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I help DTC and Amazon brands doing $3M–$25M in revenue turn marketing spend into profit and build the financial infrastructure to scale without surprises. Recent result: Led the turnaround of a DTC health and wellness brand from -$2.5M EBIT to a cash-positive run rate, contributing to a 25% CAC reduction through marketing mix modeling and channel-level spend reallocation. Three-year embedded CFO engagement, still ongoing. What I do: 1. Growth & marketing finance. Channel-level unit economics, blended LTV/CAC ceilings, marketing mix modeling, Amazon vs DTC spend optimization, retention cohorts. I sit between you and your media buyers and make sure every dollar can be defended on the P&L. 2. Ecom-native FP&A. 13-week cash forecasting tied to inventory cycles and ad spend, scenario modeling for launches and peak season, KPI dashboards your team will actually look at, and clean monthly close. 3. Multi-brand and cross-border. Built a modular financial model spanning 10 brands for a dropshipping operator. Comfortable across SKU-level margins, multi-currency, and cross-border operations (US, EU, GCC). 4. Investor readiness when you need it. Board-ready materials, valuation analysis, deal structuring. I've sat on the fundraising side of 120+ early-stage companies through direct work and agency partnerships (TribeFirst due diligence, Bitcoin Startup Lab pitch coaching), so I know exactly what investors will dig into when they see your numbers. 5. AI-native by design. I build Claude-based agents for transaction categorization, anomaly flagging, and forecast updates. You get senior CFO judgment plus automation, not a junior modeler at a higher rate. Background: MBA from IESE Business School, engineering by training, finance operator by choice. I've run finance for brands selling on Amazon and own-channel DTC, so I understand the unit economics tradeoffs between the two and how to allocate spend between them. If your finance function isn't giving you a clear answer to "is this growth profitable and can we afford it," let's talk. Happy to do a 30-minute call to look at your numbers and tell you where I'd start.

With over 15 years of experience and recognition as a Top 1% Expert-Vetted Freelancer on Upwork, I am your trusted partner in turning visions into victories. From crafting compelling business plans to building financial models that investors can't ignore, I specialize in delivering results that matter. 🎯 Here’s What I Bring to the Table: - Strategic business planning that drives growth. - Feasibility Studies/Market Research - Investor-ready pitch decks that captivate and persuade. - Tailored business proposals designed to win. - Financial Modeling - Expert Virtual CFO services for seamless financial leadership. Having empowered over 200 companies worldwide, I’ve consistently transformed ideas into success stories, setting benchmarks for excellence along the way. Let's create something extraordinary together! 🚀 What sets me apart? Beyond the top-tier ranking, I hold the prestigious Expert-Vetted status on Upwork—an accolade whispered about in large enterprises. It's an exclusive nod to my prowess, visible only to those seeking the absolute best. I don't just crunch numbers; I orchestrate financial symphonies, turning complexities into opportunities. —let's redefine success together.

