🚀 Fractional Ecommerce CFO | Shopify CFO | Amazon CFO | DTC CFO | SaaS CFO | COO | Controller | FP&A Expert I help Ecommerce, DTC, and SaaS founders scale profitably through better financial visibility, cash flow forecasting, inventory planning, and data-driven decision making. Over the past 10+ years, I have worked with 20+ Ecommerce, DTC, and SaaS companies generating between $500K and $50M+ in annual revenue across Shopify, Amazon, TikTok Shop, Etsy, WooCommerce, and multi-channel businesses. ━━━━━━━━━━━━━━━━━━ WHO I HELP ━━━━━━━━━━━━━━━━━━ ✔ Shopify Brands ✔ Amazon Sellers & Aggregators ✔ DTC Ecommerce Businesses ✔ Multi-Channel Retail Brands ✔ Subscription & SaaS Companies ✔ Founder-Led Businesses ✔ Companies Generating $500K–$50M+ Revenue ━━━━━━━━━━━━━━━━━━ FRACTIONAL CFO SERVICES ━━━━━━━━━━━━━━━━━━ 📊 Ecommerce Financial Management • Accrual-Based Ecommerce P&L • SKU-Level Profitability Analysis • ASIN-Level Profitability Analysis • Gross Margin & Contribution Margin Analysis • Financial Reporting & Board Reporting • Monthly CFO Reporting Packages 💰 Cash Flow Forecasting & Planning • 13-Week Cash Flow Forecasting • Cash Conversion Cycle Analysis • Working Capital Management • Scenario Planning & Financial Modeling • Liquidity Planning • Growth Financing Preparation 📦 Inventory & Supply Chain Finance • Inventory Forecasting • Inventory Cash Flow Planning • Inventory Turn Analysis • Reorder Point Optimization • Purchase Planning • Inventory Aging & Dead Stock Analysis 📈 Ecommerce KPI Dashboards • CAC (Customer Acquisition Cost) • ROAS (Return on Ad Spend) • MER (Marketing Efficiency Ratio) • LTV (Lifetime Value) • Contribution Margin • Inventory Turnover • Cash Burn & Runway • Operating Cash Flow ━━━━━━━━━━━━━━━━━━ CONTROLLER & FP&A SERVICES ━━━━━━━━━━━━━━━━━━ ✔ Budgeting & Forecasting ✔ Financial Planning & Analysis (FP&A) ✔ Variance Analysis ✔ Strategic Financial Planning ✔ Management Reporting ✔ Profitability Analysis ✔ Cost Control & Expense Management ✔ Business Performance Dashboards ━━━━━━━━━━━━━━━━━━ COO & STRATEGIC OPERATIONS SUPPORT ━━━━━━━━━━━━━━━━━━ • Operational KPI Tracking • Growth Strategy Support • Process Optimization • Team Performance Reporting • Executive Decision Support • Scaling & Expansion Planning ━━━━━━━━━━━━━━━━━━ TOOLS & SYSTEMS ━━━━━━━━━━━━━━━━━━ ✔ QuickBooks Online (QBO) ✔ Xero ✔ Triple Whale ✔ Shopify Analytics ✔ Amazon Seller Central ✔ Excel & Google Sheets ✔ Power BI ✔ Looker Studio ✔ ProfitBooster AI ✔ EcomScaleAI ━━━━━━━━━━━━━━━━━━ RESULTS MY CLIENTS ACHIEVE ━━━━━━━━━━━━━━━━━━ ✅ Improved Cash Flow Visibility ✅ Better Inventory Purchasing Decisions ✅ Increased Profitability Through SKU-Level Analysis ✅ Reduced Cash Shortages ✅ Improved Working Capital Efficiency ✅ Better Marketing Spend Decisions ✅ CFO-Level Insights Without Hiring a Full-Time CFO ━━━━━━━━━━━━━━━━━━ WHY WORK WITH ME? ━━━━━━━━━━━━━━━━━━ • 10+ Years in Ecommerce Finance • Experience Across Shopify, Amazon, TikTok Shop, Etsy & WooCommerce • Worked with Brands from $500K to $50M+ Revenue • Fractional CFO, COO, Controller & FP&A Expertise • Founder-Friendly Reporting • Strategic Partner, Not Just a Bookkeeper • Offshore Cost Advantage with Enterprise-Level Quality ━━━━━━━━━━━━━━━━━━ START WITH A CASH FLOW & PROFITABILITY AUDIT ━━━━━━━━━━━━━━━━━━ Before any long-term engagement, I offer a comprehensive Ecommerce Financial Health Audit where I review: ✔ Cash Flow Position ✔ Profitability Drivers ✔ Inventory Risks ✔ Working Capital Efficiency ✔ Growth Opportunities You'll receive actionable recommendations and a roadmap to improve profitability and cash flow. 📩 Send me a message to discuss your Ecommerce, DTC, Amazon, Shopify, or SaaS business and let's build a financial system that supports profitable growth.

