๐ ๐ต๐ฒ๐น๐ฝ ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐๐ฒ๐ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ฒ ๐ฐ๐ผ๐ป๐๐ถ๐๐๐ฒ๐ป๐, ๐ต๐ถ๐ด๐ต-๐ถ๐ป๐๐ฒ๐ป๐ ๐น๐ฒ๐ฎ๐ฑ๐ ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐, including phone calls, form fills, and booked appointments, without wasted ad spend.
My focus is not traffic or vanity metrics. It is ๐ฏ๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐ฝ๐ฟ๐ผ๐ณ๐ถ๐๐ฎ๐ฏ๐น๐ฒ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐ฐ๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ that attract people who are actively searching for your services and ready to convert.
I also offer ๐ฐ๐ผ๐บ๐ฝ๐น๐ถ๐บ๐ฒ๐ป๐๐ฎ๐ฟ๐ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐ฐ๐ฎ๐น๐น๐ to diagnose what is holding your campaigns back and outline clear, actionable steps to improve performance, whether you are starting from scratch or scaling an existing account.
๐ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ & ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ป๐ฎ๐น๐๐๐ถ๐ฐ๐ ๐๐ฒ๐ฟ๐๐ถ๐ณ๐ถ๐ฒ๐ฑ
๐ ๐ด+ ๐๐ฒ๐ฎ๐ฟ๐ ๐ผ๐ณ ๐ต๐ฎ๐ป๐ฑ๐-๐ผ๐ป ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ
๐บ๐ธ ๐๐ ๐๐ฒ๐ป๐๐ถ๐๐ฒ ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ผ๐ฟ๐ธ๐ถ๐ป๐ด ๐๐ถ๐๐ต ๐จ๐ฆ-๐ฏ๐ฎ๐๐ฒ๐ฑ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐๐ฒ๐
๐๐ผ๐ฐ๐ฎ๐น & ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ-๐ฏ๐ฎ๐๐ฒ๐ฑ ๐ถ๐ป๐ฑ๐๐๐๐ฟ๐ถ๐ฒ๐ ๐โ๐๐ฒ ๐ฑ๐ฟ๐ถ๐๐ฒ๐ป ๐ฟ๐ฒ๐๐๐น๐๐ ๐ณ๐ผ๐ฟ:
๐ Attorneys & legal services
๐ Medical, wellness & mental health practices
๐ Home services (HVAC, plumbing, pest control, remodeling)
๐ Construction & specialty trades (epoxy flooring, turf, fencing, pools)
๐ Automotive & high-ticket local services
(If your business relies on leads, calls, or bookings, I have likely worked in a similar space.)
โจ ๐ช๐ต๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐ ๐ฐ๐ต๐ผ๐ผ๐๐ฒ ๐๐ผ ๐๐ผ๐ฟ๐ธ ๐๐ถ๐๐ต ๐บ๐ฒ:
๐ Lower cost per lead through smarter keyword & intent targeting
๐ Custom-built campaigns and custom-built landing pages with no cookie-cutter setups
๐ Clear tracking and transparent reporting
๐ Strategies designed for long-term, sustainable growth
๐ I have a library of ๐ฟ๐ฒ๐ฎ๐น ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐ฐ๐ฎ๐๐ฒ ๐๐๐๐ฑ๐ถ๐ฒ๐ ๐ฎ๐ป๐ฑ ๐ฝ๐ฎ๐๐ ๐ฟ๐ฒ๐๐๐น๐๐ that I am happy to share.
โHarrison was fantastic. He knows the ins and outs of Google Ads and made our campaign far more effective and profitable.โ
If you are ready to stop wasting money on ads that do not convert and start generating consistent leads, letโs connect.
๐๐ฎ๐ฟ๐ฟ๐ถ๐๐ผ๐ป ๐ ๐๐ฒ๐ฟ๐
Google Ads
Google Ad Manager
Google Ads Account Management
Google Ads Account Setup
PPC Campaign Setup & Management
Pay Per Click Advertising
Google Ads Audit
Search Engine Marketing
SEM Optimization
Lead Generation
SEM Keyword Research
Landing Page
Conversion Rate Optimization
Landing Page Optimization
Google Tag Manager
Google Analytics
Google Search
Keyword Research
Shirley D.
