Your copy isn’t just words. It’s your sales engine. It should attract, engage, and convert your ideal customers by joining the conversation already going on in their heads... and speaking directly to their goals, challenges, and emotions. This is where I come in. I’m a specialist in copywriting and marketing strategy who helps businesses turn complex ideas into clear, persuasive, and conversion-focused assets that drive measurable results. My work combines brand storytelling through creative writing, high-impact sales writing, and technical SEO writing to help clients connect with their audience and grow revenue. Building a landing page to convert? Want an email sequence to nurture leads? Or high-level website content that educates? I’ll craft words that work. What I Bring to the Table Persuasive Copywriting: Aligned with customer psychology and your unique brand voice in fluent English. Marketing Strategy & Funnels: Content strategy aligned with your marketing funnel and broader social media marketing goals. Search Engine Optimization (SEO): Optimized Website Content and Content Writing that improves visibility and rankings. Email Marketing & Sales Writing: Campaigns and newsletters designed to drive conversations and move prospects to action. Creative Writing & Storytelling: Brand messaging frameworks that create clarity and consistency across every channel. Technical Translation: Simplifying complex topics for audiences across different awareness levels without losing accuracy. Real-World Results Email Marketing: Increased CTR from 1.46% to 3.65% in 5 months for an eCommerce brand. Content Writing at Scale: Drove 2M+ visits at MobilityArena through human-centered Search Engine Optimization. Sales Writing: Developed conversion-focused brochures for an education consultancy, turning offers into benefit-driven copy. Technical Content: Produced step-by-step real estate guides for Seattle homebuyers, making complex processes easy to follow. Why Clients Choose Me ✔ Strategic Synergy: A mix of creative writing and conversion science. ✔ Actionable Website Content: Clear copy designed to turn traffic into measurable sales. ✔ SEO Expertise: Deep understanding of how Search Engine Optimization and Content Writing work together to build authority. ✔ Market Fluency: Specialized in tech, SaaS, and eCommerce markets with a focus on marketing strategy. What I Can Help You With Website content and landing page copy. Sales writing for product descriptions and sales pages. Email sequences and drip campaigns. SEO writing and content writing for blogs. Social media marketing copy and brand voice development. If you’re looking for a professional who understands content writing, brand positioning, and the "translation layer" required for technical products... then I am happy to help. Send me a quick message, and I’ll respond within 12 hours.

I’m a UX Writer and Content Strategist who helps SaaS companies and B2B businesses explain complex products clearly, improve user journeys, and create content that turns website visitors into customers. Whether you’re launching a new product, improving your existing website content or helping your customers understand what you offer, I’ll communicate your value in confident Plain English. I usually work fully asynchronously, so you’ll receive high-quality content to your brief and deadline without meetings or micromanagement. My services include: ✦ Landing pages and high-converting website copy ✦ Full website copywriting ✦ UX writing for digital products ✦ Case studies and business one-pagers ✦ Website audits with clear actions you can implement immediately Why clients hire me: ✦ Consistent, high-quality content delivered on time without meetings ✦ Clear communication and regular updates throughout the project ✦ A friendly, reliable collaborator who keeps things simple Many of my projects are commissioned by clients I have worked with before, and you can check the feedback in my profile for reassurance. I’m a strong fit for: ✦ Small businesses without in-house marketing, content or UX support ✦ Founders and teams who want someone they can trust to own content delivery ✦ SaaS and digital products with early-stage UX or UI challenges ✦ Teams that prefer structured, fixed-price projects with clear deliverables ✦ Business owners whose first language isn't English and require a Native English copywriter If you don’t have in-house content or UX specialists, I will guide you through what I’m doing, why it matters, and how it will support your business goals. And, if you've got a design or development team, I have the technical background to work with them. If you need conversion-focused content delivered without meetings, I’d love to help. 📩 Send me a message or click ‘Invite to job’ to get started. ------------- Client feedback: ★★★★★ “Rick is a diligent, efficient, and collaborative person to work with. His initial support has already proved essential to helping Leapwise improve our marketing offer.” James Sweetland, Senior Consultant, Leapwise (direct client). ---- ★★★★★ "Rick was consistently communicative and easy to work with. The asynchronous nature of the collaboration worked especially well for me, allowing space for reflection without pressure while still keeping things moving. I appreciated his thoughtfulness and professionalism throughout the process." Upwork client. ---- ★★★★★ "I've been raving about how easy Richard made it to have my code reviewed. The feedback was invaluable!" Upwork client, website audit. ---- ★★★★★ “Richard was the best freelancer (of many) I've worked with on Upwork. He is very dependable, quick and clear in communication, and I could trust that he could handle little hiccups independently. I did not need to micro-manage at all and was relieved to simply see the work being done in a fair and thoughtful way with great attention to detail. In the one instance where there was a hiccup (Wordpress glitch-not user error), Richard offered to absorb the 1-2 hrs it would take for him to re-do it sufficiently, even though it wasn't his fault. Standup guy, skilled, and great to work with. I'll be back next time I have a job that fits his skillset, for sure!” Upwork client. ---- ★★★★★ “Rick did great work and we were all thoroughly impressed. Highly recommended!” Upwork client. ---- ★★★★★ “Richard (Rick) has been doing a great job for us. He's organised, communicates clearly and does high quality work. We will definitely keep working with him.” Upwork client.

