Hire the Best LinkedIn Specialists
in the United Kingdom

I am ranked in the top 30 Global Certified LinkedIn Ads Experts, with 7+ years of experience running LinkedIn Ads for 150+ B2B startups, agencies, SMEs, and multinational companies. My goal is simple: help B2B brands with LinkedIn Ads. I only focus on LinkedIn Ads. Across Fill My Funnel, I’ve managed 150+ LinkedIn Ads accounts and £750M+ in ad spend. 𝙒𝙝𝙖𝙩 𝙄 𝘿𝙤: 𝟭. LinkedIn Ads management 𝟮. LinkedIn Ads audits, strategy, setup, and rebuilds 𝟯. LinkedIn Campaign Manager structure 𝟰. LinkedIn Lead Generation campaigns 𝟱. B2B LinkedIn Ads and ABM campaigns 𝟲. Matched Audiences, retargeting, and audience targeting 𝟳. LinkedIn Conversion Tracking, reporting, and optimization 𝙒𝙝𝙤 𝙄 𝙒𝙤𝙧𝙠 𝘽𝙚𝙨𝙩 𝙒𝙞𝙩𝙝: 𝟭. B2B companies that want LinkedIn Ads to drive real pipeline 𝟮. B2B SaaS teams targeting specific roles, industries, or company sizes 𝟯. Agencies that need a senior LinkedIn Ads Specialist 𝟰. Founders are already spending, but not getting enough quality back 𝟱. Teams using ABM to reach high-value accounts To get started, send me a message, and I’ll take a look at your LinkedIn Ads account, then tell you what strategy I’d use to improve performance and get better ROI.

** I WILL GUARANTEE WHAT MOST LINKEDIN MARKETING SPECIALISTS ON UPWORK WON'T **... I'll help you get your ideal clients into your LinkedIn inbox from Day 1. Most people are creating content. Very few are doing LinkedIn marketing. I'm a LinkedIn marketing expert helping founders, coaches, consultants, and agencies turn LinkedIn into a client acquisition and personal brand growth channel through LinkedIn ghostwriting and LinkedIn outreach. Over the last few years, I've: • Generated 1.3 million+ impressions through LinkedIn marketing • Written 500+ high-performing LinkedIn posts as a LinkedIn ghostwriter and LinkedIn writer • Helped clients book 1,000+ calls through LinkedIn outreach campaigns • Worked with CEOs, consultants, coaches, and agency owners as a LinkedIn copywriter to build their personal brand Most people approach LinkedIn marketing by posting consistently and hoping for results. I focus on positioning. • Finding angles that make people stop scrolling • Creating content that sounds human • Building a personal brand that attracts opportunities • Establishing trust before selling anything As a LinkedIn ghostwriter, my goal isn't to create more content. It's to help clients build a personal brand that makes them the obvious choice in their industry. No recycled AI content. No random motivational posts. No fake engagement tricks. Just strategic LinkedIn marketing backed by audience psychology, positioning, and real-world experience. As a LinkedIn writer and LinkedIn copywriter, I focus on creating content that builds authority, trust, and meaningful business conversations. My services include: • LinkedIn content strategy • LinkedIn ghostwriting • LinkedIn profile optimization • Personal brand positioning • Personal brand strategy • Content and visual direction • Engagement and networking strategy • Lead generation through LinkedIn outreach • LinkedIn marketing consulting Whether you need a LinkedIn ghostwriter to create authority-building content or a LinkedIn marketing specialist to generate leads, the goal remains the same: Build a personal brand that creates opportunities. If your LinkedIn profile is generating views but not conversations, engagement but not leads, or content but not opportunities, there's usually a LinkedIn marketing strategy problem behind it. Feel free to check my portfolio and previous work.

