Our company wants to increase its visibility via good quality, easy to read and
attractive content. For some background information, we are a specialized
Intellectual Property law firm and our clients are fellow professionals, small and
medium sized enterprises, not-for-profits and start-ups. You can see more on us
on our website www.alphaandomega.com.sg (do take a look particularly on Who
We Help and Our Services)
We are looking for a legal writer who will contribute well-written, informative
articles on Intellectual Property law and business law. The articles may be
country specific on international.
Our target audience (Lawyers, business owners) have limited time to gain relevant
knowledge and so we need articles and content that is easy to read (fast) and a
joy to read as well. Some light humor in the articles will be nice too.
The person we would like to work with must have the ability to:
Read statutes, understand legal issues, and put the law into plain English
for a professional audience (namely in –house legal counsels and fellow
lawyers) and general audience.
Write in a knowledgeable neutral tone.
Translate legal concepts into articles and FAQs that can be easily
understood by a professional and general audience.
Conduct strong research and fact finding and fact checking (cross check
all the facts and laws you used in your article).
Understand legal terminologies well.
Present your ideas in clear, logical, and concise form. Your article must be
organized and tailored for the audience. Avoid jargon and use simple and
straightforward language, omitting extra words (each word you write
should convey a meaning).
Avoid the passive voice and use action words
Write articles giving consideration to readers attention span (good article
titles and bullet points in articles) and optimizing for SEO and HTML.
Editing and proof reading
For an idea on the type of articles, our target audience and brand personality,
please do look at the following documents attached.
(a) PDF PPT “A&O Brief for Service Providers”
(b) Our website. In particular please read Who We Help
http://www.alphaandomega.com.sg/about/who-we-help and Our
(c) Excel document titled Article Writing Form (2 sheets, one for local clients
and the other for foreign clients)
(d) PDF document “What the Alpha & Omega Brand Stands For”
If there are specific portions/types of articles that you would like to undertake
instead of the entire scope, we will be happy to hear from you too. When writing to
us, please do provide us with sample writing and your quote.
With regard to the budget, I am still working on it. No fixed amount allotted yet.
However, since we are a small practice, budgets will be a deciding factor. I
look forward to hearing from you. Please do not hesitate to contact me for any
clarification. Thank you