If you’re spending on marketing and still unsure what’s actually driving results, or revenue is growing but profit isn’t, something’s off. I work with brands to get clear on what’s happening and what to focus on. Most teams aren’t short on ideas or activity. There’s usually just too much going on and no clear signal on what matters. I’ve worked across DTC, CPG, and eCommerce brands (Shopify, Amazon), looking at performance in terms of revenue, margin, and what actually holds up over time. That might mean reviewing channels, campaigns, or the overall strategy — working out what’s pulling its weight and what isn’t. I tend to look at things in four parts: - The strategy behind it - How it’s been executed - If it's been executed in collab with ops & finance - How it’s being measured - If it supports overarching business strategy and goals A lot of wasted time comes from fixing the wrong part.

🟢𝐘𝐨𝐮𝐫 𝐂𝐨𝐨𝐤𝐛𝐨𝐨𝐤 𝐈𝐬 𝐍𝐨𝐭 𝐅𝐚𝐢𝐥𝐢𝐧𝐠 𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐑𝐞𝐜𝐢𝐩𝐞𝐬 𝐈𝐭’𝐬 𝐅𝐚𝐢𝐥𝐢𝐧𝐠 𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐃𝐞𝐬𝐢𝐠𝐧, 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞, 𝐚𝐧𝐝 𝐒𝐲𝐬𝐭𝐞𝐦 𝐁𝐞𝐡𝐢𝐧𝐝 𝐈𝐭. Most authors come to Upwork thinking they “just need formatting” or a “quick cookbook design.” That misunderstanding is exactly why: ✅Their Amazon KDP book gets rejected ✅Their cookbook looks amateur next to competitors ✅Their ebook breaks on Kindle ✅Their print version bleeds badly or feels hard to read ✅Their recipe book doesn’t sell, even with great content Here’s the hard truth most buyers don’t realize 👇 ❌ 𝐖𝐡𝐲 𝐁𝐮𝐲𝐞𝐫𝐬 𝐅𝐚𝐢𝐥 𝐭𝐨 𝐆𝐞𝐭 𝐭𝐡𝐞 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐓𝐡𝐞𝐲 𝐖𝐚𝐧𝐭 They hire a generic graphic designer, not a cookbook writer + cookbook designer + recipe book formatting expert. Cookbooks are not normal books. They require: ✅Recipe-specific layout logic ✅Clean ingredients and instructions hierarchy ✅Proper typography for long cooking sessions ✅Correct food photography placement ✅Print-ready formatting that survives Amazon KDP, IngramSpark, and POD platforms Most freelancers only know design not cookbook publishing systems. That’s why buyers end up rehiring… and paying twice. ✅𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐀𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐍𝐞𝐞𝐝 (𝐓𝐡𝐞 𝐒𝐲𝐬𝐭𝐞𝐦) You don’t need “design.” You need a complete cookbook production system: ✔ Professional cookbook writing support (if needed) ✔ Recipe book layout designed for readability and usability ✔ Amazon KDP-compliant interior formatting ✔ Print-ready PDF with correct bleed, margins, trim size ✔ Kindle / EPUB ebook formatting that works on all devices ✔ Cohesive cookbook branding and visual consistency ✔ A final product that looks market-ready, professional, and sellable That’s the difference between a book and a published product. 𝐖𝐡𝐚𝐭 𝐈 𝐇𝐚𝐧𝐝𝐥𝐞 𝐖𝐡𝐢𝐥𝐞 𝐘𝐨𝐮 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐄𝐥𝐬𝐞 While you focus on: ✅Your brand ✅Your audience ✅Your launch ✅Your marketing I handle: ✅Cookbook design & layout ✅Recipe book formatting (print + ebook) ✅Amazon KDP interior formatting ✅Cookbook cover design (front, spine, back) ✅Print-ready PDF creation ✅EPUB & Kindle formatting ✅Typography, spacing, hierarchy, and flow ✅Food photography placement ✅Table of contents, indexing, and structure You don’t manage tools, specs, or technical details I do. 𝐖𝐡𝐲 𝐒𝐞𝐫𝐢𝐨𝐮𝐬 𝐁𝐮𝐲𝐞𝐫𝐬 𝐇𝐢𝐫𝐞 𝐌𝐞 🏆 Why Serious Buyers Hire Me Clients hire me because I’m not just a designer. I’m a cookbook writer, cookbook designer, and recipe book formatting expert who understands: ✅Amazon KDP cookbook standards ✅Print-on-demand publishing ✅Editorial layout and publication design ✅Recipe-specific UX and readability ✅How buyers visually judge cookbooks I don’t use generic templates. I don’t guess. I don’t “hope it passes KDP.” I design cookbooks to look professional, feel usable, and publish smoothly. 𝐓𝐡𝐞 𝐆𝐨𝐚𝐥 𝐘𝐨𝐮 𝐒𝐡𝐨𝐮𝐥𝐝 𝐁𝐞 𝐅𝐨𝐜𝐮𝐬𝐞𝐝 𝐎𝐧 𝐍𝐨𝐭 “𝐟𝐢𝐧𝐢𝐬𝐡𝐢𝐧𝐠 𝐚 𝐛𝐨𝐨𝐤.” But delivering a: ✅ Print-ready cookbook ✅ Kindle-ready ebook ✅ Professionally structured recipe book ✅ Market-competitive product ✅ Amazon-approved interior and cover ✅ Cookbook you’re proud to sell If your goal is to publish a professional, high-quality cookbook that stands beside top sellers, then you’re in the right place. 𝐒𝐞𝐧𝐝 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐨𝐫 𝐢𝐧𝐯𝐢𝐭𝐞 𝐦𝐞. 𝐈’𝐥𝐥 𝐭𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐦𝐚𝐧𝐮𝐬𝐜𝐫𝐢𝐩𝐭 𝐚𝐧𝐝 𝐭𝐮𝐫𝐧 𝐢𝐭 𝐢𝐧𝐭𝐨 𝐚 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥, 𝐡𝐢𝐠𝐡-𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐜𝐨𝐨𝐤𝐛𝐨𝐨𝐤 𝐫𝐞𝐚𝐝𝐲 𝐟𝐨𝐫 𝐦𝐚𝐫𝐤𝐞𝐭. cookbook writer, cookbook designer, cookbook formatting, recipe book formatting, cookbook ghostwriter, recipe writer, cookbook ebook formatting, cookbook layout design, cookbook interior design, KDP cookbook formatting, Amazon KDP cookbook, cookbook PDF design, print ready cookbook, cookbook publishing services, cookbook editing, recipe development writing, professional cookbook writer, custom cookbook design, healthy recipe book writer, vegan cookbook writer, keto cookbook writer, diet cookbook formatting, nutrition cookbook writer, meal prep cookbook design, food recipe ebook, cookbook for beginners, family cookbook writer, restaurant cookbook design, chef cookbook writer, food blog to cookbook, convert recipes to cookbook, cookbook typesetting, cookbook cover and interior, cookbook InDesign formatting, cookbook Canva design, cookbook template design, cookbook formatting for print, cookbook ebook conversion, EPUB cookbook formatting, cookbook layout expert, cookbook publishing consultant, recipe book ghostwriter, cookbook editing and formatting, cookbook formatting services, children’s cookbook writer, baking cookbook design, dessert cookbook formatting, international recipe book writer, African cookbook writer, fusion cookbook writer, street food cookbook design, restaurant menu, catering cookbook writer, hospitality cookbook design, cookbook branding design

