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in Jordan

Product and UX leader with over 10 years of experience designing and shaping digital products across diverse industries and complex organisational environments. Experienced in translating business objectives and user needs into intuitive, scalable solutions, from product discovery and strategy through design and delivery. Worked with diverse user groups across different ages, backgrounds, and accessibility needs, collaborating with cross-functional teams to create inclusive and effective digital experiences

I am your quintessential Integrator and Driver—your company's backbone and forward force. As an Integrator, I excel in creating harmony within the leadership team, ensuring that vision aligns with execution. I am the linchpin that holds the fabric of the organization together, responsible for operationalizing the business plan and delivering on the P&L. My role is pivotal in fostering clarity, ensuring effective communication, and maintaining organizational consistency. Leveraging logic and a results-driven approach, I adeptly navigate the myriad ideas of visionaries, translating them into actionable plans that resonate with the detail-oriented minds of technicians. My unique ability lies in bridging the gap between grand visions and the granular details necessary for their realization, making me an indispensable asset in translating ideas into tangible outcomes. As a Driver, my approach is action-oriented and task-focused. I thrive in environments that demand direct communication, confront challenges head-on, and prioritize urgent, adaptive planning. My learning style is active, favoring a holistic understanding that keeps the bigger picture in focus. I am motivated by practical applications of knowledge, with a penchant for inventive and pragmatic solutions. My adventurous spirit draws me to roles that not only challenge but also leverage my assertive and risk-taking traits. I excel in competitive settings, especially those that call for leadership, persuasion, and the management of ideas and people. My ideal workplace is structured and organized, clear in its authority lines and goals, with a definitive focus on results. I value positions that allow me to influence and drive towards organizational success, appreciating roles that grant me the opportunity to debate, manage, and present. My decision-making is guided by rational thinking and a reliance on facts, preferring objective analysis over subjective judgment. This analytical prowess enables me to evaluate strategies logically, choosing the most effective path with decisiveness and composure. In summary, I am a dynamic leader—straightforward, self-reliant, and focused on practical achievements. My leadership style is geared towards influencing and managing teams towards achieving organizational objectives. I thrive on challenges that offer status, authority, and the opportunity to lead with innovation. My ideal work environment is one where competition is healthy, success is measured by performance, and contributions are recognized and rewarded.

I build Power BI dashboards and Excel/Power Query automation that turn messy business data into clean, automated reporting. From data cleaning and financial reconciliations to interactive dashboards and workflow automation, I create reliable solutions that save time, reduce errors, and improve productivity. One automation solution I developed reduced a reconciliation process from 3 hours to just 5 minutes, improving both efficiency and accuracy. Services I offer: * Power BI Dashboards * Power Query & Data Transformation * Excel/VBA Automation * Financial Reconciliation * Reporting Automation * Data Cleaning & Consolidation I focus on delivering clean, scalable, and user-friendly solutions tailored to your business needs. Let's automate your workflow so you can focus on growing your business.

