Your Google Ads and Meta Ads should be generating predictable, profitable revenue, not burning budget on clicks that never convert.
I’m a performance marketer who specializes in building high-ROAS ad campaigns and the analytics infrastructure to prove every dollar is working. For 10+ years, I’ve helped e-commerce brands and B2B SaaS companies turn underperforming ad accounts into scalable growth engines, from campaign strategy all the way through GA4 implementation, GTM tracking, and conversion optimization.
How I Help You Grow:
✅Google Ads (Search, Shopping, PMax, Display, YouTube): Full-funnel campaign architecture built around your unit economics. I structure accounts for profitability, not just traffic. From keyword strategy and bidding to ad copy and audience segmentation, every element is engineered to maximize ROAS.
✅Meta Ads (Facebook & Instagram): Prospecting, retargeting, and lookalike campaigns optimized for purchase or lead events. I handle creative strategy, audience testing, and scaling, plus Pixel and Conversions API setup for accurate attribution.
✅GA4 Implementation & Configuration: Clean, reliable analytics that show exactly what’s converting. I set up enhanced e-commerce tracking, custom events, audiences, attribution models, and Looker Studio dashboards so you make decisions on real data, not guesswork.
✅Google Tag Manager Setup & Audits: Server-side tagging, cross-domain tracking, custom event configurations, and full container audits. I fix broken tracking that causes you to lose conversion data and make bad optimization decisions.
✅Conversion Rate Optimization (CRO): Landing page audits, A/B testing, funnel analysis, and checkout optimization. I identify where you’re losing customers and fix the leaks because better conversion rates mean lower CPA and higher ROAS without spending more.
✅Ad Account Audits & Turnarounds: I diagnose wasted spend, restructure campaigns, fix tracking gaps, and build a clear optimization roadmap. Most accounts I audit have 20–40% of budget wasted on irrelevant clicks, wrong match types, or broken conversion events.
Proof of Results:
1️⃣5.2x ROAS on a $50K/month Google Ads budget for an e-commerce fashion brand
2️⃣40% reduction in cost-per-lead for a B2B SaaS company in 90 days through campaign restructuring and conversion optimization
3️⃣$18K pipeline from $1.2K ad spend by rebuilding a SaaS startup’s paid acquisition funnel
4️⃣Full GA4 + GTM analytics stack built and deployed for a 7-figure Shopify brand, recovering 35%+ of previously untracked conversions
5️⃣Meta Ads ROAS improved from 1.8x to 4.1x through creative testing, audience refinement, and Conversions API implementation
I don’t just run ads, I build performance systems. That means your campaigns, tracking, analytics, and conversion paths all work together so you can scale with confidence.
✅Ready to fix what’s not working? Send me a message with your current challenges, whether it’s a Google Ads account bleeding money, a Meta campaign that won’t scale, or GA4 tracking that doesn’t match reality. I typically respond within a few hours.
Search Engine Marketing
Google Ads
Google Analytics 4
Google Tag Manager
Facebook Ads Manager
Looker Studio
A/B Testing
PPC Campaign Setup & Management
Google Analytics
Looker
Pay Per Click Advertising
Facebook Pixel Setup & Optimization
Campaign Optimization
Retargeting
Conversion Rate Optimization
Vishal M.
Dubai, United Arab Emirates
$40/hr
5.0
5 jobs
🚀 10+ Years Turning Ad Spend Into Revenue - For Apps & DTC Brands That Want Real Growth.
If you're spending on Meta, Google, or TikTok and not seeing the Conversion, ROAS or subscriber numbers you expected — that's exactly the problem I fix.
I'm Vishal, founder of NorthStack an AI-driven performance marketing consultancy built for mobile apps and DTC e-commerce brands that want senior expertise without agency bloat.
📱 Mobile Apps — User acquisition, subscription growth, and in-app event optimisation across Google UAC, Apple Search Ads, and Meta. From install to paying subscriber, I manage the full funnel using Firebase, RevenueCat, and AppsFlyer.
🛍️ DTC E-commerce Brands — Full-funnel Meta and Google campaigns built for product sales, ROAS improvement, and repeat purchase. I audit your landing pages, checkout flow, and creative strategy because that's where most DTC brands leak revenue.
🤖 AI-Powered Execution — I use AI tools across every stage of campaign management — from creative analysis and audience research to competitive intelligence, reporting automation, and conversion copywriting. This means faster iterations, sharper insights, and more value from every dollar you spend.
