Hire the Best Conversion Rate Optimizers
in Spain

Some Shopify stores do not have a traffic problem. They have a clarity, trust, tracking, or conversion problem. I help ecommerce and DTC brands find where visitors hesitate, drop off, or lose confidence across product pages, landing pages, cart, checkout, mobile UX, GA4, Clarity, and paid traffic journeys. I review the full path after the click by analyzing what shoppers expected, what they saw, where friction appeared, and what should be fixed first. My work is practical, where I review the real customer journey, identify the biggest friction points, and turn the findings into clear recommendations your team can actually use. I’m Carlos, a Top Rated freelancer with 100% Job Success. I’m based in Spain, bilingual in English(lived in the UK&US), and I work with ecommerce brands, agencies, and founders who need a clear second pair of eyes on their conversion path. What I can help with: - Shopify CRO audits - Product page and landing page reviews - Checkout and cart friction analysis - Mobile UX reviews - GA4 and Microsoft Clarity analysis - Paid traffic landing page reviews - Google Ads to landing page message match - Google Shopping / Merchant Center foundations - Competitor and customer journey research - Conversion-focused Figma support - Clear reports with screenshots, severity, and priorities I’m also Google-certified in Search Ads and AI-Powered Shopping Ads. This helps me review how campaign intent, search terms, product visibility, landing pages, and conversion paths connect after someone clicks. I do not just look at pages visually. I look at the full path: 1. What the user expects before they arrive 2. What they see above the fold 3. Whether the offer is clear 4. Whether the page builds enough trust 5. Where mobile friction appears 6. Whether the product page answers objections 7. Whether cart and checkout feel easy and safe 8. Whether analytics and behavior data support the recommendations I also use AI tools to speed up research, competitor review, customer language analysis, and report organization. But every recommendation is manually reviewed by me and based on the real page experience, available data, and customer journey. Recent work includes: - Shopify CRO and sales growth support for a DTC ecommerce brand - CRO and analytics audit for an ecommerce website using GA4, Clarity, Meta, and UX review - Product detail page UX evaluation with practical usability recommendations - Pet brand landing page redesign in Figma focused on clarity, trust, and conversion - Spanish ecommerce localization and customer journey audit across PDPs, menus, checkout, and post-purchase emails My style is simple of no generic audit, no huge document full of obvious comments, and no fake guarantees. I focus on the few changes most likely to improve clarity, trust, and conversion. If you share your store URL, what you sell, and the part of the funnel you are most concerned about, I can quickly tell you where I would start and how I would approach the review.

I help Shopify and e-commerce brands turn underperforming websites into high-converting revenue systems. If you're running paid media and you are getting traffic, but your store isn’t converting as it should, the problem usually isn’t your ads, it’s your website. Most Shopify stores lose revenue due to unclear messaging, poor structure, and generic design. That means you're paying for traffic that doesn’t turn into customers. That’s where I come in. I specialize in Shopify website design, development, and conversion rate optimization (CRO) for: DTC (Direct-to-Consumer) brands Beauty & skincare Wellness & lifestyle Consumer packaged goods (CPG) Emerging e-commerce brands I don’t just build Shopify websites. I analyze, restructure, and rebuild your store to improve conversion rate, increase revenue, and create a seamless customer experience. From strategy and UX to design, copy, and Shopify development, I handle the full process, so you don’t have to manage another freelancer or agency. 🔍 Core Expertise • Shopify Website Design & Development (Custom builds, theme optimization) • Conversion Rate Optimization (CRO) for e-commerce • Shopify Store Redesigns & Rebuilds • Product Page Optimization & UX Design • E-commerce Strategy & Information Architecture • Copywriting for Conversion (landing pages, PDPs, funnels) • Subscription Optimization & AOV Growth (bundles, upsells) 📈 Results ✳️ Increased Shopify conversion rate to 3.81% ✳️ Grew traffic by +79.6% YoY while improving performance ✳️ Scaled subscriptions to 22% of total revenue ✳️ Supported high-performing product launches with optimized Shopify builds ⚙️ How I Work (Conversion-Focused Process) Most freelancers jump straight into design. I don’t. 1. Conversion Audit I analyze your Shopify store to identify what’s hurting performance. 2. Strategy & Structure We fix messaging, UX, and user flow to guide users toward purchase. 3. Shopify Design & Development I rebuild your store with a conversion-first approach. 4. Optimization We refine performance so your store can scale with confidence. Why Clients Hire Me • Specialized in Shopify + e-commerce CRO (not generic web design) • Focus on revenue and conversion, not just visuals • Strong strategic thinking before execution • Clear communication and structured delivery • Minimal involvement required from your side “They anticipated challenges before they became roadblocks.” “The process felt smooth and stress-free.” “They translated our brand beautifully into the website.” 💬 What’s Next? If your Shopify store isn’t converting as it should, I can help you understand why. Send me a message and I’ll review your store. I’ll share what’s likely holding it back and how I’d approach fixing it. I work with a limited number of e-commerce brands to ensure quality and performance.

