⭐⭐⭐⭐⭐𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐒𝐞𝐫𝐚𝐡 𝐰𝐚𝐬 𝐬𝐮𝐜𝐡 𝐚 𝐬𝐦𝐨𝐨𝐭𝐡 𝐚𝐧𝐝 𝐞𝐧𝐣𝐨𝐲𝐚𝐛𝐥𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞. 𝐒𝐡𝐞 𝐭𝐨𝐨𝐤 𝐭𝐡𝐞 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐫 𝐫𝐞𝐬𝐭𝐚𝐮𝐫𝐚𝐧𝐭’𝐬 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐭𝐮𝐫𝐧𝐞𝐝 𝐢𝐭 𝐢𝐧𝐭𝐨 𝐚 𝐬𝐞𝐫𝐢𝐞𝐬 𝐨𝐟 𝐞𝐦𝐚𝐢𝐥𝐬 𝐭𝐡𝐚𝐭 𝐭𝐫𝐮𝐥𝐲 𝐬𝐨𝐮𝐧𝐝𝐞𝐝 𝐥𝐢𝐤𝐞 𝐮𝐬. 𝐎𝐮𝐫 𝐠𝐮𝐞𝐬𝐭𝐬 𝐥𝐨𝐯𝐞𝐝 𝐭𝐡𝐞 𝐛𝐢𝐫𝐭𝐡𝐝𝐚𝐲 𝐚𝐧𝐝 𝐚𝐧𝐧𝐢𝐯𝐞𝐫𝐬𝐚𝐫𝐲 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬, 𝐚𝐧𝐝 𝐰𝐞’𝐯𝐞 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐬𝐞𝐞𝐧 𝐦𝐨𝐫𝐞 𝐛𝐨𝐨𝐤𝐢𝐧𝐠𝐬 𝐜𝐨𝐦𝐢𝐧𝐠 𝐢𝐧. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐰𝐚𝐬 𝐞𝐚𝐬𝐲, 𝐝𝐞𝐚𝐝𝐥𝐢𝐧𝐞𝐬 𝐰𝐞𝐫𝐞 𝐦𝐞𝐭 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐬𝐭𝐫𝐞𝐬𝐬, 𝐚𝐧𝐝 𝐬𝐡𝐞 𝐞𝐯𝐞𝐧 𝐠𝐚𝐯𝐞 𝐮𝐬 𝐞𝐱𝐭𝐫𝐚 𝐢𝐝𝐞𝐚𝐬 𝐭𝐨 𝐤𝐞𝐞𝐩 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬. 𝐇𝐢𝐠𝐡𝐥𝐲 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝 𝐡𝐞𝐫." If your email marketing isn’t bringing in consistent sales or your social media feels like it’s just “posting without results,” then something isn’t connected properly and that’s exactly where I come in. 𝐄𝐦𝐚𝐢𝐥𝐬 𝐚𝐫𝐞 𝐛𝐞𝐢𝐧𝐠 𝐬𝐞𝐧𝐭 𝐛𝐮𝐭 𝐧𝐨𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐢𝐬 𝐚𝐜𝐭𝐢𝐯𝐞 𝐛𝐮𝐭 𝐧𝐨𝐭 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐫𝐞𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡. 𝐓𝐨𝐨𝐥𝐬 𝐚𝐫𝐞 𝐢𝐧 𝐩𝐥𝐚𝐜𝐞, 𝐛𝐮𝐭 𝐧𝐨𝐭𝐡𝐢𝐧𝐠 𝐢𝐬 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫. That’s where I come in. 𝑰 𝒉𝒆𝒍𝒑 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔, 𝒔𝒕𝒂𝒓𝒕𝒖𝒑𝒔, 𝒂𝒏𝒅 𝒂𝒈𝒆𝒏𝒄𝒊𝒆𝒔 𝒃𝒖𝒊𝒍𝒅 𝒔𝒕𝒓𝒖𝒄𝒕𝒖𝒓𝒆𝒅, 𝒉𝒊𝒈𝒉-𝒑𝒆𝒓𝒇𝒐𝒓𝒎𝒊𝒏𝒈 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒔𝒚𝒔𝒕𝒆𝒎𝒔 𝒖𝒔𝒊𝒏𝒈 𝑲𝒍𝒂𝒗𝒊𝒚𝒐, 𝑩𝒓𝒆𝒗𝒐 (𝑺𝒆𝒏𝒅𝒊𝒏𝒃𝒍𝒖𝒆), 𝒂𝒏𝒅 𝒔𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 I don’t approach projects as “tasks.” I approach them as growth systems that need to perform. What I Bring to Your Business or Agency: I work with both direct clients and agencies, whether you need someone to handle your internal marketing or support your client projects with reliability and expertise. If you're an agency, I understand the importance of: Clear communication Meeting deadlines consistently Delivering work that reflects your brand standard Working independently without constant supervision Email Marketing (Klaviyo & Brevo) I build and optimize email marketing systems that generate revenue on autopilot, not just send newsletters. Full Setup & Optimization Includes: ✔ Account setup & technical configuration ✔ Domain authentication & deliverability setup (SPF, DKIM, DMARC) ✔ High-converting automated flows ✔ Campaign strategy & execution ✔ List segmentation & behavioral targeting ✔ Email copywriting focused on conversions ✔ Performance tracking & continuous optimization Social Media Marketing (Strategy + Execution) I don’t just post content, I align your social media with your overall marketing and sales goals. ✔ Content strategy tailored to your audience ✔ Brand positioning & messaging clarity ✔ Content calendar planning ✔ Engagement-focused posting strategy ✔ Integration with email marketing (lead capture & nurturing) ✔ Funnel alignment (turning followers into paying customers) I focus on three things: 1. Clarity – Your marketing should be easy to understand and execute 2. Strategy – Every action should have a clear purpose 3. Results – More leads, better engagement, higher conversions But if you’re looking for someone who understands how to connect email marketing, social media, and strategy into a system that actually grows your business, then we’ll work well together. 