want is… 🥁… Drumroll… 🥁 … Customers! (Y’know, the people who keep you in business.) But let’s go a level deeper… Why do you want a successful business? It’s not a trick question – it’s sales psychology: – Maybe you do it for the fancy things or social status. – Maybe you do it for personal freedom or to do good in the world. – Maybe it’s to prove your teachers wrong for saying you’d never amount to anything. Hey, I’m not here to judge! But this is the kind of stuff that matters. You see, I’m not like most “copywriters” on Upwork who’ll happily write you some pretty words for a pretty penny and call it a day. That won’t get you sales. Here’s what *will* get you sales: – Understanding what keeps your customers tossing and turning at night. – Presenting your offer as a no-brainer solution to their most burning problems. – Creating a sense of FOMO and urgency to make them smash the “buy now” button. And that, my friend, requires more than pretty words on a page. It requires empathy and persuasion. Something you’re unlikely to squeeze out of ChatGPT, even with the most carefully crafted prompt — no matter what the AI gurus tell you. Now, let’s get down to business. If you know a few extra sales will mean THOUSANDS of dollars in your bank account, then you also know it’s worth it to invest in good copywriting. Maybe you need some… → Social media copy → Email campaigns → Autoresponders → Landing pages → Sales pages → Newsletters → SMS copy → Web copy → Ad copy → VSLs … to help you get you there. So why am I the right person for the job? Well, apart from the glowing testimonials you can see if you scroll down, I’ve written all those types of copy for my own business too. (Yes, I know! A copywriter who actually has his own website, mailing list, and products!) But I have even more claims to fame to show you: ✅ Among the top 3% of freelance writers on Upwork ✅ Generated $25M+ in client revenue across all projects ✅ Worked with big-name clients like NordVPN and PandaDoc ✅ Published in globally syndicated media like The Independent Now, of course… You *could* hire a copywriter for $20/hour and hope they don’t deliver a mess you’ll have to hire another copywriter to fix. You *could* use ChatGPT and then spend countless hours tweaking and editing the output to make it sound remotely human. But neither option would be worth your precious time or money. And no, I’m not cheap – but I’m also not unreasonable. So if you’re sold, here’s how my process goes: 1️⃣ We'll have a friendly chat in the DMs about your project. 2️⃣ I’ll ask you to fill out a short questionnaire – easier than a call. 3️⃣ You’ll get a plan of action and a fair quote for the work involved. … and then we’re off to the races! But hold your horses just a sec. This isn’t my first rodeo, and I regularly turn down offers. That’s not because I’m stuck up, but because too many people: ❌Ask me to do a rush job because they didn’t plan ahead. ❌Ask me for a “quick” 30-minute call to get a free consultation. ❌Don’t have a genuinely good offer or plan for implementing the copy. That always results in a bad experience for everyone involved. And we don’t want that. I want you to make more sales, I want me to get a great review, and, most importantly, I want your customers to have big smiles on their faces. A win-win isn’t good enough – I won’t settle for less than a win-win-win! So if you’re ready to rock’n’roll, then… → Hit that big “Message” button in the upper right corner. → Tell me about yourself, your offer, and your audience. → And we just might work some magic together. Speak soon, – F

Your ads are getting clicks. But your landing page isn't converting. You've tested new creatives. Tweaked the headline. Swapped the hero image. Still nothing. Here's the problem: you're selling the outcome, not the mechanism. Your customer has seen "clearer skin" and "more energy" and "better sleep" a thousand times. They don't trust promises anymore. They need to understand WHY your product works differently. That's what I do. ——————————————— 🔥 What I Deliver ——————————————— Advertorials, landing pages, and ad scripts for DTC brands in health, wellness, skincare, and problem-solving consumer products. My process: Research → Mechanism → Script → Visual Direction I don't just write copy. I dig through reviews, Reddit threads, and competitor ads to find real customer language. Then I build the story around WHY your product works — not just what it does. Current project: Working with a DTC fire safety brand on seasonal advertorials and landing pages. Writing the copy, directing visuals for their design team, and coordinating creative with their media buyer. They're up 125% on orders YoY. ——————————————— 📩 Email & Funnel Systems ——————————————— I also build complete email systems for coaches and DTC brands: - Welcome sequences that set up the sale - Launch campaigns that convert - Post-purchase flows that reduce refunds One client told me: "I seriously thought no one gave a damn about my emails. Thanks for making this happen!" — after her list replied for the first time ever. ——————————————— 🎓 Training & Background ——————————————— - Trained under Sean Ferres (Forbes-featured copywriter, $1B+ in client email sales) - Klaviyo Product Certified - MBA, University of Cumbria ——————————————— 🎯 Who I Work With ——————————————— DTC and e-commerce brands selling: - Health & wellness products - Skincare & beauty - Supplements - Recovery & mobility - Innovative consumer products If your product solves a real problem and needs copy that EXPLAINS why it works — not just hypes the result — we're a good fit. ——————————————— 📬 Next Step ——————————————— Send me your product page and what you're trying to achieve. I'll tell you exactly what angle I'd take and how I'd structure the project.

