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I run paid acquisition for e-commerce brands, mainly Meta, Google, Snapchat, and TikTok Ads. The number I care about is profitable orders, not clicks or impressions. A few numbers from recent work: • Scaled an e-commerce account from about 10 to 30 daily orders while bringing CPA down • Kept CPA around 35 to 40 SAR in competitive markets • Ran campaigns for products with AOV up to 3,500 SAR • Built my own e-commerce brand from scratch on WooCommerce: 44+ orders, about 37K EGP in revenue on roughly 4.2K EGP ad spend (around 8 to 9x ROAS) I set up and manage conversion tracking, pixels, GA4, GTM, alongside the ads themselves, since bad tracking turns every optimization decision into a guess. Day to day that's testing creatives and audiences, cutting what doesn't work, and scaling what does without CPA creeping up. Tools: • Meta Ads • Google Ads • Snapchat Ads • TikTok Ads • GA4 • GTM • WooCommerce • Meta, TikTok and Snapchat Pixel If you need someone to launch campaigns, fix broken tracking, or take over an account that's underperforming, message me and I'll take a look at what you've got.

I’m a Digital Analytics & Marketing Automation Specialist with deep expertise in mobile and web tracking, SDK integrations, server-side tracking, offline data pipelines, dashboards, and workflow automation for ad platforms. I help businesses capture accurate user data, connect it across analytics and advertising systems, automate repetitive marketing operations, and turn data into actionable insights that improve campaign performance, ROAS, and retention. I’m highly proficient in tools like Google Analytics 4 (GA4), Firebase, Adjust, AppsFlyer, Branch, Google Tag Manager (Web & Server-Side), Meta Pixel, TikTok Pixel, Snapchat Pixel, BigQuery, Looker Studio, Supabase, Postman, and n8n. My Core Expertise Mobile & Web Tracking -Implementing and auditing tracking setups across websites and mobile apps. -Setting up GA4, Firebase, GTM, Meta Pixel, TikTok Pixel, Snapchat Pixel, and server-side tracking. -Auditing SDK integrations such as Firebase, Adjust, AppsFlyer, Branch, Meta, TikTok, and Snapchat. -Ensuring accurate installs, re-engagement, in-app events, conversions, and user behavior tracking. Marketing Automation Workflows -Building automation workflows using n8n, APIs, Supabase, Google Sheets, and ad platform APIs. -Creating campaign operation workflows for campaign intake, validation, approval, asset handling, execution, logging, and status tracking. -Helping teams reduce manual work by automating repetitive marketing and campaign setup processes. -Designing multi-platform campaign workflows for platforms such as Meta, TikTok, Snapchat, Google Ads, and Twitter/X. Offline Data & Ads Platforms -Building offline data pipelines to send CRM and conversion data to ad platforms such as Meta, TikTok, Snapchat, Google Ads, LinkedIn, Criteo, and more. -Supporting use cases such as offline conversions, audience enrichment, lead quality feedback, and campaign optimization. -Feeding ad platforms with clean and enriched datasets to improve optimization signals and automated bidding. Attribution & Data Quality -Designing and maintaining attribution flows across MMPs, analytics platforms, and ad platforms. -Debugging and validating event flows, deduplicating conversions, and reconciling data across systems. -Improving data reliability so marketing teams can make better budget and optimization decisions. Dashboards & Reporting -Building dashboards and automated reports using Looker Studio, Google Sheets, BigQuery, and reporting pipelines. -Creating dashboards to monitor campaign performance, funnel behavior, leads, conversions, cost efficiency, tracking health, and workflow status. -Turning technical tracking data into clear business insights for marketing and growth teams. Technical Skills -Analytics & Tracking: GA4, GTM, Firebase, Meta Pixel, TikTok Pixel, Snapchat Pixel, server-side tracking, event taxonomy, tracking plans. -Attribution & MMPs: Adjust, AppsFlyer, Branch, Singular, SKAdNetwork, mobile attribution. -Marketing Automation: n8n, APIs, Supabase, Google Sheets, Postman, campaign workflow automation. -Ads Platforms: Meta Ads, TikTok Ads, Snapchat Ads, Google Ads, LinkedIn Ads, Twitter/X Ads, Microsoft Ads, Criteo. -Data & Reporting: BigQuery, SQL, Python, Pandas, NumPy, Excel, Looker Studio, Power BI. -QA & Debugging: Postman, GTM Preview, GA4 DebugView, Firebase DebugView, browser dev tools, network inspection tools. Why Work With Me? -I combine tracking, attribution, automation, and reporting in one skill set. -I can work with both marketers and developers to translate business goals into reliable technical solutions. -I help businesses move from messy or manual marketing operations to structured, automated, and measurable systems. -I focus on clean data, accurate measurement, and practical dashboards that support real growth decisions. -I’m committed to clear communication, proper documentation, and long-term client success.

