Certified Accountant & CFO | Accounting, Bookkeeping, Budgeting & Cash Flow Hi there, I’m a Certified Accountant and CFO with over 9 years of experience helping startups and growing businesses stay organized, compliant, and financially strong. I specialize in accounting, bookkeeping, budgeting, forecasting, and cash flow management, providing clear and reliable financial insights. I can help with: --Accounting & bookkeeping (daily, monthly, cleanup) --Financial reporting (P&L, balance sheet, cash flow) --Budgeting, forecasting, and variance analysis --Cash flow and working capital management --Payroll processing and compliance --Tax planning and filings --QuickBooks, Xero, NetSuite, Sage, and other cloud tools I focus on accurate records, clean financials, and practical guidance. Whether you need bookkeeping support or fractional CFO services, I’m here to help. Best regards, Misbah Karim

Senior finance leader (Big 4 + Director FP&A) helping businesses fund, grow, and execute Hi, I’m Adnan. I help businesses turn finance from a back-office function into a strategic advantage. I currently serve as Director – Financial Planning & Analysis at a seaport terminal group in MENA region, managing budgeting, forecasting, and project evaluation for multi-billion operations. At the same time, I work as a Fractional CFO for clients internationally, helping founders and investors with cash flow optimization, financial controls, and investor-ready reporting. With 17+ years of experience, including six years at Ernst & Young, I combine Big 4 rigor with corporate finance leadership. I’ve worked directly with banks and lenders on project finance transactions, preparing DSCR-focused models and funding packs that support real investment decisions. I also develop financial models for M&A, fundraising, and internal planning, giving business leaders and investors the clarity they need to act confidently. How I Can Help Financial Modeling & Project Finance: Investor- and lender-ready models, DSCR analysis, and scenario planning. M&A & Due Diligence: Buy- and sell-side support, quality of earnings analysis, and transaction modeling. Fractional CFO Services: Cash flow management, KPI dashboards, budgeting, forecasting, and board reporting. FP&A & Strategic Planning: Performance dashboards, variance analysis, and long-term business planning. I focus on practical, decision-oriented deliverables. My models, dashboards, and reports are designed to be clear and actionable, so executives, investors, and lenders can make fast, informed decisions. I leverage Excel, Power BI, Python, and SQL to automate, validate, and visualize insights efficiently. **Why Clients Work With Me** I bridge strategy, analysis, and execution. Clients value that I bring both technical expertise and commercial judgment , the kind you’d expect from a senior finance executive who’s been in boardrooms, negotiated with lenders, and guided complex capital projects. If you’re raising capital, planning a project, or need a trusted finance partner who can act as your fractional CFO, let’s connect and discuss how I can help.

I am a financial consultant with over a decade of experience working with businesses, particularly startups and e-commerce brands. I support founders in complementing their instinct-led decisions with thoughtful, structured, and proven financial frameworks, built through disciplined accounting, practical FP&A, and CFO-level financial guidance. I specialise in designing financial systems that help businesses scale, whether that means building clean accounting foundations, helping understand unit economics, or creating investor-ready reporting structures. My approach is grounded in accuracy, transparency, and practicality, ensuring that financial insights directly support operational and strategic decisions. Alongside this, I focus strongly on financial automation, having implemented automated revenue analytics frameworks that provide real-time visibility, faster decision-making, and scalable reporting. Core Areas of Work: E-commerce Finance & Accounting - End-to-end bookkeeping, month-end close, financial reporting reconciliation, inventory accounting, multi-channel reporting (Shopify, Amazon, Stripe/Magento), and cost optimisation for digital-first businesses. Financial Planning & Analysis (FP&A) - Forecasting, budgeting, scenario planning, margin analysis, cash flow oversight, and performance dashboards that improve decision-making speed and clarity. Startup Consulting - Advising founders on fundraising readiness, financial and ownership structuring, transaction advisory, and strategic planning. This includes support on financial modelling, investor preparedness, pricing frameworks, and due diligence across early and growth stages.

