Looking to minimize tax liability, optimize cash flow, or scale global operations safely? As a Certified Public Accountant (CPA) and Fractional CFO with over 20 years of experience, I help high-growth businesses and international clients navigate complex financial landscapes. I specialize in US-UK cross-border tax compliance, complex cryptocurrency tax reconciliation, and strategic corporate structuring. To date, I have saved clients hundreds of thousands in taxes, eliminated IRS discrepancies, and streamlined audit-ready financial reporting. 🎯 WHAT I DO FOR MY CLIENTS: -Fractional CFO Services: Comprehensive financial modeling, budgeting, forecasting, and strategic cash flow management to position your business for scalable growth. -International & Cross-Border Tax Strategy: Specializing in US-UK treaty analysis, foreign-owned entity compliance (Delaware/New York setup), and multi-state filing optimization. -Construction Financials & Bonding: Reconciling complex Work-in-Progress (WIP) schedules, managing backlog reports, and meeting strict surety bonding requirements for capital scaling. -Tax Planning & IRS Resolution: Custom tax minimization plans, including LLC-to-S Corp conversions, and resolving aggressive tax disputes directly with the IRS. 🏆 PROVEN TRACK RECORD: -Saved an LLC client $18K in taxes in a single year via strategic tax optimization. -Successfully resolved an IRS tax dispute, saving the client $6K in penalties. -Reduced client operational costs by 20% while establishing robust, audit-ready financial controls. 🛠️ CERTIFICATIONS & SYSTEMS: -QuickBooks ProAdvisor (Certified since 2011) -Xero Certified Advisor (Certified since 2018) -ProSeries, Blockpit, and advanced Microsoft 365 financial environments. Whether you need clean multi-year crypto accounting, a robust corporate tax shield, or a Fractional CFO to steer your financial strategy, let’s connect. 👉 Click 'Book a Consultation' above to streamline your business financial infrastructure today!

Hello! I'm here to transform your ambitious business goals into actionable financial strategies. Over the past three years, my team and I have specialized in providing high-impact fractional CFO services to CPG brands, multi-location restaurants, marketing agencies, and various service-based industries. We're committed to guiding companies with revenues north of $3M through the complexities of financial management and strategic planning. What We Offer: 🌟 Clear Financial Direction: Mapping out financial pathways that align with your business objectives. 🌟 Strategic Insights: Analyzing the impact of your business decisions to steer company direction. 🌟 Financial Modeling: Building robust models to predict and enhance your financial health. 🌟 Projections: Crafting detailed forecasts to prepare for future business scenarios. 🌟 Short-Term Cash Flow Forecasting: Ensuring you have the liquidity to meet business needs. Industries We Serve: 🚀 Consumer Packaged Goods (CPG) 🚀 Multi-Location Restaurants 🚀 Marketing Agencies 🚀 Professional Service Firms What is a Fractional CFO? A fractional CFO acts as your strategic partner, directing your financial operations towards achieving your company's goals. Whether you're building a finance department from scratch or optimizing an existing one, we're here to establish and refine financial processes that enhance your decision-making capabilities based on solid data analysis. Ready to Achieve Your Financial Goals? Let's connect and discuss how I can bring clarity and foresight to your business finances. Together, we'll pave the way for sustained growth and profitability. A few testimonials: 👉“Hunter Scott and his team have been revolutionary in helping our company move to a solid financial footing.” -Bill Adams 👉“Amazing service and extremely knowledgeable. They helped steer or business in the right direction and give us a peace of mind about our business financials” - Randy Sheridan 👉“Our start-up began working with Strata Cloud Accountants back in 2019. DeEtte and her team have always been professional, supportive, and patient with all of our questions as we navigated growth and fundraising. We are forever grateful for all their hard work and partnership.” - Nicole Cox

I turn messy numbers into investor-ready clarity. I’m Gustavo Quintini, a senior finance professional with 14+ years helping founders, investors, and advisory firms turn complex financials into clear, defensible, investor-ready models. If your financial model doesn’t stand up to tough investor questions—or your pitch deck still “kind of makes sense”—I help you fix it quickly and correctly. 🔹 What I do best ✅ Investor-grade financial models (Excel / Google Sheets) 3-statement models, DCF, scenario & sensitivity analysis, bottoms-up drivers, KPI dashboards. ✅ Pitch decks & business plans for fundraising Clear narrative + solid assumptions for Seed to Series B raises. ✅ Valuations & deal analysis 409A, public comps, LBOs, merger models. Experience across SaaS, fintech, e-commerce, AI, and hardware. ✅ Fractional CFO support Cash-burn & runway management, forecasting, board reporting, KPI automation (QuickBooks, HubSpot, Monday). 🔹 Why clients hire me 100+ financial models and decks delivered Helped founders raise $50M+ in total funding Former investment & equity analyst (tech-focused) Led a 15-analyst team, reducing forecast turnaround by 30% Top Rated Plus | 95% Job Success Bilingual EN / ES | US ET & Europe CET overlap 🔹 How we work 1️⃣ Free 15-min discovery call 2️⃣ Blueprint in 24h (model structure or deck outline) 3️⃣ Delivery + explanations + Q&A No guesswork. No spreadsheet chaos. No investor embarrassment. 📩 If you’re serious about fundraising, strategic decisions, or clean financials, let’s talk. (También trabajo 100% en español.)