🌟FINANCIAL CLARITY 🌟 SUSTAINABLE GROWTH 🌟 OPERATIONAL EFFICIENCY 🌟M&A DUE DILIGENCE 🌟 FUNDRAISING🌟HIGHLY RECOMMENDED A+++ 🏆 I am a result-driven fractional CFO with significant financial and operational experience across multiple industries. My experience as CFO covers companies from $1MM to $60MM in annual revenue in various stages of their life cycle. Here's how I can assist you 👇 ✅ Strategically allocate resources to maximize GROWTH and PROFITABILITY. ✅ Boost your REVENUE and CASH FLOW cycles. ✅ Develop FINANCIAL INFRASTRUCTURE and PROCESSES (SOPs) to streamline daily operations. ✅ Craft a customized FINANCIAL PLAN that provides clear insights into business performance over the next 12-36 months. ✅ Provide METRICS (KPIs) to identify opportunities and issues in partnership with your leadership team. ✅ Construct a dynamic FINANCIAL MODEL to simplify your forecasting and planning, turning numbers into actionable insights. ✅ IDENTIFY potential COSTLY MISTAKES and guide you in avoiding them. ✅ FUNDRAISE, secure FINANCING, and expertly negotiate BUSINESS LOANS. ✅ Elevate your COMPANY’S VALUE to ATTRACT investors and buyers eager to pay larger multiples for your business. ✅ Offer EXIT PLANNING and management services to ensure a strong LONG-TERM STRATEGY. ✅ Attract, develop, and empower fresh talent for your FINANCE TEAM! Ready to take your business to the next level? Let's connect and discuss how I can support you in reaching your financial goals!

CPA and former CFO helping construction, real estate, property management, and professional service firms improve cash flow, increase profitability, strengthen financial reporting, and make better business decisions. Industries Served: • Construction Contractors • Real Estate Developers • Property Management Companies • Multi-Family Residential • Professional Service Firms • Manufacturing Typical engagements include: • Fractional CFO Services • Outsourced Controller Services • Budgeting & Forecasting • Cash Flow Management • Financial Reporting & KPI Dashboards • Construction & Real Estate Accounting • Due Diligence & Transaction Support I bring more than 15 years of progressive finance and accounting experience across public accounting, corporate finance, and executive leadership roles. My background includes working with privately held, private equity-backed, and publicly traded organizations ranging from small businesses to multi-billion-dollar enterprises. My early experience as a financial analyst and external auditor provided a strong technical foundation that I later built upon in Controller and CFO leadership roles. Today, I help business owners improve financial visibility, strengthen cash flow, and make better strategic decisions. I provide Fractional CFO and Controller services for companies ranging from $1M to $50M+ in revenue that need strategic financial leadership without the cost of a full-time executive. I typically work with business owners and management teams on ongoing monthly engagements, providing consistent financial leadership, reporting, forecasting, and strategic guidance as their companies grow. Whether your company needs stronger financial reporting, improved cash flow management, budgeting and forecasting, lender reporting, or strategic financial guidance, I provide the financial leadership necessary to support growth and profitability. Selected Results: • Improved cash flow forecasting and reporting for multi-entity real estate organizations • Built budgeting and forecasting processes for construction and development companies • Reduced month-end close timelines through accounting process improvements • Developed executive dashboards and KPI reporting for management teams and owners • Supported acquisitions, due diligence, and strategic growth initiatives • Implemented accounting processes and internal controls that improved reporting accuracy and management visibility • Managed accounting and finance functions for organizations ranging from $10M to over $1B in annual revenue Systems: • QuickBooks Online • QuickBooks Desktop • Yardi • AppFolio • Procore • Textura • Oracle • Hyperion • PeopleSoft Financials • Microsoft Excel (Advanced Financial Modeling)