🌟 Why Choose Me? 📝 Consistent Bookkeeping = Accurate Financial Statements always available on demand. ⏳ Never Miss a Deadline = I stick to schedules and am NEVER late. 💼 Tailored Client Meetings = Periodic sessions to discuss KPIs, Reports, Insights as per your needs. ⚡ 5-Minute Response Time = Immediate replies within working hours. 🛠️ Comprehensive Support = I handle any additional administrative tasks to streamline your operations. 💡 My Expertise: 📊 Financial Systems Setup: Establishing and optimizing a chart of accounts for smooth transaction tracking. 📜 Bookkeeping Policies: Defining clear and effective bookkeeping procedures to ensure financial clarity. 📋 Transaction Management: Maintaining subsidiary accounts with accurate verification, allocation, and posting of entries. 💰 Account Reconciliation: Balancing subsidiary accounts by ensuring all entries are reconciled. 📚 General Ledger Maintenance: Keeping the general ledger updated and organized with all account summaries. ⚖️ Trial Balance Preparation: Ensuring a balanced trial balance by reconciling general ledger entries. 🗂️ Historical Recordkeeping: Securely filing and maintaining financial documents for reference. 📅 Tax Preparation: Providing support in tax filing and ensuring compliance with regulations. 📈 Financial Reporting: Compiling, analyzing, and summarizing financial reports for key business insights. 📜 Compliance & Legal Adherence: Staying up-to-date with federal, state, and local legal requirements and ensuring your business complies. 🤝 Collaborative Approach: Working alongside your team to achieve financial clarity and results. 🌍 Client Portfolio: I have partnered with diverse businesses across various sectors globally. Some notable clients include: 📌 Leather Satchel Company Limited (UK) | Xero + Add-ons 📌 Exclusive Web Marketing LLC (USA) | QBO + Xero 📌 Support Vision LLC (USA) | QBO 📌 XVH Property Management LLC (USA) | QBO + Buildium 📌 Riverdell LLC (USA) | QBO + Stripe | Bank Reconciliation 📌 Certax EC London (UK) | Xero + Add-ons | Accounting Firm 📌 Amanda (Australia) | Xero + Receipt Bank | BAS Agent 📌 Metapora (Pty) (Singapore) | Xero 📌 RJ Brewing LLC (USA) | Xero | Inventory Tracking, COGS 📌 Interlingages Consulting LLC (Hong Kong) | Xero 📌 EYE Candy Media (Australia) | Xero | Accounts Payable, Bank Reconciliation 📌 Local Line, Inc. (Canada) | Xero 📌 Rechargepayments, Inc. (USA) | Netsuite 📌 Accounting Wise, Inc. (USA) | QBO, Xero, NetSuite | Accounting Firm 📌 Bee Group (Australia) | Xero + MYOB 🚀 What Drives Me: I’m driven by a passion for making a positive impact in my clients’ businesses. For me, it's not just about the numbers—it's about using financial data to empower better business decisions. The tools we use, like balance sheets and financial reports, are just the foundation; the real value lies in how we leverage them to guide your business towards success. I thrive on the intellectual challenge of accounting, but what truly inspires me is the difference I make in your decision-making process, helping you achieve your business goals. Let’s Collaborate! Your financial success is my mission, and together, we’ll build a stronger, more profitable future for your business! 💼📈

I’m a CPA with 20+ years of experience across financial leadership, financial modeling, and strategic advisory. My background includes roles at Ernst & Young Parthenon, Alvarez & Marsal, and Duff & Phelps, where I advised companies on complex financial challenges including operational improvement, restructuring, M&A transactions, and financial strategy. Today I work with companies seeking CFO, Controller, FP&A, and financial modeling support to strengthen their financial infrastructure and decision-making capabilities. My approach: Analyze → Build → Implement 1️⃣ Analyze – Financial Performance Review I assess historical performance, reporting structure, cost drivers, and cash flow dynamics to identify the key factors impacting profitability and operational performance. 2️⃣ Build – Financial Models & Reporting Frameworks I develop financial models, forecasting systems, and KPI dashboards that translate business assumptions into actionable insights for leadership teams and investors. 3️⃣ Implement – Strategic Finance Infrastructure I help organizations implement financial processes, reporting systems, and planning frameworks that create consistent visibility into performance and support long-term growth. In addition to advisory work, I operate my own real estate investment and management company, which gives me both a strategic finance perspective and hands-on operating experience. If you’re looking for a finance partner who can help bring structure, insight, and clarity to your numbers, I’d be happy to connect.

