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I build data solutions that scale with your business. Give me 15 minutes with your data and I will provide a comprehensive breakdown of what you need. Services I offer include: - Google Looker Studio Dashboards - Google Sheets and Microsoft Excel Automation - Data Visualization - Spreadsheet Optimization and Formula Fixes - Business Intelligence Solutions - KPI & Executive Reporting - Financial Statements and Bookkeeping - Custom Reporting Systems - API Data Integration Let's discuss your project. **Keywords** Google Sheets, Google Spreadsheet, Spreadsheet, Spreadsheet Expert, Spreadsheet Automation, Spreadsheet Design, Spreadsheet Development, Spreadsheet Consultant, Spreadsheet Solutions, Spreadsheet Templates, Spreadsheet Modeling, Spreadsheet Optimization, Custom Spreadsheet, Custom Spreadsheet Design, Google Workspace, Google Apps Script, Apps Script, Google Forms Integration, Formula Development, Advanced Formulas, ArrayFormula, QUERY Function, FILTER Function, XLOOKUP, INDEX MATCH, VLOOKUP, Pivot Tables, Conditional Formatting, Named Ranges, Dynamic Dashboards, Financial Models, Budget Templates, KPI Trackers, Inventory Management, CRM Spreadsheet, Project Tracker, Expense Tracker, Automated Reports, Google Looker Studio, Looker Studio, Data Studio, Google Data Studio, Dashboard Design, Interactive Dashboards, Executive Dashboards, KPI Dashboards, Business Dashboards, Sales Dashboards, Marketing Dashboards, Financial Dashboards, Operations Dashboards, Performance Dashboards, Real-Time Reporting, Custom Reports, Data Visualization, Data Analytics, Business Intelligence, BI Reporting, Executive Reporting, Dashboard Automation, Connected Reports, KPI Reporting, Monthly Reports, Weekly Reports, Executive Reports, Automated Reports, Reporting Automation, Business Reporting, Management Reporting, Visual Reporting, Operational Reporting, Financial Reporting, Marketing Reporting, Sales Reporting, Data Visualization, Interactive Charts, Executive Charts, KPI Visualization, Business Metrics, Performance Metrics, Data Storytelling, Scorecards, Trend Analysis, Business Analytics, Analytics Dashboard, Decision Support, Google Analytics 4, GA4, Google Ads, Facebook Ads, Meta Ads, LinkedIn Ads, HubSpot, Salesforce, Shopify, Stripe, QuickBooks, Airtable, BigQuery, MySQL, SQL, CSV, Excel, Google Drive, Google Forms, Google Calendar, Google Search Console, Microsoft Excel, Excel Dashboard, Excel Automation, Excel Formulas, Excel Reporting, Excel Templates, Excel VBA, Financial Models, Power Query, Pivot Tables, Data Cleaning, Workflow Automation, Business Automation, Reporting Automation, Google Apps Script, API Integration, Zapier, Scheduled Reports, Automated Dashboards, Process Automation, Workflow Optimization, Business Intelligence, BI, Analytics, Data Analysis, Data Modeling, Data Cleaning, KPI Development, Performance Analysis, Revenue Analysis, Sales Analytics, Marketing Analytics, Operations Analytics, Executive Analytics, Trend Analysis, Forecasting, Executive Dashboard, CEO Dashboard, Small Business, Startup, SaaS, Ecommerce, Marketing Agency, Operations, Finance, Sales, Marketing, Customer Success, HR Dashboard, Inventory Dashboard, Business Consultant, Dashboard Consultant, Reporting Consultant, Analytics Consultant, Spreadsheet Consultant, Data Consultant, Business Process Improvement, Process Optimization, Workflow Design, KPI Strategy

Hi there! I'm a marketing specialist and enthusiast who genuinely enjoys thinking about brands' online presence and why certain messages land while others don’t. I can help you zoom out to understand the bigger picture of your company: who are we talking to, what matters to them, what's the best way to reach them, and what’s the point of putting this into the world. I’ve worked as a freelance writer and content strategist, helping brands build their digital presence from scratch and refine it over time. A lot of my work starts with shaping the strategy and the structure, and then I move into execution, whether that’s writing, planning content, or helping bring everything together across platforms. I’m comfortable working across social media, websites, blogs, newsletters, and longer-form content. I use SEO and AI as tools, and I care about clarity, consistency, and good judgment more than I care about chasing trends. I’m looking for long-term work with teams and brands that value thoughtful marketing and want someone who can think things through and actually execute.

