I’ve always loved tech, words, and telling stories. Long before “personal branding” became a buzzword, I was already fascinated by the internet, online communities, and the way the right words could open doors. What started as curiosity turned into a career. Over the past 10+ years, I’ve worked in digital marketing, social media, and content strategy, helping founders, creators, and experts turn their ideas into content that actually resonates with people. Not just content that fills a feed. Content that builds trust, authority, and opportunities. Some of the people I’ve worked with have been featured in outlets like Forbes and Entrepreneur. Others were simply brilliant professionals who knew they had valuable insights but didn’t have the time, energy, or words to show up consistently online. That’s where I come in. Today, I specialize in LinkedIn ghostwriting and personal brand content for founders, CEOs, and experts who want their online presence to reflect the level they operate at. My job is to take your ideas, experiences, and perspectives and turn them into thoughtful, engaging content that sounds like you and connects with the right audience. I believe good content isn’t about shouting louder than everyone else, but rather about saying the right thing, in the right way, to the right people. If you’re looking for someone who can think strategically, write with clarity, and help you build a stronger presence on LinkedIn, I’d love to hear more about what you’re building. You can also explore my portfolio below to learn more about my work and approach.

My writing skills were disciplined in newsrooms and honed in SF-based tech startups. My knack for creative, wide-ranging, and expertly researched stories helped me excel as the sole editor for an AOL-owned media property. I grew the publication using SEO, conversation-sparking content, social media, and in-person events. Over the last seven years, I've applied my skillset to content marketing. I capture visitors with striking original language and hold their interest with uncommon insights. With well-oiled conversion paths, this hard-earned traffic is never wasted.

I help B2B SaaS and Technology companies fix their positioning, create clear and impactful messaging, and boost marketing campaign performance on B2B channels - Google Ads, LinkedIn, E-mail, Content with SEO + AIO, Events and your Website. Over the last 16 years, I’ve partnered with 70+ SaaS and technology companies across the US, EU, and UK as a Fractional CMO and GTM execution expert. Most B2B SaaS companies reach a point where growth slows down—even when marketing activity increases. CAC rises. Conversion rates drop. Pipeline becomes inconsistent. This is rarely just a channel problem. It is usually a positioning and messaging problem and typically lack of B2B marketing expertise. I help B2B SaaS and technology companies fix positioning and align demand generation strategy so growth becomes efficient and scalable. I help B2B companies improve and scale their: ✅ Positioning and differentiation ✅ Messaging clarity and conversion rates ✅ Website conversion performance ✅ Demand generation efficiency ✅ Pipeline quality and consistency My work impacts performance across: 🎯 Google Ads 🎯 LinkedIn demand generation 🎯 Website conversion 🎯 Email campaigns 🎯 Content strategy with SEO and AIO 🎯 Events - Webinars, Tradeshows and In-person events Beyond just channel execution, I help B2B companies fix their strategic foundation that determines whether demand generation works. Clients typically work with me when: • Growth has plateaued • CAC is increasing • Pipeline quality is inconsistent • Messaging is unclear or ineffective • Demand generation is not producing expected results I help founders and B2B leadership teams: 🚀 Define a sharp positioning and messaging strategy that wins customers and investors 🚀 Build a clear, repeatable Go-To-Market strategy for early traction and scalable growth 🚀 Craft a winning positioning and messaging for your product 🚀 Execute on a website revamp (if needed) for B2B SaaS customers 🚀 Run high-impact B2B growth campaigns on SEO, Content, LinkedIn, Email, Google Ads and Events Why founders love working with me: ✅ Proven SaaS launch expertise – Take AI-driven and B2B SaaS products from MVP to revenue ✅ GTM Execution Skills – Strategy, messaging, content, SEO, paid campaigns, and customer success ✅ Results-driven – I focus on building acquisition channels for early traction and growth ✅ Founder mindset – I work as an extension of your leadership team to strategize and execute what's needed 📍 Based in Lisbon (GMT) - flexible timings with US, EU and Asia 🎯 Expert in Salesforce, HubSpot, ActiveCampaign, and other MarTech tools 🚀 Blend GTM strategy, messaging clarity with AI-execution to get results faster I've refined my process in working with 70+ startups and growing companies in the US, EU, and UK to deliver marketing strategy, positioning, messaging, websites, digital campaigns and growth. Why B2B Technology and SaaS companies love working with me: ✓ The right mix of B2B skills I bring a rare mix of skills across product marketing, digital marketing, marketing technology and analytics. ✓ Balance strategy & execution I create a balanced mix of long-term vision and fast execution to match your growth stage. ✓ Leveraging AI to accelerate content strategy I combine business insights with expertise in using AI to accelerate execution of content and campaigns. Interested in working together? Send me a message on Upwork to setup an introduction call. Thank you Veb (Vaibhav Bansal) Big Moves Marketing B2B Marketing Consulting and Execution TESTIMONIAL 1: ---------- "Working with Veb has been instrumental for IgnitePOST. With his clarity and deep knowledge of B2B marketing he helped us make the right growth choices and backed those decisions up with data that gave us confidence we were making the right decisions. Veb also strategized, planned and executed on a website overhaul giving us a solid base to keep investing in demand generation for IgnitePOST." -- Arian Radmand - Founder and CEO - IgnitePOST TESTIMONIAL 2: ---------- “Veb really knows his stuff. He helped us set up the baseline for scalable marketing. He brought planning, structure, tracking, and great insights.I recommend Veb to anyone who is looking for a skillful senior marketer.” -- Saulo Martins - Growth Lead - Sastrix GmbH | Sastrify TESTIMONIAL 3: ---------- "Veb was absolutely amazing. His process for helping founders discover and articulate their strategic strengths and weaknesses was truly incredible. If you are feeling stuck with strategy and positioning or with clearly articulating your message, hire Veb!" -- Matthew Curtis - Founder and CEO - Insightvoice AI

