Hire the Best UX Copywriters

I help product teams identify where users drop off, get confused, or hesitate, and turn that into clear actions that improve conversion and product performance. I’m a psychologist and UX strategist focused on behavior, clarity, and decision-making. My work is not just about insights, it’s about identifying what to change in the product to improve results (conversion, activation, engagement). Rather than jumping straight to design solutions, I work through research and analysis to clarify the real problem first. My work often includes: • UX audits for SaaS and digital platforms • Usability testing and user interviews • Survey design and behavioral analysis • Funnel and user journey analysis • Conversion and activation research • Product discovery and concept validation I combine qualitative insights (interviews, usability testing, user feedback) with quantitative signals (analytics, surveys, funnel analysis) to help teams make better product decisions. I’ve worked with startups and product teams across multiple countries, helping them uncover usability issues, clarify value propositions, and improve critical user flows. If you're trying to understand why users drop off, hesitate, or fail to complete key actions, we can investigate it together.

⭐ Top Rated on Upwork | 9+ Years of Experience | Graphic Design and Web design | I help businesses launch and grow their digital presence from branding and UI/UX to high-converting websites, eCommerce stores, and SaaS landing pages. Building a successful digital product takes more than just a website. From logo design and brand identity to UI/UX, business websites, online stores, and conversion-focused landing pages, I transform ideas into digital experiences that help businesses stand out and grow. A great website should do more than look good it should build trust, communicate your value, and convert visitors into customers. With 9+ years of experience, I've partnered with startups, SaaS companies, agencies, and growing businesses to create modern websites, scalable eCommerce stores, memorable brands, and user-focused digital experiences. Whether you're launching a new business, redesigning an existing website, or introducing a new SaaS product, I deliver clean, strategic, and results-driven solutions. Services WordPress Website Design & Development Shopify Store Design & Development eCommerce Store Design (WooCommerce & Shopify) Squarespace, Wix & Webflow Websites SaaS Websites & High-Converting Landing Pages UI/UX Design, Figma & Prototyping Website Redesigns & Conversion Optimization (CRO) Logo Design, Brand Identity & Marketing Graphics Why Work With Me? Modern, conversion-focused design Responsive, SEO-friendly websites Clear communication and on-time delivery Attention to detail from concept to launch Complete digital solutions from branding to website launch Whether you need a business website, Shopify store, WordPress website, Squarespace redesign, SaaS marketing website, landing page, or a complete brand identity, I'm here to help bring your vision to life. Let's create a digital experience that not only looks exceptional but also helps your business grow. WordPress, Elementor, Divi, WooCommerce, Shopify, Shopify Plus, Squarespace, Wix, Webflow, Figma, UI/UX Design, Website Design, Website Development, Website Redesign, eCommerce Website, Online Store Design, SaaS Website, SaaS Landing Page, Landing Page Design, CRO, Responsive Web Design, SEO, Graphic Design, Logo Design, Brand Identity, Adobe Photoshop, Adobe Illustrator.

🌟 EXPERT-VETTED || TOP 1% OF FREELANCERS ON UPWORK 🌟 Finding the right words to reach customers is challenging. Getting customers to say YES is even harder. When emails go unopened or websites flatline it’s easy to get discouraged. That’s why creating powerful messaging really matters. Recent client feedback💥 "Colleen delivered creative and thoughtful brand voice samples for our project! She was an enthusiastic ray of sunshine, and her work showed genuine energy, flexibility, and a commitment to understanding our brand’s needs. The samples provided insightful and well-considered approaches, and she was proactive and responsive throughout. Colleen would be a great addition to any creative project looking for fresh and well-crafted copywriting." Now, I'm blushing. Too many companies stick with bland copywriting that simply falls flat, creating a feeling of frustration that is hard to shake. It takes guts to be in business, and you deserve knockout copywriting that explodes growth. You deserve: ✅A website that drills down and attracts customers ✅Emails that sell more ✅Lead gen that builds your base ✅Words that work for you 24/7 It’s time for powerful copy that helps you stand out and sell more: ✅Build a bold brand ✅Get clear messaging ✅Watch leads roll in I'm an intuitive writer, snappy and creative, and a former StoryBrand Certified Guide. My goal? Turn your industry expertise into word-driven action, for more leads and stronger sales. I’m also doctorate-level science savvy and a word-nerd at heart. Let's make your brand stand out. Try me! Fave Projects: 🌐Website Copywriting 🔝Copy Uplevels (Taking AI to Human) 🎯Brand Messaging 💸Pitch Decks 🪝Taglines 📝Mission, Vision and Values Statements 🖥️Emails 🛜Social Ads 💡Brand Naming 💲Sales Landing Pages ↗️Start-Up Brand Positioning 🤯Words on Anything 💥Your Next Project Be the industry standout you were meant to be with words that work. Reach out!