ICAEW Chartered Accountant with 11 years of experience helping businesses in the US, UK, UAE, and Europe clean up their books, stay compliant, and make better financial decisions with accurate 𝑩𝒐𝒐𝒌𝒌𝒆𝒆𝒑𝒊𝒏𝒈, 𝑻𝒂𝒙 𝑷𝒓𝒆𝒑𝒂𝒓𝒂𝒕𝒊𝒐𝒏, and 𝑭𝒊𝒏𝒂𝒏𝒄𝒊𝒂𝒍 𝑹𝒆𝒑𝒐𝒓𝒕𝒊𝒏𝒈. I work with founders, e-commerce brands, Shopify and Amazon sellers, SaaS companies, real estate investors, property management firms, and service businesses who need their numbers done properly, not just entered into a system. 𝑾𝒉𝒂𝒕 𝒚𝒐𝒖 𝒘𝒊𝒍𝒍 𝒈𝒆𝒕 𝒇𝒓𝒐𝒎 𝒎𝒆: ➣ Full charge bookkeeping and monthly close in 𝑸𝒖𝒊𝒄𝒌𝑩𝒐𝒐𝒌𝒔 𝑶𝒏𝒍𝒊𝒏𝒆 and 𝑿𝒆𝒓𝒐 ➣ Catch up and cleanup bookkeeping, bank reconciliation, credit card reconciliation, and chart of accounts rebuilds ➣ Accounts payable, accounts receivable, and payroll processing ➣ VAT returns, 𝑼𝑨𝑬 𝑪𝒐𝒓𝒑𝒐𝒓𝒂𝒕𝒆 𝑻𝒂𝒙, US sales tax, and cross border compliance filings ➣ 𝑭𝒊𝒏𝒂𝒏𝒄𝒊𝒂𝒍 𝑴𝒐𝒅𝒆𝒍𝒍𝒊𝒏𝒈 for fundraising, cash runway, burn rate, and scenario planning ➣ Three statement financial models, DCF valuation, and investor pitch deck financials ➣ Management accounts, KPI dashboards, budgeting, forecasting, and variance analysis ➣ 𝑭𝒓𝒂𝒄𝒕𝒊𝒐𝒏𝒂𝒍 𝑪𝑭𝑶 and outsourced controller support for growing businesses ➣ ERP implementation and migration between QuickBooks, Xero, Odoo, and NetSuite 𝑾𝒉𝒚 𝒄𝒍𝒊𝒆𝒏𝒕𝒔 𝒔𝒕𝒂𝒚 𝒘𝒊𝒕𝒉 𝒎𝒆: ➣ 𝑰𝑪𝑨𝑬𝑾 qualification is the UK equivalent of a CPA, which means you are working with a fully chartered accountant, not just a bookkeeper ➣ 𝑸𝒖𝒊𝒄𝒌𝑩𝒐𝒐𝒌𝒔 𝑶𝒏𝒍𝒊𝒏𝒆 𝑷𝒓𝒐𝑨𝒅𝒗𝒊𝒔𝒐𝒓 Level 1 and Level 2 certified ➣ 𝑿𝒆𝒓𝒐 𝑨𝒅𝒗𝒊𝒔𝒐𝒓 𝑪𝒆𝒓𝒕𝒊𝒇𝒊𝒆𝒅 ➣ 11 years across audit, FP&A, financial reporting, ERP implementation, and group consolidation ➣ Experience with multi entity structures, intercompany reconciliation, transfer pricing, and cross border tax setups ➣ Hands on with Shopify, Stripe, PayPal, Amazon, A2X, Dext, Gusto, and Expensify integrations If your books are behind, your reporting is unclear, or you need a finance partner who can actually think through the numbers with you, send me a message and we can have a short call to see if I am the right fit. 𝑻𝒐𝒐𝒍𝒔 𝒂𝒏𝒅 𝑻𝒆𝒄𝒉𝒏𝒐𝒍𝒐𝒈𝒚 𝑰 𝒘𝒐𝒓𝒌 𝒘𝒊𝒕𝒉: 𝟏. QuickBooks 𝟐. Xero 𝟑. Odoo 𝟒. Wave Financial 𝟓. Bloomberg Terminal 𝟔. FactSet 7. Gimbla 𝐒𝐤𝐢𝐥𝐥𝐬: Bookkeeping software, Bookkeeping services, Bookkeeping basics, Bookkeeping accountant, Bookkeeping jobs, Bookkeeper, Bookkeeper training, Financial Analyst Services, Financial Analyst Reports, Financial Analyst Consulting, Financial Analyst, Financial modeling, Financial Reporting, Investment Manager, Investment analysis, Investment Analyst, Investor Pitch Deck, Financial Analysis & Valuation, Microsoft Excel, Budgeting and Forecasting, Investment Management, Cash Flow Optimization, Risk Management, Financial Reporting, Budgeting & Cost Control, Fractional CFO, Financial Modeler, Business & Financial Analyst, Financial Management/CFO, CFO Financial Modeler, CFO Financial Analyst, Valuation Expert, Accounting & Taxation, Financial model, Financial Planning, Fundraising, CA | CFA, Business Valuation and Forecasting, Business plan & Deck, Market Research, Company Valuation, Tax Preparation, Accounts Receivable, Accounts Payable, Bookkeeping software, Bookkeeping services, Bookkeeping basics, Bookkeeping accountant, Bookkeeping, Bookkeeper, Accountant Consultant, Accountant Specialist, Accountant Bookkeeper, Accountant Analyst, Accountant CPA, Accountant Manager, Accountant Virtual Assistant, Accountant Tax Expert, Accountant Financial Advisor, Accountant Auditor, Accountant Payroll Specialist, Accountant Data Entry, Accountant QuickBooks ProAdvisor, Accountant Excel Specialist, Accountant Budget Analyst, Accountant Forensic Specialist, Accountant Tax Preparer, Accountant Financial Planner, Bookkeeper training, Bookkeeper for entrepreneur, Bookkeeping and accounting, Bookkeeping for taxes, Bookkeeping for traders, Nonprofit Bookkeeping, Bookkeeping for landlords, Real-Estate Bookkeeping, Bookkeeping for restaurants, Bookkeeping for small business owners. Let’s simplify your financials and make your accounting stress-free. Send me a message to discuss your needs! 𝑩𝒆𝒔𝒕 𝑹𝒆𝒈𝒂𝒓𝒅𝒔, 𝑴𝒖𝒔𝒂𝒂𝒃

