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Took a DTC health brand from a $2.9M annual loss to beating a cash-positive plan in two years. When their dashboards said CAC had tripled to $900, I went into the raw data and proved the real number was $472, which saved the channel and the year. I'm a fractional CFO for DTC, subscription, and Amazon brands doing $3M–$25M. My edge: I don't sit on top of dashboards. I go into the raw data myself (Shopify exports, ad platforms, 3PL invoices, cohort tables) and find where your numbers have drifted from reality. Every brand has at least one number that's lying to it. Finding it is usually worth multiples of my fee. What I do: 1. Growth and marketing finance. Channel-level unit economics, blended LTV-to-CAC ceilings, marketing mix modeling, Amazon vs DTC spend allocation, retention cohorts. I sit between you and your media buyers and make sure every dollar can be defended on the P&L. 2. Subscription economics. Most subscription brands are SaaS businesses measured with e-commerce math. Rebuilding one brand's finances around cohorts, LTV payback, and retention is what turned that $2.9M loss around and cut blended CAC roughly 25%. 3. Ecom-native FP&A. 13-week cash forecasting tied to inventory cycles and ad spend, scenario modeling for launches and peak season, KPI dashboards your team will actually use, clean monthly close. 4. Investor readiness. Board materials, valuation analysis, deal structuring. I led due diligence at a UK investment agency that took equity on my recommendations: 22 calls, publicly scored, including the one I got wrong. I know what investors will dig into because I was the one digging. 5. AI-native by design. I build Claude-based agents for transaction categorization, anomaly flagging, and forecast updates. You get senior CFO judgment plus automation, at the cost of neither. Background: MBA from IESE Business School, engineering by training. 120+ early-stage companies on the fundraising side through TribeFirst due diligence and Bitcoin Startup Lab pitch coaching. I've run finance for brands selling on Amazon and own-channel DTC, so I understand the tradeoffs between the two. If your finance function can't give you a straight answer to "is this growth profitable and can we afford it," let's talk. 30 minutes, I'll look at your numbers and tell you where I'd start.

With over 15 years of experience and recognition as a Top 1% Expert-Vetted Freelancer on Upwork, I am your trusted partner in turning visions into victories. From crafting compelling business plans to building financial models that investors can't ignore, I specialize in delivering results that matter. 🎯 Here’s What I Bring to the Table: - Strategic business planning that drives growth. - Feasibility Studies/Market Research - Investor-ready pitch decks that captivate and persuade. - Tailored business proposals designed to win. - Financial Modeling - Expert Virtual CFO services for seamless financial leadership. Having empowered over 200 companies worldwide, I’ve consistently transformed ideas into success stories, setting benchmarks for excellence along the way. Let's create something extraordinary together! 🚀 What sets me apart? Beyond the top-tier ranking, I hold the prestigious Expert-Vetted status on Upwork—an accolade whispered about in large enterprises. It's an exclusive nod to my prowess, visible only to those seeking the absolute best. I don't just crunch numbers; I orchestrate financial symphonies, turning complexities into opportunities. —let's redefine success together.