Search is changing, but across traditional SEO and Google’s AI Overviews, the need for quality has stayed constant. Content written with a real audience in mind ranks better, gets cited by AI, and moves people to act. Over the past seven years, I've worked with startups, agencies, and growing B2B and B2C businesses in SaaS, health and wellness, finance, legal, and retail to create content that speaks to their audience’s real challenges. Like the brands I’ve worked with, I can help you build authority in your industry through engaging, well-researched, data-driven content that builds trust and improves search visibility and reach. I implement SEO best practices and structure content in a format that makes it easier for search engines and AI systems to understand, extract key information, and show it to the right audience. I also create social media content and Canva designs that capture attention and drive engagement. What I can help you with: • Article Writing • Blog Writing • Copywriting • Social Media Content • Content Briefs • On-Page SEO • AI Content Editing • Landing Pages Why clients work with me: • Strong research and attention to detail • Consistent delivery and communication • Content aligned with business goals • Reliable turnaround with clear timelines agreed upfront Send me a message and let's talk about your content goals.

Copy is King - But Only If It Converts. AI can write words, really well, at this point, but it still can’t replace a decade of knowing which words make people buy. I am a conversion copywriter specializing in fintech, SaaS, and high-growth startups, helping businesses turn website visitors into paying customers through copy that’s strategic, human, and built around your buyer. Here is what that looks like in practice: -Trading .com: Website copy supporting thousands of active US forex traders -CREModels: Developing and deploying highly-targeted Messaging for a firm with $25M+ in equity capital deployment -Snapfix: SaaS landing page copy for a hotel software company scaling across Europe -Arete Recovery: Lead-gen copy for one of South Florida’s top detox centers Here’s what I can do for you: ✅ Landing pages engineered to hook fast and convert ✅ Website copy that’s clear, credible, and goal-oriented ✅ Email sequences and ad copy targeted at your ideal buyer ✅ SEO-informed content that ranks and reads like a human wrote it ✅ Content strategy, whitepapers, and ebooks that build authority I don’t just write copy; any copywriter can do that. Instead, I audit your funnel, understand your audience, and craft messaging that does real work. Stats: 10+ years. B2B and B2C. Multiple industries. One goal: copy that performs. Let’s talk about your project. Send me a message, and we’ll find the right words for your business.

