🫸𝗬𝗼𝘂𝗿 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗶𝘀 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗹𝘆𝗶𝗻𝗴 𝘁𝗼 𝘆𝗼𝘂 𝗮𝗻𝗱 𝗶𝘁 𝗶𝘀 𝗰𝗼𝘀𝘁𝗶𝗻𝗴 𝗮𝗱 𝗯𝘂𝗱𝗴𝗲𝘁 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆. I help businesses fix broken conversion tracking across Google Ads, Meta, GA4, and CRMs so every lead and sale is tracked accurately and attributed correctly. I specialize in server side tracking, GTM, and CAPI implementations that recover lost conversions and improve ad optimization decisions. With 4 plus years of experience, I have built and fixed tracking systems that connect websites, analytics, and ad platforms into clean, reliable data pipelines. This means you stop guessing and start scaling based on accurate numbers. 📊 𝐆𝐨𝐨𝐠𝐥𝐞 𝐓𝐚𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 (𝐆𝐓𝐌): Web and server-side GTM setup DataLayer implementation and custom event tracking E-commerce tracking (purchase, add to cart, lead, checkout) Hidden form field tracking for lead attribution Cross-domain tracking setup Debugging and fixing tracking issues Consent Mode setup (GDPR / CCPA compliance) 📈 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝟒 (𝐆𝐀𝟒): GA4 setup Event tracking and conversion setup Enhanced e-commerce tracking Funnel analysis and user behavior tracking Custom dimensions and reporting Debugging and data validation 🎯 𝐌𝐞𝐭𝐚, 𝐆𝐨𝐨𝐠𝐥𝐞 & 𝐎𝐭𝐡𝐞𝐫 𝐀𝐝 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠: Facebook Pixel setup and Meta Conversion API (CAPI) Google Ads conversion tracking Google Ads enhanced conversions TikTok Pixel and Events API setup LinkedIn Insight Tag tracking Pinterest Tag setup Microsoft Ads conversion tracking Improving Event Matching Quality (EMQ) for Meta Ads Server-side tracking for all platforms ⚙️ 𝐒𝐞𝐫𝐯𝐞𝐫-𝐒𝐢𝐝𝐞 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 (𝐂𝐨𝐫𝐞 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞): Server-side tracking setup using Stape server-side tracking Server GTM container setup First-party tracking implementation using Same Origin Event deduplication and tracking accuracy improvement Cookie lifetime extension and first-party cookie strategies Capture and persistence of click IDs (GCLID, FBCLID, FBC, FBP, TTCLID) Webhook-based tracking and CRM integrations Stripe payment tracking and purchase event tracking Offline conversion tracking (CRM, lead status, sales import) Advanced tracking architecture for e-commerce and lead generation businesses Reducing data loss due to iOS and browser restrictions 📊 𝐄𝐱𝐭𝐫𝐚𝐬: Looker Studio dashboard setup and design Marketing performance reporting dashboards Multi-channel data visualization (Meta, Google Ads, GA4) Conversion tracking reports and KPI monitoring Custom dashboards for e-commerce and lead generation businesses 🛒 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐈 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡: Shopify WordPress WooCommerce Custom websites GoHighLevel etc... My goal is simple: Help you get accurate tracking data so your ads perform better, attribution is correct, and you stop losing money from broken or incomplete tracking systems. If you need a full tracking setup, audit, or advanced implementation, I can handle everything from start to finish.

