Most ecommerce stores are running tracking that looks fine and reports fiction. GA4 shows one revenue number. Shopify shows another. Meta ROAS reads strong while actual orders lag. Google Ads counts conversions that never happened. Everything appears to work — and every ad optimization decision runs on bad data. I build tracking systems that don't break. And when existing systems are already broken, I diagnose and rebuild them at the root. Server-side tracking specialist focused on GA4, GTM (web + server), Meta CAPI, and Stape infrastructure for ecommerce stores. 7+ years exclusively in this niche. Top Rated on Upwork, 100% Job Success. 📈 Recent Client Results: — Built complete server-side tracking infrastructure for a Shopify store launching new — GTM web + server container via Stape, GA4 Enhanced Ecommerce, Meta CAPI with event deduplication, Google Ads Enhanced Conversions, all live before first ad spend. — Restored 100% of lost Meta CAPI conversions on an existing Shopify store. Root cause: expired Facebook OAuth connection silently dropping every server-side event for weeks. Diagnosed in under an hour, fixed within the day. — Eliminated GA4 ↔ Meta Pixel deduplication failures on a US ecommerce client. Full pixel + CAPI audit, identified misfiring purchase events, cleaned and verified against actual order data. 5.0 review. — Delivered a GA4 + Google Ads reporting dashboard in 3 hours on a 24–48 hour deadline. Eliminated hours of manual monthly reporting. Client rated 5.0 and confirmed rehire. 🔍 How I Work — Build or Rebuild: For new tracking systems: Architecture planned before touching a single tag. Web + server-side designed to work in sync from day one. Clean dataLayer schema, deduplicated events, server-side firing for Meta and Google, Consent Mode v2 compliant from launch. Every event validated against real transactions before handover. For broken tracking systems: Root cause diagnosed, not symptoms patched. A tag audit tells you what's firing. A system audit tells you why your revenue numbers are wrong, where the data breaks, and exactly what to rebuild. Every fix verified against real transaction data before sign-off. Every engagement — build or rebuild — ships with a written audit report and Loom walkthrough documenting what was built, what was fixed, and why. 🔧 Core Expertise: Server-Side Tracking Infrastructure ♦ GTM server container via Stape — custom subdomain, first-party data routing, DNS configured ♦ Server-side GA4 implementation — purchase funnel accuracy, zero client-side duplication ♦ Server-side firing for Meta, Google, TikTok, Microsoft Ads ♦ Custom subdomain setup and first-party cookie architecture Google Analytics 4 (GA4) ♦ Full GA4 implementations and Universal Analytics migrations ♦ Enhanced ecommerce — view_item, add_to_cart, begin_checkout, purchase ♦ Custom dimensions, event mapping, funnel tracking ♦ Cross-domain tracking and internal traffic filtering ♦ Attribution fixes and data integrity debugging Google Tag Manager (GTM) ♦ Full GTM installations, audits, and rebuilds ♦ Advanced data layer planning and custom JS variables ♦ Ecommerce tracking — Shopify, WooCommerce, custom checkout ♦ Event tracking and custom event configuration ♦ Debugging broken, duplicate, or misfiring setups Meta Pixel + Conversions API (CAPI) ♦ Browser + server-side CAPI via GTM and Stape ♦ Event_id deduplication and Advanced Matching ♦ iOS 14.5 and Aggregated Event Measurement (AEM) setup ♦ Event Match Quality (EMQ) optimization to 7.0+ ♦ Deduplication error diagnosis and fixes Google Ads Conversion Tracking ♦ Purchase, lead, call, and form conversion tracking ♦ Enhanced Conversions — hashed user data for improved match rates ♦ Conversion mismatch debugging ♦ Dynamic remarketing setup ♦ GCLID recovery and attribution fixes Other Conversion Tracking (Multi-Platform) ♦ Microsoft Ads conversion tracking ♦ TikTok Pixel setup and event tracking ♦ LinkedIn Insight Tag and conversion events ♦ Pinterest Tag setup Privacy & Consent ♦ Consent Mode v2 — CookieYes, Cookiebot, OneTrust ♦ GDPR/CCPA compliant tracking architecture from launch ♦ First-party data routing for cookieless environments Dashboards & Reporting ♦ Looker Studio custom dashboards ♦ GA4 + Google Ads + Meta performance reporting ♦ BigQuery integration and data pipeline setup ✅ Platforms: Shopify (standard + headless + custom checkout) · WooCommerce · WordPress ✅ Tools: GTM (Web + Server) · Stape · GA4 · Meta CAPI · Google Ads · Consent Mode v2 · Cookiebot · CookieYes · OneTrust · BigQuery · Looker Studio Whether you're launching a new store and need tracking built from day one — or your existing setup is leaking data and you need it rebuilt at the root — send me a message with your store or ad account access. I'll review your setup and tell you exactly wha 🚫 Not the Right Fit If: — You need a basic install with no existing complexity — You're not using tracking data to make real ad spend decisions

