Senior insights and strategy leader with 20+ years across top global agencies (Ipsos MORI, Kantar) and in-house leadership roles, serving clients across the UK, Australia, and New Zealand.
Holding a Master's in Organisational Psychology and an Executive AI for Business MBA, I translate complex data and research into clear strategy, investment decisions, and measurable outcomes.
Consistent 5-star feedback and long-term client relationships. Here's what I bring:
Quantitative Research: Expert in survey design, segmentation, tracking studies, and statistical analysis — turning data into decisions. Proficient in Qualtrics, Typeform, and MSForms.
Qualitative Research: Depth interviews, focus groups, transcript analysis, and ethnographic approaches. Skilled in translating nuanced findings into strategic recommendations.
Strategy & Prioritisation: Experienced designing enterprise prioritisation frameworks, business planning tools, and performance measurement systems that connect insight to action.
Behavioural Insight & Consumer Psychology: Applied organisational and consumer psychology to understand decision-making, attitude change, and behaviour across financial services, agri-food, FMCG, and government sectors.
Market Sizing, Segmentation & Entry: Proven track record in market sizing, audience segmentation, competitive landscaping, and market entry strategy across global and ANZ markets.
Insight Dashboards & Data Integration: Design and build Power BI dashboards that unify multiple marketing data streams — including social listening, in-store tasting results, survey data, and campaign metrics — into a single view for marketing and strategy teams. Experienced translating messy, multi-source data into clean, decision-ready reporting tools that non-technical stakeholders can actually use.
NZ & Australia Expertise: Deep understanding of the New Zealand and Australian market landscape — including agricultural sectors, primary industries, food and beverage, government, and SME/startup environments.
Agri-Food & Primary Sector: Specialist knowledge of NZ's red meat, dairy, and agri-food sectors. Led large-scale sector strategy and foresight research and co-founded an agri-food startup that won Fieldays Innovation Awards (2025) and is a finalist for the NZ tech awards 2026.
Startup & Commercialisation Advisory: Hands-on experience supporting early-stage ventures — from funding strategy and investor narrative to go-to-market planning. Comfortable advising founders as well as boards.
AI-Augmented Research: Proficient in leveraging AI tools for research synthesis, social listening, sentiment analysis, and insight generation using platforms including Brandwatch.
UX Research: Webcredible-certified with experience in UX/UI research across financial services and digital products.
Recent Projects Include:
Sector-wide foresight research on the future of New Zealand's red meat industry, informing long-term strategy
Power BI dashboards integrating social, survey, and in-store data for agri-food marketing teams
Customer satisfaction and NPS programmes for industrial and outdoor equipment sectors
Financial services impact analysis supporting strategic adjustment for UK banking clients
B2B persona development for Oil & Gas senior decision-makers
Market segmentation and gamification research in online gaming
Higher education market repositioning for a professional services provider
I regularly contribute thought leadership content on research methodology for Dovetail, and have secured $540K+ in external research funding across sector-wide initiatives.
Available for project-based or ongoing engagements. Let's talk about what you're trying to solve..
Market Analysis
Qualtrics
Market Research
Research & Strategy
Qualitative Research
Report Writing
Online Research
B2B Marketing
Candidate Interviewing
Content Moderation
UX & UI
Quantitative Analysis
Mailchimp
Hiroki T.
Auckland, New Zealand
$55/hr
5.0
9 jobs
I help fintech and SaaS teams avoid trust-breaking mistakes when localising products for Japanese users.
I’m a Business Analyst with over 8 years of experience embedded in SaaS and fintech product teams, with a strong focus on UX copy and localisation for Japanese users. I work with both English and Japanese speaking stakeholders and understand how user-facing copy maps to real system behaviour.
Beyond requirements and delivery, I’m comfortable navigating edge cases, error states, conditional flows, and release constraints. This allows me to catch localisation issues early and deliver Japanese UX copy that holds up in real environments, not just in design mocks.