🏆 𝐓𝐎𝐏 𝐑𝐀𝐓𝐄𝐃 🎖️ 5 𝐘𝐄𝐀𝐑𝐒 𝐎𝐅 𝐄𝐗𝐏𝐄𝐑𝐈𝐄𝐍𝐂𝐄 - 𝐒𝐏𝐄𝐂𝐈𝐀𝐋𝐈𝐙𝐄𝐃 𝐈𝐍 𝐏𝐏𝐂 𝐂𝐀𝐌𝐏𝐀𝐈𝐆𝐍𝐒 I have 5+ years of Google Ads experience and have managed 500+ lead generation campaigns for local businesses in the UK, USA, and Australia. My focus is generating qualified leads, not just clicks. I help with campaign strategy, account audits, keyword research, conversion tracking (GA4 & GTM), bidding strategies, and ongoing optimization to improve CPA and ROI. I’m comfortable working in a consulting and advisory role, reviewing performance data, identifying opportunities, and providing clear, actionable recommendations to help campaigns scale successfully. I can commit around 12 hours per week and would be happy to share examples of similar local lead generation campaigns I specialize in creating high-performing campaigns on Google Ads, Facebook Ads, Microsoft/Bing Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, and Yahoo Ads. I don’t just run ads - I build full funnel strategies that turn clicks into real business results. 🎯 𝐒𝐤𝐢𝐥𝐥𝐬 & 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 With hands-on experience working with real clients across industries like skincare, home services, dental, construction, and eCommerce, I’ve successfully: ➤ Increased sales by 25% to 80% ➤ Generated consistent local and online leads ➤ Reduced CPC & CPA significantly ➤ Improved conversion rates through optimization and tracking ➤ I use tools like Google Ads Manager, GA4, Google Tag Manager, Facebook Ads Manager, Keyword Planner, and competitor research tools to ensure every campaign performs at its best. 🔹 𝐂𝐨𝐫𝐞 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐈 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 ✅Google Ads Campaign Setup & Optimization ✅Facebook & Instagram Ads Management ✅Microsoft/Bing Ads & Yahoo Ads ✅TikTok, Pinterest & LinkedIn Ads ✅Conversion Tracking (GA4 + Tag Manager) ✅Keyword Research & Competitor Analysis 🔹𝐍𝐢𝐜𝐡𝐞 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𖤐 Local Service Businesses 𖤐 eCommerce Stores 𖤐 Lead Generation Campaigns 𖤐 Service-Based Businesses 𖤐 Medical Skin Care 𖤐 Construction 🔹 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐥𝐞𝐬 ✔ Complete Campaign Setup (from scratch) ✔ Audience & Location Targeting Research ✔ Keyword & Competitor Analysis ✔ Ad Copy & Creative Strategy ✔ Conversion Tracking Setup (GA4 + GTM) ✔ Ongoing Optimization & A/B Testing ✔ Performance Reports & Insights 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 - Full funnel Google Ads strategy focused on leads, sales, and ROAS - Campaign setup across Search, Display, and Performance Max - Conversion tracking setup using GA4 and Google Tag Manager - High-intent keyword research - Competitor-based targeting insights - Ad copywriting focused on clicks - Remarketing campaigns - Ongoing optimization to reduce CPC, CPA - A/B testing for ads - Bidding strategies, - Audience segments - Negative keyword - Weekly and monthly performance reports 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 (𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 & 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦) - Meta Ads strategy - Campaign setup with structured funnel (Awareness to Conversion) - Facebook Pixel setup with - Event and conversion tracking - Audience research with interest, behavior, and custom targeting - Retargeting campaigns - Continuous optimization - A/B testing for creatives, audiences, and campaign objectives - Budget scaling strategy based on winning campaigns 𝐎𝐭𝐡𝐞𝐫 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 (𝐓𝐢𝐤𝐓𝐨𝐤, 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧, 𝐏𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭, 𝐁𝐢𝐧𝐠) - Multi-platform paid ads strategy - Campaign setup across - TikTok, LinkedIn, Pinterest, and Bing Ads - Audience targeting - Conversion tracking setup - Competitor research - A/B testing - Budget allocation and bid optimization - Funnel optimization from click to conversion journey - Transparent reporting 🔹 𝐖𝐡𝐲 𝐂𝐡𝐨𝐨𝐬𝐞 𝐌𝐞 𖤐 Deep research before launching any campaign 𖤐 Strong focus on ROI, not just traffic 𖤐 Data-driven decision making 𖤐 Long-term client relationships (6 months to 3+ years) 𖤐 Full funnel strategy from beginner to scaling stage I work with both beginners and experienced businesses - guiding them step-by-step to achieve measurable growth. 📩 𝐋𝐞𝐭’𝐬 𝐖𝐨𝐫𝐤 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫 If you want profitable ads, quality leads, and real business growth, feel free to message me. Let’s discuss how I can help your business grow.

