Most technical founders hit a brutal commercial wall at launch. You built a powerful product, but when it comes to shifting from code to cash flow, you are simply too close to it.
When you look at your own roadmap, it's incredibly easy to fall into the exact same traps every early-stage CEO faces:
"I know how to make the thing right, but I'm way in over my head on the commercial side."
"There are a hundred things I could work on right now... But I'm just too close to it."
"Every demo I do, I just default to talking about how to use the tool instead of solving high-stakes business problems."
When you hang onto technical jargon because it’s how you think, you end up casting the net too wide out of fear. Your website becomes a non-sensical feature dump that reads like abstract software jargon, your live demos play out like unscripted utility tours, sales cycles stall, and you get trapped in endless custom roadmap conversations before proving your core value.
I build the foundational GTM architecture and sales enablement playbooks that get your software out of the product lab and into a predictable, repeatable customer acquisition machine. As an active agency founder, venture-backed co-founder ($1M raised), and global GTM architect who started my career in Europe, I transition your tech from an operational overhead into revenue insurance.
THE TRIED-AND-TESTED SYSTEM: ARCHITECTURE TO ACTIVATION
I deploy a repeatable framework to turn your software's capabilities into an undeniable business case:
+ PHASE 1: GTM Architecture & Blueprint (Month 1): I run a deep architectural discovery to lock down your master GTM Compass. This establishes your precise Positioning, Ideal Customer Profile (ICP) alignment, Message House pillars, and high-impact "primary land" use cases. I translate complex technical data points into customer-centric user stories and optimize your structural content so your SaaS gets naturally indexed and served as the definitive answer by AI recommendation engines (AEO).
+ PHASE 2: Active Activation & Sales Enablement (Months 2–3+): I get my hands dirty building and deploying your commercial engine. I construct your sequential activation plans, design structured demo paths that force prospects to self-diagnose their pain, and deliver full-stack sales enablement tools (playbooks, conversational ROI frameworks, and pitch assets) while tracking real pipeline metrics left-to-right.
ACCELERATOR & SAAS ACADEMY ALIGNMENT
I am deeply familiar with the playbook rhythms, growth metrics, and execution sprints used inside elite scaling environments. I frequently partner with solo and bootstrapped founders navigating intense growth acceleration programs—such as Dan Martell’s SaaS Academy—to seamlessly translate high-level strategies into execution-ready market engines.
GLOBAL ENTERPRISE TRACK RECORD
25+ years of executive marketing leadership spanning early-stage SaaS to public tech giants, reporting directly to CEOs/CMOs to unlock $1.3B+ in collective shareholder value:
+ ArcanaNetworks: Co-Founder & VP of Marketing. Pitched to 20+ VCs, securing two definitive term sheets and a $1M angel investment.
+ Workday: Engineered high-value GTM assets for Workday Extend supporting $M+ lifecycles; exceeded sales quotas over 3 years selling to 500+ enterprise clients.
+ Novell: Director of Field Marketing Europe. Orchestrated product priorities and mission-critical turnaround launches across international markets.
+ GE Digital, Splashtop, Enview, Element Analytics: Built high-performance demand-gen infrastructure, accelerating MQL generation by 150% within 90 days, and co-led analyst playbooks.
Let’s stop wasting time on ad-hoc marketing campaigns and build a repeatable customer acquisition machine together.
Go-to-Market Strategy
B2B Marketing
Digital Marketing
Content Marketing
SEO Writing
AI Content Writing
Blog Writing
Marketing Strategy
Content Strategy
Content Development
Content Writing
Copywriting
Website Content
Sales Copywriting
Case Studies
Manmohan S.
Bellevue, Washington
$40/hr
4.9
63 jobs
Many businesses invest in marketing but lose conversions due to slow websites, poor CMS structure, or weak landing page implementation. I help companies build high-performing websites and eCommerce stores using HubSpot CMS and Shopify, focusing on clean development, scalable architecture, and conversion-focused user experiences.
With 8+ years of professional web development experience, I work closely with startups, marketing teams, and agencies to build fast, reliable, and marketing-ready digital platforms.
Services I Provide
◾ HubSpot CMS website development and customization
◾ HubSpot landing pages and marketing campaign pages
◾ Custom HubSpot modules and reusable templates
◾ Shopify store setup, customization, and optimization
◾ Shopify theme development and Shopify 2.0 customization
◾ Figma to HubSpot or Shopify website conversion
◾ Shopify store redesign and UX improvements
◾ Website speed optimization and performance improvements
HubSpot CMS Expertise
◾ HubSpot CMS theme development
◾ Custom HubSpot modules and template architecture
◾ Landing page templates for marketing teams
◾ HubSpot CRM and marketing tool integrations
◾ CMS Hub website structure and scalable content management
Shopify Development Expertise
◾ Custom Shopify theme development
◾ Shopify 2.0 theme customization
◾ Shopify store redesign and conversion optimization
◾ App integrations and store functionality enhancements
◾ Performance optimization and storefront improvements
Technical Skills
◾ HubSpot CMS development
◾ Shopify Liquid development
◾ HTML, CSS, and JavaScript front-end development
◾ CMS architecture and modular theme structure
◾ API integrations and third-party system connections
My Development Approach
◾ Clean and maintainable code
◾ Mobile-first responsive development
◾ SEO-friendly website structure
◾ Conversion-focused landing page design
◾ Performance-optimized websites for better user experience
If you’re looking for a developer who understands both HubSpot CMS development and Shopify eCommerce implementation, I’d be happy to help build or optimize your website.
