Hire the Best Microsoft Power BI Specialists in North Carolina

✅ EXPERT-VETTED — TOP 1% of Freelancers on Upwork ✅ Hi, I’m Nichole McKinney — a Power Platform + analytics expert and the owner of two companies: BI Consulting Services (business intelligence + data solutions) and Evolve Digital Marketing (Evolve) (full-service digital marketing). That means you’re not just hiring someone who can build dashboards — you’re hiring a partner who can connect: Data → Automation → Dashboards → Insights → Growth I bring 10+ years of hands-on experience specializing in Microsoft’s Power Platform: Power BI, Power Automate, Power Apps, and Power Pages. I help organizations reduce manual work, improve reporting accuracy, and build decision-ready analytics that leaders can trust. And when the need is growth-focused, my team at Evolve Digital Marketing supports clients with SEO, paid media strategy, creative, and marketing analytics — making sure performance is measurable and tied to outcomes. 🎯 Why Choose Me? ✨ Expert-Vetted (Top 1%): Recognized for elite delivery quality and expertise. ✨ Owner + Operator: I lead strategy and execution — and can scale support through my teams when needed. ✨ BI + Marketing Performance: I don’t just report metrics — I help you identify what’s driving results, what’s broken, and what to fix next. ✨ Clear Communication: Transparent scope, clean milestones, consistent updates, and strong documentation. ✅ What I Help You Achieve (Outcomes Clients Hire Me For) Build a reliable single source of truth for reporting across finance, operations, sales, and marketing Replace manual spreadsheets with automated data refresh, validation, and reporting Deliver executive dashboards that clearly highlight KPIs, trends, and performance drivers Implement forecasting, trending, variance analysis, cohort analysis, and KPI scorecards Improve trust and adoption with clean data modeling, performance tuning, and governance Deploy secure, scalable reporting using row-level security (RLS) and role-based views Tie marketing spend to results with GA4 dashboards, funnel reporting, and attribution-ready structures Improve growth outcomes through SEO optimization, conversion improvements, and paid media efficiency What you’ll receive: clear KPI definitions, a scalable reporting/data model, dashboards and/or automations, and documentation so your team can run it confidently. 📈 Services & Expertise ✅ Business Intelligence (BI Consulting Services) Power BI Executive dashboards, KPI scorecards, operational reporting Data modeling, semantic models, performance tuning Security/RLS, drilldowns, scalable report design DAX measures, Power Query transformations, reporting standards Power Automate Workflow automation, approvals, alerts, integrations Rule-based processes across Microsoft + third-party tools Notifications, scheduled jobs, and operational “exception handling” workflows Power Apps / Power Pages Custom apps, internal tools, secure portals Role-based experiences, streamlined data capture, process modernization Intake forms, request/approval apps, operational trackers, portal experiences Data + Engineering SQL, ETL, APIs, Power Query, Python, SSIS Dataverse and Azure/Fabric patterns when required Data quality checks, refresh monitoring, and scalable table design ✅ Digital Marketing + Analytics (Evolve Digital Marketing) SEO + Content Strategy Technical SEO guidance, on-page optimization, local SEO, content planning Keyword strategy aligned to services, locations, and conversion intent Site structure + content improvements that support ranking and lead generation Paid Media Strategy Google Ads strategy, campaign structure, landing page alignment, optimization Budget planning, targeting strategy, measurement setup, performance iteration Marketing Analytics GA4 reporting, funnel visibility, campaign dashboards “Spend → leads → pipeline → revenue” reporting when CRM data is available Clear reporting that answers: What’s working? What’s wasting budget? What should we do next? Creative + Campaign Strategy Brand-aligned messaging, multi-channel campaign planning, performance-driven execution Strategy + reporting loops so decisions are backed by measurable outcomes ⭐ Client Reviews ⭐⭐⭐⭐⭐ “Timely, effective, and very personable. 10/10 would recommend for any Power BI needs.” ⭐⭐⭐⭐⭐ “Prepared a roadmap… simplified onboarding with Power Automate… huge difference.” ⭐⭐⭐⭐⭐ “Stepped in, communicated effectively, solved issues creatively, completed work with impressive speed.” 🌟 Let’s Connect If you want dashboards and automation that are scalable and reliable — or digital marketing that’s measurable and performance-driven — message me. I offer a free 30-minute consultation to understand your goals and recommend next steps. Keywords: Power BI, Power Platform, Power Automate, Power Apps, Microsoft Fabric, Power Pages, KPI dashboards, executive reporting, data modeling, DAX, SQL, ETL, API integration, Microsoft Fabric, GA4, SEO, Google Ads

I'm a Power BI Developer and Data Analyst who genuinely loves making data make sense. ✦ What can I help with — Power BI dashboards & interactive reports — Microsoft Power BI data visualization & Power BI Embedded — Excel dashboards, Excel data visualization & Excel design — Power Query & Excel Power Query for data transformation — Data analysis with SQL, Excel & Power BI — End-to-end data analyst work: clean, model, visualize — Data Entry I love working on new projects and bringing ideas to life through data. Take a look at my work — and let's see if we're a great fit.

✅ ***EXPERT-VETTED - TOP 1% of FREELANCERS ON UPWORK*** ✅ Data professional with over 12 years of experience in automating data-driven reports, data extraction, data cleansing, data transformations, data visualizations, and data application development. Tell me your goals and I will turn them into technical reality. I have extensive experience providing data leadership to multi-million dollar companies. Are you looking to spend less time collecting, cleansing, or organizing your data? Are you needing easy to understand yet insightful data visualizations? Do you want to free up time so that you can get back to making the valuable business decisions that impact your bottom-line? I am here to help! Not sure if I'm the right fit for your project? I provide free 30 minute, no-obligation consultations. You can call me your easy button: ✅ I help you automate your data processes to save you precious time. This way you can focus on driving value where it matters. Examples include: - Creating scripts to extract and import data from APIs on a schedule - Creating Power Automate scripts to automate repetitive tasks - Creating macros in Excel VBA, Powerpoint VBA, and other Office products - Creating SSIS packages to ETL your data - Automating data entry forms to promote data quality and efficiency - Writing SQL queries to manipulate and extract your data ✅ I help you visualize your data in meaningful ways so you can make decisions faster. Examples include: Power BI dashboards, Tableau dashboards, Excel dashboards, KPI dashboards, email dashboards ✅ I build data-driven desktop, web, or mobile applications to enhance your business. ✅ Is your dev or IT team busy on other projects? I can help augment your staff and accelerate project progress. ✅ I suggest additional ways you can squeeze even more value out of your data. I am a strategic problem solver. I want to truly understand your business need and partner with you to develop technical solutions that produce value for your business. I combine my highly decorated educational background with practical business experience to deliver winning business and technical solutions for my clients. I am skilled at developing strategic solutions that ensure your business doesn't just win today but maintains the flexibility to grow in the future. I am most versed in Microsoft's suite of development and BI tools as well as Tableau. However, in some ways I am tool agnostic, I am open to learning just about any programming language or tool if it will help you reach your business goals. Reviews ⭐⭐⭐⭐⭐"Brittany created a very complicated dashboard for our leadership team. The feedback on the deliverables was excellent. She did a great job putting our vision together. Her skills and the quality of her work were exceptional. She made herself available to discuss any last minute changes and was very accommodating. I look forward to working with her in the future." ⭐⭐⭐⭐⭐"Brittany was great at understanding my needs and was able to quickly understand our database. She was responsive with great feedback and ideas. She will be my go to person for any future projects." ⭐⭐⭐⭐⭐"Brittany did an outstanding job interpreting what we wanted and got the job done very quickly - just in time for a presentation that was scheduled at the last minute." ⭐⭐⭐⭐⭐"Once Brittany was identified, hired and onboarded, she immediately started working on the first milestone. She understood the sense of urgency with this project's timeline and ensured any issues or help needed were communicated effectively and immediately, upon discovery. She was creative when tackling the challenges presented, always asking clarifying and sometimes insightful questions to ensure she understood our needs. Once the basic functionality was delivered, she was proactive in asking for any branding or design elements we would like to incorporate. Brittany went above and beyond our expectations by creating demo videos to be used in communications to our broader organization. Due to her technical mastery of SharePoint, Power Apps and Power BI, her timely and effective communication, as well as her focus on details, Brittany's talent solved many of the challenges we faced with time and Info Security. We could not have asked for a better partnership." ⭐⭐⭐⭐⭐"Brittany went above and beyond to ensure our needs were met and expectations were exceeded. She was professional and timely on projects. Her insights help direct a better product then we had planned." Thank you for reading. I look forward to working with you.

Results-driven professional with extensive experience in Power BI, financial analysis, complemented by strong leadership capabilities. Proven track record of delivering actionable insights that drive business growth and efficiency. Skilled in data visualization, forecasting, and communicating complex financial information to diverse stakeholders. Known for leading cross-functional teams and leveraging technology to support strategic decision-making and performance improvement. Highly skilled Power BI developer with 10 years of experience in designing, developing and implementing data-driven solutions. Proficient in data modeling, visualization, and advanced analytics with expertise in DAX calculations, measures, data integration, and interactive dashboards.