Google Tag Manager and Google Analytics Certified Expert. I am friendly, hard worker with more than 6 years' experience with developing websites, PPC campaigns, A/B testing, landing page optimization and website analytics. I am Google Analytics and Google Adwords certified professional. You can check my certificates in my portfolio. My goal is to satisfy my customer on 100% keeping deadlines and top quality work. My main skills are Google Analytics, Google Tag Manager, Joomla, Wordpress, PHP, HTML, CSS, Adwords. Trust and long-term cooperation is very important for me: - I will not disappear with a job half-done - I will complete job on time - I have great communication skills and good level of English - I am available at least 8 hours of daytime (whatever your time zone is) I have following knowledge & experience Web analytics and conversion optimization: • Google Analytics • Google Tag Manager • Google Optimize • Google Data Studio Front End development: • Expert knowledge Joomla CMS and Wordpress; • Pure HTML & CSS responsive, mobile first design coding (using media queries, etc.) • Coding responsive HTML layouts using frameworks Twitter Bootstrap • Good knowledge of popular components: sliders, carousels, etc. Possible to make modification in design and in workflow • Coding using jQuery Back End development: • Wordpress: plugins and templates – installation, configuration, upgrade, customization • Joomla: plugins, components, modules and templates - installation, configuration, upgrade, customization

I help mobile app teams trust their data and scale paid marketing spend. If your AppsFlyer dashboard says one thing, Meta Ads Manager says another, and nobody knows which one to believe — you don't have a tracking setup; you have a guessing game. I fix data discrepancies so you can scale campaigns with confidence. I will define exact conversion logic, event mapping, and tracking strategy your mobile campaigns need to optimize and scale. Leverage my 8+ years of performance marketing experience and 60+ completed AppsFlyer projects to handle the performance-side configuration of your attribution, ensuring ad networks get the clean signals they require. Here's what I help with in detail: 1. AppsFlyer & Mobile Attribution Setup • iOS SKAN 4.0 & SSOT Configuration: Designing conversion value schemas and configuring Single Source of Truth to deduplicate iOS data. • RevenueCat / Adapty + AppsFlyer: Advising on exactly which variables & arguments to pass in each postback for optimal attribution quality, along with subscription event mapping. • Attribution Audits & Investigations: Identifying data leaks and finding exactly why numbers don't match between paid channels and your MMP. • Knowledge-Sharing Sessions: Not only do I fix the misconfigurations, I also take you through a 1.5-2h deep-dive session. I'll walk you through the fixes, why I made them, and how to apply the captured data to inform your paid marketing decisions in this post-iOS14+ world. • Meta AEM Troubleshooting: I will tell you exactly why Meta's Aggregated Event Measurement doesn't work, how to fix it, and how to actually utilize it to your advantage. • On-Demand Training for Teams & Agencies: Learn what dashboards to use and when, how to customize them, and how to reduce the visual noise that MMPs push by default. We'll focus on metrics that actually matter for growth. • MMP Ecosystem: While AppsFlyer is my primary tool, I am also proficient with Singular and Tenjin. If you use another MMP, hit me up — I'll keep it straight whether I can help or not. 2. Multi-Channel Campaign Management & Strategy Once the tracking is sorted out, I manage and scale user acquisition across major networks, focusing on ROI/ROAS. I've handled monthly budgets up to $500K. • Apple Search Ads (ASA): Managing keyword bidding, custom product pages (CPP) utilization, discovery campaigns, and semantic structure optimization. • Google App Campaigns (UAC): Structuring campaigns for asset-group efficiency and setting up proper event-driven optimization. • Meta Ads (FB/IG): Optimizing account architecture for automated targeting, ensuring deep in-app event optimization (trials/purchases), and aligning ad manager data with actual MMP signals. • TikTok Ads: Implementing creative testing frameworks and scaling campaigns based on clean down-funnel data signals. • Twitter (X) Ads: I have a lot of experience here, though this is definitely not the channel to start with in mobile marketing. If you need it, we can discuss how