Most businesses don't need to spend more on ads—they need a better advertising system. That's where I come in. I help Shopify and eCommerce brands improve the performance of their Meta (Facebook & Instagram) and Google Ads by fixing what's holding growth back. Whether it's cleaning up campaign structure, improving conversion tracking, optimizing Shopping or Performance Max campaigns, or building a better testing system, my focus is always the same: profitable growth backed by data. Here's how I can help Meta (Facebook & Instagram) Ads Management Google Ads (Search, Shopping & Performance Max) Shopify Advertising Strategy GA4, GTM & Meta Conversion API Setup Google Merchant Center Setup & Feed Optimization Campaign Audits & Account Restructuring Creative Testing & Scaling Strategies Looker Studio Reporting Dashboards Tools I work with: Meta Ads Manager Google Ads Shopify GA4 GTM Meta CAPI Merchant Center Looker Studio Klaviyo Experience Experience managing ad budgets ranging from $5K to $100K+ per month. I've managed Meta and Google Ads for Shopify and DTC brands across beauty, skincare, fashion, supplements, home & living, and consumer products—helping improve ROAS, reduce wasted ad spend, and build scalable advertising systems. My approach I don't believe in one-size-fits-all strategies. Every business is different, so I start by understanding your goals, reviewing your current setup, identifying performance bottlenecks, and building a strategy based on data—not assumptions. Whether you're launching new campaigns or improving an existing account, my approach is built around accurate tracking, continuous testing, and data-driven optimization—not guesswork. ⭐100% ⭐Job Success Score ⭐Rising Talent If you need someone who communicates clearly, works proactively, and focuses on long-term account growth instead of short-term wins, I'd be happy to discuss your goals and see if we're a good fit.

Maximize your ROAS by fixing broken tracking. I help mobile apps implement iOS SKAN 4.0, fix AppsFlyer discrepancies, and ensure every dollar of marketing spend is accurately measured. With 100+ successful Upwork projects and 8+ years of experience, I specialize in AppsFlyer setup, Meta Conversion API integration, and Firebase analytics for iOS and Android apps. 📊 WHAT I SPECIALIZE IN: - AppsFlyer Implementation & Setup (iOS + Android apps) - iOS SKAN 4.0 Attribution for Meta, Google, TikTok campaigns - Mobile App Conversion Tracking (installs, events, purchases) - Meta Conversion API Integration (server-side tracking) - Firebase Analytics + AppsFlyer Integration - Attribution Audits (fix data discrepancies, duplicate events) ⚡ RECENT CLIENT RESULTS: ✅ Fixed AppsFlyer + Firebase data mismatch for fintech app (40% discrepancy → 3%) ✅ Implemented iOS SKAN 4.0 for gaming app, recovered $300K in misattributed ad spend ✅ Set up Meta CAPI for e-commerce app, ROAS improved from 1.1 → 3.4 ✅ Migrated dating app from Adjust to AppsFlyer with zero data loss 💼 PERFECT FOR: ✅ Mobile apps (iOS/Android) spending $5K+/month on ads ✅ Gaming, fintech, e-commerce, social, dating, fitness apps ✅ Apps needing AppsFlyer or Singular setup from scratch ✅ iOS apps struggling with SKAN attribution after iOS 14+ ✅ Apps with broken Meta/Google/TikTok tracking ✅ Apps migrating between attribution platforms ✅ Integrating Revenucat with Appsflyer for trial to subscription tracking 🛠️ TOOLS & PLATFORMS: Mobile Attribution: AppsFlyer (100+ implementations), Singular, Branch, Firebase, RevenueCat iOS & Android: SKAN 4.0, Android SDK, React Native, Flutter, Deep Linking Ad Platforms: Meta CAPI, Google Ads, TikTok Events API, Snapchat CAPI, Apple Search Ads Analytics: Firebase, GA4 (mobile), Looker Studio, BigQuery 🔹 CORE SERVICES: ✔️ AppsFlyer Setup & Integration - Complete SDK implementation, event tracking, deep linking ✔️ iOS SKAN 4.0 Implementation - Conversion values, postbacks, campaign optimization ✔️ Meta Conversion API - Server-side setup, event mapping, deduplication ✔️ Firebase + AppsFlyer Integration - Dual tracking, event sync, data consistency ✔️ Attribution Audits - Discrepancy fixes, duplicate detection, integration testing Common Problems I Solve: - "Why is AppsFlyer showing different numbers than Meta Ads Manager?" - "How do I set up iOS SKAN 4.0 for my app?" - "Can you integrate AppsFlyer with our existing Firebase setup?" - "We're getting no install data from TikTok ads - can you fix it?" Let's fix your mobile app attribution → get accurate data → scale profitable campaigns. 🏆 Top Rated Plus | 100% Job Success | 100+ Projects

