Hire the Best Dashboard Freelancers in Massachusetts

Profile: 9+ years of experience in Software Testing which includes understanding the system under test and functional requirements, and creating the needed test assets to perform necessary functional and non-functional testing. My recent experience was working as a QA with Virtual Presenz Inc. and I had worked with Multi National Organisations like Accenture, Herbalife and Misys. I have also contributed to the Steller Payments as a freelancer through Upwork. I have worked in Agile software release eco-system, staying up to date with daily scrum and give clear status about my work on what’s completed, what’s that I would be working on and what’s blocking my current work deliverables. Raising risk at the right time and highlighting the severity of the issue is something I believe is a must and strong skill a QA should possess, which helps the team to set proper priority around the issue. I am currently working as a QA Engineer at Virtual Presenz Inc., where I ensure system compliance with stringent safety standards through automation testing using Python and Selenium.Beyond QA, I have experience working with AI microservices, integrating them into web dashboards to display security analytics metrics, including Crowd Analytics, Weapon Detection, and Environment Analytics. I have also contributed to basic UI development by:Writing efficient, testable code using Flask and Python best practices.Developing responsive user interfaces with Material Dashboard and HTML/CSS. Before that I have experience working with eCommerce organization , where I was tasked to maintain the end to end software quality of an eCommerce Distributor Administration web application, which is hosted in a cloud eco-system. Prior to that I have experience in working with Business and Finance domain. These are some of the testing tools I’m proficient in but not limited to, Quality Center, Test Foundation Server and Jira including Tracking, Traceability, Execution, Reporting and Management. I enjoy working very closely with Business Analysts, Product owners, developers and my QA peers for proper understanding of the Product functionality and its nuances to test the application in maximum possible detail but also be efficient with my time. I have created detailed status reports and templates to inform the stakeholders about the daily progress and risks/dependencies with other teams. Succesfully completed Prompt Engineering Certification – edX in 2025 Completed Python Programming course from Harvard University in 2018 Work status: Currently on Employment Authorization to work in the United States and I do not require Visa Sponsorship, however my nationality is Indian.

Great dashboards don’t just show numbers; they tell a story your team can act on. I design dashboards in Looker Studio Pro and BI tools that unify marketing, product, and financial data into one clear source of truth. With 15+ years of experience - and an MBA from Columbia Business School - I deliver dashboards that are both technically solid and business-ready. ✅ 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨 • Looker Studio dashboard design (executive scorecards, marketing ROI, SaaS KPIs) • GA4 setup, event tracking, and funnel analysis • Conversion tracking & attribution modeling (ads, spend, ROAS, cohorts) • SQL + BigQuery data models for custom reporting • Self-service analytics setup (templates, guides, automation) 🛠 𝐓𝐨𝐨𝐥𝐬 & 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 Looker Studio • GA4 • Google Tag Manager • SQL • BigQuery • dbt • Snowflake • Power BI • Tableau • Google Sheets • Excel • Zapier • Facebook Ads • Google Ads • TikTok • YouTube • Shopify • Amazon 🏢 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 SaaS • eCommerce • Marketing Agencies • Healthcare • Education • Nonprofit • Retail 💬 𝐂𝐥𝐢𝐞𝐧𝐭 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 ⭐⭐⭐⭐⭐ “Out of the dozens of people I’ve hired on Upwork, Zach is hands down the BEST.” ⭐⭐⭐⭐⭐ “He built the most amazing dashboard - it’s now the heart of our business.” 🚀 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐌𝐞 Let’s build a dashboard your whole team trusts.

