𝐒𝐎𝐂𝐈𝐀𝐋 𝐌𝐄𝐃𝐈𝐀 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐌𝐀𝐍𝐀𝐆𝐄𝐑, 𝑺𝑶𝑪𝑰𝑨𝑳 𝑴𝑬𝑫𝑰𝑨 𝑴𝑨𝑹𝑲𝑬𝑻𝑰𝑵𝑮 𝑺𝑻𝑹𝑨𝑻𝑬𝑮𝒀, 𝐈𝐍𝐒𝐓𝐀𝐆𝐑𝐀𝐌 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆, 𝐅𝐀𝐂𝐄𝐁𝐎𝐎𝐊 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆, 𝐓𝐈𝐊𝐓𝐎𝐊 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆, 𝐂𝐎𝐍𝐓𝐄𝐍𝐓 𝐂𝐑𝐄𝐀𝐓𝐈𝐎𝐍, 𝐂𝐎𝐍𝐓𝐄𝐍𝐓 𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐘, 𝐋𝐄𝐀𝐃 𝐆𝐄𝐍𝐄𝐑𝐀𝐓𝐈𝐎𝐍 𝒀𝒐𝒖𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒊𝒔 𝒔𝒐𝒍𝒊𝒅 𝒃𝒖𝒕 𝒐𝒏 𝑰𝒏𝒔𝒕𝒂𝒈𝒓𝒂𝒎, 𝑻𝒊𝒌𝑻𝒐𝒌, 𝒂𝒏𝒅 𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌, 𝒏𝒐𝒃𝒐𝒅𝒚 𝒔𝒆𝒆𝒎𝒔 𝒕𝒐 𝒏𝒐𝒕𝒊𝒄𝒆. 𝑪𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒐𝒓𝒔 𝒘𝒊𝒕𝒉 𝒉𝒂𝒍𝒇 𝒚𝒐𝒖𝒓 𝒗𝒂𝒍𝒖𝒆 𝒂𝒓𝒆 𝒈𝒓𝒐𝒘𝒊𝒏𝒈 𝒇𝒂𝒔𝒕𝒆𝒓 𝒃𝒆𝒄𝒂𝒖𝒔𝒆 𝒕𝒉𝒆𝒚 𝒉𝒂𝒗𝒆 𝒂 𝒓𝒆𝒂𝒍 𝒔𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚 𝒃𝒆𝒉𝒊𝒏𝒅 𝒕𝒉𝒆𝒎. I'm a Social Media Manager and Content Strategist specializing in Instagram marketing, TikTok marketing, Facebook marketing, LinkedIn marketing, Pinterest marketing, Twitter Marketing and YouTube growth through Reels-first content strategy, short-form video marketing, organic audience growth, and conversion-focused content creation, turning overlooked brands into ones clients can't scroll past. If your social media isn't working for you, it's working against you. I help coaches, e-commerce brands, startups, and personal brands build growth-focused social media systems that turn consistent posting into real, measurable business results more visibility, stronger engagement, and followers who actually become paying customers. Here's what that looks like in practice: A wellness brand came to me with a visibility crisis. Strong products, but no social media direction, inconsistent content, low engagement, unclear brand voice, and zero conversions. I rebuilt their entire social media presence from the ground up. I developed a full content strategy, launched a consistent Instagram Reels system, optimized hashtags and captions, and implemented a conversion-focused content calendar. Within 90 days: ✔ Engagement rate tripled ✔ Follower growth became predictable and consistent ✔ Brand visibility improved significantly across platforms ✔ Audience interaction increased across posts, Reels, and Stories That is the difference between posting content and building a real social media marketing system. 📩 Ready for results like this? Message me today for a FREE audit and custom 90-day growth plan. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHAT I DELIVER FOR YOUR BRAND: ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ✅ Social Media Management Full account management, content scheduling, publishing, community management, DM management, comment moderation, audience engagement, and performance reporting across Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, and Twitter/X. ✅ Instagram & TikTok Marketing Organic growth strategies, profile optimization, hashtag research, Reels strategy, trend research, and content systems that grow your presence consistently and predictably. ✅ Content Creation & Content Strategy Monthly content calendars, content planning, storytelling, hook writing, engagement-focused captions, CTA optimization, content repurposing, and platform-specific strategy tailored to your audience and business goals. ✅ Reels & Short-Form Video Strategy Instagram Reels, TikTok videos, YouTube Shorts, hook-driven content, viral content research, and short-form video strategy designed to maximize reach, retention, and engagement. ✅ Facebook & Instagram Marketing Profile optimization, organic audience growth, engagement strategies, Facebook Ads, Instagram Ads, TikTok Ads, audience targeting, and conversion-focused advertising built for ROI. ✅ Canva Design & Visual Branding Professional Canva graphics, carousel posts, branded templates, story graphics, and social media visuals aligned with your brand identity and tailored to each platform. ✅ Analytics & Performance Tracking Social media analytics, engagement tracking, competitor analysis, content optimization, audience insights, and performance reporting with strategy adjustments based on real platform data. ✅ Lead Generation & Conversion Integrating social media marketing, content creation, and paid advertising into systems that turn followers into leads and leads into paying customers. ━━━━━━━━━━━━━━━━━━━━━━━━━━ INDUSTRIES I WORK WITH: ━━━━━━━━━━━━━━━━━━━━━━━━━━ E-commerce · Coaching & Consulting · Health & Wellness · Beauty & Skincare · Fitness · Fashion · Food & Beverage · Real Estate · Personal Brands · Startups ━━━━━━━━━━━━━━ TOOLS I USE: ━━━━━━━━━━━━━━ Canva · CapCut · Meta Business Suite · Buffer · Hootsuite · ChatGPT · Claude · Airtable · Adobe Photoshop · ClickUp · Later · Trello If you are looking for a Social Media Manager who understands modern content, platform trends, audience psychology, organic growth, short-form video strategy, and content that entertains and converts, we will work well together. 📩 Message me today for your free social media audit and a custom 90-day growth plan built specifically for your brand, your audience, and your business goals.