What clients actually get:
📈 ROAS improved from sub-1.0 to 2.5+ within 90 days
📉 40% reduction in CAC for a scaled app campaign
💰 6–10% MoM subscription revenue growth
👥 250K+ MAU growth from zero for a consumer app
I use Amplitude, GA4, Firebase, Meta Analytics plus AI-powered tools for speed and precision where most agencies are still doing things manually.
I work with a focused client roster. You get senior attention on your account, not a junior managing your spend while the principal is on another call.
🔍 Performance marketing that's faster, smarter, and built around your numbers. Let's talk.
Performance Marketing
Growth Strategy
Growth Analytics
Mobile App Strategy
Mobile Marketing
In-App Advertising
App Store Optimization
Conversion Rate Optimization
Growth Skills
Apple Search Ads
Google Ad Manager
Facebook SDK
Facebook Ads Manager
Facebook Advertising
Mobile Advertising
Wajiha S.
Dubai, United Arab Emirates
$30/hr
4.9
70 jobs
Want to work with Google Certified Digital Marketer who's Skillful, Energetic & Problem Solver?
I have been helping companies resolve their issues and increase revenue and content marketing and SEO marketing services. The Top-Rated Expert on Upwork, who has over a decade of experience in helping businesses with 360 Digital marketing services.
My Personal Favorite Client Quotes :
✅ What an outstanding experience. This seller is talented, great at realizing a brief and a joy to work with. Will definitely be working with her more. Bravo to you, Wajiha Salman."
✅ "Thank you, Wajiha! Your advice and explanations were very useful!"
✅ "Wajiha did an excellent job in fixing the defects on the website, she is very professional and very skilled, other than very quick in executing the job."
My clients are happy when they are getting 2x-5x times more traffic than other websites.
I am trying my best to help with my capabilities, so we may be a great fit if you are thinking:
⚡︎"You are looking for the BEST"
⚡︎"Struggling with getting traffic, SEO rankings or enough sales and leads"
⚡︎"Looking for a full-time VA, who knows all VA Tasks like WordPress Development, Bug Fixes & Content Writing, SEO, manage social media or paid ads campaigns etc.
Working with me, you will
★ STRUGGLING with SALES? - I can handle from WEBSITE CREATION, SPEED OPTIMIZATION, SEO OPTIMIZATION, RANKING ON GOOGLE'S FIRST PAGE EITHER LOCALLY OR GLOBALLY, Social Media Management or Paid Ads.
★ Hire without hesitating best Digital Marketing Expert
★ Get delivered with best Results
★ SAVE MONEY and TIME by taking expert services and re use them.
★ Work with an experienced full-stack developer, who has over decades of experience
FEATURES OF MY WORK :
✅ Accounts Setup
✅ Coversion and Pixel Tracking Setup
✅ Google Search Console Submission + Google Analytics Integration
✅ Keywords Research
✅ on page and off page strategy
About Me:
I am WAJIHA SALMAN having more than 12 years of experience as WordPress Developer and Digital Marketer. I have worked with more than 300 clients around the world. Most of my clients don't want to switch to another after working me.
WHY HIRE ME?
i) 24/7 Support ( Even After Project Completion )
ii) Project Updates on Daily Basis or Meetings at your call
iii) Fluent in Communication
iv) Helpful in Urgent Situations
v) A multi-tasker
Happy Working!
SEO Keyword Research
Webflow
Google Ads
Search Engine Optimization
Google Analytics
Technical SEO
Elementor
Social Media Marketing
WordPress
Laravel
Digital Marketing
PHP
Content Marketing
Google Tag Manager
Facebook Advertising
Anthony M.
Ajman City, United Arab Emirates
$50/hr
4.9
383 jobs
🏆 I BELONG TO THE 1% OF THE 1% ON UPWORK | ✅ EXPERT-VETTED | ⭐ TOP RATED PLUS |🇺🇸 MARKET SPECIALIST | GOOGLE PREMIER PARTNER
Ranked #1 in the UK & UAE | 🌍 Top 5 PPC Consultant Globally | 🇺🇸 Market Specialist | 🤖AI Consultant
If you’re looking for a cheap freelancer, light experimentation, or “someone to try a few ads,” this profile is not for you.
I work at the highest tier of performance marketing, managing $3M+ per month, having optimized 500+ accounts, and overseeing $500M+ in lifetime spend across Google, Meta, and Microsoft Ads.
You get me directly, your PPC strategist, performance architect, and growth operator.
Behind me, you get a full AI, automation, and engineering department that builds the systems required for scale.
I am not an agency.
I am the expert agencies call when they fail.