OVERVIEW I help communities, nonprofits, and businesses design and implement programs that strengthen local economies, support entrepreneurship, and create sustainable growth. My work sits at the intersection of economic development, workforce training, business strategy, and program design. I specialize in helping organizations turn big ideas into structured initiatives that can attract funding, build partnerships, and produce measurable results. Over the past decade, I have worked with rural communities, tribal nations, nonprofits, and private sector organizations to develop strategies that support small business development, workforce readiness, and regional economic resilience. Through my consulting work and leadership of ashTEC, I have helped design and support initiatives including: • Workforce development programs and apprenticeship pathways • Rural and tribal business incubators • Economic development initiatives and regional growth strategies • Entrepreneurship education and training systems • Grant-funded community development programs • Organizational strategy and operational structure My role often involves helping organizations move from concept to implementation by providing the strategic framework needed to align partners, secure funding, and execute programs effectively. I bring both strategic planning experience and operational insight, allowing me to help organizations not only design initiatives but also structure them in a way that is practical to implement and sustain. WHAT I CAN HELP WITH Economic Development Strategy • Regional economic development planning • Rural and tribal economic initiatives • Community entrepreneurship ecosystems • Tourism and cultural economic development • Public-private partnership strategy Workforce Development & Training Programs • Workforce pipeline and apprenticeship programs • Workforce training curriculum development • Industry partnership frameworks • Career pathway program design Nonprofit & Grant Strategy • Grant strategy and funding readiness • Program design aligned with grant funding • Nonprofit organizational strategy • Impact frameworks and evaluation planning Business Strategy & Operations • Business incubator and accelerator development • Operational structure and systems planning • SOP and operational framework development • Growth strategy for mission-driven organizations WHO I WORK WITH My clients typically include: • Economic development organizations • Tribal governments and community programs • Nonprofits and foundations • Workforce development initiatives • Small business support organizations • Mission-driven companies and startups Many of the projects I support involve multi-stakeholder collaborations, where strategy, governance structure, and program design must align across several partners. MY APPROACH Successful initiatives require more than good ideas. They require clear structure, aligned partners, and a realistic implementation plan. My approach focuses on three phases: 1. Strategic Clarity Understanding the goals, stakeholders, and long-term outcomes. 2. Program Design Building the operational structure needed for the initiative to function. 3. Implementation Planning Creating practical systems, partnerships, and funding pathways to move the work forward. This process helps organizations build initiatives that are not only visionary, but sustainable and fundable. EXPERIENCE HIGHLIGHTS • Founder of ashTEC, a consulting and training organization focused on business and workforce development • Experience supporting rural and tribal communities across the Four Corners region • Designed workforce training programs and entrepreneurship initiatives supporting hundreds of small businesses • Developed economic development initiatives focused on community resilience, business growth, and workforce pathways TYPICAL PROJECTS Clients often hire me for: • Economic development strategy development • Workforce program design • Grant-funded initiative planning • Organizational strategy for nonprofits and economic development groups • Business incubator or accelerator program creation • Strategic consulting for mission-driven businesses LET'S WORK TOGETHER If your organization is working to: • launch a new economic development initiative • design a workforce training program • strengthen your regional entrepreneurship ecosystem • develop a strategy that aligns funding, partners, and long-term growth I would be glad to discuss how I can support your work. Feel free to reach out to start the conversation.