💡 I make data make sense—then automate what comes next. ⭐ I build end-to-end data and AI automation systems that connect business tools, APIs, and data sources, turning scattered data into dashboards, actionable insights, and automated actions. 🥇 Top Rated Plus freelancer (Top 3% on Upwork) with a 100% Job Success Score and 100+ completed projects. I help businesses replace disconnected tools, manual reporting, and repetitive tasks with reliable workflows that collect and validate data, apply business rules, use AI when needed, and automatically trigger the right next step. 🛠️ 𝗛𝗢𝗪 𝗜 𝗖𝗔𝗡 𝗛𝗘𝗟𝗣 📊 𝗗𝗔𝗧𝗔 𝗘𝗡𝗚𝗜𝗡𝗘𝗘𝗥𝗜𝗡𝗚 𝗔𝗡𝗗 𝗔𝗡𝗔𝗟𝗬𝗧𝗜𝗖𝗦 ◆ End-to-end ETL pipelines, dashboards, and automated reporting systems ◆ Data extraction, cleaning, transformation, and validation ◆ BigQuery, SQL, Google Sheets, Excel, and Apps Script ◆ Looker Studio, Power BI, Tableau, Databox, Metabase, and Apache Superset ◆ GA4, Google Tag Manager, conversion tracking, attribution, marketing analytics, and KPI analysis ◆ Marketing, CRM, finance, operations, and customer reporting ⚙️ 𝗔𝗜 𝗔𝗨𝗧𝗢𝗠𝗔𝗧𝗜𝗢𝗡 𝗔𝗡𝗗 𝗜𝗡𝗧𝗘𝗚𝗥𝗔𝗧𝗜𝗢𝗡 ◆ n8n, Make, Zapier, APIs, and webhooks ◆ OpenAI, Claude, and Gemini integrations ◆ AI-powered analysis, summaries, classification, and alerts ◆ CRM, email, Slack, database, and business-tool automation ◆ Document processing, AI knowledge bases, and internal assistants 🔐 𝗥𝗘𝗟𝗜𝗔𝗕𝗟𝗘 𝗔𝗡𝗗 𝗠𝗔𝗜𝗡𝗧𝗔𝗜𝗡𝗔𝗕𝗟𝗘 𝗗𝗘𝗟𝗜𝗩𝗘𝗥𝗬 I build systems with error handling, logging, data validation, secure credential management, monitoring, and clear documentation. The goal is not to build something that works once. It is to build a reliable system your team can trust, maintain, and continue using as your business grows. 📩 𝗟𝗘𝗧’𝗦 𝗗𝗜𝗦𝗖𝗨𝗦𝗦 𝗬𝗢𝗨𝗥 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 Have an AI workflow, integration, data pipeline, dashboard, or reporting project in mind? Send me a message. I'd be glad to learn more about it and discuss the best way to move forward.

I help e-commerce, apps, B2B, and SaaS businesses scale to 7 figures through high-ROI paid acquisition, CRO, and retention strategies I’m Mohamed Osama, a results-driven media buyer with 8+ years of experience scaling businesses through high-performing campaigns on Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, and Apple Ads. I specialize in retargeting campaigns, lead generation, and optimizing funnels for apps, SaaS businesses, and e-commerce stores built on WooCommerce, Shopify, and Salla. 💡 My Expertise Includes: - Search Ads & Instagram Ads: Delivering consistent ROI with precision targeting. - Google Merchant Center: Optimizing product feeds for maximum visibility and sales. - Tracking & Pixels: Advanced setups using Google Tag Manager, Meta Pixel, and app analytics tools like Appsflyer, Adjust, and Firebase. - Analytics Mastery: Leveraging Google Analytics 4, Looker Studio, and data-driven insights to maximize campaign performance. - Full-Funnel Strategies: Crafting campaigns that turn clicks into loyal customers across multiple channels. 🌟 Notable Achievements: - Achieved 6x+ ROAS for e-commerce clients and 550%+ ROAS for SaaS businesses. - Scaled app marketing campaigns with reduced CPI and higher retention. - Built effective retargeting campaigns to recover lost customers and drive repeat sales. 🎯 How I Deliver Results: 1️⃣ Strategic campaign setup across Google, Meta, TikTok, Snapchat, and other platforms. 2️⃣ Optimizing tracking systems, including pixels and analytics tools, to ensure actionable insights. 3️⃣ Scaling performance for apps, SaaS, and e-commerce brands while maximizing retention and lifetime value. 📌 Let’s work together to elevate your marketing strategies and achieve measurable growth. Click "Invite" to connect with a performance marketing expert who’s committed to your success.

