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At A Glance: Instructional Design

When you’re preparing materials to present to an audience, you focus on the message you want to deliver. When you’re writing up a presentation to give to a group of students, you look at what you want them to take home from the lesson. But this is all based on your own view and how you learn – which is different for every person. So how do you find a way to present your information to a group of people and have everyone take something relevant away? You hire instructional design professionals and consultants to package it for you.

Instructional designers make use of a range of different tools to do their work. There is writing but also web design, the use of graphics, planning, collaboration with you, and an underlying knowledge about how people learn. Anyone can print a sheet of paper with a load of information or a few pictures on it. But what the instructional designer does is identify what the student needs to learn from this information and come up with ways to shape it for their needs. They also create media to support this learning, including visual aids for face-to-face environments and multimedia aids for online learning. They can also adapt existing materials from one format to another, meaning the same message can be delivered no matter what the means used. To collaborate with these experts, you need only visit Upwork and connect with the perfect freelancers no matter where in the world you are based.

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