to make it work. • On-Demand UA Consultations: Strategic advice for individuals and agencies on network selection (iOS vs. Android requires completely different strategies), tool stacks, campaign structuring, and scaling/killing triggers. Why Work With Me? Most technical MMP specialists don't know how to run ads, and most media buyers don't understand what happens under the hood of AppsFlyer. I do both. I sit at the intersection of data and performance, ensuring your ad networks receive the clean, rich signals they need to lower your CPA. Proven Track Record & Real Results: • 60+ AppsFlyer Projects Completed: I don't need an overly polished CV — my Upwork feedback from real clients is my resume, and I'm genuinely proud of it. I'm the guy people hire to fix, audit, and build tracking setups that work. • $500K+/Month Ad Spend Managed: I'm not afraid of scaling and managing heavy budgets across multiple platforms simultaneously. I know exactly how to push campaign delivery to its limits without burning cash. • From 50%+ to less than 10% Discrepancy: My setups typically bring data distortion between your ad networks and MMP down to a manageable, industry-standard margin. Real Growth Cases: • Scaled an app from $2K to $104K MRR in 12 months. • Co-managed a $1M/month app install campaign on Twitter (X) Ads. • Personally managed budgets up to $500K/month across Google Ads, Meta Ads & Apple Search Ads multiple times. Every project ends with total transparency. You leave with a setup your team actually understands & data you can trust. Looking forward to your message 👀

Top Rated Plus Shopify Developer with 11+ years of experience helping eCommerce brands build, optimize, and scale high-performing Shopify stores. I have successfully delivered 230+ projects and earned $100K+ on Upwork by helping businesses improve store performance, increase conversions, and create seamless shopping experiences. Whether you're launching a new Shopify store, migrating from another platform, customizing a Shopify theme, or optimizing an existing store for better performance, I can help turn your vision into a conversion-focused eCommerce experience. 𝐖𝐡𝐚𝐭 𝐈 𝐂𝐚𝐧 𝐇𝐞𝐥𝐩 𝐘𝐨𝐮 𝐖𝐢𝐭𝐡: ✅ Shopify Store Development ✅ Shopify Plus Development ✅ Shopify Theme Customization ✅ Shopify 2.0 Development ✅ Custom Shopify Sections & Features ✅ Shopify Speed Optimization ✅ Conversion Rate Optimization (CRO) ✅ Shopify App Integration ✅ Third-Party API Integration ✅ Payment Gateway Integration ✅ Subscription & Bundle Solutions ✅ Shopify Store Migration ✅ Figma to Shopify Development ✅ Landing Pages & Sales Funnels ✅ Responsive & Mobile-First Design 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐇𝐢𝐫𝐞 𝐌𝐞: ✔ Top Rated Plus Freelancer ✔ 96% Job Success Score ✔ $100K+ Earned on Upwork ✔ 230+ Successfully Completed Projects ✔ 11+ Years of Professional Experience ✔ Fast Communication & Reliable Delivery 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬 Shopify • Shopify Plus • Liquid • HTML5 • CSS3 • JavaScript • jQuery • AJAX • REST API • GraphQL • JSON 𝐑𝐞𝐜𝐞𝐧𝐭 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 • Custom Shopify Plus development for growing eCommerce brands • Shopify speed optimization and Core Web Vitals improvements • Advanced theme customization and UX enhancements • Subscription and bundle integrations • Custom API integrations and automation workflows I focus on building fast, scalable, and conversion-driven Shopify stores that help businesses grow and generate more revenue. If you're looking for a Shopify expert who combines technical development with eCommerce strategy, I'd be happy to discuss your project. Regards Mandeep Singh

Is your tracking built on a shaky foundation? I fix broken attribution for high-growth brands by building GTM Server-Side "Truth Engines" that restore your ROAS. Stop guessing. Start measuring with 100% precision. In 2026, standard browser-based tracking is dead. Between iOS privacy, ad-blockers, and messy DataLayers, most brands lose 30%+ of their data. With 8+ years of experience and a track record of managing tracking for €20M+ quarterly E-commerce revenue, I provide the technical fix. 