Charlotte, North Carolina
$119/hr
4.9
36 jobs
Results-driven marketing strategist with 15 years of experience helping businesses achieve their online growth goals. I specialize in developing and executing integrated marketing campaigns that drive leads, increase brand awareness, and boost ROI. I also have a highly trained team to assist.
Proven expertise in:
* Startup Growth: Partner with founders and business owners to scale their businesses through strategic marketing initiatives.
* SEO & SEM: Increase organic and paid search visibility.
* Website Design & Development: Create user-friendly and visually appealing websites.
* Content Marketing: Develop engaging content that resonates with your target audience.
* Social Media Marketing: Build strong brand presence across key platforms.
I am dedicated to your success and growth. Let's discuss how I and my team can help your business thrive online.
Kindest Regards,
Shirley Cress Dudley, MA FACMPE LCMHC
SCD Consulting Services
Google Ads
SEO Keyword Research
Search Engine Optimization
SEO Audit
Local SEO
WordPress
Social Media Marketing
Web Design
Content Management
Social Bookmarking Website
Blog Writing
Web Development
Market Research
Graphic Design
Ling Z.
Charlotte, North Carolina
$75/hr
4.5
35 jobs
I build marketing attribution and analytics systems for companies that need to know exactly where their marketing is working.
Most recently: deployed Google Meridian (Bayesian MMM) across paid search, paid social, and direct mail for a major financial services brand. Built lead scoring models on millions of records using XGBoost and neural nets.
On the e-commerce side: GA4 + GTM + Google Ads tracking, Shopify analytics, conversion tracking fixes, and Looker Studio dashboards for 30+ clients.
MBA + MS Mathematics. 100% Job Success on Upwork.
Based in Charlotte NC โ US timezone.
You work directly with me, not a junior analyst.
Google Ads
Google Display Network
Google Marketing Platform
Google Tag Manager
Google Analytics
Marketing Automation
Analytics
Freelance Marketing
Data Analysis
Digital Strategy
BigQuery
Pay Per Click Advertising
Paid Social
SEO Audit
Looker
Robert R.
Charlotte, North Carolina
$99/hr
4.9
314 jobs
Robert Rosenthal literally wrote the book on marketing optimization. It's called "Optimarketing: Marketing Optimization to Electrify Your Business." This "Expert-Vetted" pro โ listed in the top 1% of Upwork freelancers โ has developed record-breaking marketing campaigns for dozens of businesses and won more than 50 awards. "Optimarketing," previously the #2 marketing book in the Amazon Kindle Store, was based on thousands of marketing experiments and more than a quarter-century of marketing success.
Robert marketed one startup that became Americaโs fastest-growing software firm and helped launch another in the U.S. that was ultimately sold for more than $600 million. Total change in value of businesses he's been closely associated with runs into the billions. His campaigns have been covered in Advertising Age, AdWeek, Direct Marketing News, Target Marketing, The New York Times, and other publications.
Clients have included Analog Devices, Bright Horizons, Citigroup, Constant Contact, Fast Company, Fidelity Investments, Forrester, Gartner, Harvard, IBM, IDG, Inc. Magazine, Iron Mountain, Martha Stewart Living Omnimedia, McGraw Hill, MIT, Monster, New England Journal of Medicine, Progress Software, RSA Security, Thomson Reuters, Webby Awards, Ziff Davis, and many emerging companies. He's worked with more than 350 businesses.
Robert is best known for transforming marketing outcomes โ and return on marketing investment โ via successful innovation. He previously held management positions with BBDO Direct, Petersen Publishing, Publishers Choice, and American Management Association. He holds a Bachelor of Science degree in marketing from California State University, Northridge.
His skills include campaign concept development; copywriting; marketing strategy development; marketing test design; marketing mix optimization; email marketing optimization; inbound and outbound marketing; pay-per-click (PPC), including Google advertising optimization; web video and other marketing content development; lead and demand generation program development; marketing workflow design; web survey design; landing page development, including Unbounce pages; book marketing; Facebook, LinkedIn, and other social media advertising; business-to-business and business-to-consumer marketing program development; direct mail/brochure/flyer development; and more.