I help small and mid-sized business owners make high-stakes financial decisions with confidence—whether that means running or acquiring a company, raising capital, improving performance, or preparing for an exit. I work as a fractional CFO and M&A advisor to founders, investors, and management teams, typically in the $2M–$10M revenue range, providing senior-level financial leadership without the cost of a full-time executive. My background includes 25+ years as a partner at two major CPA firms and 10+ years running my own financial and M&A advisory firm. In addition to advisory work, I have hands-on experience running business units, turning around underperforming operations, and building new practice areas—so my guidance is practical, not theoretical. How I Help Clients Fractional CFO & Financial Leadership -Financial strategy, budgeting, forecasting, and cash-flow modeling -KPI dashboards and board-level reporting -Debt and equity financing support -Pricing, margin improvement, and cost reduction -Incentive compensation and performance plans -Tax strategy oversight (in coordination with CPAs) M&A, Due Diligence & Valuation -Buy-side financial due diligence & Quality of Earnings (QoE) -Pre-LOI analysis and valuation -Deal structuring and acquisition financing -Sell-side readiness & reverse due diligence -Partner buyouts and internal transactions Strategic Growth & Exit Planning -Growth planning and execution support -Capital planning for scale -Exit planning and sale readiness -Special financial and strategic projects Selected Engagement Examples (Representative and anonymized) -Conducted Q & E Review and financial due diligence and provided lender report for a manufacturing acquisition (~$12M revenue) with lender providing pari passu SBA and traditional financing, relying upon my work. -Guided and advised the buyer through the valuation, structuring, and financing of a specialty construction company (~$13M revenue). -Serves as long-time on-going fractional CFO for family or solo owner real estate, SaaS, consumer products, and instructional businesses, providing financial management and reporting, cash flow forecasting and budgeting, oversight of tax matters, and strategic financial advice and guidance. -Prepared sell-side financials and exit readiness for founder-owned service firms. -Structured partner buyouts and ownership transitions for multi-owner businesses. Industries -Technology & SaaS -Professional & B2B services -E-commerce & consumer brands -Manufacturing & distribution -Healthcare services -Real estate & construction Why Clients Choose Me -100% Job Success on Upwork -Expert-Vetted fractional CFO & M&A advisor -600,000+ earned on Upwork across 300+ engagements -Trusted with acquisition, financing, and exit decisions -Clear communicator with owners, lenders, attorneys, and investors Let’s Talk If you’re considering an acquisition, need senior-level financial leadership, or want to prepare your business for growth or exit, I’m happy to discuss whether I’m the right fit.

