Hire the Best Marketing Managers in Washington

I drive product marketing excellence for B2B software, data, and research organizations, with over 15 years of experience in developing and executing successful go-to-market strategies. My expertise lies in transforming high-growth SaaS companies and revitalizing business units by defining positioning, segmentation, pricing, and commercialization that lead to measurable revenue growth. Recently, I led product marketing for a $12M research business, successfully returning it to growth while enhancing ecosystem distribution and forging AI-driven partnerships. I specialize in integrated product launches, sales enablement, and creating impactful messaging that resonates with target audiences. If you need a results-oriented product marketing leader to elevate your business, I am ready to help you achieve your goals.

With 15+ years of experience helping small businesses grow online, I specialize in digital marketing, content creation, video editing, website management, and remote team operations. I combine strategy with hands-on execution to help businesses build a strong online presence, attract the right audience, and streamline their day-to-day marketing efforts. Whether you need a reliable marketing partner or someone to build and support your remote operations, I can help turn ideas into results. My areas of expertise include: Content Creation (blogs, landing pages, email copy, website content, social media content) Video Editing (Reels, YouTube videos, Shorts, product demos, promotional videos) Social Media Management & Strategy Email Marketing (Constant Contact, HubSpot, Mailchimp) Website Design & Management (WordPress, landing pages, basic HTML/CSS) Graphic Design for digital and print marketing SEO Content Writing & Copywriting Lead Generation & CRM Setup Virtual & Administrative Support Remote Team Building & Recruitment Project Coordination & Process Improvement I'm passionate about creating content that not only looks great but also supports business goals. From planning social media campaigns and editing engaging videos to managing email marketing and optimizing websites, I enjoy helping businesses communicate their value clearly and professionally. I believe in building long-term partnerships through clear communication, reliability, and delivering high-quality work on time. If you're looking for someone who can wear multiple hats and become an extension of your team, I'd love to discuss how I can help your business grow.

Stop losing sales to weak copy. Start turning words into revenue. Struggling with: Emails that don’t get opened (or worse—don’t get clicks)? Landing pages that leak leads instead of converting them? A website that looks good but doesn’t sell? Every word you put in front of your audience either pulls them closer—or pushes them away. If your copy isn’t working, you’re leaving money on the table. That’s where I come in. I write copy that speaks directly to your ideal client, grabs attention, and drives action—whether that’s opening an email, booking a call, or buying now. Here’s what you get when you work with me: ✅ Emails that get opened, read, and clicked ✅ Landing pages that funnel leads seamlessly ✅ Websites that sell instead of just “look nice” ✅ Messaging that connects and converts You don’t need to waste hours staring at a blank screen or tinkering with words that don’t move the needle. I’ll handle the copy. You focus on growing your business. Let’s get your message in front of the right people—and turn readers into customers.