✔︎ A well-recognized and business-oriented business finance executive with more than 29 years of regional experience in both large Fortune 500 MNCs and small startups. Industry coverage includes IoT Platform, Smart home devices, Retail, FMCG, Manufacturing, F&B, Marketing, and Publishing. My good interpersonal skill and business acumen allow me to move beyond accounting functions and maintain a close business partnership with the operation and back office departments. My greed for knowledge and thirst for challenge keep expanding my boundaries. ✔︎ In my 12+ years of FP&A life, I proved myself a true business partner. I have a keen interest in the operation, focus in customer service and acute ability to digest big data, all reward me with a solid relationship with colleagues and associates across different function and world, as well as my in-depth industrial knowledge. ✔︎ I am bold to accept responsibility and challenges. I gave up Bacardi’s user maintenance job to join Polo for a retail setup role. I took over not only the FP&A director role but also acting Group finance controller role in Polo. Recently, I move to CFO / Head of finance roles to look after non-finance function like HR, IT, ERP implementation as well. ✔︎ I have a genuine heart of servicing my counterpart and deliver more than being asked for. My ability to understand, listen and then help, make me a leader who can mobilize a team by heart, not by the hierarchy. I am unique in such a way: ✦ Not a number person but someone who can truly connect with everyone. ✦ Not a task-oriented person but someone who is creative, helpful, and always challenge to not accepting the status quo. ✦ Not a conservative person who follows legacy but someone who is always ready to adapt to an ever-changing environment. ✦ See both a forest and trees at the same time and manage and lead accordingly. ✦ Not just a team player but one who can motivate the whole team (and organization) towards company mission.

CFO＋𝗦𝘂𝗽𝗲𝗿 𝗣𝗼𝘄𝗲𝗿𝘀! 💪 𝗧𝗼𝗽 𝟭%; 𝗧𝗼𝗽 𝗥𝗮𝘁𝗲𝗱 𝗣𝗹𝘂𝘀 ✅ 500 + Million raised by my models | $300k+ earned on Upwork | Most models delivered in 1 week My models are built to withstand investor diligence. 🛠𝗙𝗶𝘅 𝗬𝗼𝘂𝗿 𝗣𝗿𝗶𝗰𝗶𝗻𝗴. 𝗖𝗹𝗮𝗿𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗠𝗼𝗱𝗲𝗹. 𝗥𝗮𝗶𝘀𝗲 𝗙𝘂𝗻𝗱𝘀 𝗪𝗶𝘁𝗵 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲.💰 Im a CFO who helps SaaS and AI startups optimize their business model by designing pricing, packaging, and revenue models that actually scale. 🔥Invite me to your job and book a 𝗙𝗥𝗘𝗘 20 min 💸𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻 𝘾𝙖𝙡𝙡📞 𝗜 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗮𝗻𝘀𝘄𝗲𝗿: • What should we charge? • How do we structure tiers or usage pricing? • Will this be profitable at scale? • What numbers do investors expect to see? • How do we translate strategy into a real financial model? ✨ I specialize in monetization, pricing, and revenue architecture, the decisions that directly impact ARR, margins, and valuation for: • SaaS / B2B software • AI tools & platforms • Marketplaces • Subscription businesses • Fintech • Health tech • Vertical SaaS companies.✨ ✅ Typical outcomes my clients get ✔ Clear pricing & packaging strategy ✔ Higher ARPU and better margins ✔ Investor-ready financial model ✔ Faster fundraising ✔ Shorter sales cycles ✔ Confident launch plan Many clients see 𝟭𝟬𝘅–𝟯𝟱𝘅 𝗥𝗢𝗜 from pricing & revenue improvements alone. 