Most CRO experts focus on design - I focus on revenue. I help Shopify stores increase conversion rates by 20–80% using data-driven CRO & A/B testing. ✔ 6+ years of CRO experience ✔ 40+ eCommerce projects optimized ✔ Proven strategies to boost AOV & conversions What I do: • Shopify CRO Audit • Funnel analysis • A/B testing • Heatmap & user behavior analysis • Landing page optimization What you get: Full CRO audit with prioritized action plan (PDF) 30-day A/B testing roadmap Quick-win fixes within 48 hours Tools: Hotjar, GA4, VWO, Shopify Analytics I’m a Shopify CRO specialist with 6+ years of experience helping businesses increase conversions, sales, and leads—without increasing ad spend. I identify why users don’t convert and fix those leaks through structured audits, behavioral analysis, and data-backed recommendations. ✅ Skills & Experience I’ve worked with SaaS companies, eCommerce brands (Shopify & WooCommerce), agencies, and local businesses to improve conversion rates and revenue. My approach is data-driven and focused on actionable insights your team can implement immediately. ✅ Core CRO Skills ↳ CRO audits & funnel analysis ↳ Landing page & website optimization ↳ Heatmaps & session recordings ↳ GA4 & event tracking review ↳ UX/UI conversion insights ↳ A/B testing roadmap ↳ Cart & checkout optimization ↳ Offer, messaging & CTA improvement ✅ Services ↳ Full website & landing page CRO audit ↳ Shopify & SaaS funnel optimization ↳ Cart abandonment analysis ↳ Tracking (GA4, Meta Pixel) review ↳ Heatmap & behavior insights ↳ Prioritized action plan ✅ Why Choose Me Data-driven (no guesswork) Revenue-focused recommendations Clear, actionable insights Strong communication & attention to detail Long-term growth mindset

I’m a Google and Meta Ads specialist who helps businesses turn ad spend into measurable growth. With hands-on experience in PPC, lead generation, campaign strategy, funnel planning, conversion tracking, and performance optimisation, I focus on building campaigns that are not just launched, but continuously improved through data. My core expertise includes: Google Ads campaign setup and optimisation Meta Ads strategy for leads, sales, and awareness Keyword research and negative keyword planning Ad copywriting and creative direction Landing page and funnel improvement Conversion tracking and reporting AI-assisted research, testing, and campaign learning I don’t believe in guessing. I analyse the numbers, understand the audience, test smartly, and optimise campaigns with a clear focus on CPA, ROAS, lead quality, and business growth. If you need someone who understands both performance marketing and client-focused execution, I can help you build campaigns that move faster, learn faster, and perform better.

I help brands scale profitably with Google Ads and Meta Ads. 6+ years of experience. 2 years at Google. Managed ad accounts generating over $500M in revenue. I’ve worked with brands including Juicy Couture, Lisa Yang, Delsey Paris, BBhugme, Boxbollen, and derschutze, and helped businesses grow from $0 to 7-figure monthly revenue. Businesses work with me because I do more than manage campaigns. I identify where growth is being won or lost across account structure, tracking, creative, budget allocation, and conversion performance. My focus is simple: - Reduce wasted spend - Improve CAC and ROAS - Scale winning products, creatives, and markets - Fix tracking and attribution issues - Make better decisions with accurate data I’m a strong fit for brands that want a senior expert who is proactive, commercially minded, and focused on profitable growth.