Hi, Everyone Greetings!! I am a driven young mind who's always up for some experimentation and have over 8 years of extensive experience in website development and crafting effective Content Strategies. Throughout my career, I have partnered with businesses and digital media agencies, playing a pivotal role in transforming their market presence. My commitment lies in providing comprehensive support, including crafting SEO-friendly and disruptive content and developing visually appealing websites. While I pursue my personal success goals, my primary focus is always on achieving my client's objectives. Achieving timelines and high quality is always my priority. My work is all about driving more and more organic traffic so that you will get visitors on every click. Based on my experience, I believe that "No One Can Hate Your Website and its Content If Google Loves It". What I Serve: Appealing Website Development and Design WordPress PHP JavaScript HTML & CSS Mobile Application Development Drupal Joomla Magento Shopify Python Ruby on Rails ASP.NET My Content Writing Services: SEO Article Writing Internet research Essay writing Blog Writing Press Release Writing Web Content Writing Product Description Writing Landing Page Writing Report Writing Services Brochure Writing & Designing Services Social Media Optimization Article & Press Release Submission Services Online Reputation Management (ORM) Translation Services Online Marketing Campaign writing Media and news writing Travel Writing SEO Copywriting Editing Proofreading Ebook writing The instant changes in Google algorithm catch everyone unaware, often sending shocking waves to the world of the Internet. Below are a few of the critical considerations which I make before working on any project: - Manual + Automated Website Analysis - Best Keyword Research - Duplicacy Analysis to keep your website safe from Google Panda Algorithm - Whitehat SEO Friendliness - Timeline Adherence Keeping all that on the plate, I offer my clients the services which help them succeed in the present dynamic market. What are you waiting for? Let's talk:

Many SaaS and B2B companies struggle to explain their product clearly. I help businesses turn complex ideas into SEO-optimized website copy, landing pages, and technical content that builds trust and drives conversions. Trusted by SaaS, fintech, and eCommerce companies to simplify complex products and turn them into clear, persuasive content. From website copy and landing pages to user manuals and product descriptions, I write content that helps customers understand your product quickly and take action. What I Help Clients With • SEO Website Copywriting • Landing Page Copywriting • SaaS Content Writing • Technical Writing & User Manuals • Product Descriptions (eCommerce & SaaS) • B2B Blog & SEO Content Writing • Website Content Revamps Every piece of content is written to rank on search engines, communicate value clearly, and convert readers into customers. Proven Experience • Wrote 1000+ product descriptions and landing pages across multiple industries • Created 1000+ SEO articles for NetNut, Gologin, Floppydata (VPN & Proxy provider) with several first-page Google rankings • Delivered content for C & G Digital Services (global SaaS payment platform) and Cut + Dry (eCommerce food delivery platform) • Consistently maintained 5-star Upwork feedback Future-Ready SEO Content Search is evolving. I write content that works not only for Google, but also for AI-driven search and Large Language Models (LLMs), helping your content remain discoverable and effective across platforms. If you're looking for an SEO Copywriter, SaaS Content Writer, Website Copywriter, or Technical Writer who can turn complex ideas into clear, persuasive content, Send me an invite or message. I’d be happy to discuss your project. Kind regards, Solomon

✅ Top 1% leading product content marketing expert on Upwork. I strongly believe you've worked hard to promote your products or services, but even at that, you need a copywriter for increased visibility. With me in your corner, you can: - Explode your email sign ups - Turn cold traffic into hot leads and happy customers - Make paid traffic finally work for you and your clients - Lower your CPA and reinvest your money into more ads and other key growth areas - Get back to doing what you do best, knowing that your marketing is delivering serious ROI So you've done what all brilliant business owners do (if they want a life outside of their business) and you've turned to a pro copywriter to take the load off and help you convert more of your hard-earned traffic into leads and sales. Every week, I work with ambitious clients like you to create ridiculously good copy and content that turns you or your client's advertising and marketing campaigns into leads and sales. I could write all day about copy and content that gets your visitors excited and ready to take action, but sooner or later, it's better for us to talk directly and see if we're a good fit. Send me a message and tell me a little more about your business and what you're looking to achieve with my expertise and let's see if I can help. Oh, one more thing. If we end up working together, you'll also get a free site audit! Whenever I work with a new client I always offer a FREE SITE AUDIT as part of my services. This allows me to identify potential issues with your website's copy, layout or other content that could be costing you sales. This is a service valued at $250, yours free, exclusive to Upwork. I look forward to hearing from you, and getting you the leads and sales your website deserves.