𝟲𝟬+ 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗔𝗰𝗿𝗼𝘀𝘀 𝗨𝗦, 𝗖𝗮𝗻𝗮𝗱𝗮 & 𝗨𝗞 | 𝗧𝗼𝗽 𝗥𝗮𝘁𝗲𝗱 | 𝟭𝟬𝟬% 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗦𝗰𝗼𝗿𝗲 I help founders get investor-ready in 7 days, set up & run finance operations. The fundraising materials that close the round, and the financial operations that help the company grow 🚀. 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: • Sectors: AI SaaS, SaaS, FinTech, Marketplaces, Healthcare, Real Estate, Professional Services 𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴 & 𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿-𝗿𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀: • Investor-ready Pitch Decks: VC-grade storytelling backed by bottom-up market sizing & a driver-based financial model • Driver-based Financial Models tied to Pitch Deck Narrative: profit & loss, balance sheet, cash flow statement, scenario & sensitivity analysis, revenue engine, cash burn, runway, unit economics, cohort logic, & dashboard (MRR, ARR, burn, runway, payback, LTV, CAC) • Cap Tables: Carta management, SAFEs, convertible notes, priced rounds, preference & ordinary stocks, option pools, ownership, dilution scenarios, & waterfalls • Valuations: Discounted Cash Flow Model 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: • Setting up accounting systems: Quickbooks, Xero • Financial Reporting: period GAAP-compliant bookkeeping, bank reconciliation & financial statement preparation for management reporting & return filing • Investor Reporting: preparing materials for quarterly Investor updates • Budgeting, Planning & Dashboard: set up budgets, forecasts, run variance analysis & build dashboards. • Payroll Management: employee vs contractor, 1099-NEC 𝗠𝘆 𝗥𝗼𝗹𝗲𝘀 𝗮𝘀 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗙𝗢 TrueClaim AI Canada Have been working with this startup since April 2024. Built their fundraising financial model, ran DCF valuations, set up Carta & issued SAFE notes. Advised on raise amount, dilution & investment terms. Even the founder asked me to join him during investor calls. VisionX Ecosystem, LLC US I worked with this startup in 2024-25, as CFO. Because I was the only person handling finance, I built fundraising financial models, helped figure out pricing, ran payroll for teams from the US, Asia, & Africa, managed cash burn, runway, QuickBooks & Mercury bank accounts. Advised the founder on the corporate structure, fundraising strategy, investment terms, & navigating startup crises. United For Humanity, Inc. US Worked with the founder & CEO on a fundraising financial model, cap table, & investor dashboard for cash burn, runway, & raise amount. They closed the round for $250k with commitments up to $1.2M. Mammoth Self Storage Pty Ltd AUS Built a multi-property forecasting model covering revenue, expenses, margins & cash burn by facility, plus feasibility analysis for new sites. Added actuals tracking, variance analysis & a dynamic dashboard across all properties. Now on a monthly retainer to update the model & report findings to the CEO. 𝗪𝗵𝗮𝘁 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝘀𝗮𝘆: He built a really strong SaaS financial model for us that covered the revenue engine, core unit economics, and the key drivers behind the business. Model was technically sound + easy to use and helped us think more clearly about pricing, growth, and planning. It’s already been helpful in investor conversations and internal decision-making, and honestly gave us a much better way to talk about the business. 5/5⭐ Wossen Ayele, Founder, CEO & Startup Advisor It was a pleasure working with Qudrat on our 5-year financial model. He was professional, knowledgeable, and quickly identified and corrected areas that needed refinement. He brought clarity and structure and made the entire process smooth and efficient. He was easy to communicate with, responsive, and genuinely collaborative. I would highly recommend him to any founder or organization looking for a thoughtful, reliable, and skilled financial partner. 