I help companies build brands that drive measurable business outcomes, stronger positioning, higher close rates, and the kind of visual identity that makes competitors nervous. ✅ 100% Job Success · Expert-Vetted · $400K+ earned on Upwork · 3,000+ hours delivered Over the past decade I've led brand strategy and identity work for Salesforce, Slack, Chase, and 130+ growing companies. Clients come to me for agency-caliber thinking and execution without the agency overhead, timeline, or account manager game of telephone. You work directly with me, start to finish. 🎯 Brand Strategy & Positioning Market research, competitive analysis, messaging architecture, and positioning frameworks that give your brand a clear lane 🎨 Visual Identity Systems Logos, typography, colour systems, and brand guidelines built to scale across every touchpoint 📐 Brand Collateral Pitch decks, marketing assets, packaging, web design, and everything your team needs to show up consistently 🧭 Creative Direction Art direction and design leadership for teams that need senior-level guidance without a full-time hire Most engagements are fixed-price and scoped after a short discovery call. Past projects have ranged from focused logo and identity work for startups to full-scale brand systems for enterprise teams. 🌐 Portfolio: leoschwarz.ca

I am a results-oriented global communicator, brand strategist and marketing professional, with both agency and corporate experience, I blend​ strategy and execution to reach goals with a consistency of message and brand voice. Most of the projects I have worked on increased sales, made a healthy presence on the market and some of them got international awards for creativity and efficiency. People I work for say I have strong skills in strategy, brand building, Amazon SEO Marketing, communication and driving projects from end to end. Besides, I have a strong experience in mobile and digital projects, driving the marketing & comm part for apps and online platform launches. Services I Offer in Branding: ✔ Brand Development: Voice and personality, archetypes, creative guidelines ✔ Brand Positioning Strategy: positioning/mission/vision statements, competitive landscape analysis, SWOT, best practices, brand story ✔ Market Research: audience segmentation and competitive analysis ✔ Marketing Plan Development ✔ Social Media Strategy: best practices, content strategies, how to operationalize ✔ Audits to improve any aspect of your current marketing strategy or brand positioning ✔ Consulting calls to answer all of your questions, provide feedback and guidance to ensure your marketing is optimized to achieve your objectives. ✅ My Amazon Services: 🏅 Amazon Deals. 🏅 Amazon Prime. 🏅 Amazon Flat Files. 🏅 Amazon Sales Boost. 🏅 Amazon Case Handling. 🏅 Amazon Listings Merge. 🏅 Amazon Vendor Central. 🏅 Amazon Reviews Writing. 🏅 Amazon Order Processing. 🏅 Amazon Customer Service. 🏅 Amazon PPC & Promotions. 🏅 Amazon Store Front Design. 🏅 Amazon AMS Ads Headlines. 🏅 Amazon Reports Management. 🏅 Amazon Inventory Management. 🏅 Amazon Listings Single/Variation. 🏅 Initial product keyword researcher. 🏅 Amazon Enhanced Brand Content. 🏅 Amazon Browse Node, Errors Fixing. 🏅 Amazon FBA Complete Management. 🏅 Amazon Backend Keywords Research. 🏅 Amazon Account Health Management. 🏅 Amazon Reimbursement Case Handling Expert. 🏅 Amazon Title, Bullet Points & Description Optimization. WHAT MAKES ME UNIQUE: 🌟 Expertise - 6 years of experience as a brand strategist, working in the best agencies in Portugal (two of those from the WPP Group - the biggest group in the world). 👻 Creativity - I worked with designers and developers for clients from different sectors. This experience gave me the skills of adapting to new environments and bring up new ideas and approaches to projects. 🗣 Communication - I value communication with my clients because I think it is vital to beat expectations and ensure the work goes in the right direction. When you work with me, communication from both sides is a guarantee. Good communications guarantee the best results in terms of work and investment. 🚀 Analyzing Information - To be a good strategist is crucial to do good research and analysis, so I decided to make my Master's Degree final work about analyzing the competition when creating a brand. I finished my master's degree in 2018, and the final work is still resonating in the scientific community in Portugal. 🔬 Finding good insights - The creative process starts when you can look at a lot of information, make it simple in the first moment, and then relevant. My work aims to create coherence within your brand's communications. It will help you communicate your purpose in a relevant, meaningful, and engaging way with your target. Look at it as the core of your brand, which from now on, will guide every action it takes. This work is also helpful for designers or copywriters you decide to hire when provided with a creative briefing. Get in touch, so we can take your brand to the place it deserves! 🕶 📍 Keywords • marketing strategy and planning • market research & analysis • marketing calendars and budgets • brand strategy • brand identity development • brand messaging • content strategy • content writing, editing, proofing • buyer persona development • social media planning • email marketing • audience segmentation and targeting • campaign monitoring & optimization • strategic partnership development • workshop facilitation • proposal and pitch development • Amazon Listing Optimization • Amazon PPC • Amazon Webstore • Amazon Seller Central • Amazon Book Category Research • Book Marketing