I help business owners move from uncertain numbers and reactive decisions to clear, audit-ready financials and confident cash-flow planning. I'm a Fractional CFO-level operator with a strong Controller foundation — so I don't just keep the books, I make sure your financials are accurate, defensible, and actually useful for decisions. Across 50+ businesses and 6,00+ hours on Upwork, I've maintained a 100% Job Success Score by being reliable, detail-oriented, and proactive. Clients come to me when they: • Don't fully trust their financial reports • Are constantly fixing issues at tax time • Need visibility across multiple entities or locations • Want cash-flow clarity before hiring, investing, or scaling What I do best: • Clean up and maintain audit-ready books in QuickBooks • Reconcile and organize complex, multi-entity financials • Prepare clear P&Ls, balance sheets, and cash-flow reports • Support CPAs, audits, and compliance requirements • Deliver ongoing CFO-level insight, not just historical reports If you need someone who treats your numbers like they're their own, let's talk. Send me a note about what you're dealing with and I'll tell you exactly how I'd approach it. Specialties Fractional CFO support · Controller-level bookkeeping · QuickBooks cleanup & catch-up · Multi-entity accounting · Cash flow forecasting · Audit & CPA support · Payroll review & allocation · Month-end close & reconciliations · Financial reporting (P&L, BS, CF) Industries Multi-location services, real estate & STR, professional services, healthcare, construction, and energy Skills Fractional CFO · Financial Planning & Analysis (FP&A) · Cash Flow Forecasting · QuickBooks Online · Financial Reporting · Multi-Entity Accounting · Audit Support · Controller · Payroll Accounting · Bookkeeping

Founders bring me in when a meaningful decision is approaching and the numbers are not yet ready. That usually means one of five things: ▶ a capital raise is coming ▶ debt or lender conversations need stronger support ▶ cash visibility is weak ▶ the forecast cannot be trusted ▶ investor, buyer, or diligence scrutiny is getting closer I work with founder-led companies that need decision-grade finance, not bookkeeping-only support. My core engagements include: 🔹 CFO Reviewed Financials™ A structured financial diagnostic that identifies the most important reporting, margin, liquidity, and control issues affecting decision quality. 🔹 CFO Reviewed Financial Model™ A diligence-grade review of an existing model to pressure-test assumptions, logic integrity, capital needs, and investor-readiness. 🔹 Comprehensive Financial Model™ A dynamic, driver-based model built for fundraising, debt, hiring decisions, expansion planning, or exit preparation. 🔹 Investor-Ready / Lender-Ready / Buyer-Ready Sprints Structured, time-boxed engagements for companies preparing for investor conversations, lender or credit discussions, buyer diligence, or exit-readiness planning. 🔹 Ongoing CFO Advisory Financial leadership for founders who need stronger forecasting, KPI discipline, reporting cadence, and strategic finance judgment. Published rate reflects initial advisory and diagnostic work. Larger readiness, modeling, and CFO engagements are scoped separately based on decision context, complexity, and timeline. Selected outcomes include: ✔ $29.3M raised across four VC rounds ✔ $20M expansion funding secured ✔ support for a $22.0M acquisition completed ahead of plan ✔ a $5M telehealth startup sale ✔ a turnaround from a $1.5M loss to a $0.5M profit I am a fit when the business has a real financial decision in front of it. I am not the right fit for bookkeeping-only, tax-return-only, or cosmetic spreadsheet work. If you are preparing for capital, debt, diligence, cash restructuring, or a strategic exit, send a message with the decision you need to make and the timeline you are working against.

I’m a retired CPA with 40+ years of experience helping start ups and small businesses thrive. I’ve advised many entrepreneurs across industries on everything from growth planning to exit strategy. Services I offer: Business plans and financial models Investor pitch decks and fundraising strategy Exit planning and succession guidance Fractional CFO support Coaching for founders and small business owners Why hire me? Deep experience across retail, tech, manufacturing, healthcare, and more Clear communication, fast turnaround, and strategic insight Flexible engagement: hourly, project-based, or ongoing advisory Let’s work together to build, grow, or transition your business with confidence.

I help small businesses make smarter, more profitable decisions by turning their numbers into clear insights. With hands-on experience in QuickBooks Online, SQL, Excel, and Power BI, I know how to dig into the data, spot what matters, and tell the story behind the numbers. Whether it’s building custom dashboards, cleaning up messy reports, or figuring out where margins can be improved, I’m all about using data to drive better results. I connect the dots between finance and strategy so business owners can see what’s working, what’s not, and what to do next. Specific areas of expertise include: - Fractional CFO duties - Cleanup for businesses of all types and sizes - High level and granular insights and improvement suggestions - Streamlining workflows and establishing SOPs - Turning your numbers into simple and actionable insights immediately.