🏗️ Google Tag Manager (GTM) Architecture I don’t just "install" tags; I build a scalable measurement framework. My core setup ensures your site remains fast while your data remains 100% accurate: - Custom DataLayer Design: I write the technical specifications for your developers (or implement them myself via JS) to ensure that every user action—from E-commerce transactions to complex form interactions—is captured in the DataLayer. - Server-Side GTM (SSGTM): I specialize in moving your tracking off the user’s browser and onto a private server (GCP/Stape). This bypasses ad-blockers, extends the life of cookies (ITP), and drastically improves your Google PageSpeed scores by reducing heavy "tag bloat." - Variable & Trigger Optimization: Using Custom JavaScript variables and CSS selectors to track interactions that standard GTM triggers miss (e.g., dynamic "Thank You" messages, partial form fills, and scroll-depth milestones). -The "One-Tag" Principle: I organize your container using a clean, professional hierarchy that makes it easy to audit and scale, preventing "tag soup" and redundant firing. 📊 Google Analytics 4 (GA4) Specialist - I architect GA4 for business intelligence, not just basic reporting: - Advanced Event Tracking: Precision setup for Phone Calls, Form Submissions, and Button Clicks. - Full Ecommerce Suite: Implementation of ViewItem, AddToCart, and Purchase events with exact revenue mapping. - Cross-Domain & UTM Fixes: Ensuring data continuity across domains and cleaning up messy "Unassigned" traffic via UTM parameter logic. 📈 Google Ads & High-Performance Tracking I feed the Google algorithm high-quality signals via Enhanced Conversions for: - Purchase, Lead, & Call Conversions: Linking every sales event, form lead, and CallRail phone call back to specific ad spend to optimize Smart Bidding. 📱 Meta & TikTok Conversion Specialist (CAPI & Events API) I implement robust, privacy-first tracking to reclaim signals lost to iOS: - Server-to-Server (StS): Full implementation of Meta CAPI and TikTok Events API with 100% event deduplication. - Lead & Call Attribution: Capturing Purchases, Forms, and Phone Calls directly from your ads. 🛍️ Shopify Tracking Specialist I specialize in the modern Shopify tracking ecosystem to ensure zero data loss: - Shopify Customer Events: I implement tracking via the Shopify Web Pixel API (Customer Events) for a secure, sandbox-compliant setup that doesn't break during theme updates. - Custom Pixel Integration: Seamlessly connecting Shopify data to GTM and GA4 without relying on buggy third-party apps. 🔗 Technical Integrations & Tools CRMs & Forms: Full attribution for HubSpot and Typeform. - CMPs: Expert implementation of OneTrust and Cookiebot via Google Consent Mode v2. 📉 Looker Studio (Data Visualization & Reporting) I turn raw tracking data into a visual "Command Center" for your business. I specialize in deep GA4 integration to pull real-time insights directly from your measurement protocol: - GA4 Native Integration: Building custom reports using GA4 data to visualize user journeys, engagement rates, and lifecycle stages. - Full-Funnel Visualization: Creating intuitive dashboards that show exactly where users drop off—from the first click to the final purchase or lead. - Cross-Channel ROI: Blending GA4 data with Meta, TikTok, and Google Ads to show your Blended ROAS and Customer Acquisition Cost (CAC) in one view. -BigQuery & SQL Reporting: For high-volume stores, I connect GA4 to BigQuery to bypass data sampling and provide 100% accurate, high-speed reporting. Languages: JavaScript, SQL (BigQuery), HTML/CSS. The Goal: 95%+ data accuracy, perfect attribution, and total compliance. Most tracking issues can be identified in a 10-minute audit. If you’re tired of "ghost data" and want to scale your ads with confidence, click the 'Invite' or 'Hire' button and let’s fix your data today.

🏆 Facebook Ads Manager & Specialist ✅ 1M Ad Spending 💰 8x to 17x ROAS 👍🏻 200+ Satisfied Clients Looking for a Facebook Ads Specialist to turn your ad spend into real results? I help businesses scale Facebook & Instagram campaigns with strategies that drive leads, sales, and ROI. Core Expertise: ✅ Instagram & FB Ads Manager – campaign setup & optimization ✅ Facebook Ads Specialist / Consultant – strategy, retargeting & funnel planning ✅ Campaign Ads Specialist (Instagram Ads) – paid ads management & scaling ✅ Meta Paid Ads Manager – tracking, performance, and ROI-driven campaigns ✅ Facebook Pixel Setup & Optimization – precise tracking & analytics ✅ Social Media Advertising & Marketing Strategy – converting traffic into customers ✅ Campaign Optimization – A/B testing, ad copy, & bid management ✅ Digital & Social Media Ad Campaigns – Facebook Ads, Instagram Ads, Meta Ads Why work with me: 👍🏻 Proven Meta Ads Expert delivering measurable results 👍🏻 Experience in Facebook & Instagram ad campaigns