🥇 𝗪𝗵𝘆 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗵𝗶𝗿𝗲 𝗺𝗲 • Top Rated Plus & Expert Vetted (Top 1% on Upwork) • Featured on Forbes, Nasdaq, CEO Weekly • Advised 150+ tech startups • Helped clients raise $500M+ • MBA (Finance), MS Economics, 15+ years operating experience But more importantly: I explain finance clearly and turn complex strategy into practical decisions founders can act on immediately. 💼 𝗛𝗼𝘄 𝘄𝗲 𝘁𝘆𝗽𝗶𝗰𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸 ? 𝘀𝗶𝗺𝗽𝗹𝗲 𝗳𝗶𝘅𝗲𝗱 𝗽𝗮𝗰𝗸𝗮𝗴𝗲𝘀 Clients need a clear outcome, So I offer structured sprints: ✅ 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗦𝗽𝗿𝗶𝗻𝘁 (𝟭-𝟮 𝘄𝗲𝗲𝗸) • Pricing tiers + packaging • Subscription/usage strategy • Discount & sales guardrails • Enterprise level pricing framework • Competitor benchmark • ICP & value positioning check • Action plan memo ✅𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝗿𝗲𝗮𝗱𝘆 𝗣𝗮𝗰𝗸𝗮𝗴𝗲 (𝟮 𝘄𝗲𝗲𝗸𝘀) • Financial model & forecast • Unit economics & break-even • Investor-ready projections ✅ 𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 (𝗺𝗼𝗻𝘁𝗵𝗹𝘆) • Pricing experiments • New feature/add-on pricing • Deal support & custom pricing • Board/investor metrics • Continuous optimization • Async Slack/email access 𝗪𝗵𝗮𝘁 𝗱𝗼 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘀𝗮𝘆 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲? 𝙁𝙤𝙪𝙣𝙙𝙚𝙧 𝘾𝙀𝙊( 𝙎𝙚𝙚𝙙 𝙍𝙤𝙪𝙣𝙙 𝙎𝙩𝙖𝙧𝙩𝙪𝙥) 𝟱 𝗼𝘂𝘁 𝗼𝗳 𝟱 ⭐⭐⭐⭐⭐ ““The financial expert for non-financial founders. Zahra helped us build our pricing and financial model and made our fundraising dramatically easier. Worth every dollar.” 📞 𝗡𝗲𝘅𝘁 𝘀𝘁𝗲𝗽 Invite me to your job and we’ll start with a quick call to understand your goals and see if there’s a fit. If I’m not the right person, I’ll tell you directly.

Messy books, missed deductions and accounting bookkeeping errors cost U.S. businesses thousands every year. I fix that. As a Certified QuickBooks Online Bookkeeper, Xero Bookkeeper, Zoho Bookkeeper and Wave ProAdvisor with 13+ years of bookkeeping and accounting experience, 133+ completed jobs and a 100% Job Success Score, I deliver full-cycle bookkeeping, accounting, US tax preparation, payroll, bank reconciliation and Fractional CFO services to medical practices, eCommerce brands, real estate firms, law offices, construction companies, and tech startups across the United States. One bookkeeper. Every accounting need. 𝐐𝐮𝐢𝐜𝐤𝐁𝐨𝐨𝐤𝐬 𝐁𝐨𝐨𝐤𝐤𝐞𝐞𝐩𝐢𝐧𝐠 & 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐢𝐧𝐠 ✅ Full-cycle QuickBooks bookkeeping daily transactions, categorization and reporting ✅ Monthly bank and credit card reconciliations using QuickBooks Online bookkeeping ✅ AP and AR management invoicing, vendor bills and payment tracking ✅ Payroll journal entries, reconciliations, and compliance using QuickBooks ✅ Month-end and year-end closing with audit-ready financial statements 𝐗𝐞𝐫𝐨, 𝐙𝐨𝐡𝐨 & 𝐖𝐚𝐯𝐞 𝐁𝐨𝐨𝐤𝐤𝐞𝐞𝐩𝐢𝐧𝐠 ✅ Xero bookkeeping setup, cleanup, and monthly reconciliations ✅ Zoho Books accounting setup and ongoing bookkeeping management ✅ Wave Accounting for startups and small businesses on a budget ✅ Platform migration move your books from Wave or Zoho to QuickBooks or Xero ✅ Multi-platform bookkeeping support based on your business needs 𝐐𝐮𝐢𝐜𝐤𝐁𝐨𝐨𝐤𝐬 𝐒𝐞𝐭𝐮𝐩 & 𝐂𝐥𝐞𝐚𝐧𝐮𝐩 ✅ QuickBooks Online setup customized to your business chart of accounts ✅ QuickBooks