✅Nothing makes me more excited than my clients having a success story to be told!✅ 🏆 Top Rated Upwork Financial Consultant 💼 170+ Delivered Jobs 🕓 1000 + Worked Hours ⭐ 5-Star Feedback (Mostly) 💯 100% Job Success Score My brand is of utmost importance to me. My brand is not a logo. My brand is the promise I make, the expectations my clients have and what I stand for. I don't only sell services, but I also sell an experience; the experience of interacting together, an everlasting support for the piece of work I did, and a new friendship. I have more than 7 years of experience in making Business Plans, Financial Plans, Researches, Business Valuations, and other financial services. Clear, concise and effective Business Plans and Financial Plans based on your organizational goals and funding needs that match the funders’ expectations and for your long-term needs. I hold an MBA degree, and Top Executive Education from IMD business school (Switzerland); a top business school in Europe. I am also PMP certified and have extensive project management experience. My areas of expertise are (but not limited to): * Finance: Financial Forecasting / Financial Projections / Financial Modeling / Financial Planning / Business Valuation * Strategy: Marketing Strategy / Pricing Strategy / Business Plans / Strategic Plans / Marketing Plans * Business Process Management and Optimization. I love optimizing online businesses. * Analytics & Research: Market Research / Financial Analytics * LinkedIn Contacts and Market Research. * Project Management This includes an in-depth review of your organization to effectively communicate your vision, mission, and strategies. I will give you a business plan that will include real human market intelligence gathering, Professional Design, and a well-researched document. My submissions will help you close that financing deal with your Bank or possibly Private Equity Investors. I am results-driven, very task-oriented and can deliver you solutions for all what makes you sleepless and challenges you in your business, whether you are a start-up, small or medium-sized business, or having a growth and expansion plan. Proficient in budgeting, operations management, long-term planning and finance and holds a track record of achieving and exceeding profitability expectations and shareholder return. 1) Financial Plan, Budgeting & Forecasting, Proforma Financial Statement: I will provide you a dynamic 5 years financial model on Excel. Using that model, you will able to control the whole model. Means if you change the variable in the assumptions, the rest will change automatically. Mean I will provide you a "Dynamic Financial Model". I will also tell you where to change data. This Financial Model will contain Yearly and Monthly Financial Statement (PnL Statement, Balance Sheet, Cash Flow), Revenue & Expense Projection, Working Capital, Capex, Ratio Analysis, Break Even Analysis, Valuation, etc. 2) Business Plan Writing & Development: I will help you optimize your strategy, research and analyze your market and competitive position, and create a clear and compelling business plan to articulate your opportunity. I don't use a cookie-cutter business plan template – I develop all of my business plans from scratch to ensure we tell your unique story in the most compelling way possible 3) Business Plan Review: If you have already written your plan, we can provide an objective third party critique before you send it to investor 4) Presentation Design: Clean, clear presentations are crucial, whether you are seeking capital, partners, customers, or employees. We'll help you design a crisp presentation and coach you on how to deliver it in an engaging way. 5) Grant Writing and Program Development Strategic support to improve impact. This may include developing business plans and governance structures for enhanced organizational structuring or developing a strategy for program expansion. I can also help you identify and facilitate partnerships with similar organizations in your field. 6). Financial Analysis A Quantitative and Qualitative analysis which includes PEST Analysis, SWOT Analysis, Business Competitiveness Analysis, Economic Analysis. For qualitative analysis- I will do Vertical and Horizontal Analysis, Dupont Analysis, Ratio Analysis (Profitability, Competitiveness, Management Efficiency, Liquidity, Solvency, Capital Structure, Return to Investor)

Jurisdictions Coverage: MAINLAND Dubai and Abu Dhabi | IFZA | RAKEZ | SHAMS | SPC | DMCC | JAFZA | DAFZA | DMC | DIFC | MEYDAN | ADGM | AFZA and Other Emirates | Third-Party Approvals I am a Business Consultant in UAE and have been in the industry for over 10 years and living in Dubai for 18 years. My expertise lies in the below services: ☑️ Company Formation, License Renewals and Amendments in Mainland and Free Zone ☑️ Company License Liquidation in Mainland and Free Zone ☑️ Food & Cooking Consultancy (Pan Asian / Japanese Restaurant end-to-end setup) ☑️ Corporate / Personal Bank Account Opening Assistance ☑️ UAE Visa Services: Golden, Employment, Investors, Partner, Nanny, Tourist ☑️ Compliance and Administration Services ☑️ Project Management Services ☑️ Commercial / Residential Ejari ☑️ RTA Permits ☑️ End-to-End Relocation to UAE Assistance