for businesses & ecommerce 👍🏻 Focused on ROI, ROAS, and growth-driven ad campaigns 👍🏻 Transparent reporting & easy-to-understand campaign management Let’s create high-performing Meta Ads campaigns that grow your business profitably. Contact me today! ✅ Keywords to find me: Facebook Ads Manager, Fb Ad Manager, Meta Ads Specialist (Facebook & Instagram), Meta Ads Manager, Campaign Ads Specialist (Instagram Ads), Meta Ads Expert, Meta Ads Consultant, Meta Paid Ads Manager, Facebook Advertising, Instagram Ad Campaign, Social Media Advertising, Retargeting, Social Media Marketing, Campaign Management, Campaign Setup, Social Media Ad Campaign, Digital Ad Campaign, Social Media Management, Social Media Marketing Strategy, Facebook Pixel Setup & Optimization, Campaign Optimization, Facebook Ads Specialist, Facebook Ads Expert & Specialist for HVAC

Professional Stats: Expert Vetted Top 1% Global Talent in Millions of Freelancers; +300% Avg ROI achieved in less than 6 months (all projects); +$50M Marketing budget managed in Paid Media alone; +$500M in Revenue across projects; +$100M in Crypto Projects liquidity generated; +200 Global Projects in the past 9 years; Worked with Clients from +40 different countries; Experience in +20 different industries; 3 Working Languages (English, Portuguese, Spanish). Hey there, here is what I actually do, end-to-end for your business/brand: ------------------------------------------------ 1. Full-Funnel Paid Media Across Every Channel That Matters Meta Ads — Advantage+ Shopping Campaigns (ASC), Catalog Sales, Advantage+ Audience, manual campaign architecture when ASC isn't the right call Google Ads — Search, Shopping, Performance Max (PMax), YouTube, Demand Gen — including PMax asset group structuring and search term sculpting TikTok Ads — Smart+, Spark Ads, creative-led testing frameworks LinkedIn Ads — ABM, lead gen forms, conversation ads (for SaaS clients) AppLovin, Reddit, Pinterest, Snapchat — where the unit economics support them CTV / Programmatic / Retail Media — DV360, The Trade Desk, Amazon Ads, Walmart Connect when the brand is ready for it I don't push channels for the sake of channels. I run the channels that produce incremental, profitable revenue for your specific business — and I prove it with data. ------------------------------------------------ 2. Measurement Frameworks That Actually Tell You What's Working - This is what separates senior operators from button-pushers. I build measurement systems on the trifecta: MMM (Media Mix Modeling) for strategic budget allocation across channels MTA (Multi-Touch Attribution) for daily tactical decisions Incrementality testing (geo-lift, holdouts, time-based experiments) as ground truth Platforms I operate in: Triple Whale, Northbeam, Hyros, Rockerbox, Polar Analytics, GA4, Looker Studio, Mixpanel, Amplitude. Server-side tracking via Meta CAPI, TikTok Events API, Google Enhanced Conversions — because client-side pixel data alone hasn't been reliable since iOS 14. ------------------------------------------------ 3. Creative Strategy + AI-Augmented Production - Creative is now the single biggest performance lever on Meta and TikTok — bigger than targeting, bigger than bid strategy. I run a structured creative testing system: Hook testing, angle testing, format testing on a defined weekly cadence Reading creative data (hook rate, hold rate, thumbstop, CPM-by-creative, fatigue curves) and translating it into briefs Direct-response copywriting with proven hook frameworks UGC strategy — sourcing, briefing, repurposing organic into paid AI-augmented production stack: HeyGen, Arcads, Creatify, Captions, ElevenLabs, Runway, Kling — which lets me ship 3–5x more creative variants per month than a traditional production workflow at the same budget The hybrid 70/30 framework (AI for high-volume testing, human creators for proven hero concepts) is how I keep creative volume high without the cost spiraling. ------------------------------------------------ 4. Financial Modeling & Forecasting Spend → revenue → margin forecasts tied to your actual P&L CAC and payback modeling by channel and by cohort LTV modeling and LTV:CAC ratio targets Blended CAC vs. platform-attributed CAC reconciliation (the gap is usually where the truth lives) Marginal return analysis for budget reallocation ------------------------------------------------ 5. Technical & Analytics Setup GA4 configuration, custom events, conversion modeling GTM (Google Tag Manager) — full implementation and debugging Server-side