If your emails aren’t driving sales, repeat buyers, or real retention… You’re not just missing revenue. You’re losing loyalty. And that marketing budget? Just a revolving door. High costs. No lasting value. And when email underperforms? Every other channel has to work harder. Usually at a higher cost, with less impact. So, what’s my superpower? I don’t just get your audience. I am your audience. → I lift. I biohack. I track macros. I crush plateaus. → I test the gear. Supplements. Wellness subscriptions. You bet. → And yes. I own more training shoes than any one person reasonably should. If your customers do it, chances are I've done it too. Probably twice. And that’s exactly how I approach marketing: → Deep buyer empathy → Strategic obsession → Messaging that meets people where they are, not where marketers wish they were. But here’s the thing: It’s not just about finding creative ways to tap into your customer’s full potential. It’s about building battle-tested lifecycle strategies that convert clicks into customers and one-time buyers into diehard fans. That, coupled with 9 years of revenue-driving experience and $6M generated (and counting), means I don’t just write emails: I architect journeys. From welcome flows to win-backs (and everything in-between), I build full-funnel systems that engage, convert, and retain. Across email, SMS, push, and the full omnichannel experience. You name it. Every message. Every touchpoint. Built with purpose, performance, and profit in mind. Because at the end of the day, email isn’t just another channel or noisy afterthought. It’s your most direct line to profit, loyalty, and long-term growth. 📩 Need a strategy reset? New automations? Better retention? Struggling with open rates, clicks, or conversions? Deliverability dipping? List growth stalling? Revenue lagging or churn creeping in? I’ve seen it. Fixed it. Scaled it. So, shoot me a message. I’ll help you turn email into your highest-earning channel. And together, let’s build a marketing engine that runs on loyalty, not luck. Here’s to supercharging customer lifetime value, one loyal fan at a time! - Kyle P.S. Want to see how I can help you achieve your goals? Explore my LinkedIn profile below to quickly get an even better sense of my experience, approach, and whether I’m the right fit for your project. Visit Linkedin dot com /in/kyleolmstead/ -- SKILLS & CERTIFICATIONS **Marketing Automation & ESPs** Klaviyo (Product Certified, Feb 2025 – Feb 2027), HubSpot (Marketing Hub Software Certified, Jul 2023), Pardot (Salesforce B2B Marketing Automation, Nov 2019), Mailchimp (Foundations, Email Marketing, Email Automation Certified, Jan 2022), Salesforce Marketing Cloud (SFMC), Braze, Iterable, Marketo, ActiveCampaign, Customer.io, Twilio, Postscript, Attentive, Drip, Lob, Shopify **Omnichannel Campaigns** Email, SMS, Push Notifications, Direct Mail Integration, Paid Retargeting, Behavioral Triggers, Journey Mapping, Lifecycle Strategy, AI / LLMs **Analytics & Testing** Google Analytics 4 (GA4, Individual Qualification Certified, Apr 2023), Adobe Analytics, Mixpanel, Amplitude, Looker Studio, Tableau, Heap, Hotjar, SQL, Excel, Predictive Modeling, A/B & Multivariate Testing, Data Visualization **CRM & CDP Platforms** Salesforce CRM, HubSpot CRM, Segment (CDP), Klaviyo CDP, Bloomreach, BlueConic, Shopify + Recharge, Snowflake, BigQuery, Knock CRM, Zapier (Automations) **Technical Skills** HTML, CSS, JavaScript, Liquid Scripting (Shopify / Klaviyo), JSON, AMP for Email, AMPHTML, Email Template Coding & Personalization, Google Tag Manager (GTM), Responsive Design, API Integrations **Compliance & Deliverability** SPF, DKIM, DMARC, CAN-SPAM, GDPR, CCPA, Email List Hygiene, Data Privacy Best Practices, Litmus, Email on Acid **Project & Collaboration Tools** Asana, Monday.com, Trello, Smartsheet (Certified, Feb 2017), Notion, Confluence, Figma, Canva, Adobe Creative Suite, Slack, Microsoft Teams, Google Workspace\ 🤖 Still think ChatGPT can replace an email marketing professional? That's like saying you don't need a chef for starting a restaurant…because you own a microwave.

👋 Hey! I’m Gurshanthee Dhaliwal, a Gen Z social media strategist who loves turning simple ideas into content people actually stop to look at. With billions of people scrolling every day, your brand needs more than just “pretty posts.” It needs a real strategy — something that grabs attention, gets people talking, and turns engagement into results. That’s exactly what I help businesses do. Here’s how I support brands: 🛠 Polished, Professional Profiles I clean up and optimize your social pages so they look trustworthy, attractive, and ready to convert. 🎨 Creative Visuals That Stand Out I design posts that match your brand’s vibe and make people stop mid-scroll. 📝 Captions People Want to Read Clear, fun, engaging copy that speaks directly to your audience and drives action. 📅 Consistent Posting (No More Gaps!) I keep your content organized and scheduled so you show up consistently and stay relevant. 🗂 Stress-Free Content Management Everything is planned, structured, and easy — no more last-minute scrambling. 🗣 Real Engagement With Your Audience I reply to comments and messages so your brand feels active, friendly, and trustworthy. 🔹 Why this matters: Better content = more engagement More engagement = more trust More trust = more sales Consistency = long-term growth Simple formula, real results. 👔 I genuinely care about the brands I work with. Your success matters to me. I’m here to help with social media marketing, content creation, writing, product marketing, and whatever support your brand needs. I’m passionate, dedicated, and focused on helping you grow — organically and effectively. 👉 If you’re ready to level up your social media, just send me a message. Let’s build something amazing together!

