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Your marketing spend is scaling, but your profit margins aren't following. Your teams are drowning in spreadsheets, and your current dashboards create more questions than they answer. 𝗜 𝗳𝗶𝘅 𝘁𝗵𝗶𝘀. As a Data Scientist and Marketing Analytics Expert with over 12 years of experience, I help business owners stop guessing and start scaling. With an M.S. in Statistics (Texas A&M) and deep expertise in Tableau, SQL, and R, I build the automated data pipelines and executive dashboards that leadership teams actually use to drive revenue. I don't just hand over charts, I treat your marketing like a highly optimized production line to eliminate waste and maximize profit. 🎯 𝗪𝗵𝗮𝘁 𝗜 𝗗𝗲𝗹𝗶𝘃𝗲𝗿 (𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀 𝗬𝗼𝘂 𝗖𝗮𝗻 𝗘𝘅𝗽𝗲𝗰𝘁):   1. 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗧𝗮𝗯𝗹𝗲𝗮𝘂 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀: Clean, interactive dashboards that put profit-driving KPIs front and center (CAC, LTV, ROAS, Payback Period, Conversion).   2. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗽𝗲𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Aligning your marketing data with profit metrics, historically delivering 15–30% ROI improvements for my clients.   3. 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲𝘀: Replacing manual, error-prone spreadsheet work with automated SQL/R data workflows that speed up decision cycles by 20–50%.   4. 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗠𝗼𝗱𝗲𝗹𝗶𝗻𝗴 & 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Uncovering your most high-value customers and most profitable acquisition channels using advanced statistical analysis. 🏆 𝗪𝗵𝘆 𝗖𝗵𝗼𝗼𝘀𝗲 𝗠𝗲?   • 𝗧𝗼𝗽 𝗥𝗮𝘁𝗲𝗱 𝗘𝘅𝗽𝗲𝗿𝘁: 5+ years of delivering 5-star results on Upwork.   • 𝗦𝘁𝗮𝘁𝗶𝘀𝘁𝗶𝗰𝗮𝗹 𝗥𝗶𝗴𝗼𝗿: M.S. in Statistics ensures my models and insights are mathematically sound, not just superficial vanity metrics.   • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿: I don't just build what you ask for; I advise on what you actually need to hit your growth targets. 🛠️ 𝗖𝗼𝗿𝗲 𝗧𝗲𝗰𝗵 𝗦𝘁𝗮𝗰𝗸 & 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀:   • 𝗕𝗜 & 𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Tableau (Dashboard Design, Blending, Automation, Interactivity)   • 𝗗𝗮𝘁𝗮 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 & 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: R, SAS, Predictive Modeling, Linear Regression, Forecasting, Cohort Analysis, Propensity Modeling   • 𝗗𝗮𝘁𝗮 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴: SQL, ETL Pipelines, Automated Reporting, Data Modeling, AWS, Athena, PostGres, Make   • 𝗗𝗼𝗺𝗮𝗶𝗻 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Marketing Analytics, E-commerce, Manufacturing, Campaign Reporting Ready to stop guessing and scale with clarity? Send me a message or book a consultation to discuss your current data setup and how I can turn your analytics into a profit center.

I partner with Revenue, Sales, and Marketing leaders who need to operationalize HubSpot so their teams execute consistently and leadership can rely on the data. REVENUE - Turn HubSpot into a revenue engine by aligning lifecycle stages, pipeline structure, and reporting - Create executive-level revenue visibility with dashboards and conversion funnels - Strengthen forecasting confidence through structured deal stages and defined deal progression SALES - Build a sales process inside HubSpot, including deal stage definitions and entry/exit criteria - Improve pipeline hygiene and qualification discipline preventing inflated pipelines - Establish inspection-ready reporting that highlights stalled deals and execution gaps MARKETING - Design a marketing system inside HubSpot that preserve attribution across campaigns - Design attribution and campaign reporting frameworks connecting directly to pipeline impact - Build lead journeys and lifecycle stage frameworks that aligns marketing and sales HOW I WORK Engagements begin with a defined scope of work. I review it, ask clarifying questions, and align on success metrics before starting. Once access is granted, I conduct a high-level audit of your current HubSpot portal specific to the scope. From there, I build and implement in focused work blocks, with weekly check-ins to ensure alignment and momentum. AVAILABILITY I'm focused on 10-15 hours per week engagements right now.