🏆 Top Rated on Upwork | 100% Job Success Score 💰 $4M+ in managed ad spend | 📍 50+ clients across 13 countries | 📈 10x+ ROAS delivered 🎯 Meta Ads • Google Ads • TikTok Ads • Snapchat Ads | E-Commerce & Lead Generation Most media buyers optimize for clicks. I optimize for revenue and qualified leads. I'm Ragy, a Senior Performance Marketer with 5+ years scaling paid campaigns for e-commerce stores and lead-gen businesses across the USA, UK, GCC, Ireland, Australia, and more. I've managed multi-million-dollar budgets with full P&L ownership, led a team of 6 media buyers, and built the kind of tracking infrastructure that tells you exactly where every dollar goes. If you're tired of "boosted posts," vanity-metric reports, and agencies that disappear after onboarding => let's talk. 🛒 E-Commerce Growth - Full-funnel Meta & Google strategy (prospecting → retargeting → scaling) - Performance Max, Shopping & Google Merchant Center feed optimization - Delivered 10x+ ROAS on e-commerce campaigns through disciplined testing and scaling - Creative testing, audience research & sales-psychology-driven ad copy 🎯 Lead Generation (B2B & Service Businesses) - High-intent lead funnels via Meta & Google Search - GoHighLevel automation, CRM integration & lead nurturing - Conversion & offline-conversion tracking — so you measure closed deals, not just form fills - Landing page CRO & A/B testing to lower cost per qualified lead 🔧 Tracking & Analytics (Done Right) - GA4, Google Tag Manager, Meta Pixel & Custom Events - Server-side / advanced conversion tracking - Looker Studio dashboards that are actually easy to read 📊 Reporting & Communication - Clear weekly reporting, proactive problem-flagging, and honest feedback - I ask questions, catch errors before they cost you money, and treat your budget like my own ⚡ Industries I've scaled: E-commerce, healthcare, retail, beauty, supplements, professional services, and B2B — across 13 countries. 🛠 Tools I master: Meta Ads Manager • Google Ads • TikTok & Snapchat Ads • GA4 • GTM • Meta Pixel • GoHighLevel • Google Merchant Center • Optmyzr • Looker Studio • Agency Analytics• Superads • AI tools (Claude, ChatGPT, Gemini) for sharper research & creative 💬 "Fantastic worker. Listens well and questions errors he finds. Wouldn't hesitate to use again." — repeat Upwork client 📩 Send me a message with your goals and current numbers. I'll tell you honestly whether I can help and how I'd approach it, then we turn your ad spend into predictable, profitable growth.

I help businesses scale through high-performance Google & Meta Ads — built on clean structure, accurate tracking, and disciplined optimization. With 9+ years of hands-on experience, I’ve managed over $3M in ad spend and generated $30M+ in tracked revenue across eCommerce, healthcare, education, and service-based businesses. I don’t experiment with your budget. I build systems that perform. What I Focus On: • Google Ads (Search, Performance Max, Shopping, YouTube) • Meta Ads (Lead Gen & Conversion Campaigns) • Conversion Tracking (GA4, GTM, Meta Pixel) • Account Restructuring & Performance Fixes • Scaling Campaigns While Controlling CPA Selected Results: • $113,231 revenue from $20,783 spend (ROAS 5.45 – eCommerce) • 12,000 leads generated at $0.10 CPL (Healthcare) • $27,800 revenue from $7,055 spend (ROAS 4 – Consumer Brand) f you're looking for a reliable performance specialist who takes ownership of your ad account and focuses on measurable results — let’s talk.