I design and optimize high-performing websites and digital experiences with a strong focus on conversion, usability, and business goals. Most of my work involves designing websites from scratch - from UX strategy and wireframes to final UI, implementation, and ongoing optimization. I work with businesses that need more than just a visually polished website. My focus is on creating clear user journeys, reducing friction, improving conversion rates, and building experiences designed around measurable outcomes. What makes my approach different is the combination of UX design, CRO thinking, behavioral analysis, and hands-on implementation experience. I don’t make design decisions based on assumptions or visual trends alone. My work is informed by real user behavior, analytics, heatmaps, session recordings, and conversion data to understand where users struggle, where they drop off, and what prevents action. I’m especially effective on: • High-converting websites built from scratch • Website redesigns focused on UX and conversion improvements • Landing pages and funnel optimization • UX optimization for existing websites and digital products • End-to-end projects (strategy → wireframes → UI → implementation) • WordPress / Elementor websites with custom UX thinking • SaaS and digital product interfaces with complex user flows My process: 1. Behavioral Analysis & UX Audit I begin by analyzing user behavior patterns, heatmaps, session recordings, analytics data, and conversion bottlenecks to identify friction points and weak areas in the user journey. 2. UX Structure & Wireframes Once key problems and opportunities are identified, I restructure user flows, improve content hierarchy, simplify decision paths, and create wireframes focused on usability and conversion performance. 3. UI Design & Implementation After validating the structure, I design scalable, conversion-focused interfaces and support implementation in WordPress / Elementor to ensure the final product matches both the UX strategy and business goals. 4. Optimization & Iteration I treat optimization as an ongoing iterative process rather than a one-time redesign. After launch, I continue analyzing user behavior, engagement patterns, and conversion performance to refine the experience based on real-world usage and measurable data. Because I also understand the implementation side of the process, I’m able to bridge the gap between design and development and avoid many of the UX compromises that typically happen during handoff. Over the years, I’ve worked across websites, eCommerce, CRO projects, and digital products, helping businesses improve usability, increase conversions, and create more effective online experiences. Core areas of expertise: • UI/UX Design • Conversion Rate Optimization (CRO) • User Behavior Analysis • Wireframing & UX Strategy • Website Redesigns • Landing Pages & Funnels • WordPress / Elementor • SaaS & Digital Product UX • Responsive Web Design • UX Optimization & Testing Tools & platforms: • Figma • Google Analytics (GA4) • Hotjar / Mouseflow / Microsoft Clarity • VWO / Optimizely • WordPress / Elementor • Shopify / WooCommerce • Google Tag Manager Top Rated Plus 100% Job Success $300k+ earned on Upwork 7000+ hours worked If you're looking for someone who can think strategically, design with conversion in mind, and take ownership from UX planning to final execution - feel free to reach out.

I help DTC eCommerce brands grow profitably by aligning paid ads, email retention and conversion across the full customer journey. Most brands don’t have a traffic problem, they have a system problem: - Paid ads doing all the heavy lifting - Weak retention and repeat purchases - Low conversion and leaking funnels - Decisions made in silos instead of end-to-end growth strategy Growth isn’t about more channels or more spend. It’s about building a system where acquisition, retention and CRO support each other. My work sits at the intersection of: - Paid Ads performance & account structure (Meta Ads) - Email marketing & lifecycle retention (Klaviyo) - Conversion rate optimization across the funnel - LTV, margins, and sustainable DTC growth I typically work with Shopify-based brands that already have sales and want clarity on what to fix first, what to scale and what to ignore. Best fit if you’re a DTC eCommerce brand looking for strategic direction across ads, retention, and conversion, not just execution. Share your store and goals and I’ll tell you where the biggest leverage is.