𝑳𝒆𝒕’𝒔 𝒃𝒖𝒊𝒍𝒅 𝒔𝒐𝒎𝒆𝒕𝒉𝒊𝒏𝒈 𝒕𝒉𝒂𝒕 𝒘𝒐𝒓𝒌𝒔, 𝒏𝒐𝒕 𝒋𝒖𝒔𝒕 𝒔𝒐𝒎𝒆𝒕𝒉𝒊𝒏𝒈 𝒕𝒉𝒂𝒕 𝒍𝒐𝒐𝒌𝒔 𝒈𝒐𝒐𝒅. Klaviyo Email Marketing Expert | Brevo Email Marketing Specialist | Email Automation Expert | Email Marketing for Ecommerce | Marketing Automation Specialist | Klaviyo Flow Setup | Abandoned Cart Recovery | Email Funnel Optimization | Customer Retention Marketing | Email Campaign Strategy | Shopify Email Marketing | Klaviyo email marketing | Klaviyo expert | email automation setup | email marketing specialist | email campaign manager | Klaviyo flow setup | abandoned cart email setup | email funnel optimization | ecommerce email marketing | Shopify email marketing | email marketing for ecommerce | email sequence setup | email marketing strategy | Brevo email marketing | Sendinblue expert | email deliverability setup | email list segmentation | customer retention email marketing | lifecycle email marketing | drip email campaign | marketing automation expert | lead nurturing email | conversion focused email marketing | email marketing optimization | automated email flows | social media marketing social media manager | social media strategist | Instagram marketing | Facebook marketing | social media | content strategy | content creation strategy | social media growth expert | social media management | Instagram growth strategy | Facebook ads strategy | brand awareness marketing engagement growth strategy | social media content planner | content marketing strategy | organic social media growth | social media campaign management

I help eCommerce brands stop leaving money on the table by turning their email and SMS channels into reliable, repeatable revenue. I'm not an agency - no bloated team, no junior handoffs. You get direct access to me with fast response times. I handle the copy, design, strategy, and done-for-you management of your retention channels. Here’s why I’m not just any average Joe: ✅ Top Rated Plus (top 3% of talent on Upwork) ✅ Former OMG Commerce Email Marketing Specialist ✅ 5+ years of experience ✅ $500K+/mo in retention revenue managed ✅ 2,500+ hours on Upwork ✅ Worked with 7–8 figure brands on Klaviyo + Shopify Now here’s how I help you drive results: - Flows that keep revenue rolling in: welcome, abandonment, post-purchase - Campaigns that cut through the noise: copy, design, segmentation, scheduling - Account setup, list hygiene, and deliverability to protect your sender reputation - Planning content calendars that align with your overall marketing strategy - SMS execution via Postscript or Attentive with a personal touch Serious about scaling your retention revenue? Your time is money. That’s why I won’t waste a second of it. Send me a message - I’ll let you know right away if I can help.

𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐄𝐱𝐩𝐞𝐫𝐭 | 𝐓𝐡𝐞𝐦𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧, 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 & 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 I am Mandar, a Shopify specialist with over 15 years of experience in building, fixing, and scaling Shopify stores that drive measurable business results. I help store owners resolve performance issues, improve conversion rates, and implement reliable solutions that scale with their business. 𝐒𝐞𝐥𝐞𝐜𝐭 𝐜𝐥𝐢𝐞𝐧𝐭𝐬: UBeauty, Under Armour, Neuma, Colorproof, Number 4, Mayorga, Mia Secrets, Euronics, Ayurvedagram, Mastermedi, Atomberg, Powerlook, Pilgrim. Clients hire me for 𝐜𝐥𝐞𝐚𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧, 𝐝𝐞𝐩𝐞𝐧𝐝𝐚𝐛𝐥𝐞 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧, and work that 𝐢𝐦𝐩𝐚𝐜𝐭𝐬 𝐫𝐞𝐯𝐞𝐧𝐮𝐞. — 𝐇𝐨𝐰 𝐈 𝐂𝐚𝐧 𝐇𝐞𝐥𝐩 𝐖𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐓𝐡𝐞𝐦𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 I customize Shopify OS 2.0 themes using clean, maintainable Liquid and JavaScript. All customizations are update-safe, well-structured, and aligned with your business goals. 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 & 𝐒𝐩𝐞𝐞𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 If your store feels slow or scores poorly on PageSpeed, I identify bottlenecks and improve page load times, Core Web Vitals, and overall store performance to reduce bounce rates and increase conversions. 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 (𝐂𝐑𝐎) I optimize product pages, navigation, cart, and checkout flows to remove friction and improve the buying experience — resulting in higher engagement and sales. 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐏𝐥𝐮𝐬 & 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 I deliver Shopify Plus implementations, including B2B functionality, wholesale portals, multi-store setups, and complex third-party integrations for growing businesses. 𝐂𝐮𝐬𝐭𝐨𝐦 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐭𝐲 I build custom features such as smart cart logic, advanced product filters, subscriptions, metafields, and tailored workflows beyond standard theme limitations. 𝐒𝐭𝐨𝐫𝐞 𝐌𝐢𝐠𝐫𝐚𝐭𝐢𝐨𝐧𝐬 & 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧𝐬 I manage secure migrations to Shopify (from WooCommerce, Magento, BigCommerce, Squarespace) and integrate third-party tools (apps, ERPs, CRMs, payment gateways) with zero data loss and minimal downtime. — 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐂𝐡𝐨𝐨𝐬𝐞 𝐌𝐞 • Clear and professional communication • Business-focused execution with measurable outcomes • Reliable delivery and respect for deadlines • 15+ years of hands-on eCommerce experience across multiple industries • Available in US, EU and AU timezones with same-day response — 𝐍𝐞𝐱𝐭 𝐒𝐭𝐞𝐩𝐬 If you are looking for a reliable Shopify expert who understands both the technical and business side of eCommerce, I would be happy to discuss your project. Message me with your requirements, and I'll respond with a clear plan of action.