Looking for a direct response copywriter who actually generates revenue instead of just pretty words? I've created $1M+ in trackable results for clients through conversion-focused copy outside Upwork. Recent wins: 632% ROAS for a fashion expert (₦11.3M in 30 days) and a coaching launch that hit ₦4.1M with zero ad losses. Let me guess. You've hired copywriters before who delivered "good" copy that looked professional but didn't move the needle on your bottom line. Been there, heard that story about 100 times. Here's the thing: I don't write copy to impress other copywriters. I write copy that converts cold traffic into customers. 🎯 What I Actually Do (Besides Drinking Too Much Coffee): Email Marketing That Converts - Klaviyo, ActiveCampaign, GoHighLevel sequences that get 35%+ open rates and turn subscribers into buyers Facebook/Meta Ad Copy - Scroll-stopping hooks and body copy that converts cold audiences (not just gets clicks) Landing Pages & Sales Funnels - PageFly, Replo, ClickFunnels pages that guide visitors from "maybe" to "take my money" VSL Scripts - Video sales letters for Meta, TikTok, and YouTube that hold attention and drive action Advertorials & Listicles - Native-style content that warms up cold traffic before the pitch Complete Funnel Strategy - Challenge funnels, webinar sequences, product launches that scale profitably There's also the Strategy part, such as: Market Research & Audience Psychology: I dig into your customer's language patterns, pain points, and buying triggers before writing a word Brand Voice & Tone Development: Consistent messaging that builds trust across all touchpoints Content Marketing Strategy: Blog posts, social content, and educational sequences that position you as the authority Conversion Rate Optimization: A/B testing headlines, CTAs, and email subject lines based on actual data Customer Journey Mapping: From problem-aware to purchase-ready, I map out every touchpoint Why I'm Different From Every Other Copywriter: I Actually Understand Cold Traffic: Most copywriters panic when you mention cold audiences. Cold traffic is my playground. I Do My Homework: Customer interviews, competitor analysis, conversion psychology research. Your copy should be based on data, not hunches. I Speak Human: Whether it's a SaaS platform or supplement brand, I write like people actually talk. I Care About Your ROI: When you succeed, I succeed. I'm invested in making sure your copy actually works. Industries Where I Work My Magic: Health & Wellness: Supplements, skincare, fitness (I know compliance requirements) eCommerce/DTC Brands: Fashion, beauty, lifestyle brands scaling on Shopify Coaching & Info Products: Course creators and consultants who want predictable revenue SaaS & B2B: I translate complex features into benefits decision-makers care about Manufacturing & B2B Services: Because even business owners are humans with emotions Tools & Platforms I Work With: ✅ Email: Klaviyo, ActiveCampaign, GoHighLevel, ConvertKit ✅ Funnels: ClickFunnels, GoHighLevel, Leadpages ✅ Pages: PageFly, Replo, Unbounce ✅ eCommerce: Shopify, WooCommerce ✅ Analytics: Google Analytics, Facebook Ads Manager ✅ AI Tools: ChatGPT, Claude (not to replace thinking, but to speed up the process). How I Work: I don't just hand you a Google Doc and disappear. We're partners in this. I research your market, understand your customers, test different approaches, and optimize until we hit those revenue goals. Fair warning: I ask deep questions upfront. I want to understand what keeps your audience up at 2 AM and how they talk about their problems. Good copy starts with understanding psychology, not just writing pretty words. Recent Case Studies: → Fashion expert: ₦11.3M in 30 days with 632% ROAS using challenge funnel → Manufacturing coach: Zero to ₦3.2M first digital launch → Communication expert: 387% ROI with self-liquidating webinar → Snail farming expert: Broke ₦2K-5K commodity market, scaled to ₦35K premium pricing Ready to see what happens when you work with a copywriter who knows direct response psychology? Send an invite or a message. P.S.: If you're looking for the cheapest option, I'm probably not your guy. If you want copy that actually generates revenue and builds relationships with your audience... well, now we're talking.

Welcome to growth, partner. At Archivo, we build systems that generate leads, build your business, and save your budget. SEO/AIO, email, social media, video, paid ads - you name it, we have results. Check out case studies at ArchivoLabs. com. We work with in-house marketing teams, from strategy and planning to creative execution. ABOUT ARCHIVO ***Experience across AI, Saas, eCommerce, home services, and more ***UI/UX writing & neurolinguistic programming ***Transparent pricing - retainer and project-based fees available ***Full-funnel strategy & execution, from ad to landing page to email, for more clicks ***Expert-vetted Agency (i.e., Top 1% of Agencies) with 🌟🌟🌟🌟🌟reviews from happy clients. ABOUT THE FOUNDER ⊛Trusted partner of B2C & B2B brands, in tech, retail, web3, and more ⊛Ex-Big Four digital marketing strategist ⊛7+ years as copywriter and content creator, perfecting the brand voice across all channels ⊛3+ years as cybersecurity consultant and data privacy specialist for Fortune 500 companies ⊛Native English speaker, fluent in Mandarin

Most businesses do not have a traffic problem, they have a revenue leak. I work with companies spending $30k to $500k a month on acquisition who can see money evaporating between ad click and closed revenue but cannot see where. Rising CAC, flat close rates, funnels patched by five freelancers with nobody owning the whole system. I am not a freelancer selling tasks. I am a conversion architect diagnosing and rebuilding the system. Every engagement runs in three phases. Diagnostic: 5 days to map the leaks and identify the true bottleneck. Architecture: rebuilt message hierarchy, page structures, and follow up sequences at wireframe level. Execution: I build the top leverage points and optimize for 30 days. Why me: $800K+ earned here across 500+ engagements. Expert Vetted, top 0.1% of Upwork talent. 17 years as Executive Creative Director at TBWA, Doner, and Kameleon. Work for Coca-Cola, Adidas, McDonald's, Samsung, Meta, Adobe, Heineken. 60+ industry awards including Effies, the effectiveness awards that measure commercial results, not creative applause. Featured by Upwork. Recent client outcomes include conversion architecture for logistics SaaS, fintech, DTC, and marketplace businesses. Reviews below speak for themselves. If you want to know exactly where your revenue goes and in what order to fix it, the Revenue Leak Diagnostic is the starting point.