Brand Strategist & Identity Designer | Naming, Positioning, Logo & Visual Identity
Brands often do not struggle because they lack a logo. They struggle because their positioning, message and identity are not clear enough yet.
I help small and mid-sized businesses turn business ideas into clearer brand systems — from positioning and naming to visual identity, logo design and communication direction.
My work is especially relevant for founders and growing companies that need more than a good-looking logo. I help clarify what the brand should stand for, how it should be understood by customers, and how that direction can be translated into a distinctive and usable identity.
I run Lens & Sense, an independent brand consultancy focused on strategy-led identity work. My background spans 10+ years across marketing, market research, consumer insight and brand development, which means I approach branding from both a strategic and practical perspective.
What I can help with:
— Brand Strategy & Positioning
— Naming & Verbal Identity
— Brand Messaging & Tone of Voice
— Logo Design
— Visual Identity Systems
— Brand Guidelines
— Market & Consumer Research
— Brand Communication Direction
I have worked across consumer and service-related categories, including education, lifestyle, food and beverage, wellness, hospitality, B2B services and corporate brands.
My approach usually starts with understanding the market, audience and competitive context before moving into naming or design. The goal is not just to make the brand look better, but to make it easier to understand, trust and remember.
I can also bring a grounded understanding of Chinese consumers and cross-cultural brand communication when relevant, especially for brands with a presence or ambition in the Chinese market.
Brand Consulting
Brand Strategy
Branding
Branding & Marketing
Brand Design
Logo
Logotype
Adobe Illustrator
Graphic Design
Brand Guidelines
Brand Naming
Typography
Brand Positioning
Logomark
Logo Design
Adobe Photoshop
Affinity Designer
Brand Identity
Visual Identity
Brand Identity Design
Jian R.
Hebei, China
$35/hr
5.0
26 jobs
Hi there! I’m a brand designer with over 10 years of experience, specializing in creative packaging and brand identity design. I’ve had the pleasure of working with more than 50 businesses, gaining extensive experience with a wide range of projects.
I’m happy to offer you the following services:
✔︎ Packaging Design
✔︎ Logo Design
✔︎ Brand Identity Upgrade
✔︎ Marketing Collateral Design
I’m especially passionate about packaging design for food, cosmetics, beverages, and supplements. I take the time to research your industry, analyze competitors, and create designs that truly set your product apart. Plus, with my deep understanding of packaging materials, structures, and printing techniques, I ensure that every design is not just visually appealing but also practical and production-ready. I have helped many clients complete their product packaging design and achieve considerable profits in market sales!
You’re welcome to check out my work at renbrand.cn. I’d love to hear more about your project and see how we can work together. My goal is to build lasting, enjoyable collaborations—so feel free to reach out, and let’s create something amazing together!
Looking forward to connecting with you. Thanks! 😊
Branding
Adobe Photoshop
Adobe Illustrator
Label & Packaging Design
Graphic Design
Logo Design
Brand Guidelines
Brand Identity
Book Cover Design
Visual Design
Layout Design
Brochure
Adobe InDesign
Xue L.
Weihai, China
$35/hr
5.0
5 jobs
Are you looking for reliable manufacturers in China but don't have a local team to verify suppliers, negotiate costs, and manage production?
I help international brands and businesses source products from China with less risk and better control.
With 10+ years of procurement experience, I have built strong relationships with manufacturers across textiles, home products, consumer goods, and custom-made products.
I don't just collect supplier lists. I help you find the right manufacturing partners, verify their capabilities, negotiate better terms, and manage the process from product idea to final delivery.
What I can help with:
★ Supplier Research & Verification
Identify suitable manufacturers based on your product requirements
Verify factory capabilities, production processes, and experience
Compare multiple suppliers and provide professional recommendations
Negotiate pricing, MOQ, lead time, and payment terms
★ Product Development & Manufacturing Support
Find manufacturers for new product ideas
Coordinate samples and improvements
Communicate technical details with factories
Manage product development from concept to production
★ Quality Control & Production Follow-up
Review samples through photos/videos
Coordinate inspections before shipment
Monitor production progress
Help ensure consistent quality standards
★ China Local Support
Act as your sourcing representative in China
Communicate with factories on your behalf
Solve problems during production
Coordinate suppliers, packaging, and logistics
My goal is to become your trusted partner in China — helping you save time, reduce sourcing risks, and build reliable supply chains.
Let's discuss how I can support your next sourcing project.
Company Research
Project Management
Logistics Management
Order Processing
Sourcing
Purchase Orders
Marketing Plan
Project Logistics
Company Profile
Ecommerce Purchase Tracking
Price & Quote Negotiation
Amazon Private Label
Amazon Product Research
Anthony W.
Beijing, China
$20/hr
5.0
1 jobs
Hello! My name is Antony Wang, a China-based Market Research and Sourcing Consultant with strong experience in e-commerce operations and international trade.
I specialize in helping overseas clients:
Find and verify reliable Chinese suppliers beyond Alibaba listings
Conduct market and product research to understand trends and pricing
Negotiate with suppliers in Chinese to secure the best possible prices
Prepare clear reports and sourcing summaries in English or Chinese
Assist overseas brands to sell their products in China through e-commerce platforms such as Taobao, JD, and Douyin
Market Research
Product Research
Supplier Search
Negotiation Coaching
Procurement
Business Research
Ecommerce Management Consultation
Custom Ecommerce Store
Market Analysis
Lead Generation
Data Analysis
Customer Retention
Lifang B.
Shanghai, China
$35/hr
5.0
107 jobs
I am a fully verified Top-Rated freelancer based in Shanghai with more than 10 years of professional experience in international trade and global product sourcing. I focus on end-to-end cross-border procurement solutions, committed to helping overseas buyers source reliable products, slash procurement costs, optimize supply chain arrangements and build long-term stable win-win cooperation.
I have mature and stable direct factory resources covering Alibaba, 1688 and domestic original manufacturers. My main business covers cosmetic, packaging, daily necessities, kitchenware and small household appliances. I support product customization, private label customization and bulk order arrangement to satisfy various purchasing demands.
My Core Advantages & Full Services
✅ Quickly Sort Out Disorganized Client Demands
I excel at rapidly organizing scattered and fragmented client requirements, sorting out clear and practical work plans. Skilled in utilizing AI tools to assist information collation, summarization and content arrangement, streamline cumbersome communication processes, form logical and neat work ideas, greatly boost overall work efficiency and effectively save clients’ time and energy.
✅ Fast Factory Sourcing & Quotation (3 Real Manufacturers in 4–5 Hours)
With 10+ years of sourcing experience, I can quickly screen 3 reliable, verified original manufacturers for your product within 4–5 working hours. You’ll receive a complete quotation pack including unit price, MOQ, lead time, and payment terms — so you can compare and decide fast.
✅ Directly Source Original Source Factories
Help you skip all middlemen, distributors and resellers, connect you straight with genuine production factories.
✅ Remarkable Cost Reduction Practical Cases
I have helped numerous clients transfer purchasing channels from high-price retailers and resellers to direct factory supply.
Successfully cut the original unit price from over 300 RMB down to around 100 RMB, reducing overall procurement cost by nearly two thirds, greatly raising your profit space and market advantages.
✅ Strict Supplier Screening & Factory Verification
Evaluate factory qualification, production capacity, MOQ and delivery time comprehensively, pick out the most cost-effective suppliers for your projects.
✅ Sample Management & Product Optimization
Arrange sample production, inspection and revision efficiently, help you perfect product details to fit your sales positioning.
✅ Professional Price Negotiation
Negotiate favorable factory wholesale prices for you steadily, more suitable for long-term repeated orders.
✅ Whole-process Production Supervision & Strict QC
Monitor production progress in real time and carry out pre-shipment quality inspection to guarantee goods meet your standards.
✅ Super Cost-effective DDP Sample Shipping Advantage
I cooperate with reliable domestic forwarders, provide affordable door-to-door DDP shipping service.
For goods within 1kg, the total double customs clearance and tax-inclusive shipping cost can be controlled within 200 RMB only, safe, fast and hassle-free.
✅ Full-range International Logistics
Proficient in FOB, CFR, CIF, DDP and other trade terms, especially experienced in Australia dedicated line logistics, arrange stable and economical bulk cargo delivery with full tracking service.
✅ Real-time Order Follow-up & Transparent Communication
Keep you updated with all progress timely, solve all docking problems efficiently, make cooperation easy and worry-free.
Apart from sourcing business, I can also provide accurate English-Chinese business translation and business document arrangement to smooth your overseas business communication.
Holding 100% Job Success rate, I always focus on actual benefits for clients rather than empty words. With down-to-earth working style and rich field experience, I will try my best to create maximum value for every partner.
Product Sourcing
Purchase Orders
Sourcing
Alibaba Sourcing
Logistics Coordination
Mandarin Chinese
Subtitle Localization
Mandarin Dialect
Peter Y.
Guangdong, China
$25/hr
4.6
45 jobs
Peter Yang|Your Sourcing Expert in China|Expert in sourcing across multiple categories: Machinery, Consumer Electronics, and Home Products.|End-to-End Supplier Development and Management
Are you struggling with finding reliable Chinese suppliers, communication barriers, hidden costs, and quality control issues?
I specialize in providing one-stop sourcing solutions for SMEs and startups in the US, Europe, and beyond. On average, I help my clients reduce procurement costs by 15%-25% and shorten their time-to-market by 30%.
Core Competencies & Services:
My name is Peter Yang.I got a science bachelor degree and majored in ship design and building in 1984. Over the three decades, I have been working in manufacturing industries as an inspector, a quality management representative and a marketing director. My experience, knowledge scope and learning ability make me to be a good Sourcing consultant, and I am good at translating in many areas, such as Engineering, Manufacturing, Management, etc.
I am a sourcing specialist located in the heart of China's manufacturing hub, the Pearl River Delta. With a decade of experience, I bridge the gap between international buyers and Chinese factories. I offer more than just vendor sourcing; I deliver a complete supply chain solution focused on minimizing risk, ensuring transparency, and maintaining strict quality control.
My end-to-end services include:
1.I leverage my network and platforms like 1688, and Global Sources to screen for the top 3-5 suppliers tailored to your needs. This includes strict due diligence on business licenses, export capabilities, factory reality, and reputation.
2.Professional Negotiation & Cost Analysis: I act as more than just a translator—I am your dedicated negotiation representative. I analyze quotations to identify hidden costs and negotiate on MOQ, pricing, and payment terms to ensure you secure the best possible commercial conditions.
3.End-to-End Production Monitoring: From sample confirmation to mass production, I provide regular progress updates (including photos and videos). I can also arrange mid-production or pre-shipment inspections upon request to ensure full compliance with specifications.
4.Cultural & Quality Bridge: I ensure that your design drawings, quality requirements, and technical standards are accurately interpreted by manufacturers. I help you avoid costly errors caused by cultural and language barriers.
Why Choose Me?
1.Strategic Location Advantage:
Based in the Pearl River Delta—the world's manufacturing hub—I am perfectly positioned to conduct on-site factory audits and unannounced inspections at a moment's notice.
2.Results-Driven:
My success is built on yours. I deliver more than just reports—I deliver quantifiable results: lower costs, superior quality, and on-time delivery.
3.Seamless Communication:
Fluent in English,and I provide weekly progress updates at fixed times, ensuring that even though you are miles away, you remain in full control of the entire process.
I look forward to working with you to turn your product concepts into high-quality, cost-effective realities.
Translation
Microsoft Project
Sourcing
Quality Control
Microsoft Excel
ISO 9001
Drafting
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