Email Marketing Strategist + Conversion-Focused Email Designer I help eCommerce and DTC brands increase retention, repeat purchases, and customer lifetime value through lifecycle marketing, email automation, and high-converting email design. I’ve worked hands-on with Klaviyo, Braze, Shopify, HubSpot, and Postscript — building both the strategy and creative behind campaigns that actually drive growth. I’m not just focused on making emails look good. I focus on how they perform across the customer journey and how they contribute to retention, engagement, and revenue. A few things I can help with: ✉️ Lifecycle marketing strategy ✉️ Email campaigns & automation ✉️ Klaviyo & Braze setup/management ✉️ Segmentation & personalization ✉️ Retention-focused customer journeys ✉️ Conversion-focused email design ✉️ Shopify email marketing ✉️ Promotional & launch campaigns ✉️ Welcome, abandoned cart & post-purchase flows ✉️ A/B testing & optimization On the design side, I also create: 🖥️ Premium email designs 🖥️ Responsive email layouts 🖥️ Branded newsletters 🖥️ Product launch emails 🖥️ Luxury-style campaign designs 🖥️ Figma & Canva email templates Platforms & tools I commonly work with: ⚙️ Klaviyo ⚙️ Braze ⚙️ Shopify ⚙️ HubSpot ⚙️ Postscript ⚙️ Attentive ⚙️ Figma ⚙️ Canva ⚙️ Photoshop ⚙️ GA4 I’ve worked with eCommerce, SaaS, wellness, lifestyle, and retention-focused brands — helping improve customer engagement, repeat purchases, and lifecycle performance through both strategy and creative execution. If you’re looking for someone who understands both the marketing side and the creative side of email, I’d love to work together.

Hey! I’m Anna — a retention-obsessed email strategist with 7+ years of experience scaling DTC brands using Klaviyo. I don’t just “send emails”—I build smart systems that turn subscribers into high-LTV customers. Over the last few years, I’ve helped 50+ brands: 🔹 Triple email revenue in 60 days 🔹 Hit 60%+ open rates & 20%+ click rates 🔹 Drive 40–50% of total revenue from email alone 🔹 Recover 50% of abandoned carts—without paid ads Whether you’re launching your first welcome series or need a complete email overhaul—I’ve got you. ❤️ Why Clients Keep Me Around ⭐⭐⭐⭐⭐ Anna exceeded every expectation on this project (and others!). Her communication was clear and proactive. Her work was incredibly thorough, and she delivered everything ahead of schedule. She quickly understood what was needed, brought her own insights to the table, and executed flawlessly. ⭐⭐⭐⭐⭐ "She could work for any major corporation. Can’t wait to hire her again. Knowledgeable. Flexible. Smart. Charismatic. Friendly. But if I had to describe her with one word, I would say smart. She’s wayyyy ahead of you." 💡 What I Can Help With: 🔁 Automations & Flow Setup Welcome, post-purchase, upsell, winback, VIP, sunset, and more 📩 Campaign Strategy & Execution Launch calendars, promos, holiday campaigns, flash sales, product drops 📱 Mobile-Optimized Design Clean HTML or Klaviyo templates built for clicks 📊 Segmentation & Personalization Behavioral, lifecycle, predictive—you name it 🔍 Deliverability & A/B Testing Subject lines, CTAs, send times, and layout optimization 📈 Lead Gen & List Growth Popups, gated guides, Typeform quizzes that actually convert 👩‍💻 How I Work - Fast comms. Clear timelines. Zero hand-holding. - Google Docs + Looms. Slack or ClickUp if you’ve got it. Weekly updates if needed. - I move fast, stay organized, and always bring ideas to the table. ✔️ Tools & Certifications Certified Klaviyo Expert Shopify Partner 7+ Years in eComm Retention Typeform, Postscript, Zapier, Gorgias, Figma, and more 🐾 A Bit About Me I’m originally from Wales in the UK, now living in Thailand with a crew of rescue dogs and cats. When I’m not building revenue-driving email systems, I’m helping save lives—literally. 10% of everything I earn goes toward sterilizing, treating, and feeding stray animals across Asia. So when your brand wins, so do the strays. It’s more than just email—it’s sending emails to save strays. Want emails that actually drive revenue—and do some good in the world too? Send me a message and let’s get started.