On Upwork, Robert has served as a Fractional CMO, Creative Director, Copywriter, and in other capacities. His industry experience includes: Accounting/Bookkeeping, Beauty, Cannabis (Including CBD), Coaching (Including Leadership and Management Development), Collectibles, Consulting (Including Management Consulting and Other Services), Contractors (Including Asphalt, General Contractors, Home Improvement, Landscaping, and Roofing), Cybersecurity, Data, Dating, Education (Including College/Higher Education, K-12, and Online Learning), Entertainment (Including Entertainment Venues and Restaurants), Events, Financial Services (Including Insurance, Investments, and Lending), Fitness/Exercise, Furniture (Including Manufacturing and Retail), Healthcare/Medical (Including Dental Practices/Dentistry), Law/Legal, Manufacturing, Membership Associations, Mergers and Acquisitions (M&A)/Business Brokerage, Non-Profit, Pets/Veterinary Medicine, Publishing (Including Newsletters and Books), Pharmaceutical, Psychotherapy/Mental Health Counseling, Publishing, Real Estate (Including Brokerage, Investment, Property/Airbnb Management, and Wholesaling), Religious/Faith-Based, Research, Staffing (Including Remote Staffing and Staffing Marketplaces), Software (Including AI, Live Chat/Chatbots, SaaS, and Web Development), Training (Including Conferences, Seminars, and Webinars), Travel (Including Vacations/Resorts), and Wellness.
He's experienced in a full range of marketing, content, and collaboration platforms/tools, including Asana, Basecamp, Canva, Constant Contact, EOS, Facebook/Instagram (Meta), Figma, Google Ads, Google Analytics, Google Chat, Hootsuite, HubSpot, Keap, Kindle Direct Publishing (KDP), LinkedIn, MailChimp, Metricool, Salesforce, Slack, SquareSpace, Substack, SurveyMonkey, TikTok, Typeform, Typepad, Unbounce, Wix, YouTube, WordPress, X, and others.
Robert also brings deep, handsโon experience with AI in marketing โ using tools like ChatGPT, Claude, Perplexity, and Gemini to accelerate research, idea generation, and drafting, while relying on thousands of realโworld tests to refine and validate what ships. He designs AIโassisted workflows that keep human judgment at the center, so campaigns move faster to market, reduce costs, and still optimize strategy, voice, and measurable performance.
For businesses looking to launch new products, expand into the U.S. market, or simply improve marketing outcomes in measurable ways, Robert is an ideal resource.
Direct Marketing
Email Marketing
Inbound Marketing
Marketing Strategy
Copywriting
Interactive Advertising
Unbounce
Growth Hacking
Business Coaching
Sales Copywriting
Marketing Consulting
Landing Page
B2B Marketing
Content Writing
AI Content Creation
Keap Marketing
Christopher A.
Charlotte, North Carolina
$60/hr
4.9
199 jobs
๐ 18+ years in advertising, including ad agency experience
๐ฌ Methodical creative strategy + award-winning editors and designers
๐ฏ Agency-level quality, without the juniors or cookie-cutter playbook
A lot of clients come to me after disappointing agency experiences - slow communication, generic strategy, too many handoffs, and more.
That's not how I work.
My past clients say that I deliver senior-level strategy and funnels, plus high-end creative, building creative strategically rather than churning out AI-heavy variations with no direction.
I have helped build and manage campaigns for brands spending up to $10K/day on ads, across both ecommerce and lead generation. Whether you are trying to scale, improve efficiency, or fix an account that feels stuck, I focus on building a plan that is clear, custom, and grounded in what actually drives performance.
What I do best:
โ Meta Ads / Facebook Ads management
โ Instagram ads strategy
โ Paid social creative strategy
โ Ad production with award-winning editors and designers
โ Conversion-focused copywriting
โ Ecommerce growth and local lead gen
โ Google Ads
How I work:
1) Creative-led testing
I build and test creative based on angles, hooks, offers, and formats that fit how Meta works today, so we can find what scales instead of guessing.
2) Full-funnel thinking
Ads do not work in isolation. Creative, audience, messaging, landing page, and offer all need to align.
3) Smart volume, not junk volume
I can support serious creative output when needed, but the goal is not to flood the account with mediocre assets. The goal is better testing, faster learning, and stronger performance.