Founders don’t need more spreadsheets—they need financial clarity, a strategic roadmap, and the confidence to make informed business decisions. I help startups, SMEs, and growing businesses turn ideas and financial data into investor-ready strategies, robust financial models, and actionable growth plans. With 18+ years of experience in finance, accounting, costing, budgeting, and strategic financial management, I have progressed from Junior Accountant to Cost Accounting Manager, Financial Controller, and Strategic Finance Consultant. Today, I work with founders and management teams to connect strategy, operations, and finance—helping them understand not only what the numbers say, but what decisions they should make next. I combine extensive financial expertise with AI-enabled productivity to work efficiently while ensuring that every model, assumption, and recommendation is backed by professional judgement and real-world business experience. MY STARTUP & GROWTH FRAMEWORK Phase 1 — Business Strategy & Business Planning I help founders validate, structure, and strengthen their businesses before committing significant capital or approaching investors. ✔ Business Plans & Feasibility Studies ✔ Business Model Development ✔ Market & Competitor Analysis ✔ Revenue Model Design ✔ Pricing & Monetization Strategy ✔ Go-to-Market Strategy ✔ Growth Strategy & Strategic Planning Phase 2 — Financial Modeling, Budgeting & Forecasting I build decision-ready and investor-ready financial models that show how the business grows, what drives profitability, when it needs cash, and how different scenarios affect performance. ✔ Three-Statement Financial Models ✔ Budgeting & Forecasting ✔ Revenue & Cost Modeling ✔ Cash Flow & Runway Planning ✔ SaaS & Subscription Financial Models ✔ AI & Technology Startup Models ✔ Unit Economics & Break-Even Analysis ✔ Scenario & Sensitivity Analysis ✔ Budget vs. Actual & Variance Analysis ✔ KPI Dashboards & Executive Reporting Phase 3 — Investor Readiness I help founders translate their strategy and financial model into a credible, financially supported investment case. ✔ Investor-Ready Financial Models ✔ Fundraising & Capital Planning ✔ Pitch Deck Financial Review ✔ Valuation Support ✔ Due Diligence Preparation ✔ Financial Storytelling ✔ Investment Metrics & KPIs ✔ VC & Investor Readiness FRACTIONAL CFO & STRATEGIC FINANCE For businesses that need senior-level financial expertise without the cost of a full-time CFO, I provide ongoing strategic financial support across: ✔ Financial Planning & Analysis (FP&A) ✔ Budgeting, Forecasting & Variance Analysis ✔ Costing & Cost Structure Analysis ✔ Product & Service Costing ✔ Pricing, Margin & Profitability Analysis ✔ Cash Flow & Working Capital Management ✔ Financial Performance Analysis ✔ Cost Optimization & Operational Efficiency ✔ KPI Dashboards & Executive Reporting ✔ Strategic Decision Support ✔ Business Process Improvement ✔ Finance Transformation COSTING & PROFITABILITY Strong revenue does not automatically mean strong profitability. I help businesses understand where they make money, where they lose money, and what is driving their margins through: ✔ Product, Service & Customer Costing ✔ Cost Structure & Cost Driver Analysis ✔ Contribution Margin Analysis ✔ Break-Even Analysis ✔ Pricing & Profitability Analysis ✔ Cost Reduction & Optimization ✔ Standard Costing & Variance Analysis ✔ Make-or-Buy and Operational Decision Support INDUSTRIES I support businesses across a wide range of industries, including: Startups | AI | SaaS | Technology | Manufacturing | E-commerce | Retail | Healthcare | Construction | Professional Services | Hospitality | Logistics | Education | Non-Profit Organizations I also support businesses operating across the GCC, UK, USA, Europe, and international markets. CLIENTS TYPICALLY HIRE ME TO • Develop an investor-ready business plan • Build or review a financial model • Prepare for fundraising and investor discussions • Build annual budgets and financial forecasts • Improve pricing, margins, and profitability • Analyze product, service, or customer costs • Improve cash flow visibility and runway • Validate financial and commercial assumptions • Conduct feasibility and scenario analysis • Build KPI dashboards and management reporting • Identify cost-saving and performance improvement opportunities • Provide ongoing Fractional CFO support EDUCATION & CREDENTIALS • Master’s Degree in Accounting • CMA Candidate — In Progress • 18+ Years of Finance & Accounting Experience • Extensive Cost Accounting, Budgeting & Financial Control Experience • Fluent in English and Arabic • Experience supporting clients across the GCC, UK, USA, Europe If you're looking for a strategic finance partner to bring clarity to your numbers and confidence to your decisions, let's talk.

Most market research gives you data. Very little gives you a decision. I help startups, SMEs, consultants, and agencies turn scattered market information into clear, strategy-ready insights they can use for pitch decks, business plans, expansion decisions, pricing, positioning, and go-to-market strategy. Over the past 5+ years, I have worked with SMEs and startups across the MENA region on strategy, growth, market expansion, business development, and investor readiness. I have supported 100+ companies through structured diagnosis, market analysis, competitor mapping, and practical growth recommendations. My work is best suited for clients who do not need a 70-page generic report. They need a focused, well-sourced, decision-ready brief that answers: Is this market attractive? Who are the key players? Where is the opportunity? How should we position ourselves? What are the risks? What should we do next? What I can help you with I offer focused market intelligence and strategy research for: Market sizing: TAM, SAM, SOM Competitor research and benchmarking Customer and segment analysis Pricing and business model research Market entry and expansion research Industry trends and opportunity mapping Pitch deck market slides Business plan research Go-to-market insights Strategic recommendations based on the research My productized service Market Intelligence Brief A clear, practical, and source-backed research brief designed to support real business decisions. Typical deliverables include: Market overview Market size indicators Key trends and demand signals Competitor landscape Pricing or business model benchmarks Customer segments Opportunities and risks Strategic implications Recommended next steps Clean list of sources This is not copy-paste research. I combine market data, public sources, industry reports, competitor intelligence, and strategic thinking to help you understand what the information actually means for your business. Best fit clients I am a strong fit if you are: A founder preparing an investor pitch deck A startup validating a new opportunity An SME entering a new market A consultant needing research support A marketing agency building strategy for a client A business owner trying to understand competitors, pricing, or market demand Why work with me I bring 12+ years of experience in strategy, operations, business development, and startup ecosystem work, with a track record of supporting 100+ SMEs and startups through structured diagnostics, growth strategy, market analysis, operating models, and execution frameworks. My background includes working across Gulf region, Europe, the USA, Australia, and East Asia, with experience in both public and private sector environments.

