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Senior Brand Designer, Art Director, and Creative Lead, specializing in building impactful brand systems, corporate and digital campaigns. With a rich background spanning corporate, agency, in-house, and founder roles, my international portfolio ranges from launching independent startups to directing high-level global campaigns. Partnering remotely with clients across the US, LATAM, and Europe, I combine elevated craftsmanship with a history of leading digital/print projects to acclaimed completion.

Looking for a designer who does more than just make things look good? My mission is to craft visual identities and designs that genuinely work for your business. I'm a strategic graphic designer who helps brands tell their story, stand out in a crowded market, and drive real-world impact. My services include: Complete Brand Identity Systems Strategic Marketing and Campaign Design Professional Editorial and Publication Layout Impactful Video and Packaging Design I collaborate closely with every client to understand their goals and create a visual experience that not only captures attention but also inspires action. Ready to elevate your brand? Let’s talk about your project and turn your vision into a powerful reality. #PurposefulDesign #StrategicCreativity #BrandingThatConnects

I help brands, agencies, and entrepreneurs create polished visual work that feels strategic, memorable, and professionally art-directed. I’m a Senior Graphic Designer & Art Director with 16+ years of experience across branding, advertising, illustration, digital art, product visuals, social media creatives, print design, and visual concept development. I bring the best of both worlds: the craft, taste, and creative judgment built before AI, plus the speed and possibilities of modern AI tools. I use AI to enhance the process, not replace the thinking. I don’t just create, produce or generate visuals. I direct them: style, composition, lighting, brand consistency, storytelling, details, and final polish. I’ve worked with clients and brands such as McDonald’s, Kellogg’s, Audi, Diageo, Jameson Whiskey, KPMG, New Balance, Cadbury, Microsoft, and the Football Association of Ireland. If you need visuals that look intentional, premium, and not generic, let’s talk.

I hold an Advanced Diploma in Graphic Design and have over 15 years of experience working with various companies and agencies. I am curious and always eager to find new sources of inspiration. As a passionate and driven graphic designer, I have a proven track record of delivering creative and innovative design solutions. I excel in managing projects from initial concept through production to final delivery, ensuring that all work is effective, appropriate, and completed within the agreed timelines. I’m honored to have been awarded Upwork's Expert-Vetted badge. This badge is given to freelancers who have undergone a thorough pre-screening process by industry experts, representing the top 1% of talent on Upwork. Elevating Brand Identity Through Design: • Brand Strategy I handle brand strategy, helping companies define their identity, positioning, and messaging. I ensure the brand aligns with their goals and creates a consistent, memorable experience that drives customer loyalty. • Brand Design I specialize in brand design, expertly crafting the visual identities that define and elevate a brand. From logos to color palettes and overall aesthetics, I create cohesive, impactful designs that authentically reflect a brand’s essence. My goal is to ensure every visual element communicates the brand's message clearly and resonates deeply with its target audience. • Bringing Brand Concepts to Life With my expertise in brand strategy and design, I translate core brand concepts into a diverse array of design formats, including editorial pieces, social media content, web designs, presentations, brochures, and promotional materials. I ensure that the brand's identity is coherently reflected across all channels, resulting in visually stunning and impactful design pieces that resonate with the audience.

Hi, thank you for taking the time to view my profile. I’m a graphic designer & art director with 10+ years of agency and in-house experience in creative and production art. I'm able to listen, find solutions and take feedback very well, all with a positive attitude. Proficient in: Adobe Creative Suite, Microsoft Suit and Canva. My best skills in graphic design: - Logos and Corporate Identity - Presentations - Catalogues, Brochures and Flyers - Display or Digital Media - Print and Editorial Design - Graphic Design for Print, Display or Digital Media - Packaging design - Multimedia Services - Posters My best skills in illustration: - Illustration for children's books - Digital illustration for business - Vector icons - Commercial illustrations - infographics I am creative, proficient, and attentive to detail. I look forward to helping you with your graphic design or illustration needs. And I will be happy to work with you!

🏆 Top-Rated Freelancer ✅ +330 Fixed Projects Done 🏅 +5300 hours worked ⏱️ Quick response and delivery time. ✅ Highly skilled in print and digital • • • • • HERE YOU WILL FIND • • • • • • Availability and reliability; • timely response to messages; • ability to grasp quickly project instructions; • high-quality design work and willingness to make changes as required. Services I provide: ✔ Logo Design and Brand Identity ✔ Brochures, Catalogs, Posters, Flyers, Print Ads ✔ Web Banners, Social Media Graphics/Ads, Sliders ✔ Website design • • • • • TESTIMONIALS FROM MY PREVIOUS UPWORK CLIENTS • • • • • • "Luciano is a wonderful partner to work with. He can take your concept to reality. He provides great ideas, guidance and follows through. Highly recommend using him on your toughest projects." • "Thank you so much Luciano! You're a breath of fresh air. Design skills top notch, a real understanding of translating the brief, communication skills and ability to turn work around quickly. Plus it's always good to enjoy what you do and who you work with :D. Will definitely be re-hiring." • "A+++++++++++++ Thank you so much for the quick help. Superb designer. Lovely to work with. Very fun and understanding and helpful.! Will hire again for my next project!" • "Luciano is one of my favorite freelancers on Upwork. Always a pleasure working with him." • "Luciano has been fantastic. I wish that all freelancers would be more like him. I look forward to working with Luciano again in the near future." Looking forward to working with you!