Hire the Best UX Researchers
in Spain

I help businesses build digital products that are reliable, intuitive, and high-quality. With a background in Visual Design and a Postgraduate degree in UX, I’ve moved beyond just "making things look pretty"—I focus on making sure they work. If you are struggling with bugs, confusing user flows, or you don't know why users are leaving your app, I can help. How I add value to your project: Manual QA & Usability Testing: I don't just find bugs; I find friction. I test your product from a human perspective, identifying inconsistencies and technical errors before they reach your customers. User Research & Interviewing: I am an experienced moderator. I conduct natural, engaging interviews that make users feel at ease, allowing me to uncover deep insights that standard surveys miss. Strategic UX Design: I define information architecture and user journeys. I specialize in the logic behind the screen—ensuring every click makes sense. Agile Collaboration: I speak the language of developers and product owners. I use Jira, Figma, and TestFlight to ensure smooth handoffs and clear bug reporting. My Toolkit: Testing: Manual QA, Bug Reporting (Jira/Trello), TestFlight, Usability Testing. Research: User Interviews, Moderation, Miro, Notion. Design: Figma (Prototyping & Flows), Design Thinking. Whether you are launching an MVP or optimizing an existing platform, I ensure your product is polished, functional, and user-approved. Let’s connect and make your product reliable!

My name is Andrey and I have been working in design for over 15 years. During this time, I have led teams, built products from scratch, scaled startups and helped companies find a balance between business strategy and creative vision. My specialization: product UX/UI design for SaaS, B2B, AI and complex interfaces. Born in Moscow, I fell in love with problem solving early. First it was graphic design, then product design. I have worked both in studios and independently, which gave me a broad view of processes and the ability to combine aesthetics with business results. Before starting any project, I always deeply immerse myself in the client's business and processes. I do not use artificial intelligence in communication and do not apply linear, universal solutions. For me, digital product design is not only visual beauty, but also, above all, efficiency: increasing conversion, sales and financial indicators. Marcel Dassault once said: "For an airplane to fly well, it must be beautiful." I believe that good products work on the same principle. Beauty here is not only aesthetics, but also elegant engineering solutions, thoughtful structure, the right balance between data and intuition, and the team and processes behind the product. I am equally excited about creating a simple button in Figma and collaborating on a complex system, because in both cases the result matters. For me, design is not just a profession, it is a way to see the world and make it better. Over the years, I have implemented more than a hundred projects in the fields of medtech, fintech, media and e-commerce. The largest of them was visited by 56.4 million unique visitors per month. In addition to working with clients, I co-founded three startups, taking products from concept to market.

Since 2015, I’ve helped startups and corporates turn ideas into high-impact products, leading teams seamlessly from discovery through delivery while setting up effective processes and operations. I bring hands-on expertise in Product Design, Product Management, Research, and Content to create products, scalable design systems, and strategies that deliver measurable results. I specialize in shaping user experiences, product ecosystems, and brand identities, empowering teams to perform at their best while delivering meaningful outcomes for users and business alike. Expert in: + UI + Design system + web design + branding + UX design + Information architecture + User research + Design sprint + User-centered design + Design thinking methodology + Planning and facilitating workshops kristinaportfolio. com

I’m a researcher experienced in AI-augmented design and industrial project management. Whether you’re looking to streamline your research processes, develop user-centered design frameworks, or analyze complex data, I can help. Knows NVivo, SPSS, AMOS, Midjourney, and UX evaluation tools (SUS/UEQ) Full project management and research documentation from start to finish Proactive communication and analytical rigor are important to me, so let's keep in touch.