I know dietary supplements and their ingredients better than 99.9% of everyone else on the planet. Period. I have 16 years of industry experience as a business owner, product inventor, employee, contractor and now: Self Employed Supplement Formulator. My experience spans 6 global markets: USA, Canada, UK, EU, Australia and New Zealand. I've worked for the biggest and best in the world including Athletic Greens and GNC and know the strategies and standards used by these companies to dominate their space and create killer products. I know the bricks and mortar world as well as the online world when it comes to creating, approving and selling dietary supplements and this gives me an edge that is difficult to replicate. I have experience gaining regulatory approval for US made products all over the world with an emphasis on Canada, EU and UK. And finally, I'm obsessed with dietary supplements as a consumer and have spent so much time scratching my own itch that I'll bring a genuine curiosity and intensity to your project you'll be hard pressed to find anywhere else.

Are you a wellness professional or food/supplement company looking for amazing content for your website, blog, or social media? My name is Autumn and I'm a registered dietitian, health and wellness writer, and recipe developer. I'm also the author of "The Blood Sugar Balancing Handbook" available at Target, Walmart, Barnes & Noble and Amazon. I have over 17 years of experience in the health and wellness field. I'm passionate about writing evidenced-based nutrition content, and have written for various companies including Healthline/Authority Nutrition, Clean Food Crush, and Utzy Naturals. I also provide recipe development services including creating healthy recipes, food photography, and developing blog posts for the recipes. In addition, I offer media work as well as video content for social media. I have media experience with being on the Twin Cities #1 afternoon show "Twin Cities Live" several times. I offer: *SEO-optimized blog posts and articles * Recipe development and photography * Social media posts * Video and media work * Email sequences and newsletters I take a functional, holistic approach to health — focusing on realistic, sustainable habits that actually fit your life. A huge passion of mine is taking complex health concepts, and breaking it down into simple, do-able tips. If you’re looking for an educated, experienced expert who can deliver high-quality, evidence-based content, let’s chat! You can see examples of my work: autumnenloe.com/media/ Instagram: @autumn.enloe.nutrition

With over 30 years of culinary industry experience coupled with two hospitality degrees, I can develop custom recipes for you, troubleshoot and fine-tune any culinary projects, or work with you on any food safety-related issues. I've worked in a variety of culinary segments, from casual to collegiate to fine dining, including work as an executive R&D chef. After retiring from the kitchen, I've taken on freelance food safety consulting, specializing in HACCP plan development for restaurants and small food manufacturing facilities. I've also worked with content creators and authors, transcribing and editing recipes from online formats for use in various cookbook formats. I have the knowledge and ability to meet your needs and get your project completed correctly and quickly (which saves you money).