I'm a top 1% expert-vetted branding strategist and designer on Upwork, and a partner at Glekel, a design studio based in Los Angeles. My background: * Master’s Degree in Brand Strategy and Design, ArtCenter, Pasadena, California. * Clients from growing startups to larger organizations including PepsiCo, Netflix, Edelweiss, the City of Los Angeles, Panda Express, Healf * Bachelor’s Degree in Advertising and Graphic Design, British Higher School of Art & Design I have experience across various industries such as tech, healthcare, food, and fashion, and have worked in PR, advertising, marketing, architecture, and graphic design. My strength lies in multitasking and adapting to any situation. I thrive on constant movement and development, which fuels my inspiration and provides creative solutions for new projects. You can google me!

𝐄𝐗𝐏𝐄𝐑𝐓-𝐕𝐄𝐓𝐓𝐄𝐃 (𝐓𝐨𝐩 𝟏% 𝐨𝐟 𝐔𝐩𝐰𝐨𝐫𝐤) · 𝟏𝟎𝟎% 𝐉𝐨𝐛 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 · $𝟒𝟎𝟎𝐊+ 𝐞𝐚𝐫𝐧𝐞𝐝 𝐨𝐧 𝐔𝐩𝐰𝐨𝐫𝐤 𝟕𝟎𝟎+ 𝐣𝐨𝐛𝐬 · 𝟓 𝐅𝐨𝐫𝐭𝐮𝐧𝐞 𝟏𝟎𝟎𝐬 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ I help founders and leadership teams solve the problem beneath the marketing problem — unclear positioning, weak messaging, and growth channels that don't align with the business. I'm Neil Mathew: a fractional CMO, brand strategist, and senior marketing consultant trusted by organizations like Microsoft, Intel, Dell, Exxon Mobil, Marqeta, SproutSocial, Johnson Controls, PayIQ, Almond Fintech, and OpenSea. Over the past decade, I've helped 5 Fortune 100 companies, 8 unicorns, and hundreds of founders turn strategy into revenue — through sharp positioning, high-converting copy, and full-funnel growth execution. 𝟭𝟬+ 𝘆𝗲𝗮𝗿𝘀 𝗶𝗻 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴, 𝗚𝗧𝗠 & 𝗴𝗿𝗼𝘄𝘁𝗵 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 & 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 🏢 Partnered with ExxonMobil, Microsoft, Intel, Dell, and Johnson Controls on executive communications, narrative strategy, and cross-department messaging alignment. 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀, 𝗦𝗮𝗮𝗦 & 𝗦𝗰𝗮𝗹𝗲𝘂𝗽𝘀 🚀 Directed multiple 7-figure launches from positioning through conversion. Built pitch decks that helped startups raise millions. Engineered 200K+ signups via docuseries campaigns combining thought leadership, creative direction, and paid activation. 𝗗𝗧𝗖 & 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 🛍 Creative strategy and performance creative for 7-figure ecommerce brands — concept development, hook and angle testing frameworks, UGC and static ad direction, AI-accelerated production from brief to asset. 5-8x ROAS, 30%+ email-revenue lifts. 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗚𝗵𝗼𝘀𝘁𝘄𝗿𝗶𝘁𝗶𝗻𝗴 ✍️ Executive content featured in Forbes, Entrepreneur, and Fast Company. Brand positioning frameworks, content playbooks, and LinkedIn thought leadership systems for founders and C-suite executives. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Whether you need brand positioning, a messaging framework, a GTM strategy, or a fractional CMO to lead the thinking — I build the strategic foundation your team executes against. If the marketing isn't working, the problem is usually underneath it. Selected case studies below.