Since you found my profile, I guess that you are probably struggling with one of the following issues: ☑ Low Conversion rate? ☑ Too high Customer Acquisition Cost? ☑ High CPC? ☑ Abandoned shopping carts? ☑ Poor audience targeting? Well, I can help you wave your pain point’s goodbye. I'm a Techie, who is on toes to give you a productive solution. My experience (10+ years) makes me a veteran of digital Industry, I'll craft your ideas and delivers you the promised result within the Time Frame. GOOGLE AdWords certified specialist will help you to set up and optimize your account with the latest best practice. Will help you with: - Search Ads (Search Network) - Banner Ads (Display Network) - Keyword Planning - Retargeting Campaigns - Google Analytics reports - Ad optimization FACEBOOK Ads practical Experience of 8+ years. I will help you with: - Market Research - Strategy, Funnel building - Implementation - Ongoing Account Managing - Target Audience - Bid management - Ad optimization Facebook Ads & ClickFunnels Expert - Clickfunnels expert. I work with Clickfunnels on a daily basis and know the "ins and outs" of it. It's an awesome tool that can have unreal, profound effects on your business! From my deep knowledge of multichannel-marketing, I am sure that together we could figure out the right Marketing Strategy for your business. I may help you also with issues about: - Sales Funnel - E-Mail Marketing - E-commerce (Woo-commerce / Shopify) - Drop Shipping

Hi, I’m Shumail, a Digital Marketing Expert with 7 plus years of experience in Paid Media, SEO, CRO, PPC, analytics, content strategy, and full funnel optimisation. I help businesses scale their visibility, traffic, lead flow, and revenue using Meta Ads, TikTok Ads, Google Ads, Reddit Ads, and data driven marketing systems. I build end to end marketing frameworks that connect advertising, search optimisation, copywriting, landing page psychology, user insights, and conversion strategy to deliver predictable and measurable growth. My goal is simple turn paid and organic traffic into customers and long term results. ✨ Paid Media across Meta, TikTok, Google, and Reddit ✨ Lead generation and funnel development ✨ SEO and content strategy ✨ Conversion rate optimisation ✨ App install and ecommerce campaigns ✨ Advanced tracking with Pixel, CAPI, GA4, and Tag Manager Paid Media and Performance Marketing • Meta, TikTok, Google, and Reddit Ads • Facebook and Instagram advertising • PPC and Google Search campaigns • Lead generation for SaaS, service brands, coaching, and B2B • Ecommerce paid media systems for stable ROAS • App install campaigns and user acquisition • Creative strategy, ad copywriting, UGC briefing, and concept testing • Audience research, retargeting, and lookalike expansion • Full funnel planning from ads to landing page to follow up • A B testing and weekly optimisation • Detailed reporting and insight based improvements SEO and Content Marketing • Keyword research, topic mapping, and search intent analysis • On page SEO, technical SEO audits, and optimisation • Off page SEO and strategic link acquisition • Content strategy for blogs, landing pages, and authority building • Local SEO and Google Business optimisation • YouTube SEO for visibility and ranking growth • Long term organic performance planning Conversion Rate Optimisation (CRO) • Landing page and funnel optimisation • Heatmaps, scroll maps, and user behaviour tracking • Session recordings to identify friction points • A B testing for messaging, structure, and design • Mobile UX improvement • Conversion leak detection and fix planning • Data focused recommendations for higher performance ⭐ Results I am proud of Paid Ads and Funnels • 6,000 plus app installs on TikTok and Meta • 3,500 plus early access signups at £0.50 cost per lead • 1,200 plus leads under £1 cost per lead for an electrician app • 350 plus enquiries in six weeks for a home improvement brand • 162 plus insurance leads at £2.30 cost per lead • 140 plus B2B leads at £4.99 cost per lead • 100 plus monthly leads for a finance company • 5 times ROAS for ecommerce • 40 percent drop in cost per add to cart • £1.49 cost per signup for an education platform • 70 percent increase in landing page traffic using Reddit Ads ⭐ SEO Growth • 120% increase in organic traffic in four months • Top 3 rankings for 18 finance keywords • 400% rise in organic leads for a coaching brand • 60% increase in Google Business activity • Recovery from a 50% ranking loss for ecommerce • 70+ keywords on page one for a SaaS brand • Domain authority increase from 7 to 56 • Organic conversions doubled after technical SEO fixes ⭐ CRO Wins • Conversion rate increased from 1.8 percent to 5.4 percent • Form abandonment reduced by 45 percent • Cost per lead reduced by 38 percent through landing page alignment • Checkout completion up by 33 percent for ecommerce • Above the fold engagement improved by 25 percent • Load time reduced from 4.9 seconds to 1.7 seconds • 40 percent growth in appointments after funnel redesign ⭐ Client Feedback 💬 David V “Shumail is excellent at what he does. Great communication and gets results.” 💬 Pauline M “Amazing work. Always on time and goes the extra mile.” 💬 Lukas T L “Very responsive, helpful, and brings strong strategy to every project.” Industries I Support Ecommerce, SaaS, mobile apps, coaching, consultants, home improvement, finance, insurance, wellness, education, events, and digital agencies. Tools Meta Ads Manager, TikTok Ads, Google Ads, Reddit Ads, GA4, Tag Manager, Ahrefs, SEMrush, Moz, ClickFunnels, GoHighLevel, HubSpot, MailChimp, WordPress, Shopify, Zapier, Calendly, Figma, and AI tools. Certifications Google Ads Certified, Google Analytics Certified, Google Digital Garage Certified, Facebook Blueprint Certified, LinkedIn Marketing Certified, HubSpot Inbound Certified, Microsoft Advertising Certified. If you want powerful Paid Media, stronger SEO rankings, higher conversion rates, and a full funnel strategy that drives real business growth, I would love to help. Let’s connect and explore how we can work together.