I help founders fix and stabilize AI-built applications. If fixing one thing causes five new errors, authentication is breaking, deployments are failing, or nobody understands the code anymore, I can help. Over the past 10+ years, I've built software products and data platforms across healthcare, e-commerce, finance, and manufacturing. I specialize in turning ambiguous business problems into production-grade applications. Recent Projects Scaled a Shopify App to Thousands of Merchants Built a recurring revenue SaaS product with automated notifications, event-driven processing, and self-service onboarding. Built a Population Health Platform for 4M+ Members Created a healthcare analytics platform that processed billions of records to identify intervention opportunities and support clinical decision-making. Created an AI-Powered Google Ads Intelligence Platform Developed an automated audit and monitoring system that transforms advertising account data into prioritized recommendations and actionable insights. Tech Stack: Supabase (Postgres, Auth, RLS, Edge Functions, Storage, pgvector), React, Next.js, TypeScript, Python, FastAPI, Node.js, Stripe (Connect, Subscriptions, Webhooks), OpenAI and Claude APIs, Vercel, GitHub Actions, Terraform, dbt, Twilio, Brevo Whether you're building a new product, modernizing a data platform, or untangling an existing application, I'd be happy to discuss your project.

🏆 Proven Startup Advisor 🏆 Top-performing Sales Executive 🏆 Expert-vetted Digital Marketer ✅ About Me: I am an accomplished sales executive boasting over a decade of expertise adeptly navigating every facet of the sales cycle. My specialization lies in guiding business owners through the refinement and execution of battle-tested sales strategies, ensuring the attainment of consistent and replicable outcomes. Whether orchestrating your Go-To-Market strategy, meticulously prospecting, sealing deals, or nurturing accounts, I deliver top-tier sales support at every juncture. Among my recent achievements, I've established Ulin Consulting, a seven-figure sales consulting agency, showcasing my prowess as both a business owner and entrepreneur. Additionally, I've developed a highly-trafficked business resource website, drawing thousands of monthly visitors. Moreover, I've authored the book 'Be Your Own Boss: Your Guide to Self-Employment, Freelancing, Consulting, Online Business, Startups, and More...' available on Amazon, further cementing my expertise in the realm of entrepreneurship and business consultancy. ✅ My Background: My journey began as a freelance sales consultant following my departure from a successful tenure in retail management, where I excelled as the district sales manager for a prominent wireless company, consistently achieving the coveted #1 market leader position for three consecutive months. In 2018, armed with nothing but a backpack filled with clothes, a modest sum of money, and an unwavering dream of entrepreneurship, I ventured to Mexico to forge my path. In the 5 years that I have spent freelancing, coupled with my 5 years as an expatriate, I have not only refined my skills and expertise in sales and marketing but also cultivated a deep understanding of global markets and cultural nuances. This unique combination of experiences has equipped me with a well-rounded perspective and the adaptability needed to thrive in diverse business landscapes. Through continuous learning and hands-on engagement, I have orchestrated transformative campaigns that propelled client revenues by over 200% within the first year, solidifying my reputation as a visionary strategist and results-driven leader. CRMS: Hubspot, Salesforce, Zoho, Freshdesk, Zendesk, LessAnnoying, GoHighLevel, and more. Email: Klaviyo, Mailchimp, Outreach, Sendgrid, Mailgun, WUI Prospecting: Apollo.io (Lite CRM), Seamless.ai, Zoominfo, Crunchbase, Lusha Dialers: Dialpad (active subscription), Ring.io, RingCentral, Vonage, and more Social Media: SocialPilot, Hootsuite, and Sprout Extensive LinkedIn (Sales Navigator) experience With over 12+ years of experience, I bring a broad range of skills to help you achieve your desired goals. ✅ What I currently provide: *Traditional SDR/BDR services *GTM strategy development and consulting *Sales process design and implementation *Messaging alignment and optimization *Workflow / sequence creation *Zapier and other integrations *Email campaign creation and management *Social media campaign creation *Telemarketing and cold calling *Warm calling and closing over the phone *Phone scripts and social media messaging *Zoom presentations and face-to-face selling *Proposal creation and deal management *Client onboarding and account management *Digital advertising campaigns ☎️ Feel free to send a message, and we can set up a FREE 30 minute consultation where we can discuss your project and how my services can help you exceed your company's goals. - Lance Ulin

I have been working as a programmer for 15 years. I have worked mainly as a .net web developer. Specifically, asp.net, C#, VB.NET, SQL, LINQ, Entity Framework, MVC, Web API, HTML, CSS, JavaScript, jQuery, angular, bootstrap.

I help businesses streamline and scale their Salesforce environments through smart automation, clean system architecture, and efficient CRM strategy. With 7+ years of experience across Sales, Service, Financial Services, and Education Clouds, I specialize in replacing manual workflows with scalable solutions using Flow Builder and iPaaS tools. My focus is building systems that improve operations, strengthen customer retention, and support long-term business growth.