I'm a product marketer and SaaS founder who's spent 6 years growing software products from the inside out. I've built blog traffic, climbed Google Search rankings, earned backlinks, and shaped brand reputation for SaaS apps but I treat marketing as more than acquisition. I weave it into product, sales, and customer-facing teams so marketing improves the product, not just the pipeline. Because I run two SaaS apps of my own, I understand your constraints: limited runway, the need for real results, and the impatience of a startup that wants to move now. I bring that ownership mindset to client work. What I do well: SEO and search visibility, content strategy and blog growth, backlink and authority building, conversion-focused copy, and aligning marketing across departments to build company reputation and drive sales. What I bring to the table: - Keyword strategy, on-page optimization, and ranking content that compounds over time - Build blogging from scratch or scale from existing traffic - Organic, editorial, and partnership-driven backlink strategy - Product positioning, messaging, launch copy, and sales enablement - Making sure product, sales, and support all reinforce the brand I thrive with fast-moving startups building products worth marketing. If you're building something great and want a marketing partner who gets the whole picture, reach out.

550+ clients. 10+ years of experience. Expert-Vetted. I help brands build, scale, and manage high-performing social media and digital marketing systems that turn attention into measurable growth and revenue. I work with an in-house team of 18 specialists covering marketing strategy, social media management, video production, graphic design, paid advertising, web design, development, automation, and content systems. This allows us to execute fast, maintain quality, and scale consistently without gaps in delivery. At Napstack, we focus on building complete growth ecosystems, not just content output. What I help with: - Content strategy and brand positioning - Content pillars, messaging systems, and storytelling frameworks - Monthly content planning and execution systems - Social media content for Instagram, TikTok, LinkedIn, and YouTube Shorts - Short-form video editing, reels, and motion creatives - Graphic design, branding, and carousel systems - Copywriting, captions, and content scripting - Meta ads strategy, creative testing, and campaign execution - AI-powered content workflows using ChatGPT and Claude - Marketing automation and system optimization - Landing page design and conversion-focused UX improvements - Web design and development support for marketing funnels - Digital creative direction aligned with brand identity I have worked across coaches, consultants, personal brands, service-based businesses, and industries, including beauty, skincare, wellness, fashion, luxury, pets, supplements, e-commerce, technology, hospitality, and professional services. Languages: English, Hindi, Punjabi Background: BA LLB (Lawyer) Skills: ✅ Social Media Strategy ✅ Content Strategy ✅ Social Media Management ✅ Content Creation ✅ Instagram Marketing ✅ TikTok Marketing ✅ LinkedIn Marketing ✅ YouTube Shorts ✅ Copywriting ✅ Content Writing ✅ Brand Strategy ✅ Creative Direction ✅ Premium Video Editing ✅ Graphic Design ✅ Carousel Design ✅ Meta Ads ✅ Google Ads ✅ Paid Advertising ✅ Marketing Automation ✅ AI Content Creation ✅ ChatGPT ✅ Claude AI ✅ Funnel Strategy ✅ Landing Page Design ✅ Web Design & Development ✅ UX Optimization If you are looking for a structured, reliable partner who can manage both strategy and execution with a strong system behind it, I would be happy to connect. Send a message and we can discuss your goals.