I’m a Brand Strategist specializing in brand strategy, brand positioning, brand messaging and content strategy for companies with valuable offers that are hard to explain. I help founders, startups, consultants and growing companies clarify what their brand stands for, define a stronger position in the market, and build messaging that makes their offer easier to understand, trust and choose. If your product, service or expertise is strong but difficult to explain clearly, I can help you turn that complexity into a clear brand strategy, positioning strategy, messaging framework, website messaging and content direction. WHAT I CAN HELP WITH: → Brand Strategy Clarify your brand foundations, audience, differentiation, value proposition, narrative and strategic direction. → Brand Positioning Define a clear and differentiated position so your brand becomes easier to understand, remember and choose. → Brand Messaging Build a brand messaging framework that connects your positioning, value proposition, narrative, proof points, key messages and tone of voice. → Website Messaging Structure your homepage, service pages and website content so visitors quickly understand who you are, what you offer and why it matters. → Content Strategy Create content pillars, communication themes and editorial direction so your brand knows what to say and how to say it consistently. → Brand Audit & Clarity Sprint Identify where your current brand, messaging or website is losing clarity and define the strategic improvements needed. TYPICAL PROJECTS INCLUDE: • Brand Strategy • Brand Positioning • Brand Messaging • Messaging Frameworks • Website Messaging • Content Strategy • Brand Audits • Value Proposition Development • Brand Narrative • Communication Strategy • Founder Positioning • B2B Brand Strategy • SaaS Brand Messaging • Service Brand Positioning WHAT MAKES MY APPROACH DIFFERENT: Most brands try to fix communication by redesigning, rewriting or posting more content. But the real issue is often strategic: unclear positioning, weak messaging structure, scattered content direction or a brand story that people do not understand quickly enough. I build practical brand strategy and messaging systems that connect positioning, narrative, website messaging and content strategy, so your brand communicates with more clarity, consistency and direction. This means: • Clearer positioning • Stronger brand messaging • Better website and content structure • More consistent communication • Faster decision-making • A brand strategy your team can actually use If your brand has value but lacks clarity in how it shows up, send me a message. I’m happy to take a look and walk you through how I’d approach your case.

I’m a seasoned copywriter and brand strategist with experience at creative agencies, global brands, and most recently, through my own studio—STATEN Storyhouse—where I help small and mid-sized businesses unlock clarity, confidence, and consistency in their messaging. Whether you're building from scratch or evolving a brand that’s outgrown its early identity, I bring a rare combo of voice development, narrative structure, and strategic insight to the table. My sweet spot is the intersection of story and strategy—the place where your brand’s truth meets what your audience actually cares about. I specialize in: + Strategic Messaging & Copy Frameworks + Brand Voice Development + Taglines & Naming + Campaign Concepts & Scripts + Website & Product Copy + Brand Audits + Public-Sector & Community-Focused Messaging + AI Voice Training Prompts I’ve worked across CPG, entertainment, gaming, emerging tech, public sector and beyond, creating ComicCon activations, Times Square digital takeovers and TikTok challenges with billions of views. These days, I'm also focused on helping brands grow with clarity and purpose, especially in local markets where good storytelling drives real business impact.