5/5⭐ Cory Martin, Founder & CEO United For Humanity Qudrat is detailed oriented and fits the needs of a startup with high level financial focus and management. 5/5⭐ Antwyne DeLonde, Founder & CEO VisionX Ecosystem LLC I approached Qudrat with a last-minute problem: I was pitching an extremely complex business idea and faced a challenge in preparing a pro forma spreadsheet. Qudrat completed the project more quickly than I could have ever imagined—I had only a couple of hours, and he saved me. If you need any modeling help, he should be your go-to. 5/5⭐ Alex Coulollias, Founder & CEO 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 • ACCA Qualified with Nationwide Position • BSc in Applied Accounting - First Class Honors from Oxford Brookes University • QuickBooks Online & Xero Certified Advisor • Carta Cap Table Certification • Financial Modeling, Valuation & Budgeting Certifications - CFI • XEED Incubation Program - INSEAD • Venture Deals - Techstars • SaaS Finance Simplified - Author of SaaS Newsletter If you’re Fundraising or need help with Finance Operations, DM me 🚀

💡𝝖𝗯𝝾𝘂𝘁 𝗠𝗲 I help startup founders turn complexity into clarity. With over a decade of corporate finance experience at blue-chip companies such as Volkswagen and Mercedes-Benz, I now work closely with early-stage and scaling startups to build custom forecasts, guide financial strategy, and prepare for fundraising with confidence. My focus is building financial infrastructure that supports long-term growth. I create investor-ready models tailored to each business, design KPI dashboards, manage burn and runway, and advise founders as a fractional CFO. Whether you're raising capital or scaling post-fundraise, I help you make smart, data-informed decisions every step of the way. 🎯 𝗦𝗸𝗶𝗹𝗹𝘀 & 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 • Investor-Ready Forecasts and Custom Financial Models • 12 to 60 Month Forecasts with Scenario Planning • Monthly Reporting and KPI Dashboards • Burn Rate and Runway Planning • SaaS and Web3 Financial Modeling • Pricing Strategy and Profitability Analysis • Fractional CFO for Startups and Early-Stage Companies • Xero and QuickBooks Financial System Setup 📌 𝗪𝗵𝘆 𝗪𝝾𝗿𝗸 𝗪𝗶𝘁𝗵 𝗠𝗲 • Managed £650M+ budgets in global companies • Supported dozens of startups through raise and growth • Clear, custom models that align with your actual strategy • Boardroom-level insights paired with founder-friendly delivery • I understand startup urgency and corporate-level structure ✅ 𝗖𝗹𝗶𝗲𝗻𝘁 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 • Built the global financial strategy for Telos X ahead of launch • Took Roster from idea to funded with detailed forecasts and reporting • Rebuilt Stimuleight’s investor model and helped secure capital Keywords: financial forecasting for startups, startup financial modeling, investor-ready financial model, pitch deck financial projections, fractional CFO for startups, seed round financial model, cash flow forecasting expert, burn rate and runway planning, startup KPI dashboard, financial planning and analysis (FP&A), SaaS financial model expert, fundraising support for founders, Web3 finance consultant, early stage budgeting consultant, pricing strategy for startups, monthly startup reporting, startup finance strategy, Xero financial reporting setup, due diligence financial preparation, startup profitability analysis

Hi, I'm Jenn. I know that's not how most people start an Upwork profile. But I think it matters, because the person you hire to handle your books and your financial strategy is someone you need to actually trust. So let's skip the formalities. I've spent more than 10 years helping small and mid-size business owners do something that sounds simple but turns out to be really hard: understand their own finances. I run my own firm and I work with e-commerce brands, law firms, marketing and PR agencies, real estate investors, retailers, consulting firms, and many others who are good at what they do and ready to finally feel good about their numbers too. I offer both bookkeeping and Fractional CFO services, which means I can handle the everyday stuff AND help you think strategically about where your business is going. You get one person who knows your full financial picture. That makes everything easier. Speaking of easier, that's exactly how my clients describe working with me. 