I work at the intersection of strategic thinking and skilled writing — two disciplines that are often separated but rarely should be. On the enterprise side, I help founders, fund managers, and leadership teams build their communications from the ground up: brand architecture, investor collateral, content strategy, pitch decks, and the kind of positioning work that shapes how a venture is perceived by the people whose confidence it needs to earn. Sectors have included AI, biotech, fintech, blockchain, philanthropy, and media technology. On the editorial side, I'm an award-shortlisted writer and experienced ghostwriter, working across fiction, narrative non-fiction, and games writing. I've been represented by two leading UK literary agencies and have provided developmental editing and ghostwriting services for a wide range of authors and projects. Both disciplines draw on the same underlying capability: the ability to understand what a piece of communication needs to do, who it needs to reach, and how language can be shaped to achieve that. I hold Expert-Vetted and Top Rated Plus status on Upwork. For enterprise and brand strategy work, please see my Content & Brand Strategy profile. For editorial, ghostwriting, and narrative design, please see my Editorial & Ghostwriting profile.

The best writing isn't just accurate; it makes whoever is reading it feel like you wrote it specifically for them. I've worked with clients who came to me frustrated by the same thing: content that sounded robotic and completely disconnected from their brand. That's the opposite of what I do. I write in your voice, obsess over the details, and deliver work you don't have to fix. For more than half a decade, I've helped entrepreneurs, executives, and businesses communicate clearly and operate smoothly, through dependable writing, executive admin support, and systems that hold up under pressure. What I bring to the table: Writing and editing: blog posts, website content, emails, biographies, proposals, reports, and business documents. I write in your voice, edit until it's tight, and hand it back ready to publish. On the admin side, I handle the things that quietly drain your day: inbox and calendar management, meeting prep, travel coordination, and document formatting. I stay ahead of what's needed and communicate before you have to ask. I also handle data entry and database management accurately and in an organized manner, without cutting corners. For website and systems work, I'm comfortable in WordPress: content updates, on-page edits, plugin management, and workflow automation across your business tools. Tools I reach for every day: Microsoft 365, WordPress, ClickUp, Slack, Zapier, Canva, ChatGPT, and Grammarly. Most clients tell me they stopped worrying about that part of the business. That's the goal every time. If that's what you're looking for, let's talk.