🔥 1. PERFORMANCE MARKETING, HANDLED DIRECTLY BY ME
What I personally deliver
🎯 Google Ads, Meta Ads, Microsoft Ads strategy & management
🔍 Deep-dive audits, restructures & performance rebuilds
🧠 SKAG/SKSA precision, segmentation, revenue-led frameworks
🎛️ GA4, GTM, server-side tracking & analytics architecture
🔄 CRM → Ads pipelines, offline conversions & enhanced conversions
🛒 eCommerce tracking for Shopify, WooCommerce, Magento
📦 Google Merchant Center + feed optimization
📊 Data Studio revenue dashboards
💡 CRO guidance that directly improves conversion rate
You get senior hands-on expertise, not juniors, not middlemen.
🤖 2. AI AGENTS, AUTOMATIONS & ENGINEERING
To support advanced paid media performance, I build your full operational backbone:
automation, AI agents, CRM systems, workflows, and integrations.
⚙️ Automation & AI
🔄 Advanced automations via n8n, Make, Zapier
📡 AI agents, chatbots, voicebots & qualification bots
📬 CRM automation in GoHighLevel, HubSpot, Pipedrive
📈 Lead scoring, enrichment, nurturing sequences
🧩 GPT-based tools: document parsing, RAG, assistants, custom workflows
🔌 API bridges & data pipelines across your entire ecosystem
🛠️ Full-Stack Engineering Unit
🚀 3. OUR END-TO-END GROWTH SYSTEM
You also gain access to a private Marketing-as-a-Service and Automation Framework that unifies:
📣 Paid media
🎛️ Tracking & attribution
🤖 AI agents
🔄 Automation
🗂️ CRM
📈 Reporting
🔁 Customer lifecycle workflows
Powered by:
🧩 GoHighLevel as the operating core
🔄 n8n / Make as the automation engine
🤖 AI agents for follow-ups, lead handling & appointment booking
🏗️ Engineering-level integrations for your entire stack
It becomes your company’s operational nervous system.
You get strategy from me, infrastructure from my team.
✅ 4. WHO I WORK WITH
I onboard only companies that:
💰 Spend $10,000+/month on ads
🚀 Want accelerated, aggressive scaling
🧩 Need advanced tracking, automation & AI systems
🤝 Value long-term collaboration
🧠 Understand that senior expertise is non-negotiable
I do not work with:
❌ Low-budget tests
❌ Businesses without resources to execute
❌ Default Upwork invites without a real introduction
If you want my involvement, you must justify the fit.
💼 5. WHAT YOU GET
✅ Direct senior strategy & hands-on management
✅ Accurate tracking, attribution & server-side deployment
✅ A full AI/Automation/Engineering team building your systems
✅ Faster support & beta access as a Google Premier Partner
✅ Weekly reporting, clear communication, no excuses
✅ Systems built to scale, not patchwork
✅ A partner who delivers results, not stories
I only take on clients where I know I can create dramatic performance uplift.
📞 6. NEXT STEPS
If you need senior PPC expertise backed by a technical team capable of building your full automation, AI, and operational infrastructure:
Click Invite to Job
Send a short message including:
💵 Monthly ad spend
🏢 Industry
🚧 Current bottlenecks
🎯 What you want to accomplish
If it’s the right fit, I’ll perform a full audit of your ads, tracking systems, automation stack, and AI opportunities.
I don’t chase clients.
I partner with businesses ready for transformation.
If that’s you, let’s talk.
Search Engine Marketing
Search Engine Marketing Strategy
Bing Ads
Google Ads
Pay Per Click Advertising
Facebook Advertising
Search Engine Optimization
Google Search
PPC Campaign Setup & Management
Growth Strategy
Microsoft Ads
Digital Marketing Strategy
AI Agent Development
Marketing Automation
AI Chatbot
Shah Z.
Abu Dhabi, United Arab Emirates
$30/hr
5.0
5 jobs
🌟 Introducing Shahzaman - A Top Business Executive & Strategist
🚀 I am Shahzaman (SZ), a highly accomplished and results-driven business executive, strategist, and consultant with a remarkable track record in management, sales, and marketing.
📚 With an impressive academic background from Yunnan Business School China 🎓 and a wealth of Fortune 500 leadership experience, I am known for my exceptional skills in leadership, marketing strategy, and CRM.
🌟 Key Roles & Expertise
👔 CEO Advisory & Global Leadership: Advising CEOs and enhancing global leadership practices.
🌐 Business, Strategy & Management Consulting: Expertise in strategic and change management.
📈 Marketing Strategy & Fractional CMO: Proficient in crafting effective marketing strategies.
📊 Market Research & Pitch Deck Presentations: Developing comprehensive market insights.
💼 Sales, Marketing, CRM, and Business Development: Driving business growth and effective client relationships.