I have 10+ years of experience building end-to-end dashboards, marketing analytics platforms, and data warehouses for organizations ranging from startups to publicly traded enterprises like Wayfair, as well as government organizations such as the Commonwealth of Massachusetts. I have held senior roles such as Head of Data and Enterprise Data Architect, and my background in software engineering allows me to build analytics systems that go far beyond basic dashboards, with clean data pipelines, reliable attribution, and automated reporting. I can help you consolidate data from multiple platforms (ad networks, analytics tools, e-commerce systems, CRMs) into a single, reliable source of truth. Whether you need cross-channel attribution, blended ROAS and CAC calculations, white-labeled client reporting, or a scalable data warehouse foundation, I can build and maintain the infrastructure that makes clean reporting automatic instead of a weekly time sink. Here, you can check out a few of my case studies: I helped Wayfair's Marketing Engineering team develop a comprehensive cross-channel attribution model that unified data from paid search, display, email, social media, and content marketing. The project involved implementing server-side tracking, building ML-powered attribution models, and creating dashboards that visualized the complete customer journey. The result was a 16% increase in ROAS and multiple 8-figures in additional revenue through optimized ad spend and improved customer targeting. I helped Kum&Go, a retail company with 430 stores and nearly 500K loyalty subscribers, implement RFM segmentation using machine learning. The project involved collecting and normalizing customer data, building K-means clustering models, and creating actionable customer segments for targeted marketing campaigns. The results included an 18% increase in email open rates and click-through rates, along with a 16% increase in customer lifetime value. I also support marketing agencies with white-labeled dashboard solutions that pull live data from their clients' ad accounts, eliminating the manual spreadsheet exports and screenshot reports that consume hours every week. My approach saves their respective teams 5-10 hours every week on reporting, and ensures the numbers are always consistent and trustworthy. I can extract and normalize data from virtually any source, including ad platforms, e-commerce systems, email marketing tools, CRMs and more. When it comes to building dashboards, I have extensive experience with the following technologies: Analytics and CRM: GA4, HubSpot, Klaviyo, Salesforce, ActiveCampaign Data Warehouses: BigQuery, Snowflake, Amazon Redshift, PostgreSQL, ClickHouse Data Visualization: Power BI, Looker Studio, Tableau, Data Studio, Metabase, Superset Thanks for taking the time to read this. If you think we might be a good fit, feel free to send me a message here on Upwork. Looking forward to connecting with you!

The text version... Most brand owners are buried in Meta settings. Adjusting budgets, tweaking audiences, testing placements, convinced the algorithm is what's holding them back. It usually isn't. The real issue is almost always the creative. You can target the same demographic with five completely different angles, different styles, different concepts, and one of them will outperform the rest by a mile. That gap isn't something you find in the media buying dashboard. You find it in creative strategy. I'm Alex, a DTC Creative Strategist and AI-powered ad producer. I build the full creative stack for ecom brands serious about scaling on Meta and TikTok, and everything I do starts before a single dollar gets spent. Deep competitor research, customer voice analysis, angle mapping, hook testing. Every creative I produce has a hypothesis behind it and a real strategic reason to believe it can become a top performer. Nothing launches blindly. That's the standard I hold everything to... Results so far: ✔️ Creatives that ran on $60K+ in Meta ad spend ✔️ Contributed to $60K+ revenue days on Shopify ✔️ Individual campaigns scaled profitably to $3K-$4K in spend What I build: • Video ad scripts and UGC concepts built around buyer psychology and real VOC research • AI UGC production using HeyGen and Higgsfield, fast turnaround, no creator sourcing needed • Static image ads with direct response hooks built to convert cold traffic • Full creative briefs with competitor analysis, angles, hooks, and testing frameworks ready to run I stay in it from research all the way through final production. I use AI tools that cut timelines in half without cutting quality. I treat every creative like it has one job: to become a winning ad. Who I work with: • DTC ecom brands running or ready to scale paid ads on Meta or TikTok • Brands that want volume and a real creative testing system behind it • Founders who want someone genuinely bought into their brand, not just another freelancer pushing out content Portfolio is below. If it resonates, message me & lets work! Alex