+10 years of experience #1 Revenue manager of Upwork AI enabled freelancer I'm the co-founder of PriceAdvize — a fractional revenue management company built specifically for professional short-term rental operators. We actively manage 1,500+ units across 30+ markets in the US and Europe, and our clients average an 18% revenue uplift within the first 90 days. This isn't coaching. This is hands-on revenue management — the same work that full-time revenue managers do for hotel chains, applied directly to your STR portfolio. If your revenue has plateaued, your occupancy looks fine but your income doesn't match it, or you're scaling and things are getting messy — book the call. We'll find the leak within the first 20 minutes **What I help with:** - Pricelabs setup, optimization & custom algorithm configuration (PriceLabs, pricelabs, PRICELABS — I know it inside out) - Dynamic pricing strategy for Airbnb, VRBO, Bookingdotcom, Vrbo, TripAdvisor, Expedia & direct booking channels - Minimum stay rules, gap night filling, orphan night strategies & last-minute pricing - Seasonal pricing calendars, shoulder season revenue recovery & event-based pricing - Base price calibration & market-level comp set analysis - Occupancy vs. ADR optimization — knowing when to push rate and when to fill - RevPAR improvement, Revenue Per Available Night (RevPAN) tracking - Airbnb algorithm optimization — search ranking, conversion rate, listing visibility - AIRBNB Superhost strategy & review optimization - Listing copywriting, photo sequencing & thumbnail strategy for higher click-through - Channel manager setup & OTA distribution strategy - Direct booking website strategy, Stripe setup & repeat guest retention - Scaling from 5 to 100+ units without losing pricing control - Property management company (PMC) systems, SOPs & owner reporting - Co-hosting setup, owner acquisition scripts & portfolio growth strategy - PMS integrations — connecting your pricelabs to Guesty, Hostaway, Hospitable, Lodgify and more **Tools & Platforms I work with** PriceLabs · pricelabs · PRICELABS · Wheelhouse · Beyond Pricing · Beyond · Hospitable · Guesty · Guesty for Hosts · Hostaway · Lodgify · OwnerRez · Hostfully · Streamline · Track · Airbnb · VRBO · Vrbo · Bookingdotcom **Markets I know deeply:** 🇺🇸 United States — Florida (Miami, Orlando, Tampa, Panama City, Destin, Fort Lauderdale, Naples, Cape Coral, Kissimmee) · Tennessee (Nashville, Gatlinburg, Pigeon Forge, Smoky Mountains, Chattanooga) · Hawaii (Maui, Oahu, Kauai, Big Island) · Texas (Austin, San Antonio, Houston, Dallas, Hill Country) · California (Los Angeles, San Diego, Palm Springs, Joshua Tree, Big Bear, Santa Barbara, Napa) · Colorado (Denver, Breckenridge, Vail, Steamboat Springs, Telluride) · Arizona (Scottsdale, Sedona, Phoenix, Flagstaff) · New York (NYC, Catskills, Hamptons, Hudson Valley) · North Carolina (Outer Banks, Asheville, Charlotte) · Georgia (Savannah, Blue Ridge, Atlanta) · South Carolina (Charleston, Myrtle Beach, Hilton Head) · Montana · Wyoming · Utah · Nevada (Las Vegas) · and more 🇪🇺 Europe — Spain (Barcelona, Madrid, Málaga, Ibiza, Mallorca, Tenerife, Valencia, Seville, Costa del Sol, Costa Brava) · Portugal (Lisbon, Porto, Algarve, Cascais) · France (Paris, Nice, Lyon, Bordeaux, Provence) · Italy (Rome, Milan, Florence, Venice, Amalfi, Sicily, Sardinia) · United Kingdom (London, Edinburgh, Manchester, Brighton) · Germany (Berlin, Munich, Hamburg, Frankfurt) · Greece (Athens, Santorini, Mykonos, Crete, Corfu) · Netherlands (Amsterdam) · Czech Republic (Prague) · Hungary (Budapest) · Austria (Vienna, Salzburg) · Croatia · and more **Who I work with:** - STR operators managing 5 to 500+ units - Airbnb co-hosts looking to professionalize their pricing - Property management companies (PMCs) wanting a dedicated revenue function - Real estate investors building short-term rental portfolios - Boutique hotels & aparthotels transitioning to OTA distribution - Vacation rental owners tired of guessing on rates **Keywords clients search for:** short term rental pricing · airbnb pricing strategy · pricelabs expert · pricelabs consultant · pricelabs setup · pricelabs optimization · dynamic pricing airbnb · vacation rental revenue management · STR revenue manager · airbnb consultant · airbnb optimization · vrbo pricing · bookingdotcom optimization · short term rental consultant · airbnb listing optimization · STR management · property management airbnb · revenue management vacation rental · airbnb superhost strategy · airbnb algorithm · occupancy rate optimization · average daily rate · ADR optimization · RevPAR STR · short term rental coach · airbnb coach · vacation rental coach · pricelabs help · beyond pricing vs pricelabs · wheelhouse vs pricelabs · airbnb pricing tool · short term rental scaling · co-host pricing · Airbnb management company · STR consulting · and more