🎯 Career Management: Passionate about helping individuals in their career journeys.
🌎 Industry Expertise
My expertise spans financial services, wealth management, technology, fintech, and art industries, making me a versatile professional capable of addressing various business challenges.
🌟 Key Achievements
🪙 Chief Marketing Officer for a blockchain company, driving growth.
💼 CEO Advisor, CMO, and Management Consultant (Freelance): Providing advisory and consulting services.
🏦 Chief Strategy Officer at a Fintech firm in London, UK (Freelance, Part-Time): Contributing to the firm's success.
🚀 Global Marketing Manager, Financial Services at Enablers: Achieving remarkable results in digital marketing.
📚 Educational Background
Completed a course on Disruptive Strategy at Yunnan Business School China and graduated top of my class with distinction in Business & French.
🌟 Key Skills
Possess a rich set of skills, including leadership, CRM, strategic management, sales, marketing, problem-solving, decision-making, and excellent business communication abilities.
📢 References
I have received glowing recommendations from colleagues and clients, highlighting my global management capabilities, cultural sensitivity, strong collaborative skills, and dedication to achieving success in all my endeavors.
🌟 In Conclusion
I am a top-tier executive with outstanding achievements in management, marketing, and strategy. My diverse experience and passion for assisting clients in various domains make me a valuable asset for any organization seeking expertise in leadership, marketing, and business growth.
Strategy
Marketing Strategy
Market Research
Marketing Consulting
Marketing
Digital Strategy
Marketing Plan
Brand Marketing
360 Marketing
Marketing Management
Marketing Automation Strategy
Business Strategy
Marketing Operations & Workflow
Business Management
Business Planning & Strategy
Mohamed S.
Dubai, United Arab Emirates
$39/hr
4.8
8 jobs
🎯 Turn Your Ad Spend Into Profitable Growth
I'm Mohamed, a UAE-based Google Ads expert with a proven track record of driving performance marketing growth for leading organizations across the GCC, US, Canada, and international markets. My work goes beyond campaign management. I develop scalable advertising systems that generate revenue, improve efficiency, and support sustainable business growth.
If you're tired of agencies that overpromise and underdeliver, or freelancers who disappear after the first payment, you're in the right place. I work with business owners and marketing directors who understand that quality expertise delivers better ROI than rock-bottom prices.
💼 What I Bring to Your Business
I've led digital marketing teams at major GCC organizations, managing substantial ad budgets and delivering measurable growth. My transition to consulting allows me to offer enterprise-level expertise with the agility and personal attention that big agencies can't match.
My core expertise includes:
• Google Ads management (Search, Shopping, PMAX, Display)
• eCommerce campaign optimization and scaling
• Lead generation campaigns for services and B2B
• Meta Ads (Facebook & Instagram) management
• Account audits and performance diagnostics
• MarTech stack consultation and optimization
• Team training and strategic planning
🚀 The Results That Matter
I specialize in working with eCommerce brands and service-based businesses that need someone who understands both the technical side of SEM and the business strategy behind it. My approach focuses on:
• Reducing wasted ad spend through precise targeting and continuous optimization
• Improving conversion rates by aligning campaigns with customer journey stages
• Scaling profitable campaigns without sacrificing ROAS
• Building long-term growth strategies, not just quick wins
Whether you're launching your first campaign or need someone to audit and fix underperforming accounts, I bring the hands-on experience and strategic thinking that drives real business outcomes.
🌍 Who I Work Best With
I'm looking for long-term partnerships with clients who value quality and strategic thinking. My ideal clients are:
• Business owners and marketing teams in the GCC, USA, Canada, and Europe
• Companies seeking account audits, optimization, or full campaign management
• Brands ready to invest properly in their growth (minimum project value: $250)
• Partners who appreciate clear communication and data-driven decisions
I thrive when working with educated clients who understand that effective digital marketing is an investment, not an expense.
🤝 My Approach
Transparency and results drive everything I do. You'll get regular updates, clear reporting, and honest recommendations, even when that means telling you something isn't working. I believe in building partnerships where we grow together, not transactional relationships that end after one project.
Let's talk about your goals. Send me a message describing your business, your current advertising challenges, and what success looks like for you. I'll review your situation and let you know if I'm the right fit to help you achieve it.
Ready to stop wasting money on ads that don't convert? Let's build something that works.
Search Engine Marketing
Google Analytics
Google Ads
Google Display Network
Training
Google Shopping
Microsoft Excel
Pay Per Click Advertising
Campaign Management
Campaign Optimization
Marketing Strategy
B2C Marketing
PPC Campaign Setup & Management
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