cleanup to fix miscategorized transactions and historical errors ✅ Catch-up bookkeeping to bring months or years of books up to date ✅ Undeposited funds, duplicate entries, and balance sheet corrections ✅ Books fully prepared and tax-ready for your CPA or IRS filing 𝐓𝐚𝐱 𝐑𝐞𝐭𝐮𝐫𝐧𝐬 & 𝐈𝐑𝐒 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 ✅ Individual and corporate tax returns 1040, 1120, 1120S and 1065 ✅ S-Corp elections, IRS compliance and trust accounting ✅ Sales tax tracking, 1099 preparation, and payroll tax filings ✅ Prior year tax cleanup and amended return support ✅ Tax planning and strategy for small business owners and entrepreneurs 𝐅𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐅𝐎 & 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲 ✅ Cash flow forecasting and financial planning for growing businesses ✅ Budget vs. actual reporting and variance analysis ✅ Profit & loss, balance sheet, and cash flow statement preparation ✅ KPI tracking and financial dashboards for business decisions ✅ Strategic CFO-level insights without the full-time CFO cost 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐢𝐧𝐠 𝐓𝐨𝐨𝐥𝐬 & 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 ✅ QuickBooks Online & Desktop ✅ Xero, Zoho Books, Wave Accounting ✅ Gusto, ADP, and payroll platforms ✅ Bill com, Dext, Hubdoc, Melio ✅ Stripe, A2X, Shopify, PayPal, Square eCommerce integrations 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 𝐈 𝐒𝐞𝐫𝐯𝐞 ✅ Medical Practices & Healthcare ✅ eCommerce & Amazon Sellers ✅ Real Estate & Property Management ✅ Law Firms & Legal Services ✅ Construction & Contractors ✅ Tech Startups & SaaS ✅ Consultants & Coaches ✅ Marketing Agencies Send me a message with where your books currently stand and I will tell you exactly what needs to happen next. 𝐌𝐮𝐡𝐚𝐦𝐦𝐚𝐝 𝐒𝐚𝐝𝐢𝐪 US Certified Accountant | QuickBooks ProAdvisor | Xero Certified | Fractional CFO

💼 Fractional CFO | Financial Modeling & AI-Driven Finance Systems 𝐌𝐨𝐬𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐝𝐨𝐧'𝐭 𝐟𝐚𝐢𝐥 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐬𝐭𝐨𝐩𝐬 𝐠𝐫𝐨𝐰𝐢𝐧𝐠. 𝐓𝐡𝐞𝐲 𝐟𝐚𝐢𝐥 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐛𝐫𝐞𝐚𝐤𝐬. You're scaling but margins are compressing, cash is disappearing, and you don't know which part of the business is actually working. 𝐈𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐚𝐧 𝐞𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐟𝐨𝐮𝐧𝐝𝐞𝐫, inventory is piling up, ad channels are eating margin, and cash flow is reactive. 𝐈𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐚 𝐒𝐚𝐚𝐒 𝐟𝐨𝐮𝐧𝐝𝐞𝐫, you have metrics everywhere but no clarity on runway, burn rate, or what actually moves your ARR. 𝐈𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐚𝐧 𝐚𝐠𝐞𝐧𝐜𝐲 𝐟𝐨𝐮𝐧𝐝𝐞𝐫, revenue looks fine on paper but project-level profitability tells a different story. That's the layer I work on. I combine strategic finance, FP&A, advanced financial modeling, and AI-powered automation to build finance operations that give you full visibility, control your cash burn, and support decisions that actually scale the business. That’s the layer I work on. I combine strategic finance, advanced financial modeling, accounting infrastructure, FP&A, and AI-powered automation to build finance operations that actually support scale. 