Shopify store getting traffic but not enough repeat purchases? Customers abandoning carts, buying once, and never returning? Email revenue stuck below where it should be? These are some of the most common challenges ecommerce brands face, and they're exactly what I help solve. I'm a Klaviyo Email Marketing & Retention Specialist helping Shopify, Shopify Plus, WooCommerce, and DTC brands increase customer retention, customer lifetime value (LTV), and email-attributed revenue through lifecycle marketing, automation, segmentation, and conversion-focused campaigns. In a recent project for Artanik Apparel, I built and optimized Klaviyo retention systems that increased email-attributed revenue by 100% and generated an additional $17.79K in sales through strategic automation and customer lifecycle marketing. Many brands already have Klaviyo installed. They have a welcome flow. They send campaigns occasionally. They collect subscribers. But revenue remains inconsistent because the real retention system isn't built. Common Problems I Help Solve: ✓ Low email-attributed revenue ✓ Poor repeat purchase rates ✓ Underperforming Klaviyo flows ✓ Low open and click-through rates ✓ Weak segmentation and personalization ✓ Cart abandonment revenue loss ✓ Deliverability and inbox placement issues ✓ Lack of retention and lifecycle marketing strategy Services I Provide: • Klaviyo Account Setup & Optimization • Lifecycle Marketing Strategy • Retention Marketing Systems • Campaign Planning & Management • Advanced Audience Segmentation • Email Automation & Flow Optimization • Deliverability Monitoring • Email Copywriting & Design • Revenue Attribution & Reporting • List Growth Optimization Klaviyo Flows I Build & Optimize: • Welcome Series • Abandoned Cart Recovery • Checkout Abandonment • Browse Abandonment • Post-Purchase Flows • Cross-Sell & Upsell Flows • Replenishment Flows • Win-Back Campaigns • VIP Customer Flows • Loyalty & Retention Sequences • Review Request Flows • Sunset Flows Platforms & Tools: • Klaviyo • Shopify • Shopify Plus • WooCommerce • Omnisend • Mailchimp • ActiveCampaign • Brevo • Postscript SMS Technical Expertise: • Customer Lifecycle Marketing • RFM Segmentation • Email Deliverability • SPF, DKIM & DMARC Setup • A/B Testing • Customer Journey Mapping • Revenue Per Recipient Analysis • GA4 Reporting • UTM Tracking • Shopify Integrations What You Can Expect: ✓ Increased email-attributed revenue ✓ Higher customer retention ✓ More repeat purchases ✓ Improved customer lifetime value (LTV) ✓ Better deliverability and inbox placement ✓ Higher open, click, and conversion rates ✓ Automated systems that generate revenue consistently Whether you're launching your first Klaviyo account, migrating from another platform, or scaling an established ecommerce brand, I help build retention systems that turn subscribers into customers and customers into repeat buyers. Send me a message or invite me to your project, and I'll identify the biggest revenue opportunities in your current email marketing setup. #klaviyo #klaviyoexpert #klaviyoemailmarketing #klaviyoautomation #klaviyoflows #klaviyocampaigns #klaviyospecialist #klaviyoconsultant #klaviyosetup #klaviyointegration #klaviyoshopify #klaviyoecommerce #klaviyomarketing #klaviyoemailflows #klaviyocampaignsetup #klaviyoflowsetup #klaviyowelcomeflow #klaviyoabandonedcart #klaviyobrowseabandonment #klaviyopostpurchaseflow #klaviyowinbackflow #klaviyosegmentation #klaviyolistgrowth #klaviyolistbuilding #klaviyoaudiencetargeting #klaviyopersonalization #klaviyodynamiccontent #klaviyocustomerjourney #klaviyocustomerretention #klaviyoleadnurturing #klaviyoleadgeneration #klaviyofunnel #klaviyosalesfunnel #klaviyoconversionoptimization #klaviyorevenuegrowth #klaviyoanalytics #klaviyoreporting #klaviyoabtesting #klaviyocampaignmanagement #klaviyomarketingstrategy #klaviyosms #klaviyosmsmarketing #klaviyosmsautomation #klaviyoemailtemplates #klaviyoemaildesign#klaviyocustomerlifecycle #klaviyocustomerexperience #klaviyorepeatcustomers #klaviyocustomerloyalty #klaviyorevenueoptimization #klaviyomarketingautomation #klaviyobrandgrowth #klaviyod2c #klaviyod2cmarketing #klaviyoecommercemarketing #klaviyoshopifyexpert #klaviyoecommercespecialist#klaviyoperformancemarketing #klaviyoconversionrateoptimization #klaviyoleadconversion #klaviyob2cmarketing #klaviyod2cbrand #klaviyostoreoptimization #klaviyomarketingconsultant #klaviyofullservice #klaviyoexpertservices #klaviyogrowthexpert

If your email channel isn't driving 30–40% of total revenue, something is broken. I find it and fix it. I'm a Klaviyo email marketing specialist working with DTC ecommerce brands on Shopify. My focus is simple: build the systems, flows, and campaigns that turn your email list into your most reliable revenue channel and then keep optimizing until the numbers show it. I don't do cookie-cutter setups. Every brand I work with gets a proper audit first. What's live, what's performing, what's leaking revenue. From there we prioritize ruthlessly and move fast. The brands I work with are usually surprised by how quickly the right changes show up in their Klaviyo revenue attribution. What I typically work on: → Full Klaviyo flow architecture — abandoned cart, welcome, post-purchase, winback, browse abandonment, VIP, replenishment and more → Campaign strategy and execution with segmentation that protects deliverability and lifts RPR → Email copywriting and template design — mobile-first, on-brand, conversion-focused → SMS marketing via Klaviyo and Attentive → A/B testing frameworks that generate decisions, not just data → Klaviyo + Shopify integration and deliverability management I specialize in ecommerce email marketing, retention marketing, and conversion rate optimization. If you're running a Shopify brand and email feels like it's underdelivering relative to your list size, that's usually the most solvable problem in your business. Send me a message with where you're at revenue, list size, what's live in Klaviyo and I'll tell you exactly where I'd start.

𝗦𝗧𝗢𝗣 𝗟𝗢𝗦𝗜𝗡𝗚 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 𝗧𝗢 𝗛𝗜𝗚𝗛 𝗔𝗖𝗤𝗨𝗜𝗦𝗜𝗧𝗜𝗢𝗡 𝗖𝗢𝗦𝗧𝗦. 𝗕𝗨𝗜𝗟𝗗 𝗔 𝗥𝗘𝗧𝗘𝗡𝗧𝗜𝗢𝗡 𝗘𝗡𝗚𝗜𝗡𝗘 𝗧𝗛𝗔𝗧 𝗦𝗖𝗔𝗟𝗘𝗦. Most eCommerce brands are "leaky buckets." They spend thousands on ads only to lose customers after the first purchase. I fix that. With 𝟭𝟬+ 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 and 𝟱𝟬𝗠+ 𝗶𝗻 𝗲𝗺𝗮𝗶𝗹-𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲, I help 7 and 8-figure brands turn one-time buyers into lifetime advocates. My approach is not about "sending newsletters." It is about engineering data-driven systems that maximize LTV and stabilize your monthly recurring revenue. 🏆 𝗧𝗢𝗣 𝟭% 𝗥𝗔𝗡𝗞𝗘𝗗 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘 (𝗧𝗲𝘀𝘁𝗲𝗱 𝘃𝗶𝗮 𝗧𝗲𝘀𝘁𝗚𝗼𝗿𝗶𝗹𝗹𝗮) I have been independently tested and ranked in the top 1% globally for: ✦ Email Marketing and Content Strategy ✦ Marketing Analytics and Critical Thinking ▬▬▬▬ ⚡ 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢 𝗙𝗢𝗥 𝗬𝗢𝗨𝗥 𝗕𝗥𝗔𝗡𝗗 ▬▬▬ ▹ 𝗙𝗟𝗢𝗪 𝗢𝗣𝗧𝗜𝗠𝗜𝗭𝗔𝗧𝗜𝗢𝗡: I architect high-conversion Welcome, Abandonment, and Win-back sequences that run on autopilot. ▹ 𝗔𝗗𝗩𝗔𝗡𝗖𝗘𝗗 𝗦𝗘𝗚𝗠𝗘𝗡𝗧𝗔𝗧𝗜𝗢𝗡: I move your brand beyond "all-subscriber" blasts to high-intent, behavior-based targeting. ▹ 𝗟𝗧𝗩 𝗘𝗡𝗚𝗜𝗡𝗘𝗘𝗥𝗜𝗡𝗚: I integrate SMS (Postscript/Attentive) and Loyalty programs to increase purchase frequency. ▹ 𝗗𝗘𝗟𝗜𝗩𝗘𝗥𝗔𝗕𝗜𝗟𝗜𝗧𝗬 𝗠𝗔𝗦𝗧𝗘𝗥𝗬: I ensure your messages hit the primary inbox rather than the promotions folder. 