+17 years across boardrooms, balance sheets, and broken spreadsheets — I have seen what kills businesses financially and what actually grows them. I have sat in the CFO chair across manufacturing, healthcare, retail, technology, NGOs, and impact-driven organizations. The problems are always different. The financial discipline required to fix them is always the same. I work with startups, SMEs, NGOs, and business owners who need more than a number-cruncher. They need a strategic financial partner who can build investor-ready financial models that survive due diligence, design AI-powered KPI dashboards that replace manual reports, structure fundraising strategies that land capital, and deliver ESG and SDG reporting frameworks that satisfy regulators, boards, and impact investors. That is what I do. And I have done it for over two decades across every kind of industry. ——— WHAT I DELIVER ——— FINANCIAL MODELING & BUSINESS VALUATION I build 3-statement models, DCF analysis, scenario planning, sensitivity analysis, LBO models, cap table modeling, and startup financial projections that founders, CFOs, and investors trust. Whether you are a pre-revenue startup validating your business model or a $50M company preparing for an acquisition — the model I build tells the real story and holds up under scrutiny. I have built models that have directly supported funding rounds, M&A transactions, and strategic decisions at board level. INVESTOR PITCH DECKS & BUSINESS PLANS A pitch deck is not a design exercise. It is a financial argument with slides. I structure pitch decks and business plans around the questions investors actually ask — unit economics, market sizing, revenue assumptions, burn rate, and exit pathways. Clients have used my materials to raise capital from venture capitalists, private equity firms, development finance institutions, and banks across multiple industries. I write the narrative, model the numbers, and make sure both tell the same story. AI AUTOMATION & KPI DASHBOARD DESIGN I design and implement AI-powered financial dashboards and process automation workflows tailored to each industry. Using Power BI, Tableau, and AI integrations, I replace spreadsheet chaos with real-time visibility into the KPIs that drive decisions. Finance teams stop chasing data and start using it. I have deployed dashboards across healthcare, retail, manufacturing, and technology — cutting reporting time significantly and giving leadership the financial visibility they have been missing. FUNDRAISING CONSULTANCY & CAPITAL RAISING STRATEGY I have supported fundraising across equity, debt, grant funding, impact capital, and blended finance structures. From building the data room to coaching leadership through investor conversations, I manage the full capital raising process — not just the documents. I understand what development finance institutions, impact investors, and institutional lenders need to see, and I structure every engagement accordingly. ESG, SDG & SUSTAINABILITY REPORTING FRAMEWORKS As ESG reporting becomes mandatory across most markets, organizations need someone who understands both the financial and impact dimensions. I build ESG and SDG KPI frameworks, sustainability reporting aligned to GRI, TCFD, and CSRD standards, impact measurement systems, and non-financial disclosures that meet regulatory expectations and attract impact-driven capital. FINANCIAL PLANNING & ANALYSIS (FP&A) I run end-to-end FP&A engagements covering budgeting, rolling forecasts, cash flow management, variance analysis, cost reduction strategy, and board-level financial reporting. I help leadership teams move from gut-feel decisions to data-backed ones — with clear visibility into what the numbers are saying and what to do about it. STRATEGIC CFO ADVISORY Beyond the deliverables, I act as a thinking partner to founders, CEOs, and boards on decisions that shape financial outcomes. Pricing strategy. Capital structure. M&A readiness. Market entry economics. Risk management. I bring 20+ years of cross-industry CFO experience to every conversation — boardroom credibility without the full-time price tag. ——— WHO I WORK BEST WITH ——— Startups preparing for their first or next raise. SMEs scaling past the spreadsheet phase. NGOs building impact frameworks for donors and DFIs. Business owners whose numbers are not telling the right story to investors, lenders, or their own board. If that is you — let us talk

I am a seasoned business consultant and C-level executive with 25+ years of experience transforming organizations through strategic leadership, operational excellence, and supply chain innovation. I help businesses streamline processes, optimize procurement and logistics, and implement automation that reduces costs and drives growth. My experience spans diverse industries—FMCG, manufacturing, energy, and technology—where I have successfully centralized supply chains, led ERP implementations, and driven 20–35% cost savings while achieving high OTIF delivery rates. Beyond operations, I specialize in executive coaching and business strategy for founders, startups, and established enterprises. I work with leadership teams to define scalable business models, improve financial planning, and strengthen cross-functional collaboration. Whether you need hands-on guidance as a fractional COO/CEO, a strategic roadmap to grow your business, or mentoring to develop your next generation of leaders, I deliver practical, results-oriented solutions that create lasting impact.

I’m Haroon Haider—Founder & CEO of Aliff Capital. I have 20 years experience in Capture Management, Proposal Development and GOVCON. If you're looking for a partner who can think across functions, execute across disciplines, and communicate across stakeholders, my team and I are ready to deliver you success. Let’s build—and write—something that lasts.

I am a dedicated freelance consultant with over 9 years of professional experience in Accounting & Finance, currently pursuing a Ph.D. in the same field. I specialize in delivering data-driven financial solutions tailored to support strategic decision-making for startups, SMEs, and established enterprises across diverse industries including manufacturing, services, e-commerce, retail, and distribution. My core competencies include: ✅ Business Planning & Feasibility Studies – End-to-end development of investor-ready business plans and sector-specific feasibility reports, incorporating market research, competitor benchmarking, and SWOT/PESTLE analyses. ✅ Financial Modeling & Forecasting – Robust multi-scenario financial models with dynamic assumptions, sensitivity analysis, breakeven calculations, DCF valuations, and investor metrics (IRR, ROI, NPV, Payback Period). ✅ Investor Pitch Decks – Compelling and concise pitch decks that effectively communicate business potential, traction, and financial viability to attract angel investors or VC funding. ✅ Valuation & Due Diligence – Comprehensive business valuations using income, market, and asset-based approaches; financial due diligence support for acquisitions, divestitures, and equity raising. ✅ Consulting for Equity/Debt Financing – Advisory services for preparing documentation, projections, and analysis for bank loans, venture funding, or private equity, including assistance with CMA data and lender/investor queries. I’ve supported clients locally and internationally, particularly in Dubai, UAE, helping them navigate complex financial landscapes and align their strategies with long-term growth objectives. My work is grounded in technical precision, regulatory compliance, and client-specific customization, ensuring every deliverable adds measurable value.