I help brands turn clarity into momentum. As a Brand Strategist and Creative Director with 15+ years across global sport, lifestyle, and luxury brands, I build the strategic foundation first:positioning, narrative architecture, and visual identity. Then translate it into high-impact creative execution. My work spans: Brand Strategy - Positioning, messaging frameworks, brand architecture, campaign strategy, and go-to-market thinking rooted in business outcomes, not just aesthetics. Creative Direction - Concept development, visual systems, campaign ideation, and full-funnel storytelling that aligns brand equity with performance. Editing - Narrative-driven video editing for branded content, commercials, documentaries, and social campaigns. I focus on pacing, emotional arc, and message clarity. Photo Retouching, High-end, natural retouching for lifestyle, sport, and commercial imagery, clean, refined, and brand-consistent. If you need strategic thinking paired with polished creative execution, I bring both.

⭐ Top 1% on Upwork ⭐ 100% Job Success Score ⭐ Behance Awards Winner for Brand Design Whether you're launching from zero or repositioning an established business, I work with founders and teams who need a brand that holds together across every touchpoint and does real work in the market. Over the past years I've delivered projects across fintech, tech, professional services, health, fashion, lifestyle, and media for clients in the US, UK, Europe, Australia, and Africa, helping them show up with clarity, consistency, and confidence. THE SERVICES I PROVIDE: ➡️ Brand Strategy: the thinking behind the visuals. Positioning, audience definition, and messaging that gives your brand direction and makes the identity work harder. ➡️ Visual Identity: logo, colour, typography, and full identity systems that look right, feel right, and scale with your business. ➡️ Brand Guidelines: Documentation your team and partners will actually use - clear, structured, and built for real-world application. ➡️ Web Design & Development: sites built to convert, with clean UI, consistent branding, and a user experience that reflects the quality of what you offer. ➡️ Print & Marketing Collateral : business cards, letterheads, brochures, banners, and digital assets that extend your brand into every format. ➡️ Social Media Kits: branded templates, post layouts, and banners your team can pick up and use, no design skills needed. ➡️ Pitch Decks & Presentations: decks that communicate your story clearly and make the right impression with investors, partners, or clients. HOW I WORK ✅ Signed contract before anything starts. Scope, timeline, and deliverables in writing ✅ 48-hour response time . You'll always know where things stand ✅ Fixed-rate pricing scoped upfront. No surprises mid-project ✅ Dedicated project folder. Everything organised and accessible from day one ✅ Complete handover. Brand deck, source files, guidelines, and assets packaged properly TOOLS Figma · Adobe Illustrator · Photoshop · InDesign · Webflow · Wix Studio · Notion TRACK RECORD 🏆 Top 1% of talent on Upwork 🏆 100% Job Success Score 🏆 50+ completed projects 🏆 2× Behance Awards Winner for outstanding branding work 🏆 9+ years of experience working with B2B and B2C brands 🏆 Clients across the US, UK, Europe, Australia, and Africa Ready to build something that works? Let's talk.

I'm Kei. I work in naming and brand strategy. Have for about a decade. Most people treat a name like a task. Get it done, move on. That's usually fine until it isn't. Names become load-bearing faster than anyone expects. They end up on contracts, products, job postings, legal filings. By the time you know it's wrong, changing it is expensive. Naming looks like a creative problem. Pick something that sounds good. Maybe a bit clever. But that's not what makes a name work. What makes a name work is whether it's defensible. Whether it can own a position. Whether it rules the right things in and the right things out. That's a strategic problem, not an aesthetic one. I've worked at Ogilvy and FutureBrand and inside British American Tobacco. The useful thing about that mix isn't the variety. It's that you see the same decisions get made in very different contexts and start to notice which ones hold and which ones don't. I do naming, brand strategy, and verbal identity - taglines, messaging, positioning. I work with founders and teams on early brand decisions and rebrands. If that's you, feel free to reach out.