📊 𝗧𝗛𝗘 𝗡𝗨𝗠𝗕𝗘𝗥𝗦 (𝗔𝘃𝗲𝗿𝗮𝗴𝗲𝗱 𝗮𝗰𝗿𝗼𝘀𝘀 𝟭𝟬𝟬+ 𝗰𝗹𝗶𝗲𝗻𝘁𝘀) • 𝟯𝟬% 𝘁𝗼 𝟲𝟬% YoY revenue growth through retention channels. • 𝟯𝟱% 𝗹𝗶𝗳𝘁 in engagement rates via A/B testing and personalization. • 𝟭𝟬𝘅 𝗥𝗢𝗜 on automated lifecycle journeys. 🛠 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 𝗔𝗡𝗗 𝗧𝗘𝗖𝗛 𝗦𝗧𝗔𝗖𝗞 • Platforms: Klaviyo, Shopify, Postscript, Omnisend, and Brevo. • Background: Former Director of Growth at a VC-backed growth lab. • Industries: Expertise across CPG, Wellness, Home Goods, and Lifestyle brands. 𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗦𝗖𝗔𝗟𝗘? If you are tired of "batch and blast" and want a strategist who can execute at the highest level, let’s talk. 👉 𝗖𝗹𝗶𝗰𝗸 𝘁𝗵𝗲 "𝗠𝗲𝘀𝘀𝗮𝗴𝗲" 𝗼𝗿 "𝗜𝗻𝘃𝗶𝘁𝗲" 𝗯𝘂𝘁𝘁𝗼𝗻 𝘁𝗼 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝘆𝗼𝘂𝗿 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗴𝗼𝗮𝗹𝘀.

I’m a Fractional Chief Revenue Officer and digital marketing strategist with over a decade of experience helping brands grow smarter and faster—through full-funnel strategy, performance optimization, and scalable marketing execution. Clients hire me when they need more than just a marketer—they need someone who understands the entire revenue engine: from acquisition and conversion to retention and LTV. I’ve worked with eCommerce DTC brands, SaaS platforms, wellness companies, and regulated industries to lead teams, drive growth, and make marketing efforts truly accountable to revenue. I’ve scaled email/SMS subscriber lists to over 1.2 million, increased retention-driven revenue by 30–45%, and managed 7-figure paid media budgets. With experience on both the agency and in-house side, I bring a unique balance of strategy, structure, and executional firepower. Industries I specialize in: 🛍️ E-commerce & CPG: Building high-converting funnels, optimizing stores, and improving AOV/LTV. 🧬 Healthcare, FemTech & Wellness: Driving growth with compliance-conscious, empathetic messaging. 🌿 Regulated Markets (Cannabis, Sexual Wellness): Navigating complexity with creativity and precision. 🥗 Food, Beverage & Supplements: Elevating ethical and sustainable brands with performance-led storytelling. 🧪 SaaS & Subscription Models: Converting users and building retention through lifecycle strategy and CRO. What I help with: 🚀 Performance Marketing (Google Ads, Meta, Klaviyo, Email/SMS, Affiliate & Influencer) 📦 eCommerce Audits (CRO, PLPs/PDPs, SEO, UX & Merchandising) 🔁 Retention & Loyalty Strategy (Flows, Segmentation, Upsells, Referral) ⚙️ RevOps Alignment (Marketing <> Sales integration & systems) 📈 GTM Strategy & Campaign Planning (Launches, Funnels, Scaling Channels) 🧑‍💻 Team Leadership (Vendor oversight, hiring, tools, systems, playbooks) Tools & Platforms: Shopify, Klaviyo, Attentive, Postscript, Google Ads, GA4, Meta Ads, SEMrush, Ahrefs, WordPress, Notion, HubSpot, ClickUp, Asana, NetSuite, Canva, Jasper & more. Why work with me? I bring clarity, momentum, and results. My approach is tailored—not templated. I quickly plug into your business, align your team around what matters, and focus on what actually drives revenue. From early-stage startups to fast-scaling brands in complex markets, I’ve built, led, and delivered growth that lasts. If you're looking for a senior-level growth leader who blends strategy with action—and knows how to move the needle—let’s connect!