I enjoy creating operational structure within teams without adding unnecessary complexity or overhead. I help growing SaaS companies streamline operations, optimize CRM systems, and build scalable workflows that improve visibility and reduce friction. Over the last 8+ years, I’ve led cross-functional systems and operations initiatives across GTM, business operations, and reporting environments — including CRM migrations and implementation, workflow automation, KPI reporting, data modeling, AI-assisted operational processes, and systems optimization. My background sits at the intersection of strategy and execution: I’m comfortable identifying operational bottlenecks at a high level, then diving into the details to define projects, improve workflows, reporting structures, documentation, and cross-functional processes. Highlights of my experience include: • Supporting CRM and operational workflows across 150+ internal users • Building KPI reporting frameworks and dashboards to improve business visibility • Streamlining operational processes through workflow optimization and automation • Leading systems migrations, operational cleanup initiatives, and process standardization efforts • Supporting adoption of new tools, workflows, and operational processes across teams Areas I commonly support clients with: • Salesforce + HubSpot optimization • GTM operations & process design • Reporting & dashboard strategy • Workflow automation & operational cleanup • AI-assisted operational workflows • Documentation, enablement, and process mapping • Cross-functional project/program management I’m especially effective in fast-moving environments where teams have outgrown their current systems and need scalable operational structure without unnecessary complexity or process overhead. Clients typically work with me when they need: ✔ A strategic operator who can also execute ✔ Clear communication and strong stakeholder management ✔ Someone who can independently drive projects forward ✔ A thoughtful systems-minded partner focused on scalable operational solutions I’m available for fractional support, operational projects, systems optimization, and ongoing advisory work.

💥 Expert in dashboard & report design. | I build tools that people love! 💥 ➡️ Does calculating key metrics and KPIs take up way too much time? ➡️ Are you struggling with clunky, inflexible dashboards and reports? ➡️ Are out-of-the-box data tools and templates not quite cutting it? ➡️ Do you want to be able to tell a more compelling story with your data? I can help! For more than 10 years, I have been building data tools that are accurate, flexible and amazingly easy to use. I have successfully built dozens of dashboard, reports, surveys, forms and other data tools. I get genuinely excited about helping organizations tap into the power of their data. Tell me your business goals and I will build a tool that helps you get there! Not sure if I am the right fit? Reach out and let me know about your goals. Let’s talk about your data! ⭐ WHAT MAKES ME DIFFERENT? ⭐ Lots of people are good with data. What makes me stand out is that I also have 10 years of experience managing operations teams at mission-driven organizations. For 4 years I managed one of the largest independent car-sharing operations in the country. When we couldn’t find data tools that met our unique needs, I built our reporting infrastructure and data strategy from the ground up. I know first-hand that business leaders are incredibly busy and need tools that are easy, clear and effective. If you hire me, I will learn as much as I can about your goals and priorities. Then, I will build a solution that looks amazing and gives you exactly the information you need. I won’t stop until you are overjoyed with the outcome! ⭐ MY BACKGROUND AND SKILLS ⭐ I managed high-performing operations and customer experience teams at growing technology companies for 10 years. I have been a full-time data analyst and consultant since early 2021. I am also a trained teacher, certified Power BI data analyst and Excel expert. I combine all these skills to create a client experience that is collaborative, supportive and empowering. Some of the my areas of expertise include: ✅ Data cleaning and analysis ✅ Survey design and analysis ✅ Power BI, including DAX ✅ Looker Studio (formerly Google Data Studio) ✅ Excel, including advanced formulas and functions ✅ Google Sheets, including advanced formulas, queries and imports. ✅ SQL ✅ Python (working knowledge) ✅ Google App Scripts (working knowledge) ⭐ EXAMPLES OF RECENT PROJECTS ⭐ I am a problem-solver by nature, and I love tackling all kinds of data and technology questions. Here is a sample of my recent work: ✅ Site selection tracker with interactive map. Versions of this tracker are already being used in one West Coast market and two Midwest markets with more to come! Tools used: Google Sheets, Looker Studio. ✅ Network of linked KPI dashboards. Master DB tracks performance KPIs across 7 markets. Four linked DBs display market-specific data to local staff and partners. Tools used: Google Sheets. ✅ Call Center KPI dashboard with live links to transaction, member and customer support data. Tools used: Power BI, Power Query, Google Sheets, Excel. ✅ Outreach survey implementation & data analysis. Includes offering the survey in multiple languages and syncing responses to opt-in email database. Tools used: Zoho forms, Bigin CRM. ✅ Infographic highlighting BlueLA program impact. Now live on the LADOT website. Thank you for considering me for your project. I would love to support your organization! Feel free to contact me if you have any questions or would like to see more examples of my work. ❤️ Megan