⭐⭐⭐⭐⭐ "Working with Maria has been an absolute pleasure. She’s quick, reliable, and always goes the extra mile to make sure every piece is thoughtful and high-quality." - Global Product Manager @Bitdefender Over the past five years, I've been building brand and content systems for some of the most recognised B2B brands worldwide (many of which have a strong B2C component). My work spans brand strategy, SEO, social media (LinkedIn-first), website copy, campaigns, newsletters, PR & Media, content marketing, and beyond. Some of my recent clients include Zitec, a 38M EUR tech company, cybersecurity leaders such as Bitdefender, B2B SaaS providers such as Planable, RealVNC, SocialBee, and many more. I come in, learn the business, identify where the positioning needs work, and deliver output that the team uses long after the engagement ends. Clients bring me in when they have too many ideas and no clear direction, when the content is technically active but strategically invisible, or when they need someone who can own the work end-to-end without being managed. I work from ambiguous briefs, make hard positioning calls, and write in a way that earns trust with senior buyers. "Working with Maria has been an absolute pleasure. She's quick, reliable, and always goes the extra mile to make sure every piece is thoughtful and high-quality." - an Upwork testimonial from Bitdefender Here is what that looks like in practice: ➡️ I have led omnichannel brand and content strategy for Zitec, a European digital transformation company, owning everything from tone of voice and messaging architecture to LinkedIn, SEO, campaigns, and a viral campaign that reached 145,000 people with zero paid budget and won Bronze at the national CSR Awards 2026. ➡️ I have written over 500+ SEO pieces, from BOFU to evergreen content for Bitdefender and RealVNC to guides for social media marketers. They rank in their competitive verticals and are referenced by LLMs. ➡️ For long-form content, an example is a 2025 multilingual B2B market report for a European fintech that the founder described as exactly what they needed. ➡️ For SEO strategy, I've recently delivered a 6-month SEO and brand play for a real estate platform from scratch, covering positioning, funnel mapping, and editorial planning. The work I do best sits at the intersection of strategy and execution. I can define where a brand should play and then write the content that gets it there. I will help your business with: 👉 Brand and content strategy 👉 Messaging architecture and positioning 👉 SEO content strategy and implementation 👉 Marketing campaign ideation and execution 👉 Website, long-form, short-form content of all kinds 👉 Social media and a LinkedIn-first strategy and ghostwriting 👉 Editorial work such as newsletters, thought leadership, and gated content My tool stack includes SurferSEO, Semrush, Ahrefs, HubSpot, WordPress, Canva, and more. Certified SurferSEO Expert, Inbound Marketing Specialist by Hubspot, while also holding a Digital Marketing and Media Foundations Certification by Google and IAB. If the brief is ambitious and the bar is high, let's talk. 😃

Most AI automations fail because they lack strategy. They’re just faster ways to annoy people. I bridge the gap between sophisticated AI architecture and 18 years of battle-tested digital growth marketing. I don’t just build workflows; I build automated revenue engines rooted in deep buyer psychology and data-driven attribution. The Proof: In my recent role at a SaaS events company, I built a multi-channel AI outreach engine in just one week. The Result: Tripled conversion-to-pipeline. The Efficiency: Eliminated the need for 3 sales hires. The Bottom Line: $270,000 in annual overhead saved. What I bring to your project: Strategic Architecture: I identify real customer pain points and intent signals before a single line of automation is written. Full-Stack Expertise: Expert implementation across Paid Search, SEO, Social, and Email. Human-Centric AI: Using my marketing background to ensure AI-generated content resonates, converts, and maintains brand integrity.