I am a certified food scientist and sports nutritionist (NTEC and QLS UK) who helps food or beverage or supplements ideas to become successful commercial products for the consumer market. I have helped foodbev startups of all sizes with development services & turnkey solutions. Additionally I have worked with Mondelez, Nestle, Unilever, Danone, Lactalis, Coca Cola, Pepsico, AB Inbev on ingredient challenges and product solutions. My knowledge comes from my M Sc Food Science and 25+ years in the food and beverage industry. My approach to consulting is collaborative and tailored to each client's unique needs. I always love a challenge and working closely with business leaders to understand their challenges, opportunities, and goals, and then develop customized solutions that deliver results. Let the clients' testimonials speak first: ⭐⭐⭐⭐⭐ 5.00 "Jonno's deep understanding of the relationship between ingredients, proper nutrition and overall health has been instrumental in the success of my products. Jonno's exceptional skills in product development and food creation shine through in every interaction. His expertise as a formulation expert has brought a level of professionalism and insight that is hard to find." ⭐⭐⭐⭐⭐ 5.00 "I highly recommend Jonno to anyone looking for a knowledgeable, experienced, and dedicated nutritionist and formulation expert. As a startup in the health and wellness industry, I was struggling with troubleshooting and finding the right ingredients for my products. Jonno's expertise and solutions were invaluable in helping me overcome these challenges." ⭐⭐⭐⭐⭐ 5.00 "His in-depth knowledge of ingredients and their functionalities allowed us to create unique and high-quality products that stood out in the market. Jonno's problem-solving skills were also exceptional, and he was able to come up with innovative solutions to any roadblocks we encountered. Thanks to Jonno's guidance and support, our startup company has seen tremendous success, and we couldn't have done it without him. I highly recommend Jonno to anyone looking for a knowledgeable and experienced food and beverage product developer specialist." My knowledge of dietary supplements comes from over 20 years in the sports nutrition industry as: business owner for 3 years; trader of proteins, amino acids, carbohydrates and supplier to leading global brands like USN, Biogen, Optimum Nutrition. I have more commercial experience and product knowledge of building a succesful dietary supplement brand than anyone else. Honest! ▶ Master Science degree in food science/engineering & 5 years in manufacturing environment. ▶ Successful consulting business since 2016 with over 120 clients. ▶ 3 years business owner of dietary supplement & sports nutrition products so I have earned my stripes in the trenches. ▶ Over 180 successful projects in new product development (health supplements & wellness products, beverages, protein & sports bars, cannabis edibles, pet nutrition, bakery, snacks, dairy, alcoholic beverages, sauces, dietary mixes, meat, dairy alternatives, meat alternatives) ▶ Trained auditor & 7 years in food safety management systems (HACCP, GMP, FSSC22000, GFSI, BRC, GlobalGAP) ▶ 6 years market research, data analysis, supply-demand, and trade research ▶ Experience accross global countries (USA, UK, South Africa, Sweden, Australia, Canada, Kenya, Zambia) Collaboration and partnership for you means the following: Create and innovate new custom formulation that sets your products apart. Optimize and perfect winning solutions for production challenges like shelflife and quality obstacles. Thrive and learn more about ingredients, regulations and dietary trends shaping the food industry. Connect and network with reliable ingredient suppliers and trustworthy third party contract manufacturers and copacking. Focused and agile to navigate complex challenges such as supply chain disruptions, changing consumer preferences, and regulatory changes. *DIETARY SUPPLEMENT CONSULTANT* 🟦 Commercialize health into retail products. 🟦 Natural ingredients & nutraceuticals 🟦 Adding value to superfoods 🟦 Ensure correct labelling 🟦 Optimized shelf life & quality *FULL PRODUCT DEVELOPMENT* 🟩 Concept ideation to prototyping 🟩 Product innovation with R&D (research and development) 🟩 Feasibility & labelling claims 🟩 Process development, testing & validation 🟩 Copacking & Contract Manufacturing *PROJECT RESEARCH CONSULTANT* 🟧 Investment projects (Techno-Economic Analysis & IRR) 🟧 Value Chain Analysis (VCA) 🟧 Data analysis with ETL (Extract, Transform, Load) 🟧 Market trade research 🟧 Supply Chain research (demand-supply) 🟧 Food & Beverage Ingredients & chemicals research *QUALITY ASSURANCE (QA) & SYSTEMS* 🟪 Food safety management system (FSMS) 🟪 Digital Compliance software 🟪 Transition from basic GMP/HACCP to GFSI accreditation (FSSC22000, BRC, GlobalGAP, SQF)