💡 HERE'S WHAT I'VE HELPED PEOPLE DO One of my clients had over $400,000 sitting in unpaid invoices. We put together a new collections strategy, got that money in the door, and then set up automatic payments for her recurring clients so she stopped playing the chasing game for good. Her cash flow changed overnight. Another client was writing checks to every vendor they had. No visibility, no control, and a checkbook that too many people had access to. We rebuilt their entire AP system using secure digital payments. Vendors got set up with direct deposit, W9 information was collected securely for 1099 season, and the checkbook went in a drawer permanently. That's the kind of work I do. Not just keeping the books. Actually fixing the things that are costing you money and peace of mind. 📚 BOOKKEEPING SERVICES • Monthly Ongoing Bookkeeping: reconciliations, categorization, financial statements on time every month • Bookkeeping Cleanups and Catchups (yes, even the really scary ones) • Accounts Receivable and Collections Management, stop chasing, start collecting • Accounts Payable Systems and Vendor Management, secure, organized, and checkbook-free • E-Commerce Bookkeeping (Shopify, A2X, Amazon, Bookkeep) • Real Estate Bookkeeping (Buildium, DoorLoop, property-level reporting) • Law Firm and Professional Services Bookkeeping • Payroll Processing (Gusto, ADP, Paychex, Patriot, JustWorks) • Process and Systems Setup so everything runs smoother going forward 📊 FRACTIONAL CFO SERVICES This is for you if your business is generating between $1M and $5M in revenue and you're ready for someone in your corner who is focused on one thing: putting more cash in your business. Every CFO engagement I take on is built around increasing your cash flow. That means tightening up where money leaks out, building forecasts that actually reflect your reality, making sure your pricing is working for you, and giving you the visibility to make decisions confidently instead of crossing your fingers every month. • Cash Flow Forecasting and Management -- always know what's coming and when • Budgeting and Financial Planning built around your actual goals • KPI Dashboards and Monthly Reporting so you always know where you stand • Pricing Strategy to make sure what you're charging actually makes you money • Job Costing and Profitability Analysis -- know what's working and what isn't • Financial Systems Restructuring -- clean it up and build it right 🌱 HOW THE RELATIONSHIP GROWS Here's something I love about the way I work: a lot of my bookkeeping clients eventually become CFO clients. It makes sense. Once your books are clean and accurate, you start to see the bigger picture. You start asking bigger questions. And having someone who already knows your business inside and out step into that strategic role just feels natural. My clients don't just hire me for a project and move on. They stay. Their businesses grow, the services grow with them, and the value compounds over time. That's not an accident. That's the whole point. 🛠 TOOLS I WORK WITH QuickBooks Online | Xero | Shopify + A2X | Bookkeep | Bill. com | Melio | Anchor | Gusto | ADP | Paychex | Patriot | JustWorks | Buildium | DoorLoop | ClickUp | Excel | Google Sheets 🏅 CREDENTIALS Certified QuickBooks ProAdvisor | Xero Certified | Certified CFO | 10+ Years Experience 🤝 HOW WE GET STARTED It starts with a Right Fit Call. You tell me where things stand and what's been keeping you up at night financially. I ask questions, look at what you've got, and give you an honest picture of what needs to happen. • No pressure • No confusing proposals • Just a clear plan and someone who's actually going to show up for your business every month Message me and let's talk. I'm happy to take a look at where you are and give you a real, honest answer about what you need. 💬