Healthcare and wellness brands don't struggle because of a bad product; they struggle because their content doesn't feel real enough for people to trust. Your audience has seen exaggerated claims, polished ad-speak, and marketing-heavy copy. So they scroll past even when the product is genuinely good. I help fix that. I'm a Healthcare and Wellness Content Strategist and UGC-style video creator. I build social media content systems: Reels, short-form videos, static posts, carousels, and monthly content calendars for medical industries, including skincare, supplement, pharma, and telehealth brands. My process starts before a single caption gets written. First, I run a 3-question brand audit: What does your audience actually distrust? Where is your content losing them? What would make them stop scrolling and pay attention? The content strategy and creative direction come from those answers, not from templates. What I deliver: • Reels and short-form UGC-style video content • Static posts and carousels optimized for engagement • Monthly content strategy, content calendar, and creative direction • Brand voice and messaging development for health and wellness brands • Organic social content and paid social ad creatives Results from past health brand clients: • Built the social media content system that helped a pharmaceutical brand cross 100 million units in annual sales, handling all Reels, UGC video, and content strategy across their launch phase • Launched and scaled multiple brands like Rozanto, Riteberry, Dex Fiber, and Young Again from zero, focusing on brand voice, content calendars, and ongoing social media management • 100K+ average Reel views across healthcare and wellness clients with a consistent 3-5% engagement rate This is a strong fit if: • Your content isn't converting or building audience trust • You're inconsistent, like posting in bursts and then going quiet • You want human-first content that doesn't sound like a health ad • You need a reliable retainer partner, not a one-off freelancer Send me your Instagram or TikTok handle. I'll reply with 3 specific things I'd improve. No pitch, no obligation.

Why does one CMO call me "the best content marketing professional I've ever worked with," and another rank me "among the top 5% of marketing talent" he's ever hired? Because I connect strategy to pipeline — and then execute. I help B2B SaaS, fintech, and AI companies figure out what to say, how to go to market, and then produce the content that actually moves MQLs. I work at whatever altitude you need: • Strategy & GTM — positioning, messaging architecture, ICP/persona development, demand-gen content programs, and fractional content leadership that turns a scattered content effort into a pipeline engine. • Execution — senior copywriting, editing, website content, thought leadership, and executive ghostwriting that makes the strategy real. Most clients want both. Some just need a senior writer who genuinely gets B2B tech. Either way, you're covered. Proven results: • Grew content-driven MQLs from 0% to 40% of total pipeline in two years for a B2B SaaS provider. • Lifted content-driven MQLs 5,815% in nine months via a content + website revamp. • Drove a 400%+ increase in content downloads and 230% blog-traffic growth in a year. • Two decades of award-winning brand work for global names (Coca-Cola, McDonald's, Microsoft, Ford, Frito-Lay) before going all-in on B2B tech. What I deliver: • Content & demand-gen strategy grounded in analytics — programs built to generate MQLs, not just publish assets. • Positioning, messaging architecture, and validated brand stories that land with target buyers. • SEO plus AEO/GEO, so your content stays visible in both search and AI-driven discovery. • Top-tier copywriting and editing across content, web, advertising, PR, and email. • Generative-AI fluency for speed without sacrificing quality. • CMS/site-building across major platforms, plus analytics and A/B testing. • Optimized editorial process and team/vendor management (Asana, Trello, ProofHub). I'm not the cheapest resource on Upwork. I'm one of the best — 17+ years, a track record most freelancers can't match. Don't take my word for it; check the portfolio. Clients: B2B tech leaders including Mitratech, Vendavo, Evisort, Ivanti, Crownpeak, Billtrust, Versapay, SimpliGov, SparkPost, and EY.

I help premium B2B and B2C businesses improve conversion, lead nurturing, and ROI across their customer journey. Clients hire me for fast, practical audits of funnels, email flows, and go-to-market logic, followed by clear, prioritized recommendations. I bring 15+ years of hands-on experience owning commercial, revenue, and pricing decisions across luxury hospitality, real estate development, and SaaS. I’ve worked directly with owners, developers, and leadership teams to audit performance, clean up go-to-market logic, and translate messy data into clear, actionable decisions. Typical projects I’m hired for: • Revenue and pricing audits (ADR, RevPAR, occupancy, funnel logic) • Go-to-market and positioning reviews • Conversion and buyer journey diagnostics • Product or dashboard audits from an operator’s perspective • Commercial readiness reviews before launch or scale My work is practical and fast. I don’t sell vanity metrics or long decks. Clients receive clear findings, documented risks, and prioritized recommendations they can act on immediately. I’m comfortable working with imperfect data, live systems, and real-world constraints. If you need clarity - we’ll work well together.