🚀 What I Specialize In 📈 Financial Modeling & Strategic Finance This is the core of my work. ✔ 3-Statement Financial Models ✔ SaaS & Startup Forecasting Models ✔ Cash Flow Forecasting & Runway Planning ✔ FP&A (Financial Planning & Analysis) ✔ Scenario & Sensitivity Analysis ✔ Revenue & Margin Modeling ✔ DCF Valuation & Investment Analysis ✔ M&A / LBO Modeling ✔ KPI Dashboards & Board Reporting ✔ Unit Economics (CAC, LTV, Contribution Margin) I build models that are actually used for: fundraising board reporting operational planning pricing decisions acquisitions investor conversations —not models built just to “look good”. ⚡ AI & Finance Automation One of my strongest differentiators is combining finance with automation and AI. I build systems that reduce manual work, automate reporting, and improve decision speed across finance operations. 🤖 Automation Stack ChatGPT • Claude • Gemini • Zapier • Make • Python • SQL • Power BI 🔥 What I Build ✔ Automated KPI Dashboards ✔ AI-Powered Financial Analysis ✔ Forecast Automation ✔ Executive Reporting Systems ✔ Automated Variance Analysis ✔ Finance Workflow Automation ✔ Real-Time Reporting Infrastructure ✔ Data Cleanup & Transformation Systems 📚 Accounting & Financial Operations Strong financial strategy means nothing if the accounting foundation is broken. I also work deeply in: ✔ QuickBooks Online (QBO) ✔ Xero ✔ NetSuite ✔ SAP Business One ✔ Zoho Books ✔ Accrual Accounting ✔ Reconciliations & Financial Cleanup ✔ Month-End Close Optimization ✔ AP / AR Systems ✔ Inventory & Cost Tracking ✔ Internal Controls & SOP Development 📈 Results Delivered ✅ Extended runway by 6–9 months through cash flow restructuring ✅ Identified 12–30% cost savings across operations & vendor spend ✅ Built 250+ advanced financial models ✅ Delivered 50+ integrated 3-statement forecasting models ✅ Cleaned & reconciled $10M+ financial data across QBO, Xero & legacy systems ✅ Reduced month-end close cycle from 18 days to under 7 days ✅ Built KPI systems improving profitability & operational visibility ✅ Designed investor-ready dashboards and board reporting systems 🌐 Industries 🚀 SaaS & Startups 📦 Shopify & eCommerce Brands 🛒 Amazon FBA Businesses 🏢 Real Estate & Investment Firms 📈 Agencies & Service Businesses 🍽 Hospitality & Franchise Businesses 🛠️ Tools & Platforms 📊 Finance & Analytics Excel • Google Sheets • Power BI • Tableau • Looker Studio 💻 Accounting & ERP QuickBooks Online • Xero • NetSuite • SAP • Zoho Books • Sage Intacct 📈 FP&A & Reporting Fathom • Jirav • Float • Cube • Planful • LiveFlow 💳 Payments & Revenue Stripe • Shopify • Chargebee • Recurly • Bill • Airwallex 📚 Research & Investment PitchBook • Capital IQ • Bloomberg • Crunchbase 💰 Typical Engagements 📌 Financial Cleanup & Reporting → $400–$800/month 📌 Forecasting & KPI Dashboards → $500–$800/month 📌 Fractional CFO Support → $1,200–$1,800+/month Custom scope based on complexity, reporting requirements, and automation needs. 📩 If You Need Help With: ✔ Financial Modeling ✔ Cash Flow Forecasting ✔ FP&A & Strategic Finance ✔ Fractional CFO Support ✔ KPI Dashboards ✔ Finance Automation ✔ Investor Reporting ✔ Accounting Cleanup & Reconciliation #Finance expert #Fractional CFO #Virtual CFO #Ecommerce accountant #SaaS Accountant #CFO #FP&A #Financial Planning and Analysis Let’s build finance systems that give your business real visibility, operational control, and scalable financial infrastructure.