RESULTS - Served as interim CMO for two multimillion-dollar SaaS companies, leading holistic marketing operations, demand-gen, and brand strategy. - Designed and executed a workforce development company's first email nurture campaign, resulting in several high-value sales calls and engagement rates 4–5× above industry benchmarks (~80% open rates | ~60% CTR). - Rebuilt SEM program for a SaaS company, competing against $1M-per-month players on <$10K budget; generated leads at <$100 cost per lead converting 10+ customers at $2K monthly reoccurring revenue each - Developed and guided a comprehensive social growth strategy for a recently launched small business, which drove ~6K new highly engaged followers across Instagram and TikTok in less than three months. - Overhauled SEO for several clients, all ranking on page one for branded organic search within 90 days. OVERVIEW An enthusiastic and driven marketing leader with end-to-end marketing and sales experience, from building a brand strategy to campaign management and measuring effectiveness. Extremely analytical with a history of turning data into a story of actionable insights. I am known for influencing senior leadership to drive change through data-based insights. While also having robust creative development and execution experience. Specialized skills in: - All forms of copywriting, especially for technology and consumer goods. - Website wireframes, copywriting, and SEO - Blog & whitepaper writing across many industries and topics - Paid campaign strategy and execution, including search, display & social - Email marketing strategy and execution to customers or prospects - Brand strategy and management - Research campaigns (qualitative or quantitative) COPYWRITING: Over seven years of experience writing brand, web, social, and other copy for billion-dollar brands such as Metro by T-Mobile, T-Mobile, Kleenex, Huggies, Cottonelle, and many small businesses. Experience writing long and short-form blog content. See my profile to see examples, and ask me for more content examples. NEW PRODUCT DEVELOPMENT I have researched, developed, and launched numerous products, services, marketing platforms, and marketing campaigns. I have vast experience researching and gathering insights on new potential products or services brands could launch. I am an expert at developing value propositions for potential new products and researching which articulation is best suited for the target customer. I have a lot of experience opportunity sizing the innovation to help companies understand the high and low potential of the new product. BRAND MANAGEMENT I have 10+ years of experience in brand management in various industries, Fortune 50 to small businesses, both domestically and internationally. I have experience developing strategy, creative execution, and measuring the success of re-branding a billion-dollar brand. I have led various custom research studies related to brand value proposition shifts and innovation that could shift brand perspective. I am an expert at writing and iterating on value propositions. SOCIAL MEDIA STRATEGY & CONTENT CREATION I develop social strategies that actually an engaged follower base. My approach focuses on blending organic storytelling, influencer collaboration, and test-and-learn experimentation to fuel awareness and conversion. For example, I built a word-of-mouth marketing strategy for a Metro by T-Mobile. In the first month of implementing the testimonials program, we have seen a 400%+ increase in unique visitors to our brand story page. INSIGHTS & SEGMENTATION I have led dozens of focus group research studies and surveys. I have experience managing a $4 million marketing budget, managing numerous agencies, plus 3 years of experience working at a data analytics firm on the agency side. I not only could launch your custom research studies, but I can also analyze the results and curate a strategy as a result. I am also an expert at segmentation and identifying the best-suited target segments for a brand. I have led the segmentation strategy for a major tech company for five years. DATA ANALYTICS I have over a decade of experience working with various data sets to help drive additional value and insights for brands. I worked at Nielsen consulting for P&G for three years, including database management, Tableau, and other data visualization tools and data mining to find relevant insights. I have worked with syndicated and internal data and launched and analyzed custom quantitative and qualitative research studies. Data analytics is where I have the most experience in marketing and will provide data to support any marketing initiatives, including measuring the effectiveness of campaigns. If you're interested in seeing if my background for be a good fit for your project - let's talk!