I worked as a headhunter and recruiter for over a decade, in my time recruiting I estimate I have seen over 100,000 resumes and rewritten over 2,000 (over 700 of those are on Upwork, check out my reviews below!). My experience has been gained in a variety of industries, I have expertise in Construction, Pharmaceuticals, Sales & Marketing, IT, Accounts & Finance, Property, Engineering, Healthcare & Education. Each industry has its own style, and a different approach is needed for all; language modifications, tone, formatting all need to be different for each. I never use the same template, your documents will be unique to you. It makes more sense to me to complete the content and then create a format that flows nicely with that information, rather than shoehorn content into an existing template. I will take the time to understand your needs and personality, and make the document fit with those. Research suggests hiring managers spend a matter of seconds analysing a resume before making a gut decision, first impressions count. I can use my experience to re-write your resume, help you land that dream job you've been chasing. Once the resume, CV and cover letter does the job, I'm here to help you through the interview process. Having facilitated thousands of interviews in my career, I know that these can be nerve wracking, the best solution to this is practise and preparation. I have been on LinkedIn for more than a decade, I've organically grown my own network to over 10,000 and had posts reach over 1 million people. I can increase your engagement, manage your profile, grow your network, improve your profile so you appear in more searches or generally revamp the profile to keep it in line with your other professional documentation and profiles. I have recently developed my own 10 point guide to LinkedIn improvement - ask me about it!

What if your social media content didn’t just look good, but actually made people care about your brand? That’s what I help businesses do. I have worked with brands who felt invisible online and helped them turn things around through content that connects, storytelling that sells, and strategies that bring in measurable results. For example, one client’s Instagram engagement jumped 300% in 6 months, and another saw a 40% increase in sales not from ads, but from better strategy and consistency. Here’s how I can help you: 1. Full Social Media Management I will handle everything from planning, posting, and scheduling to daily community engagement, so your accounts stay active, trusted, and consistent. 2. Content Creation that Converts I create scroll-stopping visuals, carousels, reels, and captions that tell your brand story in a way that educates, entertains, and inspires action, all aligned with your tone and audience. 3. Strategic Content Planning & Scheduling Using tools like Later, Metricool, or Hootsuite, I’ll develop a monthly content calendar that aligns with your campaigns, product launches, and seasons, ensuring every post has purpose. 4. Analytics & Performance Optimization You’ll receive easy-to-understand weekly or monthly reports that break down reach, engagement, and growth. I’ll also identify what’s working and refine what’s not, so every post moves you closer to your goals. 5. Paid Ad Support (Optional) If needed, I can set up, monitor, and optimize Meta, LinkedIn, or TikTok ads for brand awareness, conversions, or lead generation. 6. Brand & Community Building Your followers should feel like they know your brand personally. I will respond to DMs and comments with warmth, empathy, and consistency to build a loyal, engaged community. I’ve worked with startups, nonprofits, lifestyle brands, and established businesses, helping each one grow by staying human, creative, and data-informed. Tools I Use: Meta Business Suite, Canva, CapCut, Buffer, Google Analytics, Trello, Asana, Metricool, and Hootsuite. Ready to grow your brand’s online presence? Send me a message here on Upwork, and let’s discuss how we can turn your social pages into a lead-generating, community-building machine. My monthly social media management packages start at $1,500/month, depending on the number of platforms and content volume. Let’s create something people will not just scroll past, but remember.