If you are trying to get funding, bring more traffic to your website, or finally make your marketing feel clear and effective, I can help you with that. I work with startups and growing businesses to turn ideas into structured business plans, create SEO content that attracts real traffic, and build marketing strategies that actually make sense in practice. Not theory. Not guesswork. 📈 SEO Content Writing & Long-Form Content (eBooks & Guides) Good content should not just exist on your website. It should bring people in. I focus on: 👉 SEO blog posts and website content based on proper keyword research 👉 Content that ranks on Google while still sounding natural to read 👉 Content strategies designed for steady organic growth over time 👉 Copy that helps turn visitors into leads or paying customers 👉 Long-form content such as ebooks, guides, and lead magnets that build authority, attract traffic, and support marketing and sales goals The focus is always traffic that leads to real business results. 🎯 Marketing Strategy & Branding Many businesses struggle not because of their product but because their marketing is unclear. I help you fix that by: 🎯 Creating simple marketing strategies based on your goals, audience, and budget 🎯 Helping you shape your brand positioning so people understand what you offer 🎯 Building growth plans for customer acquisition and business scaling 🎯 Giving you clear, practical steps that can actually be executed No confusion. No long documents that go unused. 💰 Business Plan Writing Getting funding is not just about having an idea. It is about proving the idea can work. I help you present your business in a way that investors and lenders can understand and trust: ✔️ Business plans built on real market research, competitors, and financial data ✔️ Pitch decks that clearly explain your vision and value ✔️ Financial projections that are realistic and investment-ready ✔️ Plans for startups, SaaS, fintech, ecommerce, healthcare, and retail businesses The goal is to help you feel confident when presenting your business for funding. 🌍 Experience I have completed over 200 projects for startups, SaaS companies, fintech, healthcare, ecommerce, and retail businesses. Most of my work comes from repeat clients who return because they see real improvements in funding, traffic, leads, and sales, not just delivered documents. 🚀 Let’s Work Together If you need funding, more visibility online, or a clear marketing direction, send me a message. We will figure out what your business needs and build from there.

Put simply, you hire me to make your company more money. I am capable of this because I've been developing, executing, and managing the marketing strategies for varying companies in different industries for nearly ten years. I'm an expert in consumer psychology, and throughout this time, my niche has narrowed into SaaS and technology startups. I started off doing small one-off jobs, like article writing and graphic designing, while going to college for a degree in marketing (level 1 of skill, I'd say). Then, I eventually evolved into taking on full project management contracts (level 2 of skill). And now, I may message a startup that piques my interest if they need a marketing strategist not for paying me directly in general, but in shares of their company with an exit strategy (level 3 of skill). I troubleshoot what you're doing wrong in any of these steps: 1. Building the audience for your brand 2. Selling to that audience 3. Continuing to build and resell to that audience over time (Customer retention) These are the questions I specialize in answering: 1. How can I make my launch have the most impact? 2. How do I improve my conversion rates? 3. How can I scale my content production and repurposing? 4. How can I increase my following? 5. How can I organize my team for the highest ROI? I have a college education in Internet marketing. But, I learned my greatest lessons from the school of Hard Knocks. I paid my way through college with my Internet marketing skills. For instance, I'm the independent author of the bestselling book: Fighting for Redemption. It reached #1 in its respective category on Amazon six times and is still a wonderful source of passive income for me. I've also won two different awards from Full Sail University. One in online campaign management. The other in global Internet marketing strategies. And I've got a long list of accomplishments for varying clients I've worked for over the past ten years. My strengths are in five areas: 1. Marketing strategy 2. Abstract business puzzle-solving 3. Copywriting for paid advertising 4. Competitor & market research 5. Team/Content management I provide expert council and/or project management to you along the way as your right-hand man. If you are the emperor of your company in the quest to conquer market share, then I am your general—your very own Sun Tzu. Your personal Zhuge Liang. I orchestrate strategies with the art of war to maximize your chances of success. I help clients solve the puzzles that they suffer from on a case-by-case scenario. Like Dr. House, I am a diagnostician of sorts that helps your business break through its barriers. If you fail, I fail. I choose to use Upwork because it features a reliable escrow to protect your money. So, relax; I'm a safe bet. My name is Michael Norton, and it would be my honor to serve you. Check out the video I've created for this profile as well.