We are looking for a copywriter who has marketing and sales copy experience along with the ability to explain complicated concepts in a clear fashion. The end product will be a webinar script that will be used an an online presentation and sales tool. This webinar will be presented live.
The script will be based on a live presentation that was presented by a salesperson in our company. The current presentation by the salesperson is about 1 hour long. The audio has already been transcribed and edited slightly.
The script must follow the general outline:
1. Build credibility of the presenter, but in a somewhat general way because multiple salespeople may use this webinar as a sales tool or explainer video. (Why should we listen to this guy?)
2. Build value in the product. This will be done using 3 examples: A house flipping example showing how to make $45,000 in under 90 days. (Example and numbers will be provided in the video live video); A way to write off an expensive sports car so you can drive a $100,000 car for only a few hundred dollars a month (example provided); and a "Sweep Strategy" showing how homeowners can pay off their 30-year mortgage in 6-8 years without any additional income.
3. Ask for the Sale. With these three examples, attendees are asked to invest decide if they want to learn more about how these examples can become reality if they decide to invest in our education. We will aslo show them how to pay off their education very quickly. At the end of the presentation, attendees should be motivated to fill out a form, request a funding assessment to learn how they can finance their education purchase and schedule a time to attend a follow up meeting to get any additional questions answered prior to enrolling.
Again, the presentation is provided, we just need some to condense the information, keep the audience engaged and ultimately create excitement and a feeling that they cannot move forward without purchasing the education.
The Scriptwriter will be provided:
The video on the 1-hour presentation
The Typed Transcript of the 1-hour presentation
Access to a salesperson (9:00am-5:00pm CT) who will be able to answer any questions and provide any additional resources so the writer has a full understanding of the end product and the examples given in the presentation.