Websites need structure, not just updates. 💻 12+ Years Managing Content & Website Systems 📈 Organic Traffic & On-Page SEO Focused 🛠️ WordPress • Shopify • Kajabi I help businesses build, organize, optimize, and manage websites through 𝙝𝙖𝙣𝙙𝙨-𝙤𝙣 𝙎𝙀𝙊 𝙞𝙢𝙥𝙡𝙚𝙢𝙚𝙣𝙩𝙖𝙩𝙞𝙤𝙣, 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙨𝙪𝙥𝙥𝙤𝙧𝙩, 𝙖𝙣𝙙 𝙤𝙣𝙜𝙤𝙞𝙣𝙜 𝙬𝙚𝙗𝙨𝙞𝙩𝙚 𝙪𝙥𝙙𝙖𝙩𝙚𝙨. Some clients already have content and need help improving structure and organization. Others are starting with very little and need support building pages, adding content, and creating a stronger SEO foundation from the start. Most of my work happens directly inside 𝙡𝙞𝙫𝙚 𝙬𝙚𝙗𝙨𝙞𝙩𝙚𝙨, not just documents or audits. Clients typically hire me for: 💎 Website & SEO Management 💎 On-Page SEO Implementation 💎 Shopify & Ecommerce SEO 💎 Content Uploads & Formatting 💎 Internal Linking & Content Organization 💎 Service & Landing Page Builds 💎 Blog Content & SEO Support 💎 Ongoing Website Support 💎 𝙒𝙀𝘽𝙎𝙄𝙏𝙀 & 𝙎𝙀𝙊 𝙈𝘼𝙉𝘼𝙂𝙀𝙈𝙀𝙉𝙏 I help manage and improve websites as they grow, whether that means organizing existing content or building new pages and structures from scratch. This often includes: ✦ Updating and optimizing existing pages ✦ Building new 𝙨𝙚𝙧𝙫𝙞𝙘𝙚, 𝙡𝙖𝙣𝙙𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙘𝙤𝙡𝙡𝙚𝙘𝙩𝙞𝙤𝙣/𝙘𝙖𝙩𝙚𝙜𝙤𝙧𝙮 𝙥𝙖𝙜𝙚𝙨 ✦ Uploading and formatting website content ✦ Improving 𝙡𝙖𝙮𝙤𝙪𝙩𝙨, 𝙝𝙚𝙖𝙙𝙞𝙣𝙜𝙨, 𝙧𝙚𝙖𝙙𝙖𝙗𝙞𝙡𝙞𝙩𝙮, 𝙖𝙣𝙙 𝙥𝙖𝙜𝙚 𝙨𝙩𝙧𝙪𝙘𝙩𝙪𝙧𝙚 ✦ Organizing 𝙞𝙣𝙩𝙚𝙧𝙣𝙖𝙡 𝙡𝙞𝙣𝙠𝙞𝙣𝙜 between related pages ✦ Keeping websites consistent as new content and pages are added Platforms: WordPress • Shopify • Kajabi 💎 𝙊𝙉-𝙋𝘼𝙂𝙀 𝙎𝙀𝙊 & 𝘾𝙊𝙉𝙏𝙀𝙉𝙏 𝙊𝙋𝙏𝙄𝙈𝙄𝙕𝘼𝙏𝙄𝙊𝙉 Focused on improving visibility, usability, and structure without overcomplicating the process. Work often includes: ✦ 𝙈𝙚𝙩𝙖 𝙩𝙞𝙩𝙡𝙚 & 𝙙𝙚𝙨𝙘𝙧𝙞𝙥𝙩𝙞𝙤𝙣 𝙤𝙥𝙩𝙞𝙢𝙞𝙯𝙖𝙩𝙞𝙤𝙣 ✦ Improving 𝙝𝙚𝙖𝙙𝙞𝙣𝙜 𝙨𝙩𝙧𝙪𝙘𝙩𝙪𝙧𝙚𝙨 𝙖𝙣𝙙 𝙥𝙖𝙜𝙚 𝙤𝙧𝙜𝙖𝙣𝙞𝙯𝙖𝙩𝙞𝙤𝙣 ✦ Refining URLs and internal linking ✦ Aligning