I scale brands to multi 6 and 7 figures by making Google Ads their #1 growth channel, Meta Ads and Conversion Rate Optimization. With 8+ years of experience managing $500k+ in monthly ad spend and auditing 300+ Shopify stores, I know how to combine data-driven Google Ads strategies with high-performing landing pages and funnels to turn ad spend into profit. I don’t focus on vanity metrics. My only goal: make my clients more money. What I Specialize In: 1. Google Ads Strategy & Management: Pmax, Shopping, Search, YouTube & Display, scaled for growth. 2. Google Merchant Center Optimization: feed setup, product data optimization, and troubleshooting to maximize Shopping performance. 3. Meta Ads Strategy & Management: Proven creative testing frameworks, full-funnel campaigns, and scaling systems. 4. CRO & A/B Testing: Increasing conversion rates, AOV, and ROAS through research-driven tests. 5. Landing Page & Funnel Optimization: Redesigns, copy optimization, and UX/UI improvements. 6. Data-Driven Creative Strategy: Ad concepts and copy built from real customer psychology & funnel data. What I Don’t Do: 1. BS or fluff promises. 2. Focus on vanity metrics that don’t make you money. 3. Spread thin across random CMS: I specialize in e-commerce & lead-gen businesses. 💡 I offer a free, no-commitment consultation where I’ll audit your account, share actionable insights, and point you in the right direction. You’re welcome to take my advice with no strings attached. Let’s connect and scale your brand with Google Ads, Meta Ads and CRO strategies that actually work.

Your store is already generating traffic. Now let's turn more of it into revenue. ⭐⭐⭐⭐⭐ "Working with Carlos and TVRBO has been a transformative experience for our gym flooring e-commerce business. Their comprehensive approach has not only enhanced the user experience but streamlined the customer journey, leading to a substantial boost in our sales figures." — Richard McKay, Founder & CEO, Sprung ⭐⭐⭐⭐⭐ "Before we launched Moon, we had no idea if anyone would buy our awning. In less than a year we're a team of 6 people selling more shades than we can produce. We wouldn't be here without TVRBO." — Henry P., Founder & CEO, Moon 🎯 What I Do I run TVRBO, a CRO and landing page agency with a 300 client track record across ecommerce, lead gen, and SaaS. New to Upwork — not new to CRO. I don't redesign pages based on opinions or gut feel. Every engagement runs on data — heatmaps, session recordings, funnel analysis, and AI-driven customer research — to identify exactly where your store is losing money before a single test is launched. Every test runs through the TVRBO V6 CRO Framework, a structured research and testing process built across 300+ client engagements. Every hypothesis has a clear revenue-focused goal and a documented outcome. This is not guesswork. My work spans the full funnel: landing pages, product pages, collection pages, cart, checkout, and post-purchase. If there is a conversion leak, I find it and fix it. 🤝 Who I Work With: Ecommerce brands running paid traffic who need better ROAS. Lead gen businesses losing conversions between ad click and form submission. SaaS companies optimizing signup or trial-to-paid flows. I work best with brands that have 50,000+ visits. CRO without data is guesswork, and guesswork is not what I do. Results That Speak for Themselves 🏋️ Sprung — gym flooring ecommerce 7 winning A/B tests over 10 months. Average RPV lift of +40.6% per winning test. ~$200K in projected incremental revenue over 6 months. 🚗 Moon — outdoor lifestyle ecommerce +90% conversion rate uplift in 45 days through a structured CRO program. 🎣 Iron Decoy — fishing lures ecommerce +170% CVR on a product-focused landing page. Homepage was converting at 1.12% — custom landing page hit 3.03%. 💍Bronwen — artisan jewelry ecommerce +13.5% conversion rate and +20% average revenue per user in 90 days. Achieved through strategic upsells, AI-driven value differentiation, and above-the-fold positioning — timed to maximize Q4 revenue. ⚡ What Makes Me Different Most CRO operators run low-impact tests and bill monthly regardless of outcomes. I operate differently. I guarantee a 10% revenue uplift attributed to CRO testing within 90 days. If I don't hit it, I keep working until I do. That is how confident I am in the process. I'm also the author of several CRO publications including the Definitive Guide to CRO, published by Stacked Marketer — one of the most widely read performance marketing publications in the industry. ✅ What You Get Done-For-You CRO — audit, test roadmap, A/B testing, full implementation Landing page design and development Full website redesigns Standalone CRO audit with prioritized roadmap Ready to Find Your Revenue Leaks? Send me your URL and I'll flag your biggest conversion gap before we even talk.