Scaling from $5M to $50M+ but this is also where many ecommerce founders start feeling cash pressure, margin confusion, and decision fatigue. Typical Struggles I see: 🔵 Cash flow stress – not knowing if you can confidently reorder inventory, scale ads, or hire. 🔵 Thin margins – sales are growing, but profits aren’t and your bank account shrinks.  🔵 No visibility – books tell you the past, but you need a forward-looking plan. 🔵 Data overwhelm – too many reports, not enough clarity on what drives cash & profit. That’s where I step in. I’m an Ecommerce Fractional CFO working with Amazon, Shopify, TikTok, and omni-channel brands. I help founders turn messy numbers into clear decisions around inventory, ads, and growth so you don't rely only on gut feel. Guiding you to 🔵 Cash Flow Clarity – know exactly when to reorder, hire, or scale ads. 🔵 True profitability – SKU/channel contribution breakdowns so you double down on what works. 🔵 Forward planning – rolling forecasts tied to reality, not static budgets I’ve helped 25+ ecommerce founders move from “we’re growing but it feels risky” to confident, profitable scaling by building financial systems that remove guesswork. If your goal is more profit and cash, not just more revenue, let’s connect.

🏆 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗙𝗢 & 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗣𝘂𝗯𝗹𝗶𝗰 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗻𝘁 (𝗖𝗣𝗔) — Your Go-To 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗔𝗱𝘃𝗶𝘀𝗼𝗿, 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗔𝗻𝗮𝗹𝘆𝘀𝘁, & 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗖𝗙𝗢 who’s raised 𝗠𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗼𝗳 𝗗𝗼𝗹𝗹𝗮𝗿𝘀, delivering Financial Growth, Financial Scalable, Financial Insights Strategic, & Financial Profit-Driven Solutions for businesses worldwide. 👋𝐌𝐞𝐞𝐭 𝐉𝐚𝐦𝐞𝐬, A highly experienced Fractional CFO, Virtual CFO, CPA, Bookkeeper, & Accountant with 𝟮𝟬+ years of proven success driving Financial performance and Financial Strategic Growth across diverse industries. I specialize in setting up and optimizing finance departments and leveraging reinvestment strategies to transform businesses into multimillion-dollar enterprises. With tailored solutions for businesses, I will set up your accounting systems, track key performance indicators, and develop financial models to support your growth. My services ensure that your financial reporting is not only accurate and GAAP-compliant but also presented in a clear and actionable way, empowering you to make informed decisions for your business, present, and future. 𝑰 𝒄𝒂𝒏 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖 𝒊𝒏 𝒕𝒉𝒓𝒆𝒆 𝒌𝒆𝒚 𝒂𝒓𝒆𝒂𝒔: 𝟏. 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧: 𝐒𝐲𝐬𝐭𝐞𝐦 𝐒𝐞𝐭𝐮𝐩: I will set up your accounting systems, including 𝐐𝐮𝐢𝐜𝐤𝐁𝐨𝐨𝐤𝐬 𝐎𝐧𝐥𝐢𝐧𝐞 (𝐐𝐁𝐎), XERO, for bank and credit card integration, Gusto for payroll, 𝐁𝐢𝐥𝐥.𝐜𝐨𝐦 for accounts payable, and 𝐑𝐞𝐜𝐞𝐢𝐩𝐭𝐁𝐚𝐧𝐤 for document management. I can also integrate tools like Expensify and TSheets. I will create customized processes for your 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, resulting in a GAAP-compliant monthly report that’s ready for your Board or Management Team. 𝟐. 𝐂𝐨𝐧𝐭𝐫𝐨𝐥𝐥𝐞𝐫: 𝐊𝐏𝐈𝐬 & 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: I will analyze trends and discuss key developments in regular meetings. I will provide important 𝐊𝐏𝐈𝐬, such as 𝐌𝐑𝐑, 𝐀𝐑𝐑, ROI, and churn, to give you insights into your business performance. 𝟑. 𝐂𝐅𝐎: 𝐅𝐨𝐫𝐰𝐚𝐫𝐝-𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬 I will address specific challenges, such as: ▸ Building financial models for fundraising ▸ Creating and tracking budgets, including sales targets and hiring budgets ▸ Managing short-term cash flow for accounts payable and receivable, and debt management ▸ Implement a Forecast process, continually looking for future risks and opportunities 𝐅𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐅𝐎 & 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲: ✅Financial Management & Reporting ✅Strategic Planning & Financial Plans for 5 Year ✅Cost Reduction & GAP Analysis ✅Streamlining Operations & Processes ✅Raising Capital Financing 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: ✅Financial Analysis & Financial Modeling ✅Forecasting & Budgeting ✅Budget Analysis ✅Investor Pitch Decks ✅KPI Reporting Dashboards ✅Business Plan Pro-Forma 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐢𝐧𝐠, 𝐓𝐚𝐱, 𝐚𝐧𝐝 𝐁𝐨𝐨𝐤𝐤𝐞𝐞𝐩𝐢𝐧𝐠: ➡Fractional Controller Services ➡Full-Service Bookkeeping ➡Inventory Accounting & Fixed Assets ➡Month-End Close and Reporting ➡Internal & External Audits ➡Business Tax Preparation 💡 𝐌𝐲 𝐠𝐨𝐚𝐥 𝐢𝐬 𝐭𝐨 𝐛𝐞 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐩𝐚𝐫𝐭𝐧𝐞𝐫, helping you optimize cash flow, manage investments, and navigate mergers with tailored solutions that drive long-term success. c 💡 𝐈 𝐮𝐭𝐢𝐥𝐢𝐳𝐞 𝐚 𝐫𝐚𝐧𝐠𝐞 𝐨𝐟 𝐭𝐨𝐨𝐥𝐬, including Excel/VBA | Bookkeeping & Power BI for efficient financial processes and actionable insights. 💡 𝐈 𝐰𝐢𝐥𝐥 𝐒𝐞𝐫𝐯𝐞 𝐲𝐨𝐮 𝐢𝐧: Fractional CFO, CFO Financial Analyst, CFO Financial Analyst, Due Diligence, Chief Financial Officer, Acquisitions, Financial Plan, Tax Planning & Audit Support, Financial Planning, Financial Visualization Expert, Mergers and Acquisitions Advisory, Business Valuation, Investment Research, Risk Mitigation, Accounting & Taxation, Company Valuation, Financial Visualization Expert, CFO Financial Analyst, Virtual CFO, Experienced CFO, Finance, Virtual CFO, Chief Financial Officer, CFO, Virtual CFO, Business Forecasting, Accounting & Taxation, Financial Modeler, Cash Flow Management, Financial Reporting, Financial Analysis & Valuation, CFO Financial Analyst, Financial Valuation, Financial model, Financial Planning, Investment Research, Financial Reporting, Experienced CFO, Financial Management, Business Valuation, Risk Mitigation, Financial Valuation, Mergers and Acquisitions Advisory, Chief Financial Officer, Financial Modelling Expert, Account Management, Investment Analyst, Financial Plan, Fractional CFO, Financial Analysis & Modeling, Cash Flow Optimization, Business Forecasting, Financial Management, Finance, Cash Flow Optimization, Cash Flow Management, CFO, CFO Financial Analyst, Fractional CFO, Financial Consultant, Financial Analysis & Modeling, Business Planning & Pitch Deck Expert, Microsoft Excel, Investment Advisor, Financial Analyst Let’s connect and reshape your financial future together. Looking forward to meeting you. Thanks!