The retention strategist behind 8 and 9-figure DTC brands. Expert-Vetted. Top 1% on Upwork. Most DTC brands are running email like it's 2018. A welcome series, an abandoned cart flow, a newsletter blast once a week. Then they wonder why email is only pulling 15% of revenue when it should be their highest-margin channel at 35 to 45%. I fix that. I'm a retention marketing strategist with 4+ years working exclusively in DTC eCommerce. I've partnered with 50+ brands across the growth spectrum, from 7-figure stores finding their footing to 9-figure brands optimizing at scale. My work lives inside Klaviyo, and my focus is always the same: turn your owned channels into a compounding revenue engine through email, SMS, and WhatsApp. Where I Specialize: Subscription Brands If you run a subscription business, you already know that acquisition gets you subscribers. Retention is what makes you profitable. This is the work I'm most known for. I've built retention systems specifically around subscription brands using Recharge and Skio, going well beyond flows and campaigns. I architect the full subscriber lifecycle: onboarding sequences that set expectations and build habit, mid-cycle engagement that reinforces value, proactive save flows that intercept cancellations before they happen, and win-back sequences for lapsed subscribers. The results in this category speak for themselves: - Reduced churn from double digits to under 7% for a 7-figure Health and Wellness subscription brand over two quarters - Increased average subscriber LTV by over 30% through post-purchase nurture and loyalty programming - Recovered six figures in at-risk subscription revenue through a Recharge-integrated cancel deflection system - Generated over $400K in attributed email revenue in a single quarter for an 8-figure supplement brand If you're in Health and Wellness, supplements, beauty, food and beverage, or any recurring-revenue vertical, this is where I add the most value. What I Do Klaviyo Strategy and Full Account Management Full-funnel strategy built around your data, your customers, and your business model. I audit what exists, cut what isn't working, and build what's missing. Flow Architecture and Optimization Every core flow built, tested, and optimized: welcome, abandoned cart, post-purchase, browse abandonment, win-back, sunset, and subscription-specific sequences. Segmentation logic, send-time optimization, and conversion rate obsession included. Campaign Management End-to-end campaign execution including design in Figma, copy, list segmentation, A/B testing, and performance analysis. Campaigns built to drive revenue, not just opens. Platform Migrations Full migrations from Mailchimp, ActiveCampaign, Listrak, Omnisend, or any other ESP to Klaviyo. Clean list transfers, full flow recreation, and a stronger setup on the other side. SMS and WhatsApp Marketing Multi-channel retention strategies that complement email and meet your customers where they are. Integrated with your Klaviyo setup so the messaging stays consistent and the data stays unified. Why Work With Me I don't take on every client. I take on the right ones. That means brands that are serious about retention, ready to move on data, and want a strategic partner, not just someone to press send. What you get when we work together: Every strategy is built specifically for your brand. No templates recycled from a previous client. No one-size-fits-all frameworks that ignore your customer base. Every decision is grounded in your data. I dig into cohort behavior, flow performance, segmentation health, and list hygiene before making a single recommendation. You get one accountable person across strategy, design, copy, segmentation, and reporting. No handoffs, no gaps, no finger-pointing. And the results are real. Across 50+ brands, my work has consistently pushed email and SMS to 30 to 50% of total store revenue. Tools I Work With Klaviyo, Recharge, Skio, Shopify, Shopify Plus, Figma, Postscript, Attentive, WhatsApp Business API, Triple Whale, Google Analytics Ready to Build Something That Compounds? Send me a message or invite me to your job. Tell me where your retention is breaking down and I'll tell you exactly how I'd approach it.