Hire the Best Facebook & Meta Ads Specialists
in the Netherlands

I’m a seasoned Performance Marketer specializing in Paid Social with DTC, e-commerce brands. I’ve managed budgets of up to $3M per month for multiple brands on platforms like Meta, YouTube, Google, Applovin, Tiktok and Snapchat. My specialty is combining media buying with creative. I’ve worked with creative strategists, copy writers and editors to create record breaking ads while analyzing and optimizing campaigns.

I fix your conversion tracking and attribution when you don't trust your data in Google Ads, Facebook Ads or TikTok Ads. My first objective is to get the data as accurate as possible, second step is to make sure the advertising algorithms are receiving the right signals to find you more buyers. My name is Michel Brok, founder of Tracking Architects. I've worked for over 17 years in digital marketing. 200+ tracking implementations across Shopify brands, media buyers, and growth teams running serious ad spend on Meta and Google. I build the infrastructure that turns your fragmented data into one clear picture, so you can make confident budget decisions instead of educated guesses. What's usually broken When I audit a new account, I almost always find the same three problems: 1. Signal quality: Meta and Google aren't receiving accurate purchase signals, so the algorithm can't find your best buyers 2: Attribution gaps: conversions are missed or double-counted, making platform data untrustworthy 3: No single source of truth. Shopify, Meta, and Google all tell a different story, and nobody knows which one to believe Once those are fixed, most clients see 20–30% more tracked conversions on Meta and 17–26% uplift in Google Ads. Not because ad performance magically improved, because the data was wrong to begin with. What accurate tracking actually unlocks Clean data isn't the end goal, it's the starting point. Once your sources agree, you can start asking the questions that actually move the business: - Which campaigns are profitable after COGS and shipping? - Which customer segments have a CAC worth paying? - Where should the next €10–50k in ad spend actually go? That's the layer most brands never reach because they're still arguing about which number is right. We help you get there. Who I work with Shopify brands and media buyers spending serious budget on Meta Ads and Google Ads, who need to trust their numbers before they scale. Especially if: - Your Meta ROAS and Shopify revenue don't match - You're dealing with Meta health restrictions or other sensitive categories - Multiple people have touched your GTM setup and it's become unreliable - You're increasing spend and need a stable, privacy-compliant tracking foundation What the work looks like 1. Audit - I identify exactly what's broken and what it's costing you in missed signals and bad decisions 2: Implementation - Clean, server-side tracking via Google Tag Manager and Stape: Meta Conversions API, Google Enhanced Conversions Tracking, Consent Mode V2, GA4, and more 3: QA - Full verification with test events and live tracking before anything goes live 4: Handoff - You get a walkthrough of what was built, why, and how to maintain it Platforms: Shopify · WooCommerce · GoHighLevel · ClickFunnels · HubSpot Tracking stack: Meta Conversions API · Google Ads Enhanced Conversions · GA4 · TikTok / Pinterest / Snap Events APIs · Looker Studio Fast to respond. Straightforward to work with. Focused on one outcome: you knowing exactly where your ad budget is going, and where it should go next. Let's start with an audit. Michel Brok Founder, Tracking Architects

If your ads are generating clicks but not customers, you don’t need more traffic—you need a better system. I build high-converting funnels that turn attention into revenue. I help businesses turn ad spend into revenue and growth through Meta Ads, Google Ads, and TikTok Ads. Whether you're generating leads for a service business or driving sales for an ecommerce brand, I build campaigns that deliver results. I manage campaigns across Meta, TikTok and Google- from cold traffic prospecting to retargeting, while providing proper conversion tracking, daily optimisation, and a focus on the bottom line metrics. I test hooks, angles, and formats regularly (UGC-style videos, static ads, carousels, product demos) to find what converts, cut what doesn't, and scale the winners to bring optimized results. I provide full-funnel campaigns from awareness to interest to retargeting and finally to conversion, providing a specified strategy for each stage to move prospects through the funnel. I track ROAS, CPA, CTR, CPL and conversion rates. You get clear reporting showing what's working, what's not, and what I’m doing about it. I provide continuous, clear communication and ongoing optimization to ensure that every dollar spent contributes to your growth and builds long-term visibility and authority in your market. My Paid Media and Funnel Strategy Services: - Full Facebook & Instagram Ads (Meta Ads) Management - TikTok Ads - Google Ads - Full-funnel strategy and constinuous optimization - Lead generation - Conversion-focused messaging and sales copy - Email marketing and automated follow-up systems CORE SKILLS: Paid Ads, Meta Ads, Facebook Ads, Instagram Ads, TikTok Ads, Google Ads, Performance Marketing, Paid Advertising, PPC, Lead Generation, Creative Strategy, Ad Creative, Video Ads, Direct Response Copywriting, Media Buying, Campaign Management, Audience Targeting, Retargeting, Lookalike Audiences, Conversion Tracking, Facebook Pixel, Conversion API, Google Tag Manager, Google Analytics, ROAS Optimization, A/B Testing, Shopify Marketing, Funnel Strategy, Ecommerce Marketing, Performance Marketing

If you’re generating leads but can’t clearly tell which campaigns are producing actual customers and revenue, that’s the gap I help solve. I help businesses connect Google Ads, Meta Ads, CRM data, lead quality, and revenue so paid media decisions are based on what actually drives the business, not just CPL, ROAS, or platform-reported conversions. My work typically includes campaign strategy and management, account audits and restructuring, conversion tracking, CRM/offline conversion attribution, lead-quality analysis, and identifying where performance breaks down between the click, lead, and sale. I’ve managed and supported paid media strategies ranging from $5K/month to multi-million-dollar monthly budgets, working with both growing brands and enterprise-scale advertisers. If your ads are generating activity but you’re not confident you know what’s actually driving revenue, I’d be happy to take a look.