4) Senior strategy, start to finish
No bloated process, no junior handoffs, no one-size-fits-all approach. Just experienced strategy, thoughtful execution, and clear communication.
If you want a freelancer with the strategic depth of an agency, but more care, more flexibility, and better creative focus, we should talk.
Paid Media
Facebook Ads Manager
Facebook Advertising
Social Media Advertising
Facebook
Social Media Marketing
Digital Marketing
Instagram Ad Campaign
Instagram Marketing
Facebook Ad Campaign
Facebook Marketing
Paid Social
Social Media Ad Campaign
Kyle P.
Charlotte, North Carolina
$175/hr
4.6
85 jobs
You need an expert who can handle the job... I got you.
Looking for new customers, more sales, and epic revenues that scale? Hit the green Invite button and let's chat.
Where have I created success? Working with major brands and companies such as Harley Davidson and their 700+ Dealership network, Supplement Brands, Clothing Brands, and many others. I specialize in Ad Campaigns that generate Leads and Sales Conversions, where I have found 90% cost reductions on the average Cost per Lead, and secured profitable Sales purchases for $10 hats and $500,000 RVs. For you and your project...
My skillsets are honed in for Growth Hacking, Conversion Rate Optimization, Ad Performance, Audience Segmentation, and Revenue Scaling on multiple platforms with profitable ROI / ROAS. Your Ads+Funnel will improve.
I care about the needs of the project and how they relate to a successful outcome. Whatever challenges you may be facing within the scope of your project, I am confident I can handle them swiftly and effectively to ensure everything will complete on-time and beyond the finish line.
Here are the Top 25 things I do to run winning Campaigns:
1) Build the Ads from scratch
2) Write the Ad copy with proven psychology and copywriting skills
3) Select, edit, and micro-test Ad copy and images for success
4) Split-test 800 to 1000 variations of the Ad copy and images
5) Segment the Audience for clarity on results
6) Further optimize the Audience Targeting with split tests
7) A/B test landing pages with data analysis to find conversion improvements
8) Create custom events, attach tracking pixels and Google analytics code
9) Use Google Tag Manager to create attribution events and map a customer journey
10) Optimize landing pages and websites with Heat Maps of customer visits
11) Reduce FOMO with retargeting campaigns
12) Capture 10-15% more sales with abandoned cart messaging campaigns
13) Develop a deep-level understanding of targeting your BUYERS
14) Optimize the cost per result and conversion rates = higher ROAS
15) Create 10+ custom audiences and lookalike audiences per campaign
16) Develop contest campaigns for digital and physical products
17) Test with multiple Ad types, using Lead Ads, Messenger Ads, Poll Ads, and others
18) Build out entire sales funnels with Facebook Ads
19) Connect automations using Zapier
20) Use Facebook API to find hidden targeting options
21) Implement proven conversion rate optimization (CRO) strategies
22) Closely monitor Ads Manager while campaigns are active
23) Consistently run detailed reports for data analysis to inform the best way forward
24) Have a strategy to win Ad Auction positions in highly competitive niches
25) Never do anything to have an Ad account shut down, ever
My advertising campaigns have outperformed competitors and turned into 1200% increases in revenue.
As a Full Stack Digital Marketer, Iโm going to focus on creating immediate results for you with measurable data, full transparency, and a path forward that doesnโt waste money.
Do you have a specific tool or platform required for your project and you don't see it here?
I cannot name them all here because there's a text limit so please ask and I will be forthright with you.
Having invested tens of thousands of dollars into training, certifications, and elite-level mastermind marketing groups, I've acquired 10,000+ hours of expertise working in the digital marketing field.
============
WHAT'S NEXT
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You will be working with someone who has a deep commitment to their craft and to helping others succeed. (You will also receive great work because I like to collect great reviews here on Upwork :)
So letโs get this going! Click that green Invite button to chat with me today...
Advertising
Social Media Lead Generation
Lead Generation
Social Media Marketing Strategy
Ecommerce Website
Social Media Strategy
Facebook Ads Manager
Social Media Advertising
Social Media Marketing
Facebook
Social Media Management
Instagram
Facebook Advertising
Advertising Strategy
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Kinetic Investments
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