18 years of experience in financial modeling, investing, and valuation 12 years of experience in Investment Banking and Corporate M&A (in NYC) 4 years of Private Equity (in NYC) Served as the CFO and fractional CFO for five start-ups Upwork stats: 5/5 rating, >$50k earned, 100% success rate on 80 jobs

Big 4-trained accountant, Fractional CFO, and finance partner helping startups and growth-stage businesses build finance functions that scale. From accurate bookkeeping and controller oversight to investor-ready financial models and strategic financial leadership, I help founders make better decisions, improve cash flow, and raise capital with confidence. I have helped businesses secure over $400 million in funding through investor-ready financial models, business plans, and strategic financial planning. My work bridges the gap between reliable financial reporting and high-level decision-making, ensuring business owners have the financial clarity needed to grow with confidence. With nearly two decades of experience across Financial Advisory, Management Consulting, Planning & Budgeting, and Finance Operations, I work with founders who need more than an accountant but are not yet ready for a full-time CFO. I provide practical financial leadership, scalable finance processes, and actionable insights that support every stage of business growth. I provide end-to-end finance support across the entire finance function. Build Investor-Ready Financial Models • Dynamic 3-statement financial models (Income Statement, Balance Sheet & Cash Flow) • Financial projections and forecasting models • Startup and SaaS financial modeling • Scenario analysis and sensitivity analysis • Valuation models and fundraising support • Investor-ready business plans and pitch deck financials • Cash flow forecasting and runway planning • Advanced Excel modeling and management dashboards Lead Finance Strategically • Fractional CFO services • Strategic financial planning • Budgeting and forecasting • Cash flow management • Profitability and unit economics analysis • Pricing strategy • Investor reporting • Board reporting • Capital planning and fundraising strategy Strengthen Financial Controls • Controller-level financial oversight • Monthly financial reporting and management reporting • Budget vs. actual variance analysis • KPI reporting and executive dashboards • Internal controls and finance process improvement • Cash flow oversight and working capital management Build a Reliable Accounting Function • Bookkeeping and month-end close • Catch-up and clean-up bookkeeping • Accounts payable and accounts receivable oversight • Bank and credit card reconciliations • Payroll oversight • Accounting system implementation and optimization • Extensive experience with QuickBooks Online, Xero, Zoho Books, Odoo, SAP, Expensify, Slack, and Microsoft Teams I have worked with startups and established businesses across SaaS, FinTech, HealthTech, E-commerce, Real Estate, Manufacturing, Infrastructure Development, and Professional Services, supporting clients throughout the US, Canada, Australia, Hong Kong, and the Middle East. Great financial decisions start with reliable financial data. Whether I'm building an investor-ready financial model, improving financial reporting, cleaning up accounting records, or acting as your Fractional CFO, my objective remains the same: provide the financial clarity, structure, and strategic insight that enable confident business decisions. Whether you're preparing for your next funding round, implementing better financial controls, improving cash flow visibility, or building a scalable finance function, I'd be happy to discuss how I can help.

Took a DTC health brand from a $2.9M annual loss to beating a cash-positive plan in two years. When their dashboards said CAC had tripled to $900, I went into the raw data and proved the real number was $472, which saved the channel and the year. I'm a fractional CFO for DTC, subscription, and Amazon brands doing $3M–$25M. My edge: I don't sit on top of dashboards. I go into the raw data myself (Shopify exports, ad platforms, 3PL invoices, cohort tables) and find where your numbers have drifted from reality. Every brand has at least one number that's lying to it. Finding it is usually worth multiples of my fee. What I do: 1. Growth and marketing finance. Channel-level unit economics, blended LTV-to-CAC ceilings, marketing mix modeling, Amazon vs DTC spend allocation, retention cohorts. I sit between you and your media buyers and make sure every dollar can be defended on the P&L. 2. Subscription economics. Most subscription brands are SaaS businesses measured with e-commerce math. Rebuilding one brand's finances around cohorts, LTV payback, and retention is what turned that $2.9M loss around and cut blended CAC roughly 25%. 3. Ecom-native FP&A. 13-week cash forecasting tied to inventory cycles and ad spend, scenario modeling for launches and peak season, KPI dashboards your team will actually use, clean monthly close. 4. Investor readiness. Board materials, valuation analysis, deal structuring. I led due diligence at a UK investment agency that took equity on my recommendations: 22 calls, publicly scored, including the one I got wrong. I know what investors will dig into because I was the one digging. 5. AI-native by design. I build Claude-based agents for transaction categorization, anomaly flagging, and forecast updates. You get senior CFO judgment plus automation, at the cost of neither. Background: MBA from IESE Business School, engineering by training. 120+ early-stage companies on the fundraising side through TribeFirst due diligence and Bitcoin Startup Lab pitch coaching. I've run finance for brands selling on Amazon and own-channel DTC, so I understand the tradeoffs between the two. If your finance function can't give you a straight answer to "is this growth profitable and can we afford it," let's talk. 30 minutes, I'll look at your numbers and tell you where I'd start.