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What does an E-commerce Specialist do?

E-commerce specialists are responsible for developing a strong e-commerce strategy and gradually closing the gap between customer service expectations and the actual customer experience. Also, e-commerce specialists monitor the daily activity on the e-commerce website and online store’s overall performance to accomplish business goals, including improving user experience, driving more sales, and developing brand loyalty.

As an e-commerce specialist, you’ll create reports and present ad campaign results and key metrics in weekly team meetings and monthly department meetings. Entry-level e-commerce specialists may be required to research the latest trends and perform competitive analysis to present new ideas and recommendations to the team for consideration.

E-commerce professionals often partner with marketing specialists, content marketing managers, and sales teams to better understand account-level strategies and drive customer experience opportunities.

What skills do I need to become an E-commerce Specialist?

The following qualities and skills are needed to excel as an e-commerce specialist:

• Strong copywriting, project management, and analytical skills
• Experience in e-commerce marketing, including web page development, data entry, managing product inventory, and the customer experience, and use of social media platforms channels, such as Facebook and Instagram
• Proficiency in Microsoft Excel, Powerpoint, and Photoshop for data analysis and creating presentations
• Working knowledge of general trade spending, sales planning, forecasting, promotion management, and pricing execution
• Experience with Google AdWords, analytics, and email marketing tools, like Mailchimp
• Experience working with an online shop or e-commerce platforms, such as Shopify or WooCommerce
• Excellent oral and written communication skills to both internal and external stakeholders
• Experience in online advertising and eCommerce is not mandatory, but is highly recommended

What are the core E-commerce Specialist job responsibilities?

Key responsibilities of an e-commerce specialist include:

• Execute marketing channel production, including email, web advertisement, social media, and search engine optimization (SEO)
• Implement SEO support for product and web category descriptions, e-commerce store landing pages and other curated product, and brand web development
• Prepare merchandise for e-commerce sales by creating displays, photos, and product descriptions
• Manage online merchandising, advertising, and marketing at Amazon
• Develop and update product content on WordPress-based e-commerce websites
• Optimize paid advertising campaigns using SEO and other tools
• Research and formulates ways to optimize the user experience and use data to create strategic plan
• Lead and manage SEO, search engine marketing (SEM) , marketing strategy, email, social media, and display advertising campaigns
• Maintain product information, track trends, and make recommendations to update existing product descriptions to keep them on trend
• Own and drive ratings and review syndication and work with team to increase content collection for assigned account base

Should I get an E-commerce Specialist degree or certification?

Education requirements are a standard part of any job description, which holds true for e-commerce specialists as well. But not having a college degree shouldn’t affect your chances of securing an e-commerce specialist job on Upwork.

Consider these options to showcase your expertise to employers on Upwork:

• Bachelor’s or master’s degree in business administration, marketing, digital business, or related field required
• Certifications or free online courses, such as ‘Ecommerce Email Marketing 101’ by Shopify, ‘Ecommerce Marketing Training’ by HubSpot, and ‘Shopify Ecommerce: Marketing Strategy’ by LinkedIn