content with 𝙨𝙚𝙖𝙧𝙘𝙝 𝙞𝙣𝙩𝙚𝙣𝙩 and keyword targeting ✦ Cleaning up outdated or underperforming pages ✦ Supporting SEO through stronger content structure and page relationships Tools: Google Search Console • Ahrefs • SEMrush • Surfer SEO 💎 𝘾𝙊𝙉𝙏𝙀𝙉𝙏 𝙄𝙈𝙋𝙇𝙀𝙈𝙀𝙉𝙏𝘼𝙏𝙄𝙊𝙉 & 𝙒𝙀𝘽𝙎𝙄𝙏𝙀 𝙎𝙐𝙋𝙋𝙊𝙍𝙏 Alongside SEO work, I also handle the hands-on side of managing website content inside CMS platforms and page builders. This includes: ✦ Uploading and formatting blog content ✦ Implementing images, links, and layouts ✦ Building and editing pages directly inside the website ✦ Improving 𝙢𝙤𝙗𝙞𝙡𝙚 𝙧𝙚𝙨𝙥𝙤𝙣𝙨𝙞𝙫𝙚𝙣𝙚𝙨𝙨 𝙖𝙣𝙙 𝙧𝙚𝙖𝙙𝙖𝙗𝙞𝙡𝙞𝙩𝙮 ✦ Maintaining consistency across 𝙗𝙡𝙤𝙜𝙨, 𝙘𝙤𝙡𝙡𝙚𝙘𝙩𝙞𝙤𝙣𝙨/𝙘𝙖𝙩𝙚𝙜𝙤𝙧𝙮 𝙥𝙖𝙜𝙚𝙨, 𝙖𝙣𝙙 𝙨𝙚𝙧𝙫𝙞𝙘𝙚 𝙥𝙖𝙜𝙚𝙨 ✦ Supporting ongoing website updates and content expansion Builders & Editors: Elementor • Gutenberg • Shopify Editor • Classic Editor 💎 𝙀𝘾𝙊𝙈𝙈𝙀𝙍𝘾𝙀 & 𝙎𝙃𝙊𝙋𝙄𝙁𝙔 𝙎𝙀𝙊 I also work with ecommerce websites that need better organization, collection structure, and SEO support as products and categories grow. This includes: ✦ Optimizing 𝙎𝙝𝙤𝙥𝙞𝙛𝙮 𝙘𝙤𝙡𝙡𝙚𝙘𝙩𝙞𝙤𝙣𝙨, 𝙘𝙖𝙩𝙚𝙜𝙤𝙧𝙮 𝙥𝙖𝙜𝙚𝙨, 𝙖𝙣𝙙 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 ✦ Supporting collections through blog content and internal linking ✦ Improving 𝙘𝙤𝙡𝙡𝙚𝙘𝙩𝙞𝙤𝙣/𝙘𝙖𝙩𝙚𝙜𝙤𝙧𝙮 𝙥𝙖𝙜𝙚 𝙨𝙩𝙧𝙪𝙘𝙩𝙪𝙧𝙚 𝙖𝙣𝙙 𝙧𝙚𝙖𝙙𝙖𝙗𝙞𝙡𝙞𝙩𝙮 ✦ Refining product descriptions and category content ✦ Organizing content to better support visibility and navigation Platforms: Shopify • WooCommerce 💎 𝙊𝙉𝙂𝙊𝙄𝙉𝙂 𝙒𝙀𝘽𝙎𝙄𝙏𝙀 𝙎𝙐𝙋𝙋𝙊𝙍𝙏 Available for both 𝙤𝙣𝙚-𝙩𝙞𝙢𝙚 𝙥𝙧𝙤𝙟𝙚𝙘𝙩𝙨 and 𝙡𝙤𝙣𝙜-𝙩𝙚𝙧𝙢 𝙨𝙪𝙥𝙥𝙤𝙧𝙩. Ongoing work may include: ✦ Publishing and formatting SEO content ✦ Continuous on-page updates ✦ Internal linking improvements ✦ Blog and page optimization ✦ Search Console monitoring ✦ General website content management and maintenance Whether you need help building new pages, improving existing content, or keeping your website organized as it grows, feel free to reach out.