Hi, I’m Laura Briggs, a fractional CMO/COO, marketing strategist, and publishing consultant with 13+ years of experience helping professional-services firms, authors, agencies, and growth-stage companies turn ideas into scalable revenue and visibility systems. I operate at the intersection of strategy and execution. I don’t just build plans, I help clients implement them. Whether you need senior-level marketing leadership, launch support, operational systems, or someone to bring structure to a growing business, I step in as an embedded partner without the cost of a full-time executive hire. I’ve led initiatives across legal services, publishing, coaching, software, creative services, real estate development, and revenue acceleration companies, managing everything from marketing strategy and content ecosystems to project management and team operations. Here’s how I help: Fractional CMO & Strategic Leadership I step into the marketing leadership role to build multi-channel growth strategies that connect directly to business goals. This includes content strategy, SEO, social media, speaking opportunities, video, PR, email campaigns, partnerships, and paid advertising. Marketing Operations & Growth Systems Great marketing requires strong systems. I build and optimize operational workflows including CRM setup, SOPs, dashboards, team processes, project management systems, and contractor oversight so your business scales without chaos. Project & Team Leadership I’ve managed cross-functional projects involving writers, designers, developers, media teams, coaches, legal professionals, and subject matter experts. I keep projects moving, stakeholders aligned, and deliverables on track. Author Platform & Book Launch Strategy As a book coach, publishing consultant, and author myself, I understand the unique challenges of building authority through books. I create launch systems that include platform strategy, content marketing, pre-order campaigns, podcast outreach, Amazon optimization, thought leadership initiatives, and long-term audience growth. Content & Thought Leadership Development I write, ghostwrite, edit, and direct content designed to position businesses and individuals as leaders in their industries. This includes blogs, LinkedIn content, articles, email campaigns, website copy, educational materials, speaking materials, and executive thought leadership. Data & ROI Focused Marketing I believe marketing should be measurable. I focus on performance metrics, conversion improvements, cost-per-lead analysis, funnel optimization, and making sure marketing activities contribute to actual business outcomes rather than vanity metrics. Clients work with me when they need someone who can zoom out and create the strategy, then zoom back in and execute the work. I bring the structure of an operator, the mindset of a marketer, and the flexibility of a consultant. I am also a five-time author and three-time TEDx speaker. My sixth book, American History with a women's focus, is coming out in 2028. Let’s connect and discuss how I can help move your business forward. "Laura has served as our fractional CMO for 5+ years. Her work is organized, communication is great, and she fully maintains all of our marketing activities from states away. Strongly recommend." Colorado personal injury law firm. "In the world of marketing, there's A LOT of noise and it's hard to sift through all of it to find the real deal. But if you are looking for a true marketing and communication expert, YOU HAVE FOUND HER. Laura is a true expert in her field and is also incredibly passionate about it, which leads to the inevitable outcome of perfection in her work."- Olivia Jaras "Laura is a go-to for law firm and lawyer content including strategy, deployment, and copyediting in B2B and B2C practice areas. On top of her expertise, she is great to work with - smart, sophisticated, and always pleasant! I give her my highest recommendation."- Meranda Vieyra, Denver Legal Marketing "Laura is the most brilliant legal content writer I've encountered in the past two years." -J.C. Cavanaugh "Laura performed in two capacities during our tenure together. She wrote blogs for US-based law firms on a weekly basis for almost 2 years. Laura was also a Program Manager for enterprise clients that required her to manage writing projects including recruiting writers, managing their workflow, meeting deadlines and overall project/content management. Laura is extremely positive, very business savvy and can prioritize large volumes of work. She has the ability to handle tough situations with the utmost professionalism and keeps the client and team at the forefront. I highly recommend Laura for any content management project as either a contributor or as a manager. She is absolutely fabulous!" Dawn Dasburg, Upwork PTC Recruiter

Hello! I'm Warda, a full-time freelance writer with 10 years of experience delivering high-quality content. Writing is the only thing I’ve ever done where I lose track of time. It’s how I think, how I problem-solve, and how I connect. And if I’m lucky, it’s how I’ll keep making a living, by helping people say what they mean, with clarity, conviction, and enough nuance to make the right people stop, listen, and take action. If you’re ready to take your content seriously, I’m ready to write it.