Thanks & Regards
Manmohan Singh
HubSpot
Ecommerce Website Development
Website Migration
Website Builders & CMS Consultation
Shopify Development
Shopify Dropshipping
Web Development
Web Design
UX & UI
WooCommerce
Landing Page Design
Responsive Design
SEO Setup & Configuration
CMS Development
Landing Page
Website Redesign
Website & CMS Bug Fix
WordPress Development
Domain Migration
API Integration
Greg H.
Ridgefield, Washington
$180/hr
4.9
67 jobs
I have a proven track record on Upwork, having achieved Expert-Vetted Status, which is reserved for the top 1% of Upwork talent. I have 15 years experience working in marketing technology. I spent the first 6 years of my career at agencies where I had the experience of working with a wide variety of clients from startups to Fortune 500's, helping to accelerate the growth of their leads and revenue. I have since started a small consultancy dedicated to lead generation, pipeline acceleration, revenue marketing, and sales and marketing operations. My tools of preference are Marketo, Hubspot and Salesforce, and have been certified a Marketo certified expert and Hubspot certified expert for the past 7 years and have a small team of hand-selected Platinum-certified Salesforce experts to ensure we can support the entire sales/marketing technology funnel.
I believe marketing and sales technology is key to providing businesses with the data that they need to make informed decisions that will directly contribute to revenue growth. I have a winning track record of helping numerous companies implement, optimize, and scale their technology infrastructure and sales processes.
My clients have included:
AWS Elemental - Video Cloud Technology
Navex Global - Governance Risk and Compliance Software
Viewpoint - Construction Management Software
Radisys - Open Telecom Solutions
Here's what some of our satisfied clients have to say:
"Greg is a Digital Marketing Rockstar. Not only is he technically proficient in marketing automation and demand generation, but his strategic acumen has been instrumental to our company’s rapid growth. Even more importantly, Greg is a person of integrity and has been invaluable as both a mentor and a partner."
- Nathan Anderson, Demand Generation Manager, Clinicient
"Greg's been a great partner, Keeping us on-budget, on-time, and with deliverables that are in the realm of reality. He's a pleasure to work with, and a super knowledgeable resource for any demand gen team."
- Toby Graham, Director of Marketing Communications, Compli
"Greg is one of the kindest people I've worked with. His passion for what he does and helping others truly shines through. He continually pushed me each week to up my game and always had a positive and encouraging attitude. He's a true pleasure to work with!"
- Lisa Whetstone, VP of Marketing, GutCheck
Marketo
Salesforce CRM
HubSpot
Marketing Automation Strategy
Marketing Automation Audit
Marketing Campaign Setup & Implementation
Marketing Automation
Lead Generation
Sales Operations
Marketing Strategy
Landing Page
Tableau
Salesforce
B2B Marketing
Customer Relationship Management
Jennifer L.
Kent, Washington
$100/hr
5.0
7 jobs
Hi 👋 I am a web designer experienced in designing and building responsive web applications, websites, landing pages, and email templates. I have worked across multi-disciplinary teams (i.e. Engineering, Product, Design, and Marketing) as both designer and developer. Let me know if I may be of help to your projects! 🙂
⭐️ Here are some kind words from a few of the great people I've worked with:
"I really can't say enough good things about Jennifer's quality of work and value to the team. She is thoughtful and organized, produces wonderful, clean code and was very efficient as well. She'll be the first person I call for new projects." — M.M., Engineering Manager
"Jennifer is a unicorn: a hybrid UX designer and web developer. She always quickly understood requirements, was able to ask relevant questions, and ship pixel-perfect stuff in no time — all of this while being remote. Small tweak or big feature. Jen knows what great UX is, is always willing to help the team, and above all, is really fun to work with! I would love to have her on our team!" — A.S., Director of Product
"Jennifer excels where many developers do not, and that's with her eye for design and attention to detail. We have the confidence working with her that what we envision will look, operate and feel just as we'd intended. Additionally, her input on how to tackle potentially tricky UI problems made our last project together come out fantastic, making our team look great." — E.J.S., Creative Director
HTML
CSS
Figma
Bootstrap
HubSpot
GitHub
React
Tailwind CSS
GitLab
Git
Project Management
Litmus
Responsive Design
styled-components
Web Component Design
Sally D.
Port Orchard, Washington
$75/hr
5.0
7 jobs
Adobe Certified Expert-Marketo Engage Business Practitioner
Marketing operations professional with over 10 years experience working with Marketo Engage.
My focus: Add value ~ Solve problems ~ Get things done
Email Marketing
Marketing Automation
Program Management
Landing Page
Business Analysis
B2B Marketing
Ilaria G.
Tacoma, Washington
$108/hr
5.0
2 jobs
SUMMARY OF QUALIFICATIONS
* Over 15 years of event & project management experience in fast-paced, high-energy, brand building,
advertising, public relations and marketing environments
* Assiduous leader with the ability to train and mentor teams of diverse employees and volunteers
* Exceptional communication, organizational and time management skills
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