🥇 Earned UpWork's "expert-vetted program" badge - top 1% on platform Strategic advisor with 18 years of experience and a passion for leveraging technology to drive business growth and enhance organizational value. Expertise in digital transformation, business process improvement, operating model design, establishing strong PMO governance structures, and financial valuation (especially for technology and Saas startups) Areas of Expertise • Strategy, Business Plans & Financial Analysis • Business Models, Organization Design and Governance • Digital Transformation, Enterprise Architecture and Solution Designs • Business Process Management and Automation • Implementation of ERP, CRM, Enterprise Project Management systems • Performance Management Industries Government, Retail, e-Commerce, Manufacturing, Consultancy, Hospitality, Distribution, Trading, Technology Firms, Professional Services, Ports, Logistics and Freight Forwarding, Printing Offices, and media productions. Regions Egypt, GCC (UAE, Oman, KSA), USA, Canada, Germany, India, Korea Achievements Digital Transformation Strategy & Implementation: -Formulate the Digital Transformation Strategy for a Bank in Egypt and planned a three-year digital transformation initiatives roadmap, in addition to conducting the cost-benefit analysis for each initiative -Led several Digital Transformation and Enterprise architecture projects for governmental entities, Technology firms, trading, retail, and real-estate -Led a Digital Transformation and Business Process reengineering Project for a Port in the GCC and designed the information system architecture of this organization -Led a business process improvement and a Digital Transformation Project for a governmental agency in Egypt. -Led the Digital Transformation Project and Business Process Improvement for one of the biggest agriculture factories in Egypt.  -Led digital transformation projects for more than 60 organizations in different sectors -Formulate a digital transformation strategy plan for a telecommunication organization in Jordan Enterprise Architecture & Business Process Improvement: -Led several Digital Transformation and Enterprise architecture projects for governmental entities, Technology firms, trading, retail, and real-estate -Led a Digital Transformation and Business Process reengineering Project for a Port in the GCC and designed the information system architecture of this organization -Design Enterprise Architecture Department in one of the biggest retail companies in Egypt and other entities -Led a business process improvement and a Digital Transformation Project for a governmental agency in Egypt. -Led the Digital Transformation Project and Business Process Improvement for one of the biggest agriculture factories in Egypt.  -Design and Improve the PMO Operating Model, Data and Governance model, and Business processes for a governmental entity in UAE, while Governing and standardizing Processes, Reports, and evaluating best automation options -Design and Improve the PMO for several other entities (IT, Consulting, and NPO), while Governing and standardizing Processes, Reports, and evaluating best automation options -Design the Business Excellence Department in one of the biggest Leading B2B Digital Transformation Companies Strategic Planning & Business Model Design: -Design and formulate the Corporate, Business, Marketing, and Digital Strategies for a Consultancy Firm -Design the strategy, Business, and Operating Model of a new business line for one of the largest real estate companies in Egypt -Design and formulate the Corporate, Business, Market, Brand, and Digital Strategies for NPO Organizations -Designing Strategic Management Offices for several Entities Feasibility Studies, Companies’ Valuations & Business Case Development: -Conduct a Feasibility Study for a new Virus and Bacteria detection Device, with a Complete business case for the recommended business and operating model for a new business line. Electronics Research Institute – Ministry of Scientific Research. -Conduct a feasibility study for a marketplace e-commerce platform, and formulate the Business and Go-To-Market Strategy -Conduct a Financial Valuation for a Software as a service a start-up in UAE and Designed the Investor Pitch -Carried out numerous business case while performing risk assessments, analyzing future scenarios, and conducting cost-benefit analysis for each available option to determine the optimal financial decision. - Design The 3-year business plan for the home appliances company involved detailed financial projections, including revenue forecasts, cost structures, and capital investment plans, to assess the viability and funding requirements for the strategic initiatives. IT Services - Led several IT Audit Projects in different sectors. - Design the IT Strategy, IT designed Processes

I am a dedicated freelance consultant with over 9 years of professional experience in Accounting & Finance, currently pursuing a Ph.D. in the same field. I specialize in delivering data-driven financial solutions tailored to support strategic decision-making for startups, SMEs, and established enterprises across diverse industries including manufacturing, services, e-commerce, retail, and distribution. My core competencies include: ✅ Business Planning & Feasibility Studies – End-to-end development of investor-ready business plans and sector-specific feasibility reports, incorporating market research, competitor benchmarking, and SWOT/PESTLE analyses. ✅ Financial Modeling & Forecasting – Robust multi-scenario financial models with dynamic assumptions, sensitivity analysis, breakeven calculations, DCF valuations, and investor metrics (IRR, ROI, NPV, Payback Period). ✅ Investor Pitch Decks – Compelling and concise pitch decks that effectively communicate business potential, traction, and financial viability to attract angel investors or VC funding. ✅ Valuation & Due Diligence – Comprehensive business valuations using income, market, and asset-based approaches; financial due diligence support for acquisitions, divestitures, and equity raising. ✅ Consulting for Equity/Debt Financing – Advisory services for preparing documentation, projections, and analysis for bank loans, venture funding, or private equity, including assistance with CMA data and lender/investor queries. I’ve supported clients locally and internationally, particularly in Dubai, UAE, helping them navigate complex financial landscapes and align their strategies with long-term growth objectives. My work is grounded in technical precision, regulatory compliance, and client-specific customization, ensuring every deliverable adds measurable value.