Throughout the past five years, I have seen just how much competition there is out there. To stand out and get the results you want, you need powerful and engaging copy that speaks to your audience and tells your brand’s story. You'll find that many copywriters rely on fluff and keyword stuffing to build their content. As for myself, I utilize my skillset as a storyteller to craft enticing and unique copy that appeals to the likes of your consumers. In the freelance world, there is a lack of experts in the SEO and copywriting field, making it difficult for professionals like yourself to come across a highly skilled and experienced content writer. I pride myself on the quality of my work and the results it produces for my clients. The internet has made marketing a highly competitive space, and for your brand to be successful, you need a passionate copywriter who knows every ingredient to highly effective copy. I bring a brand’s story to life. Let's get to work! Services: - Product description copywriting and SEO - Shopify product descriptions - Amazon listing optimizations - eCommerce copywriting - Social media copywriting

Hi there! I’m Piyawat, but you can call me Gappy 😊 I’m a Thai professional translator, writer, and marketer fluent in English and Thai, with strong international experience in language, communication, and marketing. I’ve worked with one of the biggest startups in Asia and an international advertising agency, giving me a deep understanding of how to deliver messages that truly connect across cultures. I provide accurate, natural, and culturally relevant English–Thai translations — not just word-for-word, but crafted to capture your tone and intent perfectly. Alongside translation, I also specialize in marketing, research, and content creation, helping your brand or business communicate effectively with Thai audiences. 💼 Services I Offer: - English ↔ Thai translation and localization - Copywriting and content writing - Editing and proofreading - SEO writing and keyword localization - Marketing strategy and research - Subtitles, transcription, and voice-over scripts - Business and legal documents - Technical, financial, and medical translation - Website, app, and game localization - PR and advertising materials 🌍 Industries I’ve Worked In: Tourism | Hospitality | Marketing | Business | Legal | Medical | IT & Software | Gaming | Finance | E-Commerce | Education | Literature 💡 Why Choose Me: ✔ Native Thai speaker fluent in English ✔ Professional experience in marketing and international communication ✔ Fast, reliable, and detail-oriented ✔ Dedicated to delivering results that exceed expectations I give more than 100% to every project and always aim for complete client satisfaction. When you work with me, you’ll receive high-quality work, prompt communication, and professional service — every time. Let’s make your project shine together! Feel free to reach out anytime — I’m always ready to help. Cheers, Gappy 🌸

Hey, I'm Kyle 👋 I've made multi-6-figures in profit for coaches, mentors and B2B companies through client acquisition funnels. → Built a cold acquisition channel for Charlie Morgan, which contributed to a $160,950 month → $93,610 sold in 30 days for a single client → $76,449 generated in 3 days for webinar launch → Built a weekly multi-5-figure webinar for FULLERMOE seeing 9x ROAS → Top performer on the outbound acquisition team for Charlie Morgan's £30M/Year Enterprise within a week → Achieved a $1.16 qualified CPL on a webinar ad campaign with $4,100 adspend I build, manage, and optimise every piece of the funnel from ads and landing pages to email sequences, show-up systems, and post-webinar sales processes. If it touches a webinar, I've probably done it. A longer but still straight to the point version (if you've got a minute or two): Most people treat webinars as a one-off event. I treat them as a system, one that can run weekly and print revenue when every piece is dialled in. Here's what I've done: → Helped a Section 8 coach sell $93,610 in 30 days through a webinar funnel → Advised a marketer on deploying a webinar funnel that generated $76,449 across 3 days → Built and now manage a recurring multi-5-figure weekly webinar for FULLERMOE, averaging 9x ROAS → Generated $50k through a single webinar for an online coach → Helped a relationship/dating coach hit a 20% conversion rate on his webinar funnel → Designed, scripted and managed ad campaigns, achieving a $1.16 qualified CPL with $4,100 adspend during Meta's Andromeda update → Built a webinar funnel for a property coach doing £40k/month selling £7k+ services → Went from a 23% to 100% show-up rate inside my own business over the last 6 months → Helped a client hit his first 5-figure month within a week of implementing my recommendations → Built an automated cold email outbound system for a company working with £10M/Year corporations What I actually do: I handle the full funnel ecosystems end-to-end. That includes funnel builds (landing pages, registration flows, thank you pages), email and SMS sequences (pre-webinar, reminders, post-webinar follow-up), show-up rate optimisation, ad campaign management, webinar scripting and slide support, CRM and automation setup, and post-webinar sales processes. I don't just "set it up and hand it off." I manage, test, and optimize these systems so they improve over time. The goal is always the same: more registrants, higher show-up rates, and more revenue per webinar. If you're a coach, mentor, or info seller running (or wanting to run) webinars as a core part of your business, I'd love to chat about what that could look like for you.