I’m Traci, and I help entrepreneurs, freelancers, and small business owners succeed! 🟢 CONSULTING SERVICES: Customer Experience: Customer Journey Mapping ⏐ Strategy Development ⏐ CX Audit Culture Development: Mission/Vision/Values ⏐ Employee Engagement ⏐ Inclusivity Scaling & Expansion: Productizing ⏐ Building to Sell ⏐ Growth Strategy ⏐ Scaling Operations Operations & Systems: Process Development ⏐ Operational Streamlining ⏐ Systems Workflow Business Strategy: Strategic Planning ⏐ Problem-Solving ⏐ Analysis/Assessment 🟢 COACHING SERVICES: Personal Growth: Goal-Setting ⏐ Action Planning ⏐ Self-Awareness Mindset: Overcoming Obstacles ⏐ Motivation Techniques & Strategies Accountability: Check-Ins ⏐ Progress Tracking With over a decade of experience in tech and finance, I bring a diverse skill set in Customer Success, Project Management, Sales, and Operations. I adopt a results-driven approach to business consulting and coaching, empowering my clients to create sustainable impact through strategic growth and innovation. My expertise enables me to diagnose and resolve complex business challenges while providing the motivation and accountability necessary for long-term success. WHY WORK WITH ME I bring a combination of Adaptability, Innovation, and Empathy to every client engagement, which makes me uniquely suited to guide entrepreneurs, freelancers, and small business owners toward success. ❇️ Adaptability: My ability to pivot quickly, revise approaches, and thrive in dynamic, fast-paced environments sets me apart. Whether it's cutting through bureaucratic roadblocks or finding creative shortcuts, I streamline processes and keep projects moving forward. I excel at adapting to changing circumstances so no matter what comes up, we remain focused on the end goal. ❇️ Innovation: I’m a natural innovator, consistently developing fresh, creative solutions tailored to each business's unique needs. In uncertain or rapidly changing environments, I initiate change and quickly adapt, generating practical, forward-thinking options to overcome obstacles. Whether refining an operational system, optimizing customer experience, or launching a new strategy, I always push for innovation that leads to sustainable growth. ❇️ Empathy: I lead with empathy, allowing me to build strong, trusting relationships with my clients. Understanding the human side of business is key to resolving challenges effectively. By deeply connecting with my clients and their teams, I get to the heart of the issue, ensuring that the solutions I provide not only solve problems but also align with the company’s vision and values. Together, these strengths make me more than just a consultant—I’m a partner in your success, committed to helping you scale your business, improve efficiency, and reach your goals. MY PROCESS ✅ Strategize: I begin by diving deep into your business, gathering insights, and clarifying objectives. Together, we’ll develop a customized strategy that aligns with your goals and vision. ✅ Systematize: I’ll help you implement the systems and processes needed to create efficiency, reduce friction, and ensure your business runs smoothly as it grows. ✅ Scale: With a solid foundation, we’ll focus on scaling your operations and optimizing customer experience for long-term success. If you’re ready to take your business to the next level, let’s work together. I’m here to help you turn your vision into reality by providing smart strategies, streamlined systems, and innovative solutions that position your business for sustainable growth and lasting success.

With a passion for bringing visions to life and a deep-rooted background in world-class training from my time at Disney, professional experience in graphic design, and business consulting/marketing, I specialize in helping businesses elevate their marketing strategies and visual identity. I guide entrepreneurs and teams in transforming ideas into impactful branding, offering expertise in logo design, business cards, flyers, and a wide range of marketing materials. My experience spans a broad spectrum of creative programs and tools, allowing me to tailor each project with precision and innovation. I also provide hands-on training to teach clients how to confidently use software essential to their growth, making complex systems feel intuitive. Whether you're building your brand from the ground up or looking to refresh your image, I’m here to support your success every step of the way.

I turn your sales & financial models, spreadsheets & data into software. Dashboards, quoting tools, CRM automation & AI built to support your team, not replace it. After years in financial analytics, it all changed with a spreadsheet: a solar sales model that worked, but only as fast as someone could update it by hand. I automated it into real software, and it clicked: most businesses run on brilliant financial and sales logic that's trapped in spreadsheets and disconnected tools. Freeing that logic is what I do now. Through DewQTech, my team and I turn the models, data, and manual workflows a business runs on into software that runs itself: dashboards, quoting and pricing tools, funnels, CRM automation, APIs, and AI. The difference is that I come at it from the numbers, not just the code. My time at Overstock and Ancestry means what we build is correct under the hood, and built to move the metric that matters, not just look good. Spreadsheets and manual work slowing your growth? Let's talk!