⭐⭐⭐⭐⭐ Top 1% on Upwork – Meta Ads & Google Ads expert – Performance marketing partner for established, scalable businesses since 2015. I plan, build, and personally manage paid advertising campaigns (Facebook Ads, Instagram Ads, Google Ads, YouTube Ads, TikTok Ads, LinkedIn Ads, and more) that generate qualified leads, appointments, sales, and revenue. ↪︎ WHY WORK WITH ME You work directly with me. I lead the strategy, manage the campaigns, and remain accountable for performance. My team supports the execution across advertising, creative production, landing pages, funnels, tracking, CRM integrations, and marketing automation. I deliberately keep my client portfolio small. That means your campaigns get daily attention, fast communication, and proactive optimization. I think like a growth partner, not an execution vendor. I look at your offer, funnel, and unit economics before spending a dollar. I tell you honestly what will and will not work, and I optimize toward revenue and profit. ↪︎ TRACK RECORD ✅ Top Rated Plus and ranked among the top 1% on Upwork, with $1M+ earned on the platform ✅ 1,000+ businesses supported across 40+ countries since 2015 ✅ Campaign budgets ranging from $500 to $500,000 per month ✅ Hundreds of five-star reviews ✅ MBA in Marketing, native-level English, 10+ years in performance marketing ↪︎ HOW I WORK Successful paid advertising takes more than managing an ad account. Before scaling anything, I analyze the full customer journey: your offer and positioning, market demand, target audiences, competitors, campaign structure, advertising creatives, landing pages, conversion tracking and attribution, lead quality, and unit economics such as CPA, ROAS, and revenue. From there, I take responsibility for the complete process: audit, strategy, campaign setup, creative testing, daily optimization, reporting, and scaling. I optimize toward business outcomes like qualified leads, sales, and revenue, not vanity metrics. ↪︎ WHAT I MANAGE • Meta Ads: Paid social strategy, Facebook ad campaigns, Instagram ad campaigns, Meta Pixel setup, and everything else needed for performance • Google Ads: Search, Google Shopping, Performance Max, Display, and YouTube Ads, including ongoing Google Ads account management • Media buying and PPC campaign setup & management across additional platforms, such as LinkedIn Ads and TikTok Ads • Conversion tracking with Google Analytics 4 (GA4) and Google Tag Manager (GTM) • Sales funnels, landing pages, conversion rate optimization, CRM integrations, and marketing automation using tools such as GoHighLevel, Zapier, ManyChat, Pipedrive, HubSpot, and more • Clear, honest reporting through Looker Studio, Google Analytics, Microsoft Clarity, Hotjar, Hyros, and/or Triple Whale, focused on what actually drives growth ↪︎ WHO THIS IS FOR I work best with established businesses that have a proven product or service, real market traction, and treat marketing as an investment rather than a cost. That includes education and coaching, e-commerce and DTC brands, SaaS and technology, professional services, finance, real estate, construction, healthcare, and other scalable offers. ↪︎ PRICING Ongoing campaign management starts from $500 per week. The final rate depends on the number of advertising platforms, campaign size and complexity, advertising budget, creative requirements, landing pages and funnels, conversion tracking, CRM integrations, marketing automation, and the overall level of strategic and operational responsibility I take on. ↪︎ SEE IF YOU QUALIFY I take on a limited number of clients, and I evaluate every opportunity before accepting it: the business, the offer, the market, current traction, budget, and growth potential. I only say yes when I see a realistic opportunity to make a meaningful difference. To see if we are a fit, send me a short message covering: your business and offer, current revenue stage and traction, the platforms you are using or want to use, your monthly advertising budget, your goals, and your biggest current challenge. If there is a strong mutual fit, the next step is a strategy call where I outline exactly how I would approach your campaigns.

I’ve managed influencer and UGC campaigns reaching 3.5M+ followers, including public figures, built $50K+ in brand deals with a single creator, and led social media for $1.5B+ companies. My team has been hired by TikTok and Meta to scout creators for their own campaigns (yes, really), and I will use the same systems to scout creators for your brand. With 7+ years in marketing, I’ve run campaigns in the United States, Europe, and Latin America, covering hospitality, including villas, boutique hotels, and resorts, e-commerce, wellness, sports, athlete brands, and DTC. My goal is simple: help you turn creator content into a system that drives trust, traffic, and sales. ✦ Scout influencers and UGC creators who actually fit your brand, audience, and offer ✦ Get the right assets from creators, not just random videos ✦ Transform UGC into ads, reels, landing page sections, website social proof, emails, and product page content ✦ Build briefs with hooks, scripts, angles, and clear direction so creators produce content with a purpose ✦ Manage outreach, rates, contracts, usage rights, deadlines, revisions, and deliverables ✦ Structure affiliate and influencer campaigns with codes, tracking links, and reporting ✦ Use creator content to make your website feel more trusted, human, and conversion-ready ✦ Turn top-performing creator assets into Meta and TikTok ad tests ✦ Build DM, comment, giveaway, and collaboration flows to capture demand ✦ Track what works weekly and keep improving the system based on performance