Many organizations don’t struggle with a lack of ideas — they struggle with orientation. They have knowledge, values, and intention, but those elements don’t yet form a coherent system people can understand, navigate, and trust. I’m typically brought in when a website, platform, or program feels confusing, fragmented, or misaligned — even though the ideas and intentions are solid. My role is to help teams see their system clearly, identify what’s actually causing friction or confusion, and define what matters before investing further in design, development, or communication. I’m a UX Strategy & Systems Designer with 8+ years of experience in UX, HCI, and product design, and 10+ years working with brand identity and strategic structure. I specialize in orientation work: how information is organized, how meaning is communicated, and how people move through a shared ecosystem. I prioritize clarity, hierarchy, and long-term coherence over persuasion, trends, or conversion tactics. ⸻ 🪻 How I Work I focus on orientation, not marketing. That means working on: • UX flows and information architecture • experience structure and hierarchy • brand and system logic (not surface polish) • platforms that feel stable, legible, and intentional I’m especially effective at the beginning of projects — when direction is still forming and early decisions will shape everything that follows. I help teams orient themselves first, so foundations are clear rather than corrected later. My process is deliberate and structured. I take time to understand purpose, audience, and constraints before proposing direction. The result is work that feels calm, grounded, and durable — not performative or trend-driven. ⸻ 🪻 Where This Work Is Most Effective I work best with projects where shared meaning matters more than selling: • education and learning platforms • cultural and creative institutions • research initiatives and think tanks • community or membership-based platforms • NGOs and mission-driven organizations • wellness ecosystems and collectives • internal knowledge systems and organizational tools Sometimes this work looks like a website. Sometimes a platform, curriculum, system, or internal structure. The form changes. The function stays the same: collective clarity. ⸻ 🪻 Experience & Outcomes Past work has included: • reducing customer support friction through clearer experience structure • increasing participation and enrollment through improved navigation and hierarchy • strengthening trust and engagement through coherent systems and tone I regularly collaborate with developers, content teams, and stakeholders, and I’m comfortable working within existing architectures or before final copy exists. ⸻ 🪻 Working Style & Fit I work with a limited number of projects at a time to maintain clarity and quality. Clients describe my process as calm, focused, and thoughtful. I ask precise questions, define clear scopes, and work intentionally rather than reactively. I’m not a fit for fast, trend-led, or manipulation-driven design. My work is best suited to teams who value restraint, judgment, and long-term coherence. If you’re looking to turn complexity into a usable, meaningful system, we’re likely aligned.

Struggling to turn your ideas, offers, or research into clear messaging that actually connects AND drives action? I'll help you truly understand & inspire people, not just “target” them. I'm Claire, a conversion copywriter, email marketer, strategist, UX researcher, & Occupational Therapist with 22+ years of experience in psychology, healthcare, education, & human behavior. That background means I don’t just guess what your audience wants. I understand how people think, decide, & take action. Here’s what one business owner had to say: "The copy was strategic, creative, and clearly written... She puts her heart into her work, and it shows." — High-Ticket Business Coach, Texas. While I’m newer to Upwork, I bring deep, real-world experience & a strong foundation in behavior-driven communication (see portfolio for examples). I also understand first-hand what it's like to build a business while juggling strategy, content, client work, & everything else that competes for your attention. I built my own education business from the ground up & created 100+ pieces of organic content, with individual reels reaching 3,000+ organic views. One recent reel reached 51.1k+ organic Views, 2,003+ Likes, 125+ Comments, & 88 Shares. That experience taught me that great copy is only one piece of the puzzle. And, that’s exactly why I love helping founders & busy marketing teams by taking messaging, copy, & strategy off their plates. Today, I help healthcare organizations, researchers, values-led businesses, & marketing teams translate complex ideas into clear, human-centered messaging, educational content, & conversion-focused copy. How I can support you: • Email marketing (welcome sequences, nurture campaigns, promotions, & automation) • Conversion copywriting (landing pages, sales pages, website copy) • Brand voice & messaging guides • Marketing strategy & funnel optimization • UX research (user interviews, usability testing, customer journey mapping) • Survey design, customer research, & insights • Educational & training content (courses, workshops, materials, curriculum) How we’ll work together: * Strategic discovery (quick but deep insight into your audience & goals) * Structured drafting (clear, strategic, voice-aligned work) * Collaborative refinement (focused revisions, no endless back-and-forth) * Final delivery (ready to use, with clarity and confidence) 🌍 Working with me: • Trilingual (EN, ES, FR) with experience across US & UK markets • Strong cross-cultural awareness for global brands & research • Consistent overlap with US, Canada & UK working hours • Clear async communication (Loom updates, structured docs, no guesswork) Based in Spain & working globally, with a focus on fast, reliable communication & low-friction collaboration. Whether you need persuasive copy, meaningful research insights & instruments, or help making your message actually land, I can step in & make it happen. Send me a message & tell me what you’re working on. I’d love to hear about it!