If your website is getting traffic but not leads, the issue is usually in the content structure, messaging, or clarity, not just visibility. I help SaaS and B2B companies improve website messaging, SEO-focused content, and page structure so their content is easier to understand, easier to find, and more likely to convert. My work focuses on practical content strategy instead of generic recommendations. The goal is to identify where content is losing attention, creating confusion, or failing to guide buyers toward action. What I can help you with: Website content reviews and SEO-focused audits Homepage and service page optimization Conversion-focused website messaging Content strategy for SaaS and B2B brands SEO-driven blog articles and web content Content editing and optimization Website Content Review (Most Popular): If your site feels unclear or underperforming, I’ll break down where the messaging, structure, and content experience may be hurting engagement and conversions. Deliverables typically include: Messaging clarity observations SEO and content structure gaps Conversion-focused recommendations Page-by-page improvement suggestions Actionable next steps tailored to your website I’m an ACCA-qualified writer with experience working with SaaS, fintech, and B2B companies. Over the years, I’ve worked on blogs, web copy, landing pages, editorial content, and website messaging designed to simplify complex ideas and support search visibility, engagement, and lead generation. I also support ongoing content strategy, blog planning, content optimization, and editorial direction for companies looking for long-term content support. If you want a clearer picture of why your website content isn’t performing the way it should, I can help you identify the gaps and improve them.

Hi, I'm James Bellis. Welcome to my profile. ✍️ I'm an internal SEO writer for the SEO brand, Search Engine Land ✍️Ghostwriter for SalesPanel since 2023 (A B2B Marketing Automation & Ad Tracking Provider). 🤝SEO Blog Writer for AvaHR since 2024, a human resource provider and consultant. 🤝Copywriter for JB CONTENTLAB, an SEO Agency in Essex, UK Content isn't just king, it's the KINGDOM! You want content that ranks on Google, in AI search, and in AI Overviews. Content that builds your reputation, gets seen, gets clicked, and actually gets read. That's exactly what I deliver. Proven time and time again. The game has changed. Your blog posts now need to perform in traditional search AND get cited by ChatGPT, Perplexity, and other LLMs. If not, it simply doesn't get read. And when it does, then you need the readers to engage. I write for that balance. With 10+ years of experience and strategies built for the new search landscape, my SEO blog writing and article writing: ✔ Claims top Google spots and drives organic traffic ✔ Gets picked up and cited by AI search engines ✔ Positions you as the authority in your space ✔ Converts readers into customers No fluff. No AI-generated filler. Just strategic content that ranks everywhere it matters. I write singular topics or create entire strategies and all the content involved. 150+ successfully completed projects. 1100+ hours helping businesses like yours. Full strategy or working to your briefs. Has a Native English Copywriter based in London, with over 10 years of professional experience managing my own brand and working with global businesses, quality content is the bare minimum I settle for. Over the years, I've worked with a handful of businesses and brands globally. Some of these websites and businesses where my articles and blog posts have been published include: ✔ JB CONTENTLAB (I'm the founder, In-house SEO Agency) ✔ Indigo Research (US Education Research Website) ✔ Aim Outdoors (UK's Outdoor Brand) ✔ GoDaddy (Domain, Website and Hosting UK's Business) ✔ BadCredit (Finance Website) ✔ Slotozilla (Casino Website) ✔ Modest Money (Review Website) ✔ Eating In London ✔ AdWeek ✔ Entrepreneur (Social Media & Entrepreneurship Industry) ✔ Forcepoint (Tech and Cryptocurrency Industry) ✔ Pilot Plans (Travel Website) ✔ WonderDays (UAE's Gift Experience Website) Here is what you get when you hire me: ✔ Polished content on topics relevant to your audience ✔ Attention-getting headlines and subheadings ✔ Relevant keywords used strategically and naturally ✔ Copy that fits your brand voice and connects with your ideal buyer ✔ 100% original content - absolutely no spun, plagiarism, recycled, or reused text ✔ Grammarly Premium vetted ✔ Dedicated and professional customer service ✔ Advice on future content My Category Expertise: ✔Articles ✔Blog Posts ✔eBooks ✔Web Content ✔Press Releases ✔Landing Pages ✔Product Descriptions I not only write the content, but also ensure that it reaches your audience, with my supplementary services covering ✔Content Posting on WordPress (or other CMS) ✔Blog Management ✔Web Design 5 Reasons to hire me: 1. Receive SEO-friendly, ready-to-publish content 2. Have your work completed within the given deadline 3. Select from a range of content services 4. My unbeatable prices (and I throw in CopyScape, Grammarly, and SEMRush report, free of charge) 5. Native English speaker Thanks for getting to know me, I look forward to collaborating with you and building a long-term working relationship. Cheers!