My name is John Allison and I run Delphi Advisory, LLC, a fractional CFO firm focused on providing exceptional financial leadership and strategic insight to small businesses. I'm a CFO and CPA with over a decade of experience in finance and accounting experience with firms in various industries including SaaS, healthcare, energy, precious metals, and direct to consumer online retail. Partnering with me provides the best of both worlds. A CPA who understands all things accounting including U.S. GAAP and tax and a finance executive who knows what it takes to run companies ranging from $2M up to $100M in revenue. In the past, I’ve helped companies scale from $2M to $100M in revenue, expanded internationally, completed audits, and managed M&A deals ranging from $5M to $300M. Additionally, I have successfully raised over $100M in equity and debt. When I started Delphi, I wanted to use my knowledge to offer fractional CFO services tailored to small and mid-sized businesses. These services include financial planning and analysis, cash flow management, budgeting, forecasting, and strategic advisory. My focus is actionable insights and to develop robust financial frameworks that drive efficiency and growth. Having relevant experience with small, fast growing companies (and being a small business owner myself) I understand the need to complete projects as efficiently as possible while staying within a reasonable budget. I work to partner closely with clients to understand their unique challenges and opportunities, providing customized solutions that foster sustainable growth and long-term success. I look forward to working with you. John Allison, CPA Founder & CEO Delphi Advisory, LLC