Spending on Google Ads or Meta Ads but not seeing real profit? I help eCommerce brands and lead-gen businesses cut CPA, scale ROAS, and build full-funnel ad systems that consistently convert, without wasting budget on guesswork. I specialize exclusively in paid media, Google Ads and Meta Ads, across eCommerce, lead generation, local businesses, and SaaS. Unlike generalist marketers, I live inside ad accounts every day: building campaign architecture, fixing broken tracking, and scaling what actually works. I have managed campaigns that generated $627K in eCommerce revenue, achieved a $1.18 CPA on Meta, and delivered a 33x increase in real estate lead conversions. Here is what I can manage for you: 1. Google Ads: Search, Shopping, Performance Max, Display, and Local campaigns. Keyword strategy, ad copy, bid optimization, and negative keyword management handled end-to-end. 2. Meta Ads: Facebook and Instagram campaigns for awareness, retargeting, and conversions. Audience builds, creative testing, and profitable scaling. 3. Full-funnel strategy: Awareness-to-conversion funnels with retargeting sequences that bring warm leads back and close them. 4. Conversion tracking: GA4, Google Tag Manager, Meta Pixel, and Conversions API (CAPI) setup and auditing. Broken tracking means bad data; I fix that first. 5. A/B testing: Continuous testing of headlines, creatives, audiences, and landing page elements to push numbers higher every week. 6. Landing page advice: Honest, specific recommendations if your page is killing conversions. Evidence of results. 1. Google Ads Search, Shopping, and Display Certified 2. Google Analytics Certified 3. 98%+ Job Success Score across 34 completed projects on Upwork 4. $627K revenue generated for a single eCommerce brand via Google Ads 5. $1.18 CPA achieved at scale on Meta Ads (3,400+ purchases) 6. 33x increase in lead conversions for a luxury real estate developer Make the next step easy: Send me a message with your current ad account details or campaign goals. I will give you a quick, honest assessment of where you are leaving money on the table. No commitment, just a clear picture of what is possible. I typically respond within a few hours.

Your ads are spending. Your budget is leaving every day. But do you actually know which campaign, ad set, or audience is driving real conversions? If you're not 100% sure, your tracking is broken. And broken tracking means Meta's algorithm is optimizing on guesswork, not real purchase data. That's exactly what I fix. After iOS 14 and browser privacy updates, Meta's standard Pixel now misses 30–60% of actual conversions. If your Conversions API isn't set up - or isn't set up correctly - you're flying blind. And even if you have CAPI running, without proper event deduplication, you're double-counting the same conversions and your results look better than they actually are. Here's what I set up: ✅ Meta Pixel + CAPI — Server-Side Conversions API ✅ Server-Side Google Tag Manager (sGTM) ✅ GA4 — Events, Conversions & Enhanced Measurement ✅ Google Ads Conversion Tracking & Dynamic Value Tracking ✅ GTM Web Container Setup ✅ GoHighLevel (GHL) Tracking Integration 🛠️ Platforms I Work With: Shopify, Replo, WordPress / WooCommerce, ClickFunnels, and Custom Websites. What makes my setup different? Most freelancers can install a pixel. Very few understand event deduplication, first-party data handling, and how to send clean signals to Meta so its algorithm knows exactly who to target. With my setup: → Every conversion is counted once — no duplication → Your CAPI and Pixel events are matched with the proper event_id → Maximum Event Match Quality (EMQ) Score → Your GA4 and Google Ads pull from the same clean data source → Your tracking works even when browsers block third-party scripts The result is always the same: cleaner data, better algorithm performance, and less wasted ad spend. If your conversion tracking feels unreliable — or if you're starting fresh and want to get it right from day one — send me a message. Tell me what you're running (Meta, Google, or both), and I'll tell you exactly what needs to be fixed.