Writer and curriculum developer with 25 years of professional experience across food, nutrition, and wellness. I bring genuine subject matter expertise to every project — as a trained chocolatier and pastry chef, certified health coach, meditation teacher, and registered yoga instructor, I write and develop educational content from the inside out, not from research alone. I work in three areas: Wellness and women's health writing — articles, blog content, and editorial pieces for publications and brands covering nutrition, behavior, mindfulness, and women's health. Course and curriculum development — end-to-end instructional design for wellness, nutrition, and mindfulness programs, including scope, sequencing, written materials, and delivery structure. Food and culinary content — recipe development, food writing, and culinary education content drawing on 25 years of professional kitchen experience across pastry, chocolate, and whole food cooking. I work independently, manage my own clients across multiple time zones, and deliver clean, well-researched content without hand-holding. If you need someone who actually knows the subject, not just someone who can write about it, that's me.

I'm a Registered Dietitian with a serious passion for holistic health and wellness. I have a Bachelors in biology from the University of Southern California and a Masters in Public Health from UCLA. I did my post-graduate dietetic training at Pepperdine followed by a year long internship with Wellness Workdays based in Boston. I have significant experience in clinical research, CPG consulting, marketing/copywriting and within the restaurant industry. My philosophy centers around the celebration of whole, unprocessed ingredients from quality sources. I love reading labels and have almost every brand and product in the grocery store memorized as a result. I do not count macros or encourage my clients to either. Instead, I employ an intuitive eating framework that relies on having hearty, healthy and delicious options available at all times. This takes a bit of passion and planning and I'm here to help with that. Find my work at Toxiswap.com. In addition to one-on-one work, I am available for the following: • Restaurant Consultations I can help with vendor sourcing, menu curation and staff training (note: it is incredibly important for wait staff to be knowledgable about improved ingredients and all associated efforts put in by management because they are effectively the face of your brand). • Retreat Services I can develop menus for wellness retreats, source ingredients from local vendors and provide high-quality meals. • Corporate Wellness I can work with local vendors to cater for events, build partnerships in the area or digitally to provide health services for employees, provide one-on-one consultations and help your company become attractive in this area. • CPG Development I can help with ingredient formulation, product iteration, storytelling and copywriting for nutrition-based consumer packaged goods. • Article & Claim Review I can help to edit and fact check any copy written for health and wellness brands, either as a ghost or with a byline. **PLEASE REACH OUT FOR REQUESTS NOT LISTED ABOVE*** I look forward to working with you and/or your team!

Hi, I'm a qualified Nutritional Therapist, Diet Cookbook Author and award winning health product developer. I have mostly specialised in the diet and nutritional supplement industry. My early career started in Diet coaching in my successful weight loss clinic, and during this time I worked as a diet and weight loss specialist while also doing expert commenting and nutrition articles in magazines and press. During this time I had my first book published which is a diet cookbook now selling in many translations all over the world. In more recent years I have focused on building my own products and brands with my most successful being Zero Noodles. This brand won the Holland and Barrett awards for the fastest selling new line and during the following year won the award for the highest selling product online. Last year my natural deodorant (GoBo) won many votes in popular magazines such as Womens Health and Good Housekeeping as the best natural deodorant of 2021. Although I love developing new products my love ends at the launch stage and so I recently decided to step back from creating more products for my own company and am now focusing only on product development and Health writing for other companies where I get to create, develop and then pass on for the marketing, sales and production side of the business. I'm truly passionate about Nutrition and health and have a keen interest in new and trending ingredients as well as scientifically proven and researched ingredients. I strongly believe that nutritional products should always be at their optimal formulation with perfectly synergetic ingredients at their most beneficially proven levels. Brand transparency is crucial these days and so consumers want to know exactly what they are getting and how it is sourced. This is why environmental and ethical sourcing should always be a consideration when developing as well as the minimal use of fillers and additives. Most of these elements can be achieved with natural and environmentally friendly ingredients but I understand the costs also need to be considered and so these cannot always be met perfectly. I have a good understanding of nutritional labelling and statement claims that can be used to optimise marketing and the enthusiasm to create trending products that give great results.

Hello! My name is Nikola, and I am the founder of Acropolis Photo Production. After so many years in programming, I decided to quit the job that didn't fulfill me anymore and follow my passion for being a photographer/videographer. I started a new journey a couple of years ago with the mission and vision to create the best possible service for any future clients. I specialize in food and product photography/videography. I am looking forward to working with you and give your brand or product one special dimension.