tracking — CAPI, Stape, server containers Looker Studio / Looker / Mode / Tableau dashboarding CDPs — Segment, Rudderstack for SaaS and subscription DTC Lifecycle stack integration — Klaviyo, Attentive, Postscript (DTC), HubSpot, Customer io (SaaS) Catalog and feed management — Meta Commerce Manager, Google Merchant Center How I work: - Budget scale: comfortable managing $50k–$250k+/month per brand across paid channels - Reporting: weekly performance reviews tied to business outcomes (CAC, payback, contribution margin), not vanity metrics - Cadence: structured creative testing weekly, full optimization daily, strategic reviews monthly - Communication: Slack, Loom, scheduled calls — whatever your team runs on - Decision-making: I default to structured testing over intuition. If I can't prove a channel is incremental, I won't ask you to keep funding it Additional experiences: -English to Portuguese Translation and vice-versa, IELTS Certified, Native Portuguese. -Spanish to Portuguese Translation and vice-versa. -Google Certified (Analytics, Adwords Search, Video, and Shopping) - Hubspot & Act-on Certified - Scrum Agile Fundamentals Certified

Hi, I’m Priyanka, 𝗮 𝗚𝗼𝗼𝗴𝗹𝗲 𝗧𝗮𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 (𝗚𝗧𝗠) 𝗮𝗻𝗱 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝟰 (𝗚𝗔𝟰) 𝗲𝘅𝗽𝗲𝗿𝘁, helping businesses fix tracking issues, set up clean data systems, and understand their customers better. With 𝟭𝟮 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗰𝗼𝗺𝗯𝗶𝗻𝗲𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻 𝘄𝗲𝗯 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗦𝗘𝗢, I bring a unique mix of technical and analytical skills. I’ve worked with international clients across multiple industries, and helped them improve their data accuracy, conversions, and overall performance. Most businesses struggle because their tracking is broken or incomplete. I help you fix that. I set up 𝗲𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱 𝗚𝗔𝟰 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴, implement 𝗰𝘂𝘀𝘁𝗼𝗺 𝗚𝗧𝗠 𝗲𝘃𝗲𝗻𝘁𝘀, plan the data layer, and make sure every interaction on your site or app is measured correctly. This means you get: - Clear insights instead of confusing numbers - Accurate conversion tracking - Correct attribution (where users truly come from) - Better decisions backed by reliable data Whether you want more purchases, more leads, or a better understanding of user behavior — proper tracking is the foundation, and that’s exactly what I deliver. Because of my web and mobile app development experience, I understand how systems actually work behind the scenes — APIs, events, routing, frontend/backend logic, app behavior, and data flow. This makes my work different from most analytics freelancers. I don’t just install events… - I understand why something should be tracked - I know how it should be implemented technically - I can guide your developers - Or I can bring my own development team if you don’t have one This results in cleaner implementation, fewer errors, and faster execution. Clients love this because they don’t need to explain “how the system works.” I already understand it. Along with GTM/GA4, I also work on 𝗦𝗘𝗢 — 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗦𝗘𝗢. In my recent Next.js project Parkscape, I developed: - Dynamic city pages - Automated SEO titles/descriptions - Feature-based landing pages - Structured internal linking - Scalable URL architecture - Admin-managed SEO content - Dynamic FAQ and metadata logic This allowed the platform to generate hundreds of optimized pages automatically, helping them grow visibility without writing content manually. If you ever want tracking + scalable SEO + measurable growth working together — I can build that system for you from scratch. 𝗧𝗼𝗼𝗹𝘀 & 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗜 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 - Analytics & Tracking - Google Tag Manager - Google Analytics 4 - Data Layer Design - Conversion Tracking - Looker Studio Dashboards 𝗦𝗘𝗢 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 - On-Page SEO - Technical SEO - Programmatic SEO - Search Console - Ahrefs / SEMrush If you want 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝗚𝗔𝟰 𝗱𝗮𝘁𝗮, 𝗰𝗹𝗲𝗮𝗻 𝗚𝗧𝗠 𝘀𝗲𝘁𝘂𝗽𝘀, 𝗮𝗻𝗱 𝗮 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘀𝘆𝘀𝘁𝗲𝗺 𝘆𝗼𝘂 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘁𝗿𝘂𝘀𝘁 — let’s connect. Send me a message, and I’d be happy to understand your goals and help you achieve them.