𝗖𝗮𝗿𝗲𝗲𝗿 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹, 𝗻𝗼𝘁 𝘂𝗻𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲. 𝗪𝗲'𝗹𝗹 𝗺𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝘀𝘁𝗼𝗿𝘆 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗺𝗮𝗿𝗴𝗶𝗻𝘀 𝗼𝗳 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗰𝗲𝗻𝘁𝗲𝗿 𝗼𝗳 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁, 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝘆𝗼𝘂 𝗮𝘀 𝘁𝗵𝗲 𝗼𝗯𝘃𝗶𝗼𝘂𝘀 𝗰𝗵𝗼𝗶𝗰𝗲. I'm Paul-Nino Colabuono-McDonagh 👋 I’m a London-based Talent Acquisition specialist and the co-founder of CMD Careers, fueled by a passion for helping people unlock their professional best. My world revolves around elite performance, from managing high-level operations for the CEO of Axiom Tutoring to empowering global professionals to claim the promotions they deserve. I’m here to turn your career aspirations into a reality. 🏆 Successes: A Growing Community: I’ve built a vibrant LinkedIn family of 12k+ followers, generating 100k weekly impressions centered on career growth and education. Global Track Record: Proudly holding 23+ five-star reviews on Upwork and currently elevating the personal brands of 10+ CEOs across the UK, US, and UAE. Real Results: I’ve coached hundreds of young professionals to "smash" their interviews and have successfully placed candidates in some of the world’s most prestigious firms like KPMG and Fidelity. 🤝 How I Work: I believe in a collaborative, high-energy partnership! Once we’re onboarded, we jump into a dedicated Upwork group chat so you have my team's full support. We usually start with a friendly 20-minute kickoff call to align on your vision, followed by two rounds of revisions to ensure every word feels exactly like "you." ✅ How I Can Help You: CV & Resume Remodeling: Let’s transform your experience into a compelling story that recruiters can’t wait to read. LinkedIn Shine: I’ll optimize your profile to attract the right opportunities while you sleep. Confidence Coaching: From university students to C-suite executives, I provide the tools and "insider secrets" to ace any assessment center or interview. Executive Marketing: Full-service LinkedIn management for busy leaders who want to stay influential without the time drain. 🧠 Why I Am The Better Fit: I bring a unique blend of "boots-on-the-ground" recruitment experience and a modern, entrepreneurial spirit. Because I’m active in the London finance, tech, and engineering spaces right now, I know exactly what’s winning in today's market. I don't just provide a service; I provide a competitive advantage. I’m available 24/7/365 to help you take that next exciting step. Drop me a message for a quick chat or a 20-minute call, I can’t wait to hear where you want to go next!

Most LinkedIn content gets ignored. Not because it's bad. Because it's built backwards. Hi, I'm Mark. Watch my profile video to learn how I use "ICP Psychology" to turn 60 minutes of your time into a month of high-converting LinkedIn content. "I've tried generic ghostwriters and AI tools before. Nothing comes close. Mark and his team capture my voice perfectly because they understand the psychology behind the sale. Finally, leads are coming to me." - Kevin Jackson, Founder Most LinkedIn content gets ignored. Not because it's bad. Because it's built backwards. Most founders write about what they know. Their expertise. Their opinions. It gets scrolled past because it talks AT the audience instead of TO them. I do it differently. I use a Psychology-First Approach. We don't write a single word until we map your ideal client's brain: Their 11pm fears Their frustrations The stuff they won't say in a meeting How It Works (The 60-Minute System) You invest 60 minutes a month talking to me. That’s it. Everything else runs on autopilot. The Interview: We extract your stories and expertise in one deep-dive call. The Strategy: I map your voice to the psychological triggers of your buyers. The Output: Content that makes your ideal clients stop scrolling and think, "It's like they're reading my mind." Who This Is For I work exclusively with founders and consultants who have real expertise but lack visibility. ✅ YES: Founders who want to be the authority in their space. ✅ YES: B2B teams needing conversations, not just "likes." ❌ NO: If you want spam tactics or engagement pods. ❌ NO: If you are looking for generic "5 tips to succeed" ChatGPT content. My Experience & Niches 13 years in LinkedIn strategy and social selling. I have successfully written for: SaaS Founders Management Consultants Executive Coaches B2B Sales Teams I bring the strategy, the systems, and the psychology. (I also bring a slight obsession with cats, but that costs extra). Ready to turn LinkedIn from a time sink into a pipeline? Click the green "Invite to Job" button to start the conversation.