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Marketing Analyst with a Bachelor's in Business Analytics and Marketing, specializing in Performance Analysis (MTA, MMM, machine learning, causal inference) to support decision regarding ROAS, CAC, and LTV optimization with fluent English and a vibrant energy ^^ My expertise centers around Marketing Mix Modeling (MMM), including Robyn-based solutions for social media and overall marketing optimization, alongside causal inference, Multi-Touch Attribution (MTA) strategies to fully understand campaign impact. With a solid foundation in Data Science, causal inference, Machine Learning, and Marketing, I transform raw data into useful insights. I cut through fragmented information and attribution chaos to truly optimize your ROAS and LTV:CAC for sustainable growth. - In terms of programming languages, I use Python and R for advanced statistics, data analysis, and MMM - For dataset organization, I leverage DAX, Excel, and Google Sheets. - When it comes to database management and queries, SQL and SSMS are my go-to tools. - And for powerful Data Visualization, you'll find me using PowerBI, Looker Studio, and Tableau. Do you have another tool in your stack? I will be more than happy to have a look and integrate! Communication is key! I am fluent in English, Arabic, and French, with basic knowledge of German. In terms of team collaboration? Well, with over 4 years of experience in international work settings, I'll fit into your team just like a missing puzzle piece. What's left to say? Let me know, and I will be more than happy to help you make the most out of your marketing data.

I drive customer success and operational efficiency through over 16 years of technical and functional leadership experience. With a focus on enhancing client relationships and stakeholder management, I excel in Service Delivery and Product Ownership. My expertise in advanced analytical techniques like Multi-Touch Attribution and Marketing Mix Modeling allows me to craft impactful strategies that improve ROI. I am skilled in tools such as JIRA, Freshdesk, and SQL, and I effectively manage user stories and backlogs within Agile Scrum frameworks. If you need a partner who can elevate your service delivery and optimize your processes, let's discuss how I can add value to your project.

أنا صانع محتوى وكاتب متخصص في كتابة القصص والروايات القصيرة بأسلوب مشوّق يجذب القارئ من أول سطر حتى النهاية. أمتلك خبرة في كتابة قصص الغموض، الرعب النفسي، الدارك ثريلر، والسيناريوهات القصيرة المناسبة لليوتيوب ومنصات السوشيال ميديا. أستطيع مساعدتك في: • كتابة قصص أصلية ومبتكرة • تحويل الأفكار إلى سيناريو احترافي • كتابة محتوى باللهجة المصرية أو العربية الفصحى • إنشاء حبكات مليئة بالمفاجآت والتشويق • كتابة نصوص قصيرة تجذب المشاهد وتزيد التفاعل أهتم دائمًا بتقديم عمل عالي الجودة، سريع، ومنظم مع التركيز على الإبداع والتفاصيل التي تجعل المحتوى مميزًا. إذا كنت تبحث عن كاتب يستطيع تحويل الأفكار العادية إلى قصص لا تُنسى، فأنا جاهز للعمل معك.

🎯 Marketing Mix Modeling (MMM) Specialist | Full Project Delivery Using Meridian I help marketing teams unlock actionable insights through Marketing Mix Modeling (MMM) using Meridian and Python. I manage end-to-end MMM projects starting from structured datasets — from exploration and modeling to summary reports and media recommendations. ✅ Complete MMM workflow – EDA, feature engineering, modeling, validation, and scenario planning ✅ Bayesian MMM – with adstock, saturation, geo-level structures, and campaign-level detail ✅ Expert with Meridian – reproducible, scalable modeling across multiple markets and channels ✅ Tools & languages – Python, PyMC, pandas, NumPy ✅ Channel experience – PPC, Display, Paid Social, PMAX, YouTube, Metasearch ... ✅ Delivery – professional summary reports with clear insights and recommendations

Logo and advertising poster designer and quality images. I can edit the images I create according to the customer's needs, until they reach the desired state.

Analytic leader with over 15 years of experience, leading Big data. digital and Analytics projects on Brand, agency and vendor side. Proven track record in successfully understanding and transitioning Marketing Mix and Multi Touch Attribution partnerships to help clients navigate evolving field of data science and Digital analytics. Expert presenter, negotiator and consultant to Fortune 500 companies on understanding marketing analytics

I am a Data Scientist with over three years of experience in marketing analytics and audience-driven modeling. I specialize in Marketing Mix Modeling, segmentation logic, and promotional effectiveness, transforming complex statistical models into actionable strategies. My expertise lies in Python and SQL, allowing me to efficiently handle large-scale data processing and marketing performance measurement. I focus on incrementality testing and collaborate effectively with cross-functional teams to optimize budget allocations and campaign outcomes. My goal is to develop scalable audience strategies and data-driven targeting systems that contribute to business growth. If you're looking to leverage data for strategic decision-making and enhanced marketing performance, let's connect and explore how I can help your business succeed.

5+ years experience in data analysis & data science, with focus on marketing & product. Worked on projects that range from daily reporting & monitoring, causal inference (A/B testing/ geographic experimentation/synthetic control/marketing mix modeling) and machine learning & data mining (churn prediction/customer segmentation/basket analysis). Currently mostly working on projects in the marketing science domain. Consulted other departments for statistical projects and helped C-level executives with data-based decision making using presentations, written reports and meetings. Tech stack: Python, SQL, Git

Motivated data scientist leader with practical experience using controlled experiment design and causal inference methods to drive data-influenced marketing decisions and optimize business processes. Innovative data analyst enhances global marketing strategies through deep dive analyses, algorithm development, and empowering stakeholders with self-serve dashboards. Skilled communicator delivers insights through clear storytelling to both business and technical stakeholders. Collaborative professional works closely with cross-functional teams to understand business goals and develop experiments to reveal actionable insights.