🟡 You're running a Shopify store. You're getting traffic from your ads...but your conversion rate isn't moving the way you want it to. Maybe you're wondering if your product pages are the problem. Maybe it's your checkout flow. Maybe you're not sure what to test first. You probably feel like you're throwing money at ads and hoping something converts. Here's what I know: most stores leave money on the table because nobody's actually looking at what's stopping people from buying. I'm different. I audit your Shopify store with one goal: find the exact thing that's keeping visitors from converting, fix it, and prove it works. 🟡 Here's how I work: I use GA4 and Hotjar to see exactly where people get stuck. I look at your product pages, your landing pages, your checkout flow, and your mobile experience. I find the friction. Then I run A/B tests to prove what actually converts before we scale anything. I don't guess. I test. Here's what I've done for other stores: 🟡 Medgear: Redesigned their product pages, improved trust elements, and rewrote their copy. Same traffic, zero extra ad spend. Their conversion rate jumped so much they went from $16k to $32k in two weeks. Then $60k in two months. 🟡 Late Nite Bites: Audited their website and found a major checkout routing problem on their mobile site that was costing them $7,500 a week. Fixed it. They recovered over five figures in lost revenue. 🟡 Morning Miracle: Their homepage conversion rate was under 1%. I improved their copy, redesigned the layout, and added trust signals. They hit 3.2% conversion rate. That's a 3x lift. This is what I do: CRO audits, A/B testing, funnel optimization, conversion rate optimization, landing page testing, and checkout flow improvements. I work with Shopify stores, ecommerce brands, DTC companies, and anyone trying to squeeze more revenue from the traffic they already have. 🟡 I use the tools that actually work: GA4 for analytics, Hotjar for heatmaps and session recordings, VWO for A/B testing and split testing. I know how to build testing frameworks, prioritize high-impact wins, and run experiments that matter. I'm good at spotting what's costing you conversions. Mobile optimization. Trust elements. CTA placement. Copy that actually sells. Offer structure. Checkout friction. Product page layout. I look at all of it. You probably don't want a designer who makes things pretty. You want someone who makes things convert. That's me. 🟡 If you're ready to improve your conversion rate, increase your AOV, and get more revenue from the traffic you're already paying for, let's talk. Tell me about your store. Tell me what's not working. I'll tell you what I'd test first and how I'd approach it. Shopify CRO Specialist | Conversion & Landing Page Optimization Conversion Rate Optimization (CRO), Shopify, A/B Testing, Split Testing, Landing Page Optimization, Mobile Optimization, Mobile-First, Product Page Optimization, Paid Ads, Paid Acquisition, Meta, Google, Funnel Optimization, Full-Funnel, User Experience (UX), User Journey, DTC, Direct-to-Consumer, Analytics, GA4, Hotjar, Clarity, Ecommerce, Ecommerce Brands, Checkout Optimization, Checkout Flow, Data-Driven, Data Analysis, Copy, Copywriting, Direct-Response, AOV (Average Order Value), VWO (Visual Website Optimizer), VisiOpt, Funnelish, Testing Framework, Experiment Design, Heatmaps, Lead Gen, Lead Generation, Trust Elements, Social Proof, Hands-on, Hands-on Execution, Klaviyo, Email Marketing, Revenue Impact, ROAS, Quick Wins, Beauty, Skincare, Wellness, Hypothesis-Driven, Page Speed, Core Web Vitals, Premium Brands, DTC Premium, Unbounce, GemPages, Replo, Multivariate Testing, Form Optimization, CTA Placement, Autonomous, Self-Starter, CRO Audits, Testing Roadmaps, Shopify Plus, Lovable, Framer, Bolt, Competitive Positioning, Strategy, Conversion Fundamentals, UX/UI, Theme Development, Liquid, HTML, CSS, JavaScript, Digital Products, Info Products, HTML Templates, GitHub, CloudFlare Pages, GoHighLevel (GHL), Zapier, Automations, Integrations, Video Sales Letters, Sales Page Psychology, Order Bumps, One-Click Upsells, Post-Purchase Upsells, Onboarding, Trial-to-Paid, Activation, SaaS, Subscription, Tracking, Attribution, MMP (Mobile Measurement Partner), AppsFlyer, Adjust, Singular, SKAN, CPI, CPA, CAC, LTV, Install-to-Activation, Retention, Mobile Apps, App Marketing, Paywalls, Experimentation Tooling, Superwall, Google Ads, Apple Search Ads, Meta Ads, TikTok Ads, Media Buying, Creative Testing, Budget Pacing, Spend Management, MMP Data, Performance Metrics, Client Reporting, Proactive Monitoring, Daily Management, Direct Response Marketing, Telecom Lead Generation, CPA/CPL Campaigns, Bing Ads, Microsoft Ads, Native Traffic, YouTube Ads, Creative Brief, Scaling, Testing Philosophy, Email Flows, Welcome Flows, Abandoned Cart Flows, Abandoned Browse Flows, Post-Purchase Flows, Win-Back Flows, Retention Campaigns, SMS Marketing