Hi, I'm Carly! I'm a brand expert with niche expertise in B2B, tech, and professional services. If you're looking for a lean & efficient brand team with deep expertise on all topics brand, I'd love to help. ❇️ 𝐇𝐢𝐭 𝐭𝐡𝐞 "𝐌𝐞𝐬𝐬𝐚𝐠𝐞" 𝐛𝐮𝐭𝐭𝐨𝐧 𝐨𝐧 𝐦𝐲 𝐩𝐫𝐨𝐟𝐢𝐥𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐚 𝐟𝐫𝐞𝐞 𝟑𝟎-𝐦𝐢𝐧𝐮𝐭𝐞 𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧. ❇️ As a Top 1% Expert Vetted Upworker with a 100% Job Success Score, I've helped 170+ brands create high-performance platforms for growth. I've worked with clients like HP, Atlassian, the European Union, Johnson & Johnson, Conservation International, and Dartmouth College to help them develop distinct and compelling go-to-market strategies. My services include: ➕LOGOS + VISUAL IDENTITY DESIGN // Logos, color palettes, and typography systems that command attention. Graphic design for packaging and marketing assets ensure cohesion and impact at every touchpoint. ➕BRAND MESSAGING & POSITIONING STRATEGY // Define your target audience with precision, chart your own unique market territory, and solidify your messaging architecture. This work leads to resonant, distinct, and human website copy, brand taglines, and campaign concepts. ➕BRANDED WEBSITES & UI/UX DESIGN // Deliver striking & conversion optimized digital experiences. Specialized in Framer and Webflow. ➕MARKET RESEARCH & COMPETITIVE INTELLIGENCE // Gain a 20/20 vision of your market opportunity through surveys, focus groups, and research interviews. Put a finger on the pulse of emerging market trends. Zero in on new segments or flag competitive gaps. ➕BRAND NAMING // Receive distinct and memorable brand names that inspire prospects of what’s possible with you. ⭐️ WHAT OTHERS HAVE TO SAY ⭐️ Here’s what others are saying about working with me as a Top 1% Upworker.👇🏻 → “This was hands down the best experience I have had with any contractor. Carly spent the time to map out deliverables, thoroughly understand my needs, and then she executed flawlessly.” → "Carly is one of the very best contractors I have worked with. She worked as a true collaborator who took my business's needs on board and delivered outstanding work product. Throughout the project, she was highly insightful, flexible, and communicative." → “I have been an entrepreneur for over 20 years and can honestly say Carly is one of the most efficient freelancers I have worked with. She is a consummate professional who clearly has mastered her craft....she was responsive, delivered according to tight deadlines and the end result was superb.” → "Carly is a remarkably talented marketing consultant. It was an absolute pleasure working with her, from discussing her innovative approach to receiving the final product, which felt like a gift. Over the years, I have hired many consultants, but none have achieved the level of precision and excellence that Carly has. She's the real deal!" → “In my years of experience working with people, Carly ranks among the top 1%. She is highly communicative, professional, responsive, and detail-oriented.” → “Carly is incredible. Everyone involved in the project was blown away by the final product. She was able to capture the essence of the brand perfectly, and demonstrated an ability to articulate that messaging at a really high level. I could not recommend her work enough.” +Keywords for Upwork search: brand strategy, brand kit, branding, brand identity design, brand visuals, brand logo design, brand colors, brand typography, brand system, corporate branding, brand naming, brand messaging, brand positioning, taglines, slogans, website design, market research, competitive intelligence, competitor analysis, sales enablement, conversion optimization, website design, brand UX, brand UI, go-to-market strategy, product branding, product naming, creative director, art director, visual identity design, brand agency