I am a professional digital marketer and website development project lead having worked on hundreds of websites generating meaningful ROI in a variety of industries. My diverse skill set allows me to manage anything related to website development (specialise in Wordpress & Shopify) and digital marketing projects. My expertise spans multiple industry sectors including finance, real estate, fashion, entertainment, beauty, sports, IT & technology, travel and food to name a few. WEBSITE DEVELOPMENT I have over 15 years managing IT and website development teams across multiple projects, however, recently have specialised in Wordpress and Shopify websites including Woocommerce, blogging, publishers, customer website builds, marketplaces, and ecommerce platforms. I have experience in a plethora of plug-ins that can maximise the growth potential for companies. My expertise includes the following: - Responsive Design - WooCommerce - Building a new website from scratch. - Custom wordpress theme development. - Custom wordpress plugin development. - Membership Website Development - Database Management - Website Migration - PHP/ HTML DIGITAL MARKETING: A chartered marketer with 18 years’ experience delivering data-driven marketing strategies incorporating innovation, automation, and operational management. With a strong commercial-led focus, I am looking for opportunities that utilises my skills. I have 18 years experience in marketing and communications and have worked with over 100 businesses spanning multinationals, start-ups, not for profits, and local businesses. I possess experience across the full spectrum of marketing, ranging from B2C, B2B, client-side, and agency side, which has undoubtedly brought a wealth of knowledge, expertise, and results to a wide range of businesses. Charles Darwin once said "It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. "In today’s competitive digital marketplace, this is so true. GENERAL PROFILE: Whether it's search engine algorithms, A/B testing marketing creatives, website development, social media engagement, user metrics, WordPress, or customer experience, the best companies continue to learn and thrive on innovation, flexibility, and data to succeed. Throughout my career, I have always brought strategy and hands-on experience to the party; this is the only way I believe you can get the holistic perspective to digital marketing and website development. So, how can I help you? Good question, over the last 15 years I have worked on diverse projects consisting of SEO, Wordpress, PPC, SMM, affiliate marketing, content marketing, Google analytics, local search marketing, lead generation, inbound marketing, website development (Wordpress), social media, CRM systems (MailChimp, Hubspot, Infusionsoft) and conversions. Whatever your digital marketing and website development needs, I can help. From a client-side, I was Head of Marketing for a company called VideoJug back in 2006. I successfully drove marketing and website development results for this start-up to in excess of 14 million monthly unique users and over 300,000 daily search visits. At its peak, Videojug was in the top 1,000 websites in the world. After Videojug, I started an agency called Bough Digital. Bough Digital is a professional full-service digital marketing company based in the UK, which aims to deliver a first-class, full-scale service to a variety of clients. With this, I have worked with some of the largest names in the UK and across the globe, including eBay, Antler, Reader's Digest, NHS, NASUWT, VMWare, and Alamy, to name a few. During this work, I have worked across multiple verticals and a multitude of digital marketing tactics. MY KNOWLEDGE AND SKILL SET  Digital Marketing Strategy  Wordpress Development  Shopify Development  Data-Driven Insights & Actions  Search Engine Optimisation  Content Optimisation & Strategy  UX & UI  Google AdWords  CRM (Infusionsoft)  Competitor & Industry Analysis  Pricing Strategies  Customer Profiling  Campaign Management  Budgeting & Reporting  Social Media  Inbound Marketing  Omni-channel Communication  Analytics & Reporting  Data Visualisation  Lead Nurturing  Marketing Automation PROFESSIONAL DEVELOPMENT & EDUCATION Professional Postgraduate Diploma in Marketing Msc in Business Management Ba (hons) in Leisure & Sport Management INTERESTS  Tennis  Squash  Soccer  Golf  Sports  Digital Photography (beginner)  Forex Market

I’m a UX Writer and Content Strategist who helps SaaS companies and B2B businesses explain complex products clearly, improve user journeys, and create content that turns website visitors into customers. Whether you’re launching a new product, improving your existing website content or helping your customers understand what you offer, I’ll communicate your value in confident Plain English. I usually work fully asynchronously, so you’ll receive high-quality content to your brief and deadline without meetings or micromanagement. My services include: ✦ Landing pages and high-converting website copy ✦ Full website copywriting ✦ UX writing for digital products ✦ Case studies and business one-pagers ✦ Website audits with clear actions you can implement immediately Why clients hire me: ✦ Consistent, high-quality content delivered on time without meetings ✦ Clear communication and regular updates throughout the project ✦ A friendly, reliable collaborator who keeps things simple Many of my projects are commissioned by clients I have worked with before, and you can check the feedback in my profile for reassurance. I’m a strong fit for: ✦ Small businesses without in-house marketing, content or UX support ✦ Founders and teams who want someone they can trust to own content delivery ✦ SaaS and digital products with early-stage UX or UI challenges ✦ Teams that prefer structured, fixed-price projects with clear deliverables ✦ Business owners whose first language isn't English and require a Native English copywriter If you don’t have in-house content or UX specialists, I will guide you through what I’m doing, why it matters, and how it will support your business goals. And, if you've got a design or development team, I have the technical background to work with them. If you need conversion-focused content delivered without meetings, I’d love to help. 📩 Send me a message or click ‘Invite to job’ to get started. ------------- Client feedback: ★★★★★ “Rick is a diligent, efficient, and collaborative person to work with. His initial support has already proved essential to helping Leapwise improve our marketing offer.” James Sweetland, Senior Consultant, Leapwise (direct client). ---- ★★★★★ "Rick was consistently communicative and easy to work with. The asynchronous nature of the collaboration worked especially well for me, allowing space for reflection without pressure while still keeping things moving. I appreciated his thoughtfulness and professionalism throughout the process." Upwork client. ---- ★★★★★ "I've been raving about how easy Richard made it to have my code reviewed. The feedback was invaluable!" Upwork client, website audit. ---- ★★★★★ “Richard was the best freelancer (of many) I've worked with on Upwork. He is very dependable, quick and clear in communication, and I could trust that he could handle little hiccups independently. I did not need to micro-manage at all and was relieved to simply see the work being done in a fair and thoughtful way with great attention to detail. In the one instance where there was a hiccup (Wordpress glitch-not user error), Richard offered to absorb the 1-2 hrs it would take for him to re-do it sufficiently, even though it wasn't his fault. Standup guy, skilled, and great to work with. I'll be back next time I have a job that fits his skillset, for sure!” Upwork client. ---- ★★★★★ “Rick did great work and we were all thoroughly impressed. Highly recommended!” Upwork client. ---- ★★★★★ “Richard (Rick) has been doing a great job for us. He's organised, communicates clearly and does high quality work. We will definitely keep working with him.” Upwork client.

Why is your short-form content getting views but not converting? What if the fix is in the first 3 seconds? I'm 𝐀𝐟𝐟𝐚𝐧, a 𝐓𝐨𝐩 𝐑𝐚𝐭𝐞𝐝 𝐏𝐥𝐮𝐬 Short-Form Video Editor in Upwork's 𝐓𝐨𝐩 𝟑%, with $𝟔𝟎𝐊+ 𝐄𝐚𝐫𝐧𝐞𝐝, 𝟐𝟔𝟎+ 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞𝐝 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬, and 𝟐,𝟎𝟎𝟎+ 𝐇𝐨𝐮𝐫𝐬 of retention-focused editing across UGC Ads, Instagram Reels, TikTok, and YouTube Shorts.📩 Not sure what's holding your content back? Send me your latest short-form video and I'll send you a free, honest audit within 24 hours. 🏆 Top Rated Plus | Upwork's Top 3% 💰 $60K+ Earned | 260+ Projects | 2,000+ Hours 🎬 Reels | TikTok | Shorts | UGC Ads | VSL 📈 Retention-Focused Editing That Converts 🤖 AI-Powered Workflow | Fast Turnaround 🎯 eCommerce | Coaches | Agencies | Creators ⌚ Full-Time | Quick Response | Long-Term Partner 𝐀𝐛𝐨𝐮𝐭 𝐌𝐞 & 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: My name is 𝐒𝐲𝐞𝐝 𝐌𝐮𝐡𝐚𝐦𝐦𝐚𝐝 𝐀𝐟𝐟𝐚𝐧, a Short-Form Video Editor who started his professional journey on Upwork in 2023. In that time, I have generated 10M+ YouTube views for brands and content creators, completed 𝟐𝟔𝟎+ 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬, logged 𝟐,𝟎𝟎𝟎+ 𝐡𝐨𝐮𝐫𝐬 of editing, and earned $𝟔𝟎𝐊+ working exclusively in short-form video editing. As a Top Rated Plus freelancer ranked in 𝐔𝐩𝐰𝐨𝐫𝐤'𝐬 𝐓𝐨𝐩 𝟑%, I have produced high-converting Instagram Reels, TikTok videos, YouTube Shorts, and UGC ads for brands including Bellroy, Captions App, Efani, and HEYS Luggage, helping eCommerce businesses, coaches, startups, and agencies grow their audience, improve content performance, and build a stronger social media presence across platforms. 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 & 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐈'𝐯𝐞 𝐖𝐨𝐫𝐤𝐞𝐝 𝐖𝐢𝐭𝐡 Over the years, I've worked with eCommerce brands, agencies, creators, startups, and global businesses across multiple industries. This experience helps me create platform-specific short-form content that engages audiences and drives results. 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 📦 eCommerce, DTC & Consumer Brands: UGC Ads, Product Demos & Direct-Response Content 💄 Beauty, Health & Wellness: Skincare, Cosmetics, Supplements & Healthcare Content 📱 Tech, SaaS & AI: Product Demos, Explainers & Brand Storytelling 🎓 Coaches, Courses & Education: Talking-Head Videos, VSLs, Funnels & Lead Generation 🎬 Creators & Personal Brands: YouTubers, Podcasters, Founders & Influencers 🏢 Agencies & B2B: White-Label Editing, UGC Production & Business Content 🏡 Real Estate & Hospitality: Property, Travel & Hotel Content 🏦 Finance & Investing: Educational & Strategy Videos 🎮 Gaming & Entertainment: Tutorials, Shorts & Social Content 🚀 Startups & Emerging Brands: Scalable Short-Form Content for Growth 𝐓𝐎𝐎𝐋𝐒 & 𝐒𝐎𝐅𝐓𝐖𝐀𝐑𝐄 𝐢 𝐔𝐒𝐄 𝐕𝐢𝐝𝐞𝐨 𝐄𝐝𝐢𝐭𝐢𝐧𝐠: Adobe Premiere Pro | Adobe After Effects | DaVinci Resolve | Final Cut Pro | CapCut | Adobe Media Encoder 𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐆𝐫𝐚𝐩𝐡𝐢𝐜𝐬: Adobe Photoshop | Adobe Illustrator | Canva | Figma 𝐀𝐮𝐝𝐢𝐨: Adobe Audition | ElevenLabs 𝐑𝐞𝐯𝐢𝐞𝐰 & 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Frame io | Descript | Riverside | Trello | Asana | Slack | Google Drive | Dropbox 𝐀𝐈 𝐓𝐨𝐨𝐥𝐬: ChatGPT | Midjourney | Opus Clip | HeyGen | Kling | Higgsfield 𝐖𝐡𝐲 𝐖𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐌𝐞? 🎯 Retention-first editing that keeps viewers watching 🔥 Hook-driven videos that stop the scroll ✅ Trusted for UGC Ads, VSLs & Direct-Response Videos ⚡ Fast turnaround without compromising quality 💬 Clear communication & reliable project updates 🏆 Top Rated Plus | Top 3% on Upwork | 260+ Projects 📌 𝐏.𝐒. Every day your content goes out without a strong hook, your competitors get the views and the sales. Send me a message, share your latest video, and I will review it free and tell you exactly what to fix. Click 𝐈𝐧𝐯𝐢𝐭𝐞to Job and let's build something that performs. 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬 𝐟𝐨𝐫 𝐔𝐌𝐀 𝐚𝐧𝐝 𝐂𝐥𝐢𝐞𝐧𝐭 𝐌𝐚𝐭𝐜𝐡𝐢𝐧𝐠: Short-Form Video Editor, Short-Form Video Editing, Short Form Content Editor, Video Editor, Instagram Reels Editor, TikTok Video Editor, YouTube Shorts Editor, Social Media Video Editor, Reels Editor, UGC Video Editor, UGC Ads, AI Video Editor, AI UGC Creator, VSL Editor, Direct Response Video Editor, Performance Marketing Video Editor, Hook-Driven Video Editing, Retention Editing, Talking Head Video Editor, Podcast Clips Editor, Content Repurposing Editor, Long-Form to Short-Form Editor, Adobe Premiere Pro, Adobe After Effects, DaVinci Resolve, CapCut, Final Cut Pro, Motion Graphics, Color Grading, Sound Design, Opus Clip, HeyGen, ElevenLabs, Descript, Frame io, eCommerce Video Editor, DTC Video Editor, Personal Brand Video Editor, Coaches Video Editor, Course Creator Video Editor, Podcaster Video Editor, Marketing Agency Video Editor, SaaS Video Editor, Content Creator Video Editor, Fitness Video Editor, Short-Form Content Strategy, Vertical Video Editing, Video Editing Specialist, Top Rated Video Editor, Professional Video Editor, Engagement-Focused Video Editing