What I help with:
• UX / UI copy localisation for apps and web products (Figma, Crowdin, Notion)
• English ⇄ Japanese localisation for fintech, SaaS, and regulated content
• Linguistic and UX QA, including tone consistency, glossary management, and clarity checks
• Product and market research to support Japan launch or expansion
Why clients choose me:
• Over 8 years working inside product delivery teams as a Business Analyst
• Native-level English and Japanese, with lived experience in both markets
• Strong understanding of how wording impacts UX, QA, and downstream delivery
• Works directly with designers, engineers, and QA, not via hand-offs
Tools & Skills:
Figma | Crowdin | JIRA | Confluence | Excel (advanced, VBA/macros) | SQL (T-SQL, Oracle SQL – data validation & reporting) | Python (data analysis) | Agile / Scrum | UX Writing | Market Research
If you’re launching or refining a product for Japanese users, or need a BA who understands UX, localisation, and delivery, I’d be happy to help.
Business Analysis
Product Analytics
Software Design
Software QA
Test Case Design
Agile Software Development
UX Writing
Mobile App Localization
Website Localization
Cultural Adaptation
Japanese to English Translation
English to Japanese Translation
Requirements Specification
Product Requirements Document
System Analysis
Tharusha P.
Wellington, New Zealand
$90/hr
4.4
8 jobs
I help brands protect, promote, and power up their reputation. If you need a PR, communications, or content partner who can step in, take the reins, and deliver measurable results fast — that’s where I come in.
With 15+ years’ experience leading high-impact campaigns across APAC, EMEA, and North America, I’ve:
- Secured top-tier media coverage in fiercely competitive markets.
- Steered brands through crises with calm, clear, and strategic messaging.
- Created content that converts — from thought leadership and press releases to web copy and social campaigns.
- Positioned executives as trusted industry voices.
Clients hire me because I cut through the noise, adapt fast, and deliver work that’s polished, persuasive, and on-brand, every time. Whether it’s a short-term project or a long-term partnership, I bring strategic insight, creativity, and a results-first mindset.
If you’re ready for communications that cut through the noise and content that inspires action, I’m ready to help you make it happen.
Public Relations Strategy
Media Relations
Crisis Communications
Corporate Communications
Press Release Writing
Copywriting
Content Strategy
Website Copywriting
SEO Writing
Email Marketing Strategy
Social Media Content Creation
Thought Leadership Content
Landing Page Optimization
Brand Guidelines
Campaign Copywriting
Jerrica T.
Auckland, New Zealand
$80/hr
5.0
3 jobs
Hi, I'm Jerrica - a tactical and strategic marketer with 12+years experience, 4 of which were in senior leadership roles. I am passionate about elevating marketing as a function to engage audiences, tell the story of a brand and the people behind it, and ultimately deliver on business objectives.
My specialities include:
- The creation of marketing strategies and plans
- Programme analysis to build ROMI reports
- Connected campaigns and activity through CRM and marketing automation
- Content strategy and copywriting
- Forecasting and budgeting
- Sales enhancement tools (including collateral, video scripting, thought leadership)
- Website content and design
- Brand strategy
- Digital transformation
I'm a strong B2B marketer but do have B2C and B2B2C experience. My background is in the construction and logistics industry, as well as some time in eCommerce and technology.
I would love to hear more about your challenges and how great marketing planning and programmes can deliver results that feed the bottom line. Let's connect!
Content Strategy
Content Management
Business Management
Copywriting
Brand Consulting
Editorial Writing
Communication Strategy
Design Thinking
Marketing Strategy
Social Media Content Creation
Salesforce
Pardot Marketing
Jobert V.
Auckland, New Zealand
$60/hr
4.9
171 jobs
If you want high quality and accurate results for your translation projects in the English-Tagalog/English-Cebuano language pair, I will make it happen. I am a native Filipino translator who has been in the industry since 2012 under categories such as IT, laws and legal, marketing, business and finance, health and medicine, education and literature, arts and poetry, social sciences and politics, media and advertisements, and localization of web and application content.
With a background in working as a non-profit organization staff, while working as a machinist in